Kimetrics
Kimetrics is a Mexican SaaS company, founded in 2013, that provides an AI-enabled commercial intelligence platform to help CPG and FMCG brands optimize point-of-sale execution across Latin America, serving 80+ brands with field, BI, and Perfect Store tools.
- Company typePrivate
- Founded2013
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kimetrics does
Kimetrics is a Mexican commercial intelligence SaaS company founded in 2013 that helps CPG and FMCG brands optimize point-of-sale execution across Latin America. The platform combines three core products: Kimetrics Field, a mobile application for field promoters that captures store visit data, tracks KPIs (Share of Shelf, prices, exhibitions, presence, portfolio), manages tasks, and provides real-time geolocation; Kimetrics Xtract, a business intelligence layer that ingests sell-in, sell-out, and inventory data, applies business rules, and converts deviations (focos rojos) into prioritized actionable tasks by commercial impact value; and Perfect Store Suite, the integrated offer that links both products to standardize POS operations and measure store and promoter performance. The platform also includes the proprietary ICM (Índice de Competitividad de Marca) methodology for measuring brand competitive position at the shelf, and Impulse Bot, an AI conversational assistant for demonstrator teams. Computer vision processes POS photographs for planogram compliance and stock detection, while anomaly detection and route optimization algorithms prioritize field interventions.
Kimetrics firmographics
Firmographics- Name
- Kimetrics
- Legal name
- Kimetrics
- Website
- https://kimetrics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kimetrics is a Mexican SaaS company, founded in 2013, that provides an AI-enabled commercial intelligence platform to help CPG and FMCG brands optimize point-of-sale execution across Latin America, serving 80+ brands with field, BI, and Perfect Store tools.
- Ownership category
- akta.pro rank
Where Kimetrics is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Kimetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Platform Subscription: SaaS platform providing commercial intelligence for point-of-sale execution. The platform is offered as an integrated suite (Perfect Store Suite) combining field execution app and business intelligence tools, likely with subscription-based pricing based on team size and store coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B platform with customized pricing based on brand/retailer needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Kimetrics product offering
Product offeringCore offering
Kimetrics provides a SaaS commercial intelligence platform for point-of-sale (POS/PDV) execution targeting CPG and FMCG brands in Latin America. The platform combines a mobile field-execution application (Kimetrics Field) for promoters, a business intelligence layer (Kimetrics Xtract) that validates and prioritizes sell-out and inventory deviations, and an integrated Perfect Store Suite that ties execution data to commercial outcomes through dashboards, alerts, and directed tasks.
Product overview
Kimetrics offers a platform-plus-modules architecture for commercial intelligence at point of sale. The core offering consists of three main products: (1) Kimetrics Field - a mobile application for field promotion teams to execute store visits, capture data, and receive directed tasks; (2) Kimetrics Xtract - a business intelligence platform that transforms sell-out, inventory, and sales data into prioritized indicators, detects deviations (focos rojos), and generates actionable tasks; and (3) Perfect Store Suite - an integrated solution combining Field and Xtract to connect execution data with sales performance for comprehensive Perfect Store execution. The platform processes over 1 million daily tasks and transactions at point of sale, serving more than 80 brands with a 98% client retention rate.
Differentiator
Problem solved
Functional benefit
Brands
- Kimetrics Field: Field execution and promoter management mobile application that enables visibility, task assignment, KPI tracking (SOS, prices, exhibitions, presence, portfolio), and inventory management for field teams.
- Kimetrics Xtract
- Perfect Store Suite
- Impulse Bot
- ICM (Índice de Competitividad de Marca)
Products and services
- Kimetrics Field
Quantifiable outcome
- 98% client retention rate demonstrating platform value and customer satisfaction
- +5 more outcomes
Companies that use Kimetrics
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Kimetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Kimetrics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AnastasiacoreStrategic alliance to bring Forecasting and Artificial Intelligence technology to Retailers and CPGs in Latin America. The partnership combines Kimetrics' retail execution intelligence with Anastasia's forecasting and AI capabilities to provide comprehensive demand prediction and inventory optimization solutions for the Latin American market.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Kimetrics competitors and assessment
Company assessmentDirect peers
- Repsly: Mobile-first field execution and retail intelligence SaaS for CPG brands and merchandisers with comparable field task management, store-visit capture, and KPI-reporting features.
- Spring Global / Springretail: Trade-promotion management and retail-execution SaaS aimed at CPG manufacturers and retailers, overlapping with Kimetrics on Perfect Store execution and sell-out reporting.
- Intelligence Node: AI-driven retail intelligence and pricing/assortment optimization for brands and retailers, comparable in its use of retailer data signals and AI for shelf-level decisions.
- Visits: Retail-execution and in-store visit-management SaaS for CPG brands and merchandising agencies, comparable in field visit scheduling, task management, and KPI capture.
- UpClear: Cloud-based retail revenue management and trade-promotion platform purpose-built for CPG/FMCG manufacturers, comparable in vertical SaaS focus and customer profile.
- AFS Retail Solutions: Retail-execution BI and analytics for CPG/FMCG vendors covering store-level execution, audits, and category-management workflows parallel to Kimetrics' scope.
- Trax: Global retail execution platform for CPG manufacturers using computer vision on shelf images and store-level data, the closest direct functional analog to Kimetrics' Perfect Store Suite.
Emerging players
- Premise Data: Crowdsourced retail data and image-capture platform used for in-store visibility and execution measurement in CPG, narrower footprint than Kimetrics but adjacent in use cases.
Broad incumbents
- Anaplan: Enterprise planning platform widely used by CPG/FMCG for trade-promotion planning and sales planning; broader footprint than Kimetrics but commonly evaluated alongside retail-execution tools.
- Quotient / Neptune Retail Solutions: CPG-focused digital marketing, promotions, and shopper-data platform overlapping with the trade-marketing and retail-analytics workflows used by Kimetrics' customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Kimetrics social profiles
Digital presenceKimetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kimetrics leadership team
Management profileNumber of profiles
Kimetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kimetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kimetrics
What does Kimetrics do?
Kimetrics provides a SaaS commercial intelligence platform for point-of-sale (POS/PDV) execution targeting CPG and FMCG brands in Latin America. The platform combines a mobile field-execution application (Kimetrics Field) for promoters, a business intelligence layer (Kimetrics Xtract) that validates and prioritizes sell-out and inventory deviations, and an integrated Perfect Store Suite that ties execution data to commercial outcomes through dashboards, alerts, and directed tasks.
Is Kimetrics a public or private company?
Kimetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kimetrics founded?
Kimetrics was founded in 2013. It employs 11 to 50 people.
Where is Kimetrics based?
Kimetrics is headquartered in Mexico City, Mexico, in the Latin America region.
How does Kimetrics make money?
One revenue line is on record: software Platform Subscription.
Who are Kimetrics's main competitors?
Direct peers on record are Repsly, Spring Global / Springretail, Intelligence Node, Visits, UpClear, AFS Retail Solutions and Trax. Premise Data is listed as an emerging player. Broad incumbents are Anaplan and Quotient / Neptune Retail Solutions.
Does Kimetrics have an API?
No public API is recorded for Kimetrics.