Outlaw Diesel Super Series

What Outlaw Diesel Super Series does

Outlaw Diesel Super Series (ODSS) is a privately held, for-profit motorsports organization founded in 2015 and headquartered in Terre Haute, Indiana. It operates a sanctioned diesel drag racing series in the United States, hosting six annual events across tracks in North Carolina, Indiana, Kentucky, Ohio, and Tennessee. Racers compete in nine classes spanning professional categories (Pro Street, Pro Dragster, Pro Mod) and indexed handicap classes (5.70, 6.70, 7.70 Index), with class payouts ranging from $125 to $2,500. The series is co-owned by three diesel aftermarket industry leaders: Dan Scheid (Scheid Diesel), Aaron Rudolph (Rudy's Performance Parts), and Blake Fitzgerald (Fitzgerald Performance Parts, who joined as a co-owner in 2025), each of whom hosts an event at an affiliated venue.

The company's core operating assets are its race calendar, its standardized rulebook, and its community of diesel performance enthusiasts. Distribution runs through owner-affiliated event venues plus third-party ticketing platforms (thefoat.com, shop.firepunk.com) and on-site ticket sales. A branded e-commerce storefront on a Wix-hosted site sells roughly 20 SKUs of apparel and accessories priced between $5 and $40, including commemorative 10-year anniversary pieces, co-branded sponsor merchandise (e.g., with Hot Shot's Secret), and youth/toddler apparel. Marketing is handled in-house by a Marketing & Media staff member (Dani Coleman) with website support from CO2 Solutions Marketing, leveraging Facebook, Instagram, email, and on-site event experiences.

ODSS generates revenue from three streams: event ticketing (transaction fees), merchandise sales (unit pricing), and sponsorships from diesel performance brands. Customer segments include diesel racing enthusiasts (competitors), racing fans and spectators, and diesel aftermarket sponsors such as Scheid Diesel, Rudy's Performance Parts, Fitzgerald Performance Parts, and Hot Shot's Secret. The business has 1–10 employees, no disclosed institutional funding, and no public financial reporting, consistent with a small privately held lifestyle and event-services business.

Name

Outlaw Diesel Super Series

Legal name

Outlaw Diesel Super Series

Website

https://outlawdieselss.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Outlaw Diesel Super Series is a privately held US diesel drag racing series founded in 2015, co-owned by Scheid Diesel, Rudy's Performance Parts, and Fitzgerald Performance Parts, that runs six annual events across the Midwest and Southeast and sells branded merchandise to diesel performance enthusiasts, fans, and aftermarket sponsors.

Ownership category

akta.pro rank

Product category

Motorsports Events

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Leagues & Series (MPAKAAAH)

Keywords

• Diesel drag racing
• Motorsports events
• Racing series
• Racing apparel
• Drag racing competition

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. Event Ticketing: Revenue generated from selling tickets to ODSS racing events. Tickets are available through third-party ticketing platforms like thefoat.com and shop.firepunk.com.
2. Merchandise Sales: E-commerce sales of branded merchandise including apparel (hats, shirts, hoodies) and accessories. Prices range from $5 to $40. Sales are processed through the ODSS online store.
3. Sponsorship: Revenue from corporate sponsors in the diesel performance industry who support the racing series in exchange for brand visibility, vendor exhibitions, and association with the premier diesel drag racing circuit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Outlaw Diesel Super Series organizes and sanctions a national diesel drag racing competition circuit, hosting six major events annually across multiple US tracks in classes such as Pro Street, Pro Dragster, Pro Mod, ET Bracket, 5.70/6.70/7.70 Index, Super Diesel, and Top Diesel. The series also sells branded apparel and racing merchandise through its own e-commerce storefront, with items priced from $5 to $40. Revenue is generated through event ticketing, merchandise sales, and industry sponsorships.

