Zantrex
Zantrex is a privately held US-based direct-to-consumer brand selling weight-loss and energy dietary supplements via its Shopify e-commerce site. It offers capsules, softgels, and powdered drink mixes with subscription pricing, serving health-conscious adult consumers.
- Company typePrivate
- Founded2012
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zantrex does
Zantrex is a privately held, US-domiciled direct-to-consumer brand that markets and sells weight loss and energy dietary supplements exclusively through its Shopify-powered e-commerce site, zantrex.com. The company's product portfolio comprises five core SKUs spanning capsule (Zantrex-3 Blue), rapid-release liquid-filled softgel (Zantrex Black), and powdered drink mix formats (Zantrex SHRED and two SkinnyStix flavors). Underlying product technology centers on proprietary methylxanthine blends sourced from yerba mate, guarana, and green tea, thermogenic ingredients, and Cissus quadrangularis—a compound cited in clinical trial materials for weight loss and natural GLP-1 support. The brand's claims rest on published clinical data it references for each formulation, including 11.2 lbs mean weight loss in 6 weeks for the methylxanthine blend and up to 23 lbs over 12 weeks with a 55% average GLP-1 boost for SHRED's lead ingredient.
Zantrex generates revenue through one-time purchases and Subscribe & Save subscriptions, the latter offering a 20% recurring discount with monthly billing cadence and customer-selectable delivery frequencies (every 2, 4, or 6 weeks). Pricing spans $23.99 to $35.99 per unit on subscription ($29.99 to $44.99 one-time), with free standard shipping on US orders above $50 and toll-free phone ordering supported. The company serves a horizontal consumer base — primarily health-conscious adults seeking weight loss solutions and active lifestyle consumers seeking energy supplementation — with no disclosed enterprise, B2B, or wholesale channel. Marketing relies on Instagram, Facebook, and Twitter organic presence, email newsletters, third-party digital advertising, and educational content on a dedicated Science page.
The company appears to be independently operated and founder-led with no disclosed parent, institutional investors, or funding history; legal counsel is based in Salt Lake City, Utah, and governing law is Utah. The footer copyright spans 2012–2026, indicating operations from at least 2012, though the brand claims a two-decade heritage. All products are manufactured in the USA under GMP standards and carry a California Proposition 65 lead-exposure warning. No AI, API, or technology-platform offering is part of the business.
Zantrex firmographics
Firmographics- Name
- Zantrex
- Legal name
- Zantrex
- Website
- https://zantrex3.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zantrex is a privately held US-based direct-to-consumer brand selling weight-loss and energy dietary supplements via its Shopify e-commerce site. It offers capsules, softgels, and powdered drink mixes with subscription pricing, serving health-conscious adult consumers.
- Ownership category
- akta.pro rank
Zantrex industry classification
Industry- Product category
- Dietary Supplements (Weight Loss & Energy)
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where Zantrex is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zantrex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Product Sales: Zantrex generates revenue through direct-to-consumer sales of weight loss and energy supplements via their e-commerce website zantrex.com. Products are sold as one-time purchases or through subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SkinnyStix Berry Fusion - $34.99 one-time / $27.99 subscribe (Save 20%) |
| Subscription | Monthly | SkinnyStix Strawberry LemonLean - $34.99 one-time / $27.99 subscribe (Save 20%) |
| Subscription | Monthly | Zantrex SHRED - $44.99 one-time / $35.99 subscribe (Save 20%) |
| Subscription | Monthly | Zantrex-3 Blue - $29.99 one-time / $23.99 subscribe (Save 20%) |
| Subscription | Monthly | Zantrex Black - $29.99 one-time / $23.99 subscribe (Save 20%) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Zantrex product offering
Product offeringCore offering
Zantrex sells over-the-counter weight loss and energy dietary supplements directly to U.S. consumers through its e-commerce website. The product line includes Zantrex-3 Blue capsules, Zantrex Black rapid-release liquid-filled softgels, Zantrex SHRED energy powder, and SkinnyStix powdered drink sticks, all featuring clinically studied thermogenic, methylxanthine, and GLP-1-supporting ingredients. Products are available as one-time purchases or via a Subscribe & Save subscription at a 20% discount.
Product overview
Zantrex offers a portfolio of clinically validated weight loss and energy supplements. The core lineup includes Zantrex-3 Blue (capsule form) and Zantrex Black (liquid-filled softgel form) for rapid-release weight loss with appetite control and extreme energy. Zantrex SHRED is a newer powder-based option providing GLP-1 support and hydration with only 20 calories per serving. SkinnyStix offers convenient on-the-go powder packets in multiple flavors (Berry Fusion, Strawberry LemonLean) with just 10 calories each, supporting natural GLP-1 production, metabolism, and sustained energy. All products feature clinically studied ingredients including yerba mate, guarana, and damiana, with clinical trials demonstrating significant weight loss results.
Differentiator
Problem solved
Functional benefit
Products and services
- Zantrex-3 Blue Maximum potency weight-loss and energy capsule supplement for adults seeking rapid weight loss, appetite control, and elevated energy. Contains 84 capsules (42 servings) with approximately 300 mg caffeine per serving and clinically validated thermogenic ingredients. Available as one-time purchase at $29.99 or Subscribe & Save at $23.99.
- Zantrex Black Hardcore rapid-action weight loss softgel supplement using advanced liquid-filled softgel technology for faster absorption. Contains 84 softgels (42 servings) with approximately 300 mg caffeine per serving, targeting appetite control, mood elevation, thermogenesis, energy, and weight loss. Available as one-time purchase at $29.99 or Subscribe & Save at $23.99.
