What Foxglove Partner does

Foxglove Partner is a French SEO and GEO (Generative Engine Optimization) consultancy headquartered in Lyon (3 Quai Jean Moulin, 69001), founded in 2018/2019 and operating as an SAS (Société par Actions Simplifiée) with €41,237 of capital social. The firm provides expert-level search engine optimization services to a portfolio of approximately 150 clients across e-commerce, B2B/lead generation, marketplace, and media verticals, with no external investors and founder ownership concentrated in PDG Olivier Job and co-founder / General Manager Sébastien Barry.

The agency's service architecture is organized around three technical pillars - technical SEO, semantic and content optimization, and domain authority/netlinking - extended by a dedicated GEO/GSO practice optimizing visibility on AI-powered search platforms (ChatGPT, Gemini, Perplexity, Claude). Its core methodology is delivered through iterative 1-3 month cycles combining audit, prioritization, implementation, and measurement, supported by a stack that combines proprietary analytical methods with third-party tooling (Semrush, Ahrefs, Screaming Frog, Botify) and a 10% Google R&D commitment per expert. The model is differentiated by a strict senior-only staffing rule - all consultants hold 4-15 years of SEO experience, average 10 years, with each capped at 10 client engagements and no intermediary project managers - and by vertical specialization across major CMS platforms (Shopify, PrestaShop, Magento, WordPress, Salesforce Commerce Cloud, Drupal). Reported client outcomes include +700% SEO traffic growth (Wecasa), +159% quarterly lead growth (Vie & Véranda), +100% SEO traffic year-over-year (Louis Pion), and an 86% annual renewal rate with a 94% NPS.

Foxglove Partner generates revenue exclusively through professional services engagements, billed on recurring monthly or project basis via custom contracts with no public pricing. The go-to-market motion is sales-led, anchored by a free pre-SEO audit used as a top-of-funnel qualifier and converted into paid engagements through direct senior-expert interactions. Demand is supported by a content engine spanning an SEO blog, an email newsletter, gated white papers, a recurring webinar program, a "Veille SEO" intelligence feed, and LinkedIn/Twitter presence, which collectively function as both lead-generation assets and thought-leadership platforms targeting the French mid-market and selected international clients.

Name

Foxglove Partner

Legal name

Foxglove

Website

https://foxglove-partner.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Foxglove Partner is a Lyon-based, senior-only SEO and GEO consultancy serving ~150 French and international clients across e-commerce, B2B, marketplace, and media verticals, with iterative technical, semantic, and netlinking engagements plus dedicated AI-search visibility services for ChatGPT, Gemini, and Perplexity.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SEO Consulting and Advisory Services: Foxglove Partner provides ongoing SEO & GEO consulting engagements, including SEO audits, iterative optimization cycles, and dedicated senior expert accompaniment. Revenue is generated through professional services contracts, typically billed on a recurring monthly or project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Foxglove Partner is a senior-only SEO and GEO (Generative Engine Optimization) consultancy based in Lyon, France. The agency delivers ongoing SEO engagements built around a three-pillar methodology covering technical optimization, semantic/content strategy, and domain authority/netlinking, with iterative 1-3 month optimization cycles. Services are aimed at businesses seeking to grow organic traffic, including specialized offerings for e-commerce, B2B lead generation, marketplaces, and media sites.

