Bullet Group

What Bullet Group does

Bullet Group Inc. is a privately held Japanese digital marketing and technology services company founded in January 2013 in Tokyo and led by Representative Director Ogata Atsushi (小方厚). It operates through two internal divisions: a Digital Marketing Company (DMC) that runs proprietary affiliate and app-marketing platforms including SLVRbullet (10+ years of operating history), CREAM (a smartphone app-focused CPE reward platform), and KURAGE (a BPaaS-type private ASP service), together with a domestically leading advertising effectiveness measurement system supplied to major advertising agencies, telecom carriers, and data platform providers; and a System Development Company (SDC) that delivers end-to-end commissioned system development, IT infrastructure services, an IT engineer placement / SES business (生涯年収UPエージェント), and an engineer training program (WorkUp Lab).

The company monetizes across five revenue streams: digital marketing services (transaction fees), media business (advertising), system development (professional services), IT infrastructure (managed services), and human resources solutions (professional services). Its go-to-market is direct enterprise field sales, supported by multi-channel brand presence (X, Instagram, YouTube, Wantedly, Zenn) and event-driven recruitment. Headcount has expanded from four founding members in 2013 to a firmographic range of 51–100 employees, with historical reporting of 130+ members as of 2018 and continued mid-career and new-graduate hiring.

Bullet Group maintains four Japanese locations — Tokyo headquarters (relocated February 2026 to Shinjuku Nomura Building 36F), a Sendai branch office (upgraded from branch in 2019), Hiroshima Lab COCODEMO Etajima (2021), and Osaka Lab COCODEMO Umeda (2023) — and was selected for the Best Venture 100 list for three consecutive years (2017–2019) and certified as a Health Management Excellent Corporation 2026 (SME Division). It holds no disclosed external investors, has not raised public funding, and does not file revenue publicly.

Name

Bullet Group

Legal name

バレットグループ株式会社 (Bullet Group Inc.)

Website

https://bltinc.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Bullet Group Inc. is a Tokyo-based Japanese digital marketing and technology services firm operating two divisions: a Digital Marketing Company running affiliate (SLVRbullet), app marketing (CREAM), and ad-effectiveness measurement platforms, and a System Development Company offering commissioned IT development, infrastructure, and IT engineer placement services to enterprise clients across Japan.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Representatives (541840), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Procurement Helpdesk & Stakeholder Support (BPAAAJAD)

Keywords

• Digital marketing services
• Affiliate marketing platform
• Ad effectiveness measurement
• System development services
• IT staffing solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Core digital marketing operations including affiliate services (SLVRbullet) and app marketing services (CREAM)
2. Media Business: Media-related digital marketing services
3. System Development: System development contract services from planning to programming and hardware/software selection and implementation
4. IT Infrastructure: IT infrastructure services
5. Human Resources Solutions: Human resources introduction services (生涯年収UPエージェント) and human resources development services (WorkUp Lab)

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Bullet Group provides digital marketing services (affiliate marketing via SLVRbullet, smartphone app CPE rewards via CREAM, media business, and proprietary ad effectiveness measurement systems) and system development services (custom software development from planning through programming, hardware/software procurement, and IT infrastructure management), supplemented by IT human resources solutions including a career agent service (生涯年収UPエージェント) and engineer training program (WorkUp Lab). Its marketing technology is supplied to major Japanese advertising agencies, telecom carriers, and data platform providers.

