What Hemverket does

Hemverket AB is a Swedish residential real estate brokerage founded in 2008 and headquartered in Göteborg. The company operates a fixed-fee ("fast arvode") brokerage model that it markets as "Sveriges lägsta mäklararvode" (Sweden's lowest broker commission), positioning against traditional Swedish brokerages that typically charge materially more per transaction. Its core offering combines a seller-led viewing model — in which the homeowner conducts property showings, leveraging their superior knowledge of the property — with Hemverket handling valuation, marketing, viewings coordination, buyer negotiation, and contract execution. Supporting products include a free property valuation tool, property search, a dedicated contract-only service for parties that have already found a buyer or seller independently, a customer portal ("Mina Sidor") authenticated via BankID, and what the company describes as Sweden's largest prospect/buyer database ("spekulantregister") that surfaces immediate demand signals to sellers.

The business serves individual residential property owners (apartments, villas, and townhouses) across all 290 Swedish municipalities, monetizing exclusively through transaction-based brokerage commissions paid on each completed sale. Distribution is direct-to-consumer via the Hemverket website and supplemented by listings on Sweden's leading property portals (Hemnet and Booli) plus social media (Facebook, Instagram, LinkedIn, YouTube). At scale, Hemverket reports having completed 30,000+ assignments and sold properties worth SEK 30+ billion since inception, with a 4.5/5 rating across 500+ reviews. The company is privately held (Hemverket AB), operates with 11–50 employees, and discloses no proprietary technology stack beyond a standard web portal with BankID authentication — i.e., the offering is fundamentally a digitally-marketed service business rather than a technology platform.

The go-to-market is horizontal (single segment: Swedish residential sellers) and the value proposition is anchored on price, with the owner-managed viewing model serving as both a cost lever and a differentiation point versus traditional full-service brokerages. There are no disclosed patents, AI/ML capabilities, integrations beyond portal listings and BankID, or institutional funding rounds in the source material, suggesting a bootstrapped, operationally-focused brokerage competing on price and process efficiency within a mature, regulated Swedish market.

Name

Hemverket

Legal name

Hemverket AB

Website

https://hemverket.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hemverket is a Swedish residential real estate brokerage offering fixed-fee property selling services to homeowners across all 290 Swedish municipalities, using a seller-led viewing model and monetizing via per-transaction commissions on 30,000+ completed assignments since 2008.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Residential property sales
• Fixed fee broker
• Property valuation
• Home selling services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commission (Fast Arvode): Hemverket charges a fixed broker fee (fast arvode) for property sales services, positioning this as significantly lower than traditional brokerages. The company has completed over 30,000 property assignments since inception.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hemverket is a Swedish real estate brokerage that sells residential properties (apartments, houses, and villas) across all 290 Swedish municipalities using a fixed-fee (fast arvode) commission model. The company operates a unique model where the property owner conducts the viewings while Hemverket handles the remainder of the sales process, including valuation, marketing, buyer matching, negotiation, and contract handling. Supporting services include a free property valuation tool, property search across Sweden's listings, and a standalone contract drafting service for buyers and sellers who have completed transactions independently.

Product overview

Hemverket is a Swedish real estate brokerage company operating since 2008 that offers residential property selling services across Sweden through a fixed-fee model. The core offering centers on the Fastighetsmäklare (Real Estate Brokerage) service where property owners conduct their own viewings while Hemverket handles the remainder of the sales process. Supporting this core service are the property search (Sök bostad), valuation (Värdera bostad), and contract services (Kontrakt och avtal) modules. The company also maintains Sweden's largest prospect database (Säkulantregister) and provides a customer portal (Mina Sidor) for sellers to manage their transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sälja bostad (Property Selling Service) Core brokerage service enabling individual property owners in Sweden to sell their homes (apartments, villas, townhouses) at a fixed low fee, with Hemverket handling the full sales process while the owner conducts property viewings. Leverages Sweden's largest prospect database (spekulantregister) and nationwide coverage across all 290 municipalities.
• Värdera bostad (Property Valuation Service)
• Kontrakt och avtal (Contract Services) Specialized contract drafting and agreement service for buyers and sellers in Sweden who have already found a transaction counterparty on their own and need professional contract handling at a fixed low price, without a full brokerage engagement.

Quantifiable outcome

• Over 30 billion SEK in property sales
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• HemnetcoreGTM or Marketing PartnerHemverket lists properties on Hemnet, Sweden's largest and most prominent property portal, enabling visibility for their listings alongside traditional brokerages.
• BoolisecondaryGTM or Marketing PartnerProperty listings distributed through Booli real estate portal for additional market exposure.
• Mäklarsamfundet (Swedish Estate Agents Association)secondaryGTM or Marketing PartnerHemverket maintains membership/affiliation with Mäklarsamfundet, the professional association for real estate brokers in Sweden.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Notar: National Swedish real estate brokerage chain with offices across the country. Competes with Hemverket for residential seller mandates through a traditional brokerage service model with higher fee structures.
• Mäklarhuset: Swedish franchise-based real estate brokerage with local agents across multiple cities. Addresses the same residential seller market with a relationship-driven traditional model that Hemverket competes against on price.
• Svensk Fastighetsförmedling: Sweden's largest real estate brokerage chain with hundreds of agents nationwide. Directly comparable target market (Swedish residential sellers) but operates on traditional commission-based pricing, which is the model Hemverket disrupts with its fixed-fee structure.
• Fastighetsbyrån: One of Sweden's largest traditional real estate brokerages with nationwide agent coverage. Serves the same residential seller market as Hemverket but with a full-service, higher-fee model that Hemverket positions against with its low-cost alternative.
• SkandiaMäklarna: Swedish residential real estate brokerage affiliated with Skandia insurance group. Operates a traditional commission-based model serving home sellers in the same market where Hemverket competes on fixed-fee pricing.
• Länsförsäkringar Fastighetsförmedling: Bank-affiliated Swedish real estate brokerage operating as part of the Länsförsäkringar insurance group. Provides residential brokerage services with the backing of a major financial services brand, competing for the same Swedish seller customers as Hemverket.
• Bjurfors: Established Swedish real estate brokerage with strong presence in major metropolitan areas. Targets the same residential seller segment but with a traditional full-service brokerage model and higher commission rates compared to Hemverket's fixed-fee approach.

Direct peers

• HomeQ: Swedish digital-first flat-fee real estate brokerage offering online-based residential sales services. Closest direct competitor to Hemverket with similar value proposition of low fixed fees versus traditional commission-based brokers, targeting tech-savvy Swedish homeowners.
• Ordna: Swedish online real estate brokerage operating on a flat-fee/low-fee model serving residential property sellers. Directly competes with Hemverket on price-disruption positioning in the Swedish residential brokerage market.

Others

• Hemnet: Sweden's dominant residential property listing portal where Hemverket distributes its listings. Functions as critical marketing infrastructure/customer acquisition channel rather than a direct competitor, but a key dependency and partnership for Hemverket's GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Hemverket
• Facebookfacebook.com/hemverket
• LinkedInlinkedin.com/company/hemverket-ab
• Instagraminstagram.com/hemverket
• Xx.com/hemverket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemverket