Golfclub Gstaad-Saanenland

What Golfclub Gstaad-Saanenland does

Golfclub Gstaad-Saanenland (GCGS) is a private Swiss golf club founded in 1959, operating an 18-hole Par 70 course situated at 1,400 meters above sea level in Saanenmöser in the Bernese Oberland. The course is built into a protected high moorland of national significance, with surrounding views of the Bernese and Fribourg Oberland mountains, and is supported by a continuous cart path system, driving range, putting and chipping greens, and a practice bunker. The club monetizes access through multiple revenue streams: green fees (CHF 130 for 18 holes, CHF 80 for 9 holes or after 5pm), recurring annual memberships (CHF 1,917.70 active / CHF 2,863.60 annual, plus entrance fees and bonds), cart and electric trolley rentals, an on-site restaurant operated with Bergbahnen Gstaad, a pro shop stocking Titleist, TaylorMade, and Callaway equipment, a Golf Academy offering certified instruction and junior camps, and event hosting for corporate and private functions.

The club is a member-owned Swiss association operating from a single location at Golfstrasse 4, Saanenmöser, with a staff of 11-50. Its go-to-market is direct-to-consumer: customers book tee times via the multilingual website or by phone, and the club supplements demand through bundled hotel partnerships with six regional hotels and participation in the PPG reciprocal network of 12+ Swiss clubs. A Business Partner Club provides corporate networking and event revenue. The underlying technology is light: a multilingual website with online tee-time booking, integration of Meteoblue weather and live webcam feeds, and conventional instructional tools (video analysis, Explanar Swing Trainer). No meaningful proprietary software, AI, or platform dependencies are in evidence.

Name

Golfclub Gstaad-Saanenland

Legal name

Golfclub Gstaad-Saanenland

Website

https://golfclubgstaad.ch

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Golfclub Gstaad-Saanenland is a private Swiss alpine golf club operating an 18-hole Par 70 course at 1,400m elevation in Saanenmöser, serving paying tourist golfers, members, corporate clients, and golf students via green fees, memberships, F&B, retail, and instruction.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Alpine golf course
• Golf club membership
• Golf instruction
• Golf equipment retail
• Event venue services

Headquarters

HQ city

Saanenmöser

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Revenue from green fees charged to visitors playing the 18-hole or 9-hole course, with discounted rates for afternoon/evening play and youth reductions.
2. Membership Subscriptions: Annual membership fees for active members and annual members, including entrance fees and compulsory bonds for active members.
3. Equipment Rentals: Revenue from golf cart and electric trolley rentals for 9-hole and 18-hole rounds.
4. Restaurant Operations: On-site restaurant serving fresh, seasonal dishes, fine wines, local specialties, and homemade desserts to golfers and visitors.
5. Pro Shop: Golf equipment sales, demo days with club fitting services, and golf apparel.
6. Golf Lessons: Private lessons, group courses, and junior golf camps taught by certified golf teachers including video analysis and Explanar Swing Trainer.
7. Event Hosting: Corporate events, private celebrations, weddings, team-building, and tournament organization at the golf facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Golfclub Gstaad-Saanenland operates an 18-hole Par 70 championship golf course at 1,400 meters above sea level in Saanenmöser, Switzerland, surrounded by a protected high moorland of national significance. The club sells green fees and annual memberships, and complements the course with an on-site restaurant, a pro shop for golf equipment and apparel, a Golf Academy providing private and group lessons, practice facilities (driving range, putting greens, chipping area), and event hosting for corporate and private occasions.

Product overview

Golfclub Gstaad-Saanenland is a traditional golf club offering a single 18-hole golf course (Par 70) situated at 1,400 meters above sea level. The club's product portfolio consists of interconnected services: the core 18-hole golf course as the primary offering, complemented by an on-site Golf Restaurant for dining, a Pro Shop for equipment and merchandise sales, a Golf Academy providing lessons and training, practice facilities (driving range, putting and chipping greens), and a tee time booking system. The club also offers a Business Partner Club for corporate partnerships and event hosting services for private or corporate occasions. These services are coordinated through the club's main office.