Differentiator

Problem solved

Functional benefit

Brands

• SLVRbullet: Affiliate service with over 10 years of operation, part of Digital Marketing Company.
• CREAM
• KURAGE
• WorkUp Lab
• 生涯年収UPエージェント
• COCODEMO (江田島)

Products and services

• SLVRbullet Affiliate service platform operated by the Digital Marketing Company (DMC) for over 10 years, providing performance-based affiliate marketing capabilities to advertisers and brands in Japan.
• CREAM Smartphone app-focused CPE (Cost Per Engagement) reward platform operated by the Digital Marketing Company, enabling performance-based app user acquisition for advertisers.
• KURAGE BPaaS-type private ASP service offering business process-as-a-service capabilities to enterprise clients as part of the Digital Marketing Company portfolio.
• Ad Effectiveness Measurement System Proprietary advertising effectiveness measurement system developed in-house and supplied to major Japanese advertising agencies, telecom carriers, and major data platform providers for data-driven marketing.
• Digital Marketing Services Core digital marketing operations including digital marketing campaigns, media planning, and performance-based marketing solutions offered by the DMC to advertisers, agencies, and brands.
• Media Business Media-related digital marketing services within the DMC providing media planning and trading desk operations.
• System Development Contract Services Custom system development services from planning and design through programming and hardware/software procurement, provided by the System Development Company (SDC) to enterprise clients.
• IT Infrastructure Services IT infrastructure setup, deployment, and managed services including cloud deployment and project management offered by the SDC.
• 生涯年収UPエージェント (Lifetime Earnings UP Agent) Career agent / human resources introduction service for IT engineers and technical professionals, helping them find roles that increase lifetime earnings, offered by the SDC.
• WorkUp Lab Human resource development / training program for engineers operated by the SDC, supporting engineers in expanding their career possibilities through design and engineering upskilling.

Quantifiable outcome

• Health Management Excellent Corporation 2026 certification - recognizing health management initiatives including monthly condition surveys, e-learning, refresh leave systems, vaccination subsidies, and wellness activities

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Orbis CorporationminorStrategic or Co-development Partner · 2 April 2026Published an interview article with Bullet Group and Orbis Corporation, focusing on their management and business operations. The partnership appears to be a business exchange/interview collaboration.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• IREP Inc. Digital marketing agency group in Japan offering SEO, ads, and integrated digital marketing services. Comparable integrated digital marketing services for enterprise advertisers in Japan.
• Members Inc. Japanese digital marketing firm offering affiliate (AFRo), influencer, and ad operations services. Directly comparable to SLVRbullet affiliate and CREAM app-marketing style businesses within DMC.
• Adways: Mobile and digital advertising company in Japan offering affiliate, app marketing, and ad-platform solutions. Comparable to CREAM smartphone app CPE reward platform and broader DMC app-marketing focus.
• Septeni Holdings: Japanese digital advertising group operating affiliate marketing, ad-sales, and digital creative businesses. Closely comparable to Bullet Group's DMC division given overlapping affiliate and digital ad offerings for advertisers and agencies.
• D.A. Consortium: Major Japanese digital advertising agency and ad-platform operator supplying media buying, ad operations, and ad-effectiveness measurement to agencies and advertisers. Directly comparable to Bullet Group's ad-effectiveness measurement and media business.
• All X (formerly VOYAGE GROUP): Japanese digital advertising and marketing group operating ad affiliate, ad platform, and digital creative businesses. Highly comparable to Bullet Group's DMC portfolio including SLVRbullet-style affiliate and media operations.
• Geniee: Ad-tech company in Japan and Southeast Asia offering DSP, SSP, and marketing automation tools. Direct peer in programmatic ad technology serving advertisers and agencies in Japan.
• FreakOut Holdings: Japanese ad-tech company providing programmatic advertising, DSP, and digital marketing solutions. Direct peer given overlap in data-driven digital marketing and ad-effectiveness for enterprise advertisers.

Broad incumbents

• Digital Garage: Diversified Japanese internet conglomerate with marketing, fintech, and ad-tech operations including ad platform and measurement businesses. Broader incumbent comparable to Bullet Group across DMC and adjacent IT services.

Emerging players

• Repro Inc. Marketing automation and customer data platform company with strong presence in Japan and Asia. Comparable to Bullet Group's data-driven marketing stack and CREAM app-focused user engagement offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bltinc_128
• YouTubeyoutube.com/@bullettv8979
• Instagraminstagram.com/bulletgroup_daily

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullet Group