Product overview

Outlaw Diesel Super Series (ODSS) is a premier diesel drag racing competition circuit founded in 2015, now celebrating its 10th year. The organization operates as a racing series rather than a software product. Its primary offerings include: (1) sanctioned diesel drag racing events across multiple classes including Pro Street, Pro Dragster, Pro Mod, and indexed classes (5.70, 6.70, 7.70), (2) an online merchandise storefront selling branded apparel including hats, hoodies, t-shirts, and racing accessories, and (3) event ticketing and points tracking services. The merchandise product line includes approximately 20 items ranging from commemorative anniversary apparel to racing-specific accessories, with prices spanning from $5 to $40.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun Straw Hat A branded straw sun hat ($40) sold through the ODSS online store, designed for outdoor event attendees.
• Printed Seven-Panel Trucker Cap - 168P A modern seven-panel trucker cap with flat bill and Hi Pro shape, featuring seamless front panel for decoration versatility, available in licensed camo and proprietary duck camo prints.
• Printed Five-Panel Trucker Cap - 112PFP A five-panel trucker cap with seamless construction offering classic trucker styling with wider decoration variety.
• Snapback Trucker Cap - 112 The standard six-panel trucker cap available in over 50 colorways, sold as ODSS branded merchandise.
• ODSS-7 Panel Trucker-168 A contemporary-styled seven-panel ODSS branded trucker cap with flat bill, soft trucker mesh for airflow, and adjustable snapback.
• 2026 Hoodie ODSS American Flag A branded hoodie ($30) featuring an American Flag design commemorating the 2026 ODSS racing season.
• ODSS-6Shooter Hoodie A branded ODSS hoodie featuring the 6Shooter design.
• ODSS-6Shooter Tee A branded ODSS t-shirt ($5) featuring the 6Shooter design.
• 23' ODSS Series Hoodie A branded ODSS hoodie commemorating the 2023 ODSS racing season.
• ODSS 10YR Hat- Snapback A branded ODSS snapback hat commemorating the series' 10-year anniversary since founding in 2015.
• PROMOD/NOMOD Hoodie A branded ODSS hoodie featuring PROMOD/NOMOD racing class branding.
• Youth ODSS- Pink Youth-sized pink ODSS branded t-shirt.
• Toddler ODSS- Hot Pink Toddler-sized hot pink ODSS branded apparel.
• PROMOD/NOMOD T-Shirt A branded ODSS t-shirt featuring PROMOD/NOMOD racing class branding.
• YOUTH/TODDLER ODSS- Lime Green Youth and toddler-sized lime green ODSS branded apparel.
• Wheelie! T-Shirt A branded ODSS t-shirt featuring the Wheelie! design, on sale from $25 to $5.
• Geddex Dial-In Marker A dial-in marker accessory used by racers for bracket racing at ODSS events.
• 2026 ODSS American Flag Design T-Shirt A branded ODSS t-shirt featuring the 2026 American Flag design.
• Hot Shot's Fuel Can x ODSS Shirt A collaborative t-shirt with Hot Shot's Secret (ODSS Official Fuel Sponsor), bundled with a discount code for the Hot Shot's Secret website.
• 10 Year Anniversary Shirt A commemorative t-shirt ($20) celebrating ODSS's 10th anniversary (2015-2025) of diesel drag racing.
• ODSS Diesel Drag Racing Event Series A sanctioned six-event national diesel drag racing competition circuit held across US venues (NC, IN, KY, OH, TN), featuring multiple classes including Pro Street, Pro Dragster, Pro Mod, ET Bracket, 5.70/6.70/7.70 Index, Super Diesel, and Top Diesel, with competitive purses ranging from $125 to $2,500 per class. Tickets are sold via third-party platforms (thefoat.com, shop.firepunk.com) and on-site.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Scheid Diesel (Dan Scheid)flagshipStrategic or Co-development PartnerDan Scheid is a co-owner of ODSS and a pioneer in the diesel performance industry. Scheid Diesel is one of the founding owners of the series and hosts the Scheid Diesel Extravaganza event at Wabash Valley Fairgrounds, Terre Haute, IN.
• Rudy's Performance Parts (Aaron Rudolph)flagshipStrategic or Co-development PartnerAaron Rudolph is a co-owner of ODSS representing Rudy's Performance Parts. Hosts the Rudy's Spring Truck Jam event at Rockingham Dragway, Rockingham, NC.
• Fitzgerald Performance Parts (Blake Fitzgerald)flagshipStrategic or Co-development PartnerBlake Fitzgerald joined as a new owner in 2025, representing Fitzgerald Performance Parts. Hosts the FTP Season Finale at Fitzgerald Motorsports Park, Crossville, TN.
• Hot Shot's SecretcoreGTM or Marketing PartnerOfficial Fuel Sponsor of ODSS. Collaboration includes exclusive merchandise (Hot Shot's Fuel Can x ODSS Shirt) with purchase including a discount code for Hot Shot's Secret website.
• CO2 Solutions MarketingminorOthersMarketing agency credited with powering and securing the ODSS website (2025). Website developed and hosted on Wix platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NHRA (National Hot Rod Association): NHRA is the dominant sanctioning body for drag racing in North America, running a much larger professional and sportsman series across many more events. While not diesel-specific, it competes for the same spectator attention, sponsor dollars, and aftermarket parts brands that ODSS targets.
• Summit Racing: Largest US mail-order retailer of performance parts, including a substantial diesel aftermarket business, and a perennial sponsor of motorsports events across categories. Comparable as a diesel performance aftermarket player with deep sponsor and community ties.

Emerging players

• Banks Power: Long-established diesel performance company (founded 1958) that occasionally hosts and sponsors diesel performance events and builds record-setting diesel race vehicles. Comparable as a diesel performance brand that both competes in and helps shape diesel motorsports culture.
• Diesel Power Products: A major diesel performance retailer that runs its own competitive events and promotions, including sled pulls and drag racing. Comparable because it organizes diesel motorsports content and attracts the same enthusiast and sponsor base, though not a multi-event sanctioned series.
• Pacific Performance Engineering (PPE): Leading manufacturer of diesel performance parts (transmissions, turbos, etc.) that regularly sponsors diesel racing series and events. Comparable as a diesel performance ecosystem player and potential sponsor or competitor in event organization.
• Hot Shot's Secret: Diesel performance additives and lubricants company that is the Official Fuel Sponsor of ODSS and organizes its own promotional motorsports activities. Comparable as a diesel performance brand investing in event marketing to reach the same enthusiast base.

Direct peers

• NMRA (National Mustang Racers Association): Sanctioning body for Ford Mustang drag and road racing events, running a multi-class, multi-event national series with sponsorship from major aftermarket brands. Operates the same sanctioning body + events + sponsorship business model as ODSS but in a different enthusiast niche.
• National Hot Rod Diesel Association (NHRDA): NHRDA is the most direct competitor in sanctioned diesel drag racing, organizing a national points series with multiple events and classes for diesel trucks and cars. Operates the same business model as ODSS (sanctioning body + events + sponsorships) and competes for the same pool of diesel racers and sponsors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OutlawDieselSS
• Instagraminstagram.com/outlawdieselss

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlaw Diesel Super Series