Product overview

Foxglove Partner is a senior-only SEO consulting agency offering a comprehensive portfolio of SEO services for businesses. Their core offering centers on SEO consulting engagements that combine audits, iterative optimization cycles, and dedicated senior consultants. They specialize across multiple verticals including e-commerce, B2B/lead generation, marketplaces, and media sites, with additional expertise in AI-powered search optimization (GEO/GSO) for visibility on ChatGPT, Gemini, Perplexity, and other LLM-based platforms. The agency also provides specialized services for CMS platforms (PrestaShop, Shopify, WordPress, Magento, Drupal, Salesforce Commerce Cloud), international and local SEO, redesigns/migrations, and penalty recovery. Their service model features limited client rosters per consultant (10 maximum) with direct expert access, and they complement their consulting with free pre-audits, a SEO blog, webinars, and white papers as client acquisition and educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Consulting Engagement (Accompagnement SEO) Ongoing SEO advisory engagement that combines a complete site audit, strategic prioritization, implementation support, and performance measurement delivered through iterative cycles. Designed for businesses seeking sustained organic traffic and visibility growth.
• SEO Audit Comprehensive SEO audit identifying blocking factors and opportunities across technical, semantic, and off-site dimensions, paired with a custom ROI-oriented action plan.
• GEO / AI Search Engine Optimization Specialized iterative service helping clients gain visibility on AI-powered search engines such as ChatGPT, Gemini, Perplexity, and Claude through audits, implementation support, and performance tracking.
• SEO Redesign & Migration Support for site redesigns, replatforming, and migrations, focused on preserving search positions and capturing incremental growth during technical transitions.
• International SEO Multi-language and multi-territory SEO covering hreflang configuration, localized content optimization, and cross-border ranking strategy.
• Local SEO Local search optimization including Google Business Profile tuning, local pack ranking, and geographically targeted keyword work.
• E-commerce SEO Vertical-specialized SEO for online retailers, addressing platform creation, redesign, replatforming, and long-term organic growth, with expertise across Shopify, PrestaShop, Magento, WooCommerce, and Salesforce Commerce Cloud.
• B2B & Lead Generation SEO Semantic optimization and search intent analysis for B2B and lead-generation websites targeting high-intent professional traffic.
• Marketplace SEO SEO for multi-vendor marketplace platforms including catalog-level optimization, multi-category structure management, and handling of high-volume product pages without cannibalization.
• Media Site SEO SEO for publishers and high-volume content sites, including evergreen/news content strategy, Google News and Google Discover optimization, and seasonal content planning.
• SEO Penalty Recovery Diagnostic and recovery engagement for sites experiencing sudden traffic drops, focused on identifying and resolving algorithmic penalties.
• Keyword Positioning Service Targeted engagement to improve rankings on specific commercial and transactional keywords and to surface new keyword opportunities.
• Free Pre-SEO Audit Complimentary preliminary SEO audit delivered to prospective clients as an entry point to qualify and demonstrate value before paid engagement.

Quantifiable outcome

• +700% SEO traffic growth and +534% Sistrix visibility growth over a 5-year partnership (Wecasa)
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eskimoz: Eskimoz is a Paris-based SEO agency offering SEO, SEA and content services to mid-market and enterprise clients across France. Directly competes with Foxglove in the French senior-expert SEO agency category and serves overlapping customer verticals (e-commerce, B2B, marketplaces).
• Yumens: Yumens is a French SEO and content agency headquartered in Nantes serving enterprise clients with technical SEO, semantic and netlinking services. Closely comparable in service mix, customer profile (large French enterprise accounts), and senior-expert positioning to Foxglove.
• Resoneo: Resoneo is a Lyon-based SEO consultancy offering SEO strategy and content optimization with a senior consultant model. Geographic and philosophical overlap with Foxglove, both emphasizing expert accompaniment over agency intermediary layers.
• Keyoe: Keyoe is a French SEO agency focused on e-commerce and international SEO with offices in France and Spain. Compares on international SEO and e-commerce specialization, key vertical overlap with Foxglove's service catalog.
• B2B Web (B-Agency): B2B Web is a French SEO agency specialized in B2B and lead-generation SEO, one of Foxglove's explicitly targeted segments. Comparable service catalog (technical, semantic, netlinking) for B2B buyer audiences in France.
• Noiise: Noiise is a French SEO agency offering SEO audit, content, netlinking, and SEA services to a similar mix of e-commerce and B2B clients. Direct competitor in the French SEO services market with comparable methodologies and enterprise orientation.
• Bring-Your-Own: Bring-Your-Own is a French digital agency offering SEO, SEA, and content services with a senior consultant engagement model. Comparable in service offering and Paris/France-focused enterprise client base.

Others

• Ahrefs: Ahrefs is a leading SEO SaaS platform used by Foxglove as part of its tool stack. Comparable as an indirect competitor — its productization of SEO tooling could substitute portions of agency work, though Foxglove uses it as part of its service delivery rather than competing head-on.
• Semrush: Semrush is a major digital marketing SaaS suite including SEO, content, and competitive research tools. Adjacent infrastructure provider that Foxglove relies on; represents a partial substitute risk for portions of agency SEO services through DIY productization.
• Moz: Moz is a US-based SEO software platform combining tools, education, and community. Comparable as an adjacent SEO infrastructure vendor whose growing AI/LLM visibility features overlap with Foxglove's GEO offering from a tooling, not services, perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FoxglovePartner
• LinkedInlinkedin.com/company/foxglove-partner-fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxglove Partner