Motorsport Ranch

What Motorsport Ranch does

MotorSport Ranch is a privately held membership-based motorsports country club operating on a 304-acre campus in Cresson, Texas, roughly 14 miles southwest of Fort Worth. Founded in 1999 and positioned as the first motorsports country club concept in the region, the company sells exclusive track access to owners of sports cars, race cars, and motorcycles, mirroring a golf country club model. The core physical asset is a purpose-built road course offering three configurations: a 3.1-mile combined circuit (16 turns), a 1.7-mile circuit (11 turns) runnable in either direction, and a 1.3-mile circuit (10 turns), all 40 feet wide with off-camber turns and significant elevation changes. Supporting infrastructure includes a clubhouse with meeting rooms and showers, a covered grid pad staging up to 20 cars, a 200x200-foot skid pad for tire warm-up and handling checks, a dedicated kart and motorcycle track, and on-site lockable garages for member vehicle storage.

The revenue model combines one-time initiation fees and recurring monthly dues from individual members with usage-based track session fees and optional garage rentals. Two membership tiers exist: Regular Members pay a $4,700 initiation fee plus $150 per month, with $25 per half-hour track session and $345 per month garage rental; Executive Members pay a $12,500 initiation (transferable for a 3% fee) plus $100 per month, with $20 per half-hour sessions, priority access on normal club days, and $320 per month garage rental. Beyond the membership base, the company generates transaction-fee revenue by renting the facility to racing organizations, car clubs, and corporate groups, and operates an exotic-car driving experience called DriveXotic as a separate venture on the track. An ecosystem of eight on-site partner organizations delivers HPDE instruction, race car rentals, and personal coaching (Apex Driving Academy, The Drivers Edge, Rapscallion Motorsports, Topp Racing Performance, Texas Autosports, Take it 2 the Limit, 539 Driving Academy, and Drive At The Limit), supplementing direct revenue and driving traffic to the facility across more than 140 days annually.

The customer base is primarily individual motorsports enthusiasts, with secondary B2B revenue from racing organizations and corporate groups. Distribution is direct via the company website, social media (Facebook and Instagram), and an email newsletter, augmented by partner academies that bring non-member drivers to track days. The company also operates a small online car sales marketplace extending the brand into enthusiast commerce. The operation runs with an 11-50 person team and is privately held with no disclosed institutional investors, parent company, or external funding.

Name

Motorsport Ranch

Legal name

MotorSport Ranch

Website

https://motorsportranch.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MotorSport Ranch is a privately held motorsports country club operating a 304-acre facility in Cresson, Texas, offering exclusive track access to sports car, race car, and motorcycle owners through tiered memberships, track rentals, and on-site partner driving academies.

Ownership category

akta.pro rank

Product category

Motorsports Facility and Country Club

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsports country club
• Road course track rental
• Performance driving membership
• High performance driver education
• Exotic car driving experience

Headquarters

HQ city

Cresson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Club Membership Fees: MotorSport Ranch operates as a private motorsports country club with two membership tiers. Regular Members pay a one-time $4,700 initiation fee plus $150 monthly dues, while Executive Members pay $12,500 one-time plus $100 monthly dues. Members receive track access over 140 days annually for sports cars, race cars, and motorcycles.
2. Track Session Fees: Members pay per-session fees for track use: $25 per half-hour for Regular Members and $20 per half-hour for Executive Members.
3. Garage Rental: Optional enclosed, lockable garage rentals are available for members who wish to store their vehicles and tools at the facility. Regular Member garages are $345/month plus tax, Executive Member garages are $320/month plus tax. Each garage measures approximately 12 feet by 25 feet with lights and electricity.
4. Facility/Track Rental: The facility is available for rental to racing organizations, car clubs, and corporate groups for private events and track days.
5. Exotic Car Experiences (DriveXotic): DriveXotic provides exotic car driving experiences at the track, operating as a separate business venture that drives traffic to the facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MotorSport Ranch operates a private motorsports country club on a 304-acre campus in Cresson, Texas, offering members and guests access to purpose-built road course configurations for sports cars, race cars, and motorcycles. The company sells tiered memberships (Regular and Executive) with initiation fees, monthly dues, and per-session track fees, and also rents the facility, garages, and hosts third-party driving academies, race car rental services, and the DriveXotic exotic car experience.

