What Eagles Canyon Raceway does

Eagles Canyon Raceway (ECR) is a private, 600-acre motorsports campus located in Decatur, North Texas, built around a 2.7-mile FIA-spec road course featuring 15-20 technical turns, 150 feet of elevation change, and runs in both clockwise and counter-clockwise configurations. The facility, founded in 2007, also encompasses a 300-acre off-road campus with SXS competition, rally, adventure, and obstacle courses; 10 acres of training grounds including The Rink (80,000 SF polished concrete), The Thunderbowl skid pad, and The Boomerang; a 5,000 SF clubhouse with second-floor lounge and Sim-Lab; and The Retreat luxury lodging managed by dedicated hotel staff. The technology stack centers on professional-grade simulation hardware (SIM-Shop frame, Heusinkfeld pedals, Sim-Magic wheel, triple 32-inch monitors) running iRacing and Assetto Corsa, with ECR's own track modeled virtually.

The business operates a membership-first direct-to-consumer model with four subscription tiers — Eagle ($5,000 initiation + $350/mo), Platinum ($10,000 + $650/mo), Off-Road ($2,500 + $250/mo), and Karting — each priced as recurring monthly dues plus one-time initiation. Revenue is diversified across six streams: recurring membership fees, daily fleet vehicle rentals (Toyota GR Supra through Porsche GT4 RS and Supra GT4 EVO2 at $1,000-$10,000/day), structured training courses (IPD, REP, CCC, APD), race licensing schools ($2,500) credentialed across SCCA, NASA, CVAR, Trans-AM, and WRL, corporate and private event packages for groups of 5-150, and hospitality packages bundled with The Retreat lodging. Customer segments span individual motorsports enthusiasts (primary), corporate groups, and hospitality guests.

ECR runs proprietary ECR Teams competitive programs in GR Cup, WRL, and PCA Spec Boxster, hosts sanctioned events for the Texas Outlaw Series, Outlaw Series SXS, SCCA Texas Region, and CMRA motorcycle racing, and operates the Dream Machine try-racing program. The company is independently owned, privately held, and headquartered at 7629 North FM-51, Decatur, TX, with no disclosed parent company, institutional investment, or acquisition activity.

Name

Eagles Canyon Raceway

Legal name

Eagles Canyon Raceway

Website

https://eaglescanyon.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagles Canyon Raceway operates a 600-acre private motorsports campus in North Texas featuring a 2.7-mile FIA-spec road course, a 300-acre off-road campus, training facilities, and luxury lodging. It serves driving enthusiasts, corporate groups, and hospitality guests through tiered memberships, fleet vehicle rentals, driver training, race licensing, and event hosting.

Ownership category

akta.pro rank

Product category

Motorsports Facility and Driver Development

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsports facility
• Driver development
• Race track membership
• Performance driving training
• Corporate motorsports events

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Fees: Recurring monthly membership fees from multiple tiers (Eagle, Platinum, Off-Road, Karting) plus one-time initiation fees. Eagle membership at $5,000 initiation + $350/month; Platinum at $10,000 initiation + $650/month; Off-Road at $2,500 initiation + $250/month.
2. Vehicle Fleet Rentals: Daily rental rates for high-performance vehicles including Toyota GR Supra ($1,250-$1,500), Porsche 718 Cayman S ($2,250-$2,500), Porsche GT4 RS ($5,000-$7,500), BMW M2 ($1,750-$2,000), GR86 Cup ($4,000-$7,500), and Supra GT4 EVO2 ($7,500-$10,000) with tiered pricing for members vs guests.
3. Corporate and Private Events: Turn-key solutions for corporate groups (5-150 attendees) including team building events, and private events. The facility generates revenue from event hosting, catering coordination, and logistics management.
4. Training Programs and Courses: Revenue from structured learning programs including IPD (Introduction to Performance Driving), REP, CCC (Car Control Clinic), APD, and race licensing schools. Programs offered in group and private formats.
5. Race Licensing and Coaching: Fees for race licensing programs supporting SCCA, NASA, CVAR, Trans-AM, WRL certifications. Pro coaching days and professional driver instruction services.
6. The Retreat Hospitality: Luxury on-site lodging managed by dedicated hotel staff. Multi-day packages combining lodging with planned experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Eagles Canyon Raceway operates a private 600-acre motorsports country club centered on a 2.7-mile FIA-spec road course, delivering memberships, driver training courses, race-licensing schools, a high-performance vehicle fleet for rent, on-site luxury lodging, and turn-key corporate and private event hosting. The facility serves driving enthusiasts, professional racers, motorsports manufacturers, and corporate clients through structured beginner-to-professional driving pathways and competition programs in series such as GR Cup, WRL, PCA, and SCCA.

Product overview

Eagles Canyon Raceway is a 600-acre motorsports campus offering a comprehensive driver development ecosystem centered around a 2.7-mile FIA-spec road course with 150 feet of elevation change. The facility provides structured learning progressions from beginner (IPD, REP, CCC) through advanced racing programs (APD, Race Licensing School), supported by a professional coaching staff and Pro Coaching services. Racing participation is facilitated through ECR Teams programs in GR Cup, WRL, and PCA, as well as the Dream Machine Program for trying race cars. The venue features a diverse vehicle fleet ranging from the Toyota GR Supra to the Porsche 718 Cayman GT4 RS and Supra GT4 Evo2, plus off-road facilities across 300 acres with multiple course types. Membership tiers (Eagle, Platinum, Off-Road, Karting) provide varying levels of track access, amenities, and privileges. The campus includes a 5,000 SF clubhouse with Sim-Lab racing simulators, The Retreat luxury lodging, and comprehensive hospitality services for corporate and private events.

Differentiator

Problem solved

Functional benefit

Products and services

• Eagle Membership Entry-level individual membership providing access to the 2.7-mile FIA-spec track and driver development facility with unlimited track time, guest passes, skid pad access, and clubhouse amenities.
• Platinum Membership Premium transferable membership with private skid pad and training grounds access, private lounge with track view, SP Racing eligibility, corporate/family add-ons, and rental discounts on track and fleet.
• Off-Road Membership Membership providing access to the 300-acre dirt compound including SXS Competition Course, Rally Course, Obstacle Course, Adventure Course, and skid pad.
• FIA Spec Road Course A 2.7-mile, 15-turn FIA-spec road course with 150 feet of elevation change, featuring technical corners including carousels, double apexes, S-curves, and switchbacks with rising and falling variants, runnable in both clockwise and counter-clockwise configurations.
• Off-Road Campus A 300-acre off-road facility with multiple courses including a 1.3-mile SXS Competition Course with 9 jumps, a 2.5-mile Rally Course, a 2.2-mile Adventure Course, and an Obstacle Course featuring rock formations and terrain challenges.
• Eagles Canyon Karting A 0.95-mile FIA karting experience with 15 technical corners and a 990-foot straight, offering a full-service kart shop with sales, parts, maintenance, rentals, and professional coaching.
• Track Vehicle Fleet Rentals Daily rental fleet of high-performance vehicles including Toyota GR Supra (255 HP), Porsche 718 Cayman S (350 HP), Porsche 718 Cayman GT4 RS (493 HP), BMW M2 (453-473 HP), Spec Boxster PCA race spec, GR86 Cup race car, and Toyota Supra GT4 Evo2 (430-450 HP), with member tiered pricing.
• Driver Training Courses and Clinics Structured multi-session learning programs including Introduction to Performance Driving (IPD), Repeat-Exercise-Practice (REP), Car Control Clinic (CCC), and Advanced Performance Driving Day (APD), teaching threshold braking, corner entry, car control, and trail braking.
• ECR Race Licensing School 2-day race licensing school priced at $2,500 covering race craft, rules, and on-track drills, supporting competition licensing through SCCA, NASA, CVAR, Trans-AM, WRL, and other sanctioning bodies; requires Solo Certified Driver status, advanced HPDE, safety equipment, and a track-prepared race car.
• Pro Coaching One-on-one coaching days with ECR Professional Drivers for benchmarking driving skills and building personalized development paths, including POD A-La-Carte sessions and certifications.
• ECR Teams Racing Programs Competitive team racing programs in GR Cup, WRL, and Porsche Club of America (PCA) series, plus the Dream Machine Program for members to try race cars before committing, and Spec Boxster (SPB) PCA competition access.
• Corporate Events Turnkey corporate event solutions for groups of 5-150, including schedules, catering coordination, logistics, and optional pro drivers, with standardized packages for small, medium, and large groups.
• Private Events Bespoke motorsports experiences for private groups, customizable from intense competition to experiential formats.
• Driving Experiences Multi-day experience packages combining lodging at The Retreat with planned experiences across the ECR campus, including longer programs with multiple visits.
• The Retreat Lodging Luxury on-site lodging with hotel management, featuring show cars display, full kitchen facilities, and garage accommodations for guest vehicles.
• Driver Training Programs (Manufacturer/Team) Award-winning training programs for motorsports manufacturers and racing teams, providing access to ECR's testing and training facilities for staff development and driver coaching.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WRL (World Racing League)coreStrategic or Co-development PartnerECR / Dream Machine run directly in WRL racing series. The Dream Machine Program provides access to race cars with support and instruction for members to try racing before committing.
• GR CupcoreStrategic or Co-development PartnerECR teams compete directly in GR Cup racing series, facilitating access to competitive motorsports for members.
• PCA (Porsche Club of America) - SPBcoreStrategic or Co-development PartnerECR facilitates access to PCA racing through the Spec Boxster (SPB) program, allowing members to compete in PCA-sanctioned events.
• SCCA (Sports Car Club of America)coreStrategic or Co-development PartnerSCCA Texas Region Time Trials held at ECR. Race licensing school supports SCCA certification for members pursuing competition licenses.
• NASA (National Auto Sport Association)coreStrategic or Co-development PartnerRace licensing programs support NASA certification for competition licensing alongside SCCA, CVAR, Trans-AM, and WRL.
• Texas Outlaw SeriescoreStrategic or Co-development PartnerECR hosts Texas Outlaw Series short course off-road racing, where drivers can compete against top short course drivers in the country.
• CMRA (Central Motorcycle Roadracing Association)minorStrategic or Co-development PartnerECR hosts CMRA motorcycle road racing events, expanding motorsports offerings to include two-wheeled competitions.
• RideSmart Motorcycle SchoolminorStrategic or Co-development PartnerMotorcycle training school utilizing ECR facilities for rider development and coaching programs.
• Driver's EdgeminorStrategic or Co-development PartnerHPDE (High Performance Driving Event) organization that conducts training at ECR facilities.
• Outlaw Series (SXS Races)coreStrategic or Co-development PartnerECR hosts Outlaw Series SXS (Side-by-Side) off-road races including Triple Crown events, attracting competitive off-road participants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spring Mountain Motor Resort & Country Club: Private motorsports country club in Pahrump, NV with multiple road course configurations, membership tiers, race licensing, and a substantial driver-development program — the most directly comparable operating model to ECR's membership-first, training-and-racing format.
• Thermal Club: Private motorsports resort in Coachella Valley, CA with multi-configuration road course, residential and hospitality components, and high-tier membership pricing — a luxury analog to ECR with overlapping amenities including lodging and on-site experiences.
• Monticello Motor Club: Members-only motorsports club in Monticello, NY operating a private road course with multiple configurations, structured training programs, and recurring membership dues — another direct private-club analog to ECR's model.
• Atlanta Motorsports Park: Private gated motorsports country club in Dawsonville, GA with a 2-mile road course, membership tiers, and professional driver coaching — comparable in facility configuration, membership structure, and driver-development emphasis.
• Club Motorsports: Private members-only motorsports club in Tamworth, NH with a technical road course, training programs, and tiered membership pricing — a structured private-club analog to ECR with similar member-services emphasis.
• Palmer Motorsports Park: Private members-only road course in Deerfield, MA with a technical 2.8-mile layout and structured member track-time programs — a private motorsports club with similar membership and access-driven operating model.
• MotorSport Ranch Cresson: Texas private motorsports facility near the DFW metro offering multiple road course configurations for member and rental use, with performance driving instruction. Closest regional comparable to ECR in both business model and geography.
• Pitt Race (Pittsburgh International Race Complex): Multi-configuration motorsports facility in Wampum, PA offering track days, racing schools, corporate events, and member programs with a 2.7-mile road course — directly comparable to ECR's mix of track access, training, and event hosting.

Emerging players

• Bondurant School of High Performance Driving: Long-standing performance driving school in Chandler, AZ offering HPDE programs, fleet rentals, and corporate experiences. Overlaps with ECR's training, fleet-rental, and corporate-event revenue streams, but is school-led rather than member-club-led.

Broad incumbents

• Circuit of the Americas: Large-scale motorsports and entertainment venue in Austin, TX with an FIA-spec road course, karting, driving experiences, and major event hosting. Same regional market and overlaps with ECR's corporate and consumer experience offerings, but at much larger scale and event-driven rather than membership-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/eagles_canyon
• Facebookfacebook.com/eaglescanyon
• LinkedInlinkedin.com/company/eagles-canyon-raceway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagles Canyon Raceway