Al-Ahli Saudi Football Club

What Al-Ahli Saudi Football Club does

Al-Ahli Saudi Football Club is a private professional football club founded in 1937 and headquartered in Jeddah, Saudi Arabia. It operates men's first, under-21, and youth academy squads that compete in the Saudi Pro League, the AFC Champions League Elite, the King's Cup, and the Saudi Super Cup, plus a women's football programme (Al-Ahli Ladies) competing in the Saudi Women's Premier League. The club plays home matches at Prince Abdullah Al Faisal Stadium within King Abdullah Sports City and maintains a multi-language digital platform (alahlifc.sa, mobile app, social channels across X, Instagram, Facebook, YouTube, TikTok, and Snapchat).

The club's product portfolio centers on matchday experiences, season and individual match tickets (distributed via webook.com), an official membership programme, and a merchandise line (home, away, third kits, goalkeeper jerseys, training wear, and travel apparel at SAR 189-499) sold through noon.com and physical outlets. Underlying capabilities include a structured sports medicine and performance department, an academy with dedicated goalkeeping, performance, nutrition, and analysis functions, and a newly created Football Insights scouting department. There is no disclosed proprietary technology platform; back-office tooling is provided by ZOHO, and Humain Chat is referenced as a sponsor rather than a deployed capability.

Al-Ahli generates revenue across five primary streams: matchday and ticket sales, commercial sponsorships (flagship jersey-front deal with Sinomi Centers through 2031, kit supply by Adidas, and roughly a dozen additional brand partners), merchandise, broadcasting rights, and membership subscriptions. The business model is event-driven, with sporting performance (back-to-back AFC Champions League Elite titles in 2025 and 2026, 2025 Saudi Super Cup, 81-point 2025-26 league season) functioning as the principal driver of fan engagement, commercial value, and brand reach.

Name

Al-Ahli Saudi Football Club

Legal name

Al-Ahli Saudi Football Club

Website

https://alahlifc.sa

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

251–500 employees

Short description

Al-Ahli Saudi Football Club is a private Jeddah-based professional football club founded in 1937, operating men's, women's, and youth teams in the Saudi Pro League, AFC Champions League Elite, and domestic cups. It serves Saudi football fans through matchday events, memberships, sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports Club / Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional football club
• Sports entertainment
• Football merchandising
• Sports sponsorship
• Athletic training academy

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Matchday and Ticket Revenue: Revenue generated from matchday ticket sales, season tickets, and matchday experiences.
2. Commercial Sponsorships: Partnership deals with sponsors appearing on team kits, stadium branding, and digital platforms. Includes main sponsor Sinomi Centers on jersey front, kit supplier Adidas, and multiple other commercial partners.
3. Merchandise Sales: Sale of official club merchandise including jerseys, training gear, travel wear, and accessories through the official online store on Noon.com and physical club stores.
4. Broadcasting Rights: Revenue from media broadcasting rights for participation in Saudi Pro League and AFC Champions League Elite competitions.
5. Membership Programme: Club membership programme offering exclusive benefits to fans and supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Al-Ahli Saudi Football Club operates men's and women's professional football teams that compete in the Saudi Pro League, AFC Champions League Elite, King's Cup, and Saudi Super Cup. The club monetizes matchday experiences (tickets and season passes), official merchandise sales (kits, training wear, travel apparel), commercial sponsorship deals, broadcasting rights, and a fan membership programme. It also runs a youth academy and women's sports division that develop talent and engage supporters.

Product overview

Al-Ahli Saudi Football Club operates as a professional football organization with a multi-channel digital presence. The club's product portfolio centers on its official website as the primary fan engagement platform, complemented by an e-commerce merchandise store via noon.com, a membership program, and season ticket offerings. The club also maintains a women's sports division and a youth academy structure. The official store features the 25/26 season merchandise line including home/away/third kits, goalkeeper jerseys, training wear, and travel apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Al-Ahli FC Official Website and Mobile App

Quantifiable outcome

• Back-to-back AFC Champions League Elite champions (2025, 2026)
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, minor and core.

• Sinomi Centers (سينومي سنترز)flagshipStrategic or Co-development Partner · 1 December 2025Strategic partnership extended until 2031. Sinomi Centers branding appears on the front of Al-Ahli's first-team jersey. The partnership includes opening new official Al-Ahli stores within Sinomi Centers malls, joint marketing initiatives, and interactive fan experiences.
• Al Dar Al Arabia (الديار العربية)minorGTM or Marketing Partner · 1 November 2025Sponsorship deal for Al Dar Al Arabia brand with Al-Ahli FC, announced November 2025.
• AdidascoreTechnology or IntegrationOfficial kit supplier providing match kits, training gear, and merchandise for all Al-Ahli teams including men's, women's, and youth squads.
• Jeddah CentralminorGTM or Marketing PartnerOfficial sponsor with logo displayed on club website and marketing materials.
• The Red Sea (Red Sea Global)minorGTM or Marketing PartnerOfficial sponsor with branding on club website.
• International Medical Center (IMC)coreStrategic or Co-development PartnerMedical partnership providing healthcare services for players and staff, elevating athlete healthcare standards.
• SiteminorGTM or Marketing PartnerOfficial sponsor appearing on club website.
• SircminorGTM or Marketing PartnerOfficial sponsor appearing on club website.
• KayaneeminorGTM or Marketing PartnerOfficial sponsor appearing on club website.
• Arabian DyarminorGTM or Marketing PartnerOfficial sponsor appearing on club website.
• JazeanminorGTM or Marketing PartnerOfficial sponsor appearing on club website, Jazean coffee brand.
• GenesisminorGTM or Marketing PartnerOfficial sponsor appearing on club website, luxury automotive brand.
• QaidminorGTM or Marketing PartnerOfficial sponsor appearing on club website.
• CenomiminorGTM or Marketing PartnerOfficial sponsor appearing on club website.
• BerainminorGTM or Marketing PartnerOfficial sponsor appearing on club website.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Newcastle United FC: PIF-backed Premier League club sharing Saudi sovereign capital structure. Comparable as a state-aligned football business pursuing global commercial growth.
• Paris Saint-Germain: State-backed European superclub with diversified revenue across sponsorship, merchandise, and broadcast. Comparable scale and global brand ambition.
• Manchester City FC: City Football Group-owned global football brand. Comparable benchmark for diversified commercial monetization across matchday, sponsorship, and content.
• OGC Nice: INEOS-owned Ligue 1 club where new Al-Ahli CEO Fabrice Bouquet previously served as CEO. Comparable operating model and recent executive playbook.

Regional players

• Galatasaray SK: Turkey's most-followed football club with strong membership programme and merchandise model. Comparable in fan-engagement depth and member-driven revenue.
• Al-Ain FC: UAE Pro League champion and 2024-25 AFC Champions League Elite contender. Direct regional peer in Gulf football and continental competition.

Direct peers

• Al-Hilal Saudi FC: The most successful Saudi Pro League club and historic rival of Al-Ahli. Directly competes for SPL titles, AFC honors, sponsors, and Jeddah-vs-Riyadh fan share.
• Al-Nassr FC: Another 'Big Four' Saudi Pro League club based in Riyadh. Directly competes for league titles, AFC qualification, and major commercial partnerships.
• Al-Ettifaq FC: Saudi Pro League competitor with growing international recruitment. Direct SPL rival in commercial and sporting competition.
• Al-Ittihad FC: Jeddah-based Saudi Pro League rival. Splits the Jeddah football fan base with Al-Ahli and competes head-to-head for regional sponsorship and AFC spots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ALAHLI_FC
• YouTubeyoutube.com/ahlimc
• Facebookfacebook.com/alahlifc1937
• Instagraminstagram.com/alahliclub.sa
• TikToktiktok.com/@alahliclub.sa
• LinkedInlinkedin.com/company/alahli-club-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Ahli Saudi Football Club