Product overview

MotorSport Ranch is a 304-acre motorsports country club facility in Cresson, TX, founded in 1999, offering a golf-country-club model for performance driving enthusiasts. The core product consists of purpose-built road course tracks with three configurable layouts: a 3.1-mile full circuit, a 1.7-mile course, and a 1.3-mile course, all 40 feet wide with varying turn counts and elevation changes. The facility provides member track access over 140 days annually through Regular ($4,700 initiation) and Executive ($12,500 initiation) membership tiers, with add-on garage rentals. Supporting services include HPDE programs via partner academies, race car rentals and coaching through multiple vendors, an exotic car driving experience (DriveXotic), and a car sales marketplace listing luxury vehicles. Physical amenities include clubhouse, covered grid areas, skid pad, kart/motorcycle track, and paddock space.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Membership Standard tier of the MotorSport Ranch country club membership for individuals who own sports cars, race cars, or motorcycles. Includes a one-time initiation fee of $4,700 plus tax, monthly dues of $150 plus tax, half-hour track sessions at $25, and access to member facilities over 140 days annually. Optional garage rental is available at $345 plus tax per month.
• Executive Membership Premium membership tier offering priority access on normal club days and transferable membership with a 3% transfer fee. Includes a one-time initiation fee of $12,500, monthly dues of $100 plus tax, half-hour track sessions at $20, and access to member facilities over 140 days annually. Optional garage rental is available at $320 plus tax per month.
• Track and Facility Rental Rental of the MotorSport Ranch road courses, clubhouse, and supporting amenities to racing organizations, car clubs, driving schools, and corporate groups for private events, track days, and corporate entertainment.
• Garage Rental Enclosed and lockable garages measuring approximately 12 feet by 25 feet with lights and electricity, available to members who want to store vehicles and tools at the facility. Regular Member garages rent for $345 plus tax per month; Executive Member garages rent for $320 plus tax per month.
• DriveXotic Exotic Car Experience Exotic car driving experience offered through DriveXotic at the MotorSport Ranch track, allowing visitors to drive high-end exotic vehicles on the facility's road courses.
• Car Sales Marketplace Online marketplace on the MotorSport Ranch website listing luxury vehicles from manufacturers such as Porsche, Ferrari, Lamborghini, BMW, Audi, Tesla, and Chevrolet, with listings located in Chicago, Detroit, Miami, and Seattle.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, supporting and minor.

• Apex Driving AcademycoreStrategic or Co-development PartnerHigh Performance Driver Education (HPDE) provider offering trackday instruction at MotorSport Ranch. Located in Cresson, TX. Provides driving education programs for members and visitors.
• The Drivers EdgecoreStrategic or Co-development PartnerLeading HPDE organization operating at MSR. Provides performance driving instruction and trackday programs. Contact: [email protected], (903) 303-3000.
• Rapscallion MotorsportssupportingStrategic or Co-development PartnerRace car rentals and personal coaching services at MSR. Located in Cresson, TX. Contact: (817) 396-4831.
• Topp Racing PerformancesupportingStrategic or Co-development PartnerRace car rentals and coaching services at MSR. Contact: (817) 396-4467.
• Texas AutosportssupportingStrategic or Co-development PartnerRace car rentals and coaching at MSR. Contact: (817) 382-4242.
• Take it 2 the LimitsupportingStrategic or Co-development PartnerRace car rentals and coaching at MSR. Contact: (817) 247-1970.
• 539 Driving AcademysupportingStrategic or Co-development PartnerDriving instruction and coaching services at MSR. Contact: (817) 688-0099.
• Drive At The LimitsupportingStrategic or Co-development PartnerPersonal coaching services at MSR. Contact: (214) 794-2657.
• DriveXoticcoreStrategic or Co-development PartnerExotic car driving experience company operating at MotorSport Ranch. Offers high-end sports car experiences for consumers. Website: drivexotic.com. Creates additional traffic and visibility for the facility.
• Laura BauersupportingOthersRace control and flagging services provider at MSR. Contact: [email protected], 386-215-3090.
• Scottish InnsminorOthersHotel located across the highway from MotorSport Ranch. 9120 E Highway 377, Cresson, TX. Phone: (817) 396-4480. Offers discounted rates for MSR visitors.
• BBQ on the BrazosminorOthersLocal restaurant near the facility. Phone: (817) 297-6152.
• GrumpsminorOthersLocal restaurant partner. www.grumpstexas.com. Phone: (817) 573-5000.
• Domino's Pizza - GodleyminorOthersPizza delivery partner for the facility. Phone: (682) 245-1911.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Thermal Club: Private luxury motorsports club near Palm Springs, CA with multiple track configurations, on-site villas, and clubhouse amenities. Comparable to MotorSport Ranch at the premium end of the private motorsports club category, with similar membership tiers and corporate-event offerings.
• Monticello Motor Club: Private motorsports club in Monticello, NY with multi-configuration road course, member garages, and premium hospitality. Operates an analogous high-end membership model to MotorSport Ranch with similar price points and target affluent enthusiast demographic.
• Spring Mountain Motor Resort and Country Club: Private motorsports resort in Pahrump, NV offering road course, member amenities, and performance driving school programs. Closely comparable to MotorSport Ranch as a multi-configuration facility combining membership, driving academy, and real estate-style club offerings.
• Autobahn Country Club: Members-only motorsports country club in Joliet, IL offering multiple track configurations, garages, and clubhouse amenities. Closely mirrors MotorSport Ranch's country-club-for-cars concept and revenue model of memberships, track time, and rentals.
• Driveway Austin: Private motorsports country club in Austin, TX operating a multi-configuration road course with a similar membership-based business model. Most direct competitor to MotorSport Ranch within Texas, targeting the same enthusiast segment with comparable facility amenities.

Regional players

• Eagles Canyon Raceway: Road course in Slidell, TX (north of Dallas/Fort Worth) hosting private track days, racing events, and driving schools. Regional competitor sharing the Texas enthusiast market with MotorSport Ranch, though operating a rental-day model rather than full membership.
• Harris Hill Raceway: Road course in San Marcos, TX hosting HPDE, time-attack, and club racing events. Competes for the same Texas motorsports enthusiast base as MotorSport Ranch but on a public track-day rental basis rather than membership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/motorsportranch
• LinkedInlinkedin.com/company/motorsport-ranch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport Ranch