Differentiator

Problem solved

Functional benefit

Brands

• Golf Academy: The Golf Academy offers certified golf teaching with private lessons, group courses, junior clinics, demo days, and individual club fitting services.
• Golf Restaurant

Products and services

• 18-Hole Golf Course

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Golfhotel Les Hauts de Gstaad & SPAcoreGTM or Marketing PartnerPartner hotel offering golf packages including accommodation and golf access. Located in Gstaad, providing first-class comfort and authentic hospitality for golf club guests.
• Maison HornbergcoreGTM or Marketing PartnerPartner hotel offering Caddy Package deals combining accommodation with golf services at the Gstaad course.
• ErmitagecoreGTM or Marketing PartnerPartner hotel offering 'Golfen im Saanenland' (Golfing in Saanenland) package combining hotel stays with golf at GCGS.
• Hotel KernencoreGTM or Marketing PartnerPartner hotel offering golf packages for stays including access to the unique alpine 18-hole golf course.
• Hotel SpitzhornminorGTM or Marketing PartnerPartner hotel offering Hole in One golf packages combining accommodation with golf experiences.
• Le Grand ChaletcoreGTM or Marketing PartnerLuxury partner hotel offering Swiss Alpine Golf Pleasure packages for guests.
• PPG Club Network (Heidental, Interlaken, Küssnacht am Rigi, Wallenried, Engelberg, Lavaux, Schloss Goldenberg, Obere Alp, Neuchâtel, Lipperswil, Wylihof)coreStrategic or Co-development PartnerPrivate Partner Golf network allowing members of these clubs to play free of charge at GCGS. Reciprocal arrangement benefiting members of all participating clubs.
• Alpine PropertiesminorOthersBusiness partner offering real estate services in the Alpine region.
• Volvo Cars ThunminorOthersAutomotive partner providing vehicle sponsorship and support.
• UBSminorOthersFinancial services partner with branch location in Gstaad Promenade.
• RaiffeisenminorOthersSwiss banking partner.
• Zurich Insurance (Generalagentur Roger Teuscher)minorOthersInsurance partner with office in Steffisburg.
• Bergbahnen GstaadcoreOthersOperates the golf restaurant ([email protected]) and manages golf-related facilities, indicating operational integration with the cable car company.

Scale indicators3 records

Recent moves8 records

Expansion highlights10 records

Direct peers

• Golf Club Wallenried: Swiss member golf club in western Switzerland, also a PPG reciprocal partner; comparable member-driven revenue model and ancillary offerings.
• Golf Club Crans-Montana: Swiss alpine golf club in Crans-Montana operating the Omega European Masters venue; directly comparable as a high-elevation Swiss resort-course operator targeting affluent inbound tourists with member and visitor play.
• Golf Club Ascona: Swiss 18-hole golf course on Lake Maggiore serving Ticino tourism; comparable as a Swiss regional course with member, green-fee, and academy revenue streams and hotel partnerships.
• Golf & Country Club Schloss Goldenberg: Swiss member-based golf and country club already in GCGS's PPG reciprocal network; comparable course facility, membership model, and ancillary amenities.
• Golf Club Interlaken-Unterseen: Swiss 18-hole member course in the Bernese Oberland near Interlaken; directly comparable Swiss regional club with member and visitor green-fee revenue.
• Golf Club Verbier: Swiss alpine golf club in Verbier, another premium resort destination; comparable as an alpine resort-course operator serving luxury tourism with member and green-fee revenue.
• Golf Club Andermatt: Swiss alpine course in Andermatt with a luxury hotel-integrated resort golf model; comparable in elevation, alpine positioning, hotel partnership architecture, and premium inbound tourist customer base.
• Engadin Golf Club (Samedan & Zuoz): Swiss alpine golf club in the Upper Engadine (St. Moritz region) operating 18-hole courses at high elevation; comparable premium alpine positioning, hospitality-driven demand, and member/visitor revenue mix.
• Golf Club Küssnacht am Rigi: Swiss 18-hole course on Lake Lucerne also part of the PPG reciprocal network; directly comparable member-club model and Swiss regional positioning.

Broad incumbents

• Augusta National Golf Club: Iconic private members' golf club in the United States; comparable as a high-prestige, member-driven, single-site private golf club operator with diversified on-site amenities (food, retail, events).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/golfclubgstaad

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfclub Gstaad-Saanenland