- Zantrex SHRED Energy powder supplement with GLP-1 support and hydration benefits. Contains 30 servings per tub with 20 calories per scoop and clinically studied Cissus quadrangularis as key ingredient, shown in trials to deliver up to 23 lb weight loss in 12 weeks, 10x greater than placebo, plus a 55% average GLP-1 boost and 27% fat mass reduction. Available in Colada Kick flavor at $44.99 one-time or $35.99 on Subscribe & Save.
- SkinnyStix Berry Fusion Convenient on-the-go powdered drink mix in stick packets (Berry Fusion flavor) with only 10 calories each. Supports natural GLP-1 production, metabolism, energy, and mood. Contains 110 mg plant-based caffeine from yerba mate and guarana. Mixed in water before meals. Available at $34.99 one-time or $27.99 on Subscribe & Save with delivery every 2, 4, or 6 weeks.
- SkinnyStix Strawberry LemonLean New flavor variant of the SkinnyStix on-the-go powdered drink supplement in Strawberry LemonLean flavor, with 10 calories per packet, no artificial flavors or colors, dairy-free and gluten-free. Supports natural GLP-1 production, appetite control, and sustained energy. Available at $34.99 one-time or $27.99 on Subscribe & Save.
Quantifiable outcome
- Mean weight loss of 11.2 pounds in just over 6 weeks (1696% more weight loss per week vs placebo group)
- +4 more outcomes
Companies that use Zantrex
Customer profileSegments2 records
Ideal customer profiles2 records
Zantrex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zantrex partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Zantrex competitors and assessment
Company assessmentDirect peers
- PhenQ: DTC weight-loss pill brand using a multi-ingredient thermogenic/capsaicin blend and subscription bundles. Closely comparable to Zantrex in product form (capsules), go-to-market (DTC + subscription), and category positioning (rapid weight loss + energy).
- Plexus Worldwide: MLM/DTC wellness brand selling weight-loss and gut-health supplements. Comparable customer target (women seeking weight-management solutions) and overlapping ingredient stories (GLP-1-adjacent claims, appetite control).
- Transform HQ (Keto) / Transform Keto: DTC keto/thermogenic weight-loss supplement brand using a celebrity-fronted pitch and subscription model. Closely comparable to Zantrex in targeting 'lose weight fast + energy' with caffeine-leaning formulas.
- It Works!: Multi-level-marketing wellness brand with a flagship 'Ultimate Body Applicator' wrap and accompanying supplement line (including thermogenic/energy SKUs). Directly competes with Zantrex for the same weight-loss-conscious consumer.
- Hydroxycut: Iovate Health Sciences' flagship thermogenic caffeine-based weight-loss capsule brand. Direct competitor to Zantrex-3 Blue/Black with overlapping stimulant-driven formulations, similar DTC + retail presence, and comparable efficacy claims.
- Le-Vel (Thrive): MLM premium supplement brand centered on the Thrive 8-Week Experience (DFT, capsule, shake). Comparable to Zantrex in positioning around energy + weight management + lifestyle premium pricing.
Emerging players
- Olly (Unilever): DTC-premium mass-market supplement gummy/softgel brand owned by Unilever. Comparable as a modern, design-forward DTC supplement brand targeting similar health-conscious adult consumers with premium pricing.
- Goli Nutrition: DTC supplement brand best known for apple-cider-vinegar gummies with a broad DTC weight-management and wellness portfolio. Comparable DTC subscription model and direct-to-consumer weight-management positioning.
Broad incumbents
- GNC Holdings: Mass-market specialty retailer of vitamins, minerals, and weight-management supplements (incl. proprietary and private-label thermogenics). Overlaps with Zantrex on the weight-loss/energy category but reaches consumers via retail rather than DTC.
- Herbalife: Global weight-management incumbent with protein shakes, meal replacements, and thermogenic supplements. Overlaps with Zantrex on weight-loss + energy positioning but operates a much broader portfolio and MLM distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Zantrex social profiles
Digital presenceZantrex compliance and trust
Trust signalCompliance2 records
Zantrex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zantrex leadership team
Management profileNumber of profiles
Zantrex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zantrex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zantrex
What does Zantrex do?
Zantrex sells over-the-counter weight loss and energy dietary supplements directly to U.S. consumers through its e-commerce website. The product line includes Zantrex-3 Blue capsules, Zantrex Black rapid-release liquid-filled softgels, Zantrex SHRED energy powder, and SkinnyStix powdered drink sticks, all featuring clinically studied thermogenic, methylxanthine, and GLP-1-supporting ingredients. Products are available as one-time purchases or via a Subscribe & Save subscription at a 20% discount.
Is Zantrex a public or private company?
Zantrex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zantrex founded?
Zantrex was founded in 2012. It employs 1 to 10 people.
Where is Zantrex based?
Zantrex is headquartered in Salt Lake City, United States, in the North America region.
How does Zantrex make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Zantrex's main competitors?
Direct peers on record are PhenQ, Plexus Worldwide, Transform HQ (Keto) / Transform Keto, It Works!, Hydroxycut and Le-Vel (Thrive). Emerging players are Olly (Unilever) and Goli Nutrition. Broad incumbents are GNC Holdings and Herbalife.
Does Zantrex have an API?
No public API is recorded for Zantrex.
What industry is Zantrex in?
Zantrex's product category is Dietary Supplements (Weight Loss & Energy). Its primary akta.pro industry code is CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191 and its SIC code is 2833.