Maness Veteran Medical

What Maness Veteran Medical does

Maness Veteran Medical (MVM) is a Service-Disabled Veteran-Owned Small Business (SDVOSB), SBA and CVE-certified since 2017, that functions as a medical product distribution intermediary for U.S. federal healthcare buyers. The company was founded by Johnathan Maness, a disabled Navy veteran and amputee, and is headquartered in Piney Flats, Tennessee (with a presence in Waynesville, NC). MVM's customer base is concentrated in two segments: Veterans Health Administration (VA) hospitals and U.S. Department of Defense (DoD) medical facilities, both accessed exclusively through federal contracting vehicles including the Medical/Surgical Prime Vendor (MSPV) program, Distribution and Pricing Agreement (DAPA) through DLA Troop Support, and the GSA Federal Supply Schedule.

MVM's product portfolio spans more than 50 SKUs carried across these federal vehicles, distributed on behalf of more than 30 manufacturing partners. Categories include surgical lubricants and ultrasound consumables (Surgilube, EcoVue, Safersonic transducer covers), portable imaging (AiM Sonon 300L wireless ultrasound at $8,995 per unit), rehabilitation and physical therapy products (RockTape kinesiology tape with a five-year VHA BPA, TriggerPoint rollers, MyndMove FES device, NeuFit Neubie), wound care diagnostics (MolecuLight i:X), patient repositioning (Arise Q2 Solution at $600 per pad, EasyShift/EasyBoost), infection prevention (Applied Silver SilvaClean), single-use thermometers (Medical Indicators), CBD therapeutics (Vantage Hemp), and AI-enabled facility technologies (mAIrobotics Gatekeeper and Avatar). Product pricing is unit-based, ranging from ~$60 for consumable rolls to ~$9,000 for capital equipment, with some products available for direct purchase through an MVM e-commerce storefront.

MVM's business model is federal distribution: the company does not manufacture proprietary products but earns distribution margins on third-party products placed onto federal contracting vehicles. Revenue is generated through sales to VA and DoD buyers via four MSPV prime vendors (Cardinal, Medline, Concordance, AMD), DAPA (SP0200-19-H-0008), and GSA contracts (e.g., 36F79725D0083). The company is privately held, bootstrapped with no external institutional investment, and operates with 11-50 employees. A complementary commercial motion targets manufacturers seeking federal marketplace entry, with MVM positioned as their SDVOSB partner-of-record to expedite product placement onto VA/DoD formularies.

Name

Maness Veteran Medical

Legal name

Maness Veteran Medical LLC

Website

https://manessveteranmedical.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Maness Veteran Medical is a Service-Disabled Veteran-Owned Small Business that distributes medical and pharmaceutical products to VA hospitals and DoD facilities via federal contracting vehicles including MSPV, DAPA, and GSA Schedule, carrying 50+ products through 30+ manufacturer partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Waynesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Medical Product Distribution: MVM generates revenue by distributing medical and pharmaceutical products to VA hospitals and DoD facilities through multiple federal contracting vehicles including MSPV, DAPA, and GSA Schedule. The company acts as an SDVOSB distributor and partner facilitator, earning margins on product sales through these government procurement channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Maness Veteran Medical (MVM) is an SBA and CVE-Certified Service-Disabled Veteran-Owned Small Business (SDVOSB) that distributes medical devices, consumables, and pharmaceutical products to U.S. Veterans Health Administration (VA) hospitals and Department of Defense (DoD) facilities through federal contracting vehicles including the Medical/Surgical Prime Vendor (MSPV) program, DAPA (Distribution and Pricing Agreement), and GSA Federal Supply Schedule. The company acts as both an exclusive SDVOSB distributor for 30+ manufacturer partners and a partner facilitator that helps medical product manufacturers enter the federal marketplace. MVM also operates a small direct e-commerce storefront for select consumer-quantity items.

Product overview

Maness Veteran Medical (MVM) is a Service-Disabled Veteran-Owned Small Business (SDVOSB) serving as a medical product distributor to VA and DoD facilities since 2017. The company operates as a federal marketplace gateway, distributing a broad portfolio of medical and pharmaceutical products through contracting vehicles including MSPV (Medical/Surgical Prime Vendor), DAPA (Distribution and Pricing Agreement), and GSA Schedule. Products include surgical lubricants (Surgilube), ultrasound gels (EcoVue), ultrasound equipment (AiM Sonon 300, Safersonic transducer covers, DMI RN vascular access ultrasound), rehabilitation devices (RockTape, TriggerPoint, MyndMove, The Neubie), wound care products (MolecuLight i:X), patient care products (Q2 Solution, ProRen bladder systems), diagnostic tests (Healthyr, COVID-19 tests, Medical Indicators thermometers), infection prevention (SilvaClean), CBD products (Vantage Hemp), and AI solutions (mAIrobotics Gatekeeper and Avatar). The company has over 30 manufacturing partners and focuses on providing veterans and active military with timely access to cutting-edge medical technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Surgilube Surgical Lubricant Standard surgical lubricant since 1932 used for colonoscopy, enema insertion, X-ray, urethral/catheter procedures, pelvic examination, lithotripsy, and general medical use; available on GSA contract and via MVM store.
• EcoVue Ultrasound Gel Environmentally-friendly ultrasound gel in non-refillable single-use FlexPac packaging for infection control; available in 60g flip-top tube and bulk 284-count configuration on GSA contract and MSPV.
• AiM Sonon 300 Wireless Ultrasound Transducer Portable, truly wireless, hand-held ultrasound transducer for point-of-care applications available in 300L and 300C models; priced at $8,995.00 per unit.
• Safersonic Ultrasound Transducer Covers Ultrasound probe covers that eliminate the need for gel under the transducer, preserving probes and reducing cleanup time; the only brand offering 1-foot probe cover for wireless probes, with claimed 40-50% annual cost savings for the federal government.
• RockTape Kinesiology Tape Water-resistant, latex-free kinesiology tape with 180% stretch for full range of motion, made of 97% cotton and 3% nylon; available in black and beige, used for sprained ankles, plantar fasciitis, runner's knee, and other injuries.
• TriggerPoint GRID Foam Rollers Award-winning foam rollers with hollow core and patented multi-density foam surface, available in 13-inch and 26-inch sizes in five colors including camo; for muscle pain relief, improved mobility, and increased circulation.
• Q2 Solution No-Lift Turning & Changing Incontinent Pad Revolutionary incontinence pad with velcro positioning strap, absorbent pad, and perforated removable window; reduces caregiver strain and repetitive motion injuries and addresses the Q2 Protocol (repositioning every two hours) for pressure ulcer prevention; priced at $600.00 per unit.
• The Neubie (NeuFit) FDA-cleared innovative device utilizing direct current (DC) to foster tissue healing and neuromuscular re-education; uniquely stimulates the nervous system to enhance recovery of tissue, bone, muscle, and nerves, leading to faster healing, increased strength, and improved functionality.
• MyndMove Functional Electrical Stimulation Device Non-invasive therapy combining patient participation, therapist expertise, and FES device to restore voluntary hand and arm function in patients with upper-limb paralysis from stroke or spinal cord injury, using neuroplasticity to stimulate new neural pathways.
• Healthyr Virtual Health Products Virtual health products including Cardiovascular Health Test, Prediabetes Health Test, Cholesterol Test, and Comprehensive Health Test for early disease identification and health insights via a single easy-to-use platform.
• Vantage Hemp CBD Products White-label CBD products with pharmaceutical experience, including oils, softgels, and topicals meeting ICH Q7 and WHO GMP quality standards for regulatory-approved cannabinoid-based medicines.
• SilvaClean Infection Prevention Technology EPA-approved technology that infuses textiles with silver ions, bonding to fabric to continuously kill pathogens, mold, mildew, and reduce odors outside of the laundry process with residual ongoing antimicrobial activity.
• MolecuLight i:X Wound Imaging Platform Handheld fluorescence imaging device for real-time detection of bacteria in wounds, providing clinicians with information about fluorescent characteristics of wounds containing bacteria for improved diagnostic and treatment decisions.
• ProRen Bladder Management Systems Non-invasive incontinence devices using a sensor-activated pump system to remove urine away from skin, keeping users dry and odor-free; originally developed as Advanced Mission Extender Device (AMXD) for military pilots and in use by over 5,000 male and female aircrew.
• Medical Indicators Single-Use Thermometers Clinically-accurate single-use thermometers featuring patented heat-sensitive crystal chemistry, individually wrapped and disposed after use for maximum infection control; the only clinically-accurate single-use thermometers manufactured entirely in the US.
• DMI RN Vascular Access Ultrasound Vascular access ultrasound designed for nurses to simplify difficult IV access, reducing workflow disruption and improving patient satisfaction; relevant because over a third of adults and half of children have difficult-to-access veins.
• Fastep COVID-19 IgG/IgM Rapid Test Device Point-of-care/waived/fingerstick COVID-19 antibody test providing results in 15 minutes; identifies individuals with adaptive immune response to SARS-CoV-2 for settings with CLIA Certificate of Waiver.
• mAIrobotics AI Solutions (Gatekeeper & Avatar) AI-powered facial recognition terminal (Gatekeeper) for contactless temperature and health screening with mask detection, plus an AI virtual receptionist (mAI Avatar) with conversational AI, face recognition, and emotional recognition for customer service.
• Comfort Release Transparent Tape 1-inch by 10-inch comfort release medical tape; priced at $513.01 per unit and available for direct purchase via the MVM store.
• Umano Medical Bariatric Equipment Medical equipment including bariatric beds for VA and DoD facilities.

Quantifiable outcome

• Over 90% of Neubie users report noticeable improvements after just the first session, including reduced pain, increased mobility, and better overall performance.
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

19 partnerships are on record, tiered core, secondary and minor.

• HealthyrcoreStrategic or Co-development Partner · 1 March 2023MVM partnered with Healthyr, a Louisville-based virtual health company, to offer greater healthcare solutions to veterans through the VA. Healthyr provides virtual at-home health solutions including cardiovascular health tests, prediabetes tests, cholesterol tests, and comprehensive health tests through a single easy-to-use platform.
• Vantage HempcoreChannel Partner/ Reseller/ Distributor · 1 January 2023MVM announced a new partnership with Vantage Hemp, a white-label CBD brand with pharmaceutical experience specializing in regulatory-approved cannabinoid-based medicines including oils, softgels, topicals, and other formulations meeting ICH Q7 and WHO GMP standards. MVM uses its SDVOSB status to spearhead distribution of Vantage Hemp products to veterans.
• Applied SilversecondaryChannel Partner/ Reseller/ Distributor · 1 January 2022MVM partnered with Applied Silver to distribute SilvaClean technology to VA and DoD facilities. SilvaClean infuses textiles with silver ions to continuously kill pathogens, mold, and mildew outside the laundry process, providing ongoing infection prevention.
• mAIroboticscoreStrategic or Co-development Partner · 1 January 2022MVM partnered with mAIrobotics to introduce Cloud AI solutions to VA hospitals. Key products include mAI Gatekeeper (AI-powered facial recognition terminal for contactless health screening) and mAI Avatar (AI virtual receptionist). The partnership enables both companies to leverage their strengths to make AI and robotics technologies more accessible in VA facilities.
• Medical IndicatorscoreChannel Partner/ Reseller/ Distributor · 1 April 2021MVM partnered with Medical Indicators to distribute its innovative single-use thermometers (NexTemp, NexTemp Ultra, TempaDOT, TraxIt) to America's veterans, DoD, and active military. These are the only clinically-accurate single-use thermometers manufactured entirely in the US. MVM serves as the exclusive SDVOSB distributor.
• Omni Medical SystemscoreChannel Partner/ Reseller/ Distributor · 1 December 2020MVM partnered with Omni Medical Systems to distribute ProRen Bladder Management Systems to the VA. The non-invasive incontinence devices use a sensor-activated pump system to keep users dry and odor-free. The system was originally developed for military fighter pilots and is in use by over 5,000 male and female aircrew.
• RockTapecoreChannel Partner/ Reseller/ Distributor · 1 October 2020MVM serves as the exclusive SDVOSB distributor of RockTape (kinesiology tape) and TriggerPoint mobility rollers to VA hospitals. RockTape received a five-year BPA with the VHA through December 2025 on MSPV 2.0 Physical Therapy category. RockTape is Water Resistant, Latex Free, 180% Stretch for Full Range of Motion, and 97% Cotton.
• MyndTec Inc.coreChannel Partner/ Reseller/ Distributor · 1 June 2020MVM partnered with MyndTec to distribute the MyndMove Device to DoD and VA. MyndMove is an FDA-approved non-invasive functional electrical stimulation (FES) therapy for treating arm and hand paralysis caused by stroke or spinal cord injury. MyndTec is conducting a multi-center study in SCI patients funded by the US DoD.
• Arise Healthcare ProductscoreChannel Partner/ Reseller/ Distributor · 1 March 2020MVM entered into an exclusive partnership with Arise Healthcare Products to distribute the Q2 Solution. The Q2 Solution is a game-changing incontinence pad that helps caregivers follow the Q2 protocol (turning patients every two hours), reduces strain and repetitive motion injuries, and facilitates hands-free patient turning and changing. Available for all VA and DoD facilities through MSPV-NG Formulary.
• MolecuLightcoreChannel Partner/ Reseller/ Distributor · 1 February 2020MVM partnered with MolecuLight to distribute its i:X real-time fluorescence wound imaging platform to DoD and VA. The MolecuLight i:X provides clinicians with handheld fluorescence imaging for real-time detection of bacteria in wounds, enabling improved wound care diagnostics and treatment decisions.
• Carolina Liquid ChemistriescoreStrategic or Co-development Partner · 1 September 2019MVM entered a strategic partnership with veteran-owned Carolina Liquid Chemistries (CLC) to provide VA and DoD laboratory buyers with high-quality analyzers, reagents, and service contracts at lower prices. CLC serves the laboratory community for over 25 years and also provides the Fastep COVID-19 IgG/IgM Rapid Test through MVM to VA and DoD.
• HR PharmaceuticalscoreChannel Partner/ Reseller/ Distributor · 1 July 2019HR Pharmaceuticals partnered with MVM as its official SDVOSB distributor to deliver HR products to veterans and active duty military. Products include Surgilube surgical lubricant and EcoVue ultrasound gel. Products available on DAPA (SP0200-19-H-0008), MSPV-NG, and GSA Contract V797D-60667.
• SkytroncoreChannel Partner/ Reseller/ Distributor · 1 January 2019Maness Veteran Medical announced an exclusive SDVOSB partnership with Skytron. Skytron provides safe and efficient healthcare solutions including capital equipment, architectural, and real-time information systems for Medical, Surgical, and Sterile Processing. MVM distributes Skytron's full-room solutions to VA and DoD facilities.
• Dolphin Medical Imaging (DMI)coreChannel Partner/ Reseller/ Distributor · 1 January 2019MVM partnered with Dolphin Medical Imaging (DMI) to deliver the DMI RN Vascular Access Ultrasound to VA hospitals. The DMI RN is designed for nurses to easily and quickly access difficult veins in patients, reducing workflow disruption and improving patient satisfaction.
• Umano MedicalcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Umano Medical is an SDVOSB partner of Maness Veteran Medical. MVM distributes Umano Medical's products (including bariatric beds) to VA and DoD facilities through the MSPV program. Products are available under GSA contract number 36F79725D0083.
• NeuFitcoreChannel Partner/ Reseller/ DistributorMVM partners with NeuFit to distribute the Neubie, an innovative FDA-cleared device that utilizes direct current (DC) to foster tissue healing and neuromuscular re-education. Over 90% of users report noticeable improvements after the first session. The partnership aims to improve healing and treatment of neurodegenerative diseases and traumatic brain injuries.
• SafersoniccoreChannel Partner/ Reseller/ DistributorMVM distributes Safersonic Ultrasound Transducer Covers, which are highly sought after for their exceptional design, quality, and ease of use. Safersonic eliminates the need for gel under the transducer cover, preserving probes and cutting down on cleanup time. Safersonic is the only probe cover in the world available in a 1-foot size, ideal for wireless probes.
• AiM Medical TechnologiessecondaryChannel Partner/ Reseller/ DistributorMVM brings AiM Medical Technologies products to the federal marketplace through DAPA. AiM manufactures the Shadow Guide (Freehand Needle Guidance Solution) for vascular mapping and the Sonon 300L wireless ultrasound transducer, providing point-of-care lifesaving technology.
• Maple Leaf MedicalminorStrategic or Co-development PartnerMVM helped Maple Leaf Medical secure a ten-year 8(a) certification with the SBA. Maple Leaf Medical is a provider of durable medical equipment (CPAP machines, specialty mattresses, bath safety items, walkers, rollators, wheelchairs) for in-home care patients in the Quad City area.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/maness-veteran-medical-llc
• Xx.com/ManessMedical
• Facebookfacebook.com/manessveteranmedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maness Veteran Medical