What Impact Fertilisers does

Impact Fertilisers is an Australian fertilizer supplier trading as Ameropa Australia Pty Ltd and headquartered in Melbourne. The company distributes straight fertilizers, prescription blends, and a portfolio of proprietary specialty products — N-Guard®, Zinc-Cote®, ZincStar® and GrassPro — to broadacre and intensive agriculture sectors spanning winter cropping, pasture, summer cropping, sugar cane and horticulture. Its core technology stack centers on agronomic formulation (proprietary additive packages addressing nitrogen volatilization, zinc and manganese deficiencies, and pasture productivity) and a dealer-aligned go-to-market that blends a national physical distribution network with the Bluey online ordering portal for growers and resellers.

The business model is B2B fertilizer distribution rather than commodity trading: revenue is generated by selling tonnage of straights and specialty blends through dealer relationships and direct portal orders, with prescription blending offering farmer-specific nutrient programs that drive repeat purchasing. Differentiated revenue comes from the specialty SKUs, which command pricing premiums over generic urea, DAP, MAP and similar commodity fertilizers, while commodity tonnes underpin volume and utilization of the company's Australian storage and logistics infrastructure.

Impact Fertilisers is a wholly-owned subsidiary of Ameropa, a privately held Swiss agricultural commodity conglomerate, and operates exclusively within Australia. The combination of parent-group global procurement scale, local storage capacity, an established multi-segment dealer network, and a proprietary specialty range constitutes the core of its commercial position. Revenue, headcount trend, and segment mix are not disclosed in the available material, limiting deeper financial triangulation.

Name

Impact Fertilisers

Legal name

Ameropa Australia Pty Ltd

Website

https://impactfert.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Impact Fertilisers (Ameropa Australia Pty Ltd) is a Melbourne-based Australian fertilizer distributor that supplies straight fertilizers, prescription blends, and proprietary specialty products (N-Guard®, Zinc-Cote®, ZincStar®, GrassPro) to broadacre and intensive farmers across five crop segments via a national dealer network and the Bluey online portal.

Ownership category

akta.pro rank

Product category

Agricultural Fertilisers

NAICS

Fertilizer (Mixing Only) Manufacturing (325314), Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Services (700)

akta.pro primary industry

NPK & Compound/Blended Fertilizers (IMAEAEAD)

akta.pro secondary industries

Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB), Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

Keywords

• Crop nutrition products
• Specialty fertiliser blends
• Agricultural fertiliser supply
• Pasture fertiliser solutions
• Prescription fertiliser blends

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fertilizer Product Sales: Sale of fertilizer products including specialty products, straight fertilizers, nutrients, and prescription blends to Australian farmers through dealer network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Impact Fertilisers manufactures and supplies a range of crop nutrition products for Australian agriculture, including straight fertilisers, specialty fertilisers (N-Guard, Zinc-Cote, ZincStar, GrassPro), and prescription blends tailored to specific crop, pasture, and soil requirements. Products are distributed through a national dealer network and supported by the Bluey online ordering portal.

Product overview

Impact Fertilisers is an Australian fertiliser supplier offering a broad portfolio of straight fertilisers, speciality products, and custom prescription blends. The core product line includes seven straight fertilisers (Urea, Sulphate of Ammonia, DAP, MAP, Single Superphosphate, Muriate of Potash, and Sulphate of Potash) and four speciality branded products (N-Guard®, Zinc-Cote®, ZincStar®, and GrassPro). Products are organised by nutrient type (Nitrogen, Phosphorus, Potassium, Sulphur, Trace Elements, Magnesium, Calcium) and by crop segment (Summer Cropping, Pasture, Winter Cropping, Sugar Cane, Horticulture, and Treatments). The company also provides Prescription Blends for custom-formulated fertiliser solutions. The Bluey Online Ordering Portal serves as the digital B2B platform for dealers and farmers to place orders, manage contracts, access price lists, use calculators, and arrange depot pickups.

Differentiator

Problem solved

Functional benefit

Brands

• Bluey: Online ordering portal operated by Ameropa Australia Pty Ltd trading as Impact Fertilisers, allowing customers to place orders for fertiliser products, view contracts, and manage bookings.
• N-Guard®
• Zinc-Cote®
• ZincStar®

Products and services

• N-Guard An enhanced-efficiency nitrogen fertiliser designed to reduce nitrogen losses such as volatilisation and improve nitrogen availability for crops and pasture.
• Zinc-Cote A zinc-enriched coated fertiliser that delivers zinc trace element to address zinc deficiency in soils and crops.
• ZincStar A specialty zinc fertiliser formulated to correct zinc deficiency in broadacre cropping and pasture systems.
• GrassPro A specialty pasture fertiliser formulated to optimise nutrient supply for grass-based pasture production, including dairy and grazing operations.
• Straight Fertilisers (Urea, SOA, DAP, MAP, SSP, MOP, SOP) A range of commodity straight fertilisers including Urea, Sulphate of Ammonia (SOA), Di-Ammonium Phosphate (DAP), Mono-Ammonium Phosphate (MAP), Single Superphosphate (SSP), Muriate of Potash (MOP), and Sulphate of Potash (SOP) supplying primary nutrients nitrogen, phosphorus, potassium, and sulphur to crops and pasture.
• Prescription Blends A custom blending service that combines straight fertilisers and additives into tailored nutrient mixes based on soil tests, crop type, and yield targets, supplied through the dealer network.
• Bluey Online Ordering Portal An online portal that allows dealers and customers to place orders, manage accounts, and access the Impact Fertilisers product range digitally.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Haifa Group: Israeli specialty plant nutrition company selling water-soluble and specialty fertilizers with micronutrient chelates — comparable to Impