International Orange

What International Orange does

International Orange is a privately held global events agency headquartered in Amsterdam, Netherlands, founded in 2006. The company designs and produces bespoke live events and brand activations for renowned international brands, with a disclosed client roster spanning athletic footwear (HOKA), sportswear (PUMA), sports retail (INTERSPORT), and enterprise software (Workiva). The firm operates across 22 countries in Europe, the Americas, Asia, and the Middle East, delivering five integrated service lines: Global Event Production (strategic consultancy, concepting, planning, logistics), Hospitality & Guest Management, Show Production (audiovisual, stage design, speaker management), Content Creation (presentations, photography, video, animation), and Creative & Design (art direction, 3D modelling, event branding).

The business runs on a project-based professional services model, generating revenue through bespoke fees tied to event scope, location, complexity, and duration. A core in-house team of 13 members—a Managing Director, Head of Operations, Head of Production, Financial Manager, Head of Design, Event Managers, Key Account Leads, and Designers—is supplemented by a curated global network of independent experts that enables local execution across geographies. The firm does not operate proprietary technology; its capabilities are built around creative design, production management, hospitality coordination, and content production delivered through human expertise and supplier networks.

International Orange pursues an enterprise-focused go-to-market strategy, positioning itself as a strategic partner and extension of client teams via direct sales, relationship-based outreach, and RFP responses. Notable capability demonstrations include the PUMA HOUSE brand home during the Paris 2024 Olympics, the HOKA Athlete Summit and Global Brand Conference, and Workiva's European Sales Conference. The company is independently owned with no parent, no institutional investors, and no public funding history disclosed.

Name

International Orange

Legal name

International Orange

Website

https://internationalorange.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

International Orange is a privately held Amsterdam-based events agency, founded in 2006, that designs and produces bespoke live events and brand activations for global enterprise brands across 22 countries, operating with a 13-person core team and a curated global expert network.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

International / Market Entry & Expansion Marketing Strategy (MPAAAFAL)

Keywords

• Boutique event agency
• Brand activation services
• Corporate event production
• Hospitality management
• Show production

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Production and Brand Activation Services: International Orange generates revenue through project-based fees for bespoke event production and brand activation services. Engagements include strategic consultancy, concepting, planning, logistics, hospitality management, show production, content creation, and creative design. Revenue is earned through project fees for end-to-end event delivery rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

International Orange is a global, full-service events agency that designs and delivers bespoke live events and brand activations for enterprise brands. Offerings span end-to-end event production — from strategic consultancy and concepting through logistics, on-site execution, hospitality management, show production, content creation, and creative/design — delivered across 22 countries for clients in sport, technology, and retail. The agency's head office is in Amsterdam, Netherlands, with a specialist team covering operations, production, finance, and design.

Product overview

International Orange is a global strategic events partner offering a unified suite of five integrated service offerings: Global Event Production (strategic consultancy, concepting, planning, and logistics), Hospitality & Guest Management (programming, on-site coordination, guest registration, and invitations), Show Production (audiovisual, stage design, show crew, and speaker management), Content Creation (PPT/Keynote design, photography, video, and animation), and Creative & Design (art direction, 3D modelling, branding, and signage). These services work together to deliver end-to-end bespoke events and brand activations for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production (Strategy, Concepting, Planning, Logistics, On-site Execution) End-to-end event production service covering strategic consultancy, concept development, planning, logistics, and on-site execution for enterprise clients' live events and brand activations across 22 countries.
• Hospitality Management Hospitality management service covering guest handling, talent and VIP services, and on-the-ground hospitality for live event and brand activation engagements for enterprise clients.
• Show Production Show production service encompassing staging, audiovisual, scenic, and live show execution for the agency's live event and brand activation engagements.
• Content Creation Content creation service supporting live event and brand activation engagements, producing content assets tied to brand moments for enterprise clients.
• Creative & Design Creative and design service delivering concept art, brand experience design, and visual design for the agency's live event and brand activation engagements.

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency and brand experience company owned by IPG. Comparable as a B2B experiential agency serving global enterprise brands like International Orange's client roster, though it operates at substantially larger scale as part of a major advertising holding group.
• MCI Group: Global events, meetings, and association management firm headquartered in Switzerland with a worldwide footprint. Directly comparable to International Orange as a B2B events agency serving enterprise brands, but operates at significantly greater scale and scope across associations, congresses, and corporate events.
• Freeman (Brand experience agency): World's largest brand experience company producing events, expositions, and brand activations for global enterprise clients. Comparable to International Orange across the full brand experience value chain but operating at vastly greater scale and with permanent infrastructure.
• emeca: International brand activation and event agency with operations across Europe, Middle East, and Africa. Comparable to International Orange as a Europe-headquartered B2B events and brand experience firm serving enterprise clients globally.

Emerging players

• Pivot Events: Boutique corporate event and brand experience agency. Comparable to International Orange as a smaller-scale bespoke events agency focused on B2B brand activations and corporate experiences.

Others

• CITIZEN Ticket: Event ticketing and registration platform serving live events and conferences. Adjacent to International Orange as a complementary technology and service provider in the events industry rather than a direct competitor.

Regional players

• TAYLOR (event agency): European event agency specializing in brand experiences and live communications for enterprise clients. Comparable to International Orange in focus on bespoke corporate events and brand activations, primarily operating in European markets.
• DEVEIRE: Belgium-headquartered event agency serving enterprise brands across Europe with bespoke events and brand activations. Comparable to International Orange as a Benelux-based boutique B2B events agency targeting similar enterprise client profiles.

Direct peers

• Wink (creative experiential agency): Dutch-based creative production agency producing brand experiences, events, and content for global brands. Direct peer to International Orange in terms of geography (Amsterdam), target client base (premium international brands), and service offerings (end-to-end event production and content creation).
• CEBINA (Conference & Event Brokers International): International event management and corporate hospitality firm based in Europe. Comparable to International Orange as a specialist B2B agency offering strategic event production and hospitality services to enterprise brand clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/international-orange-the-event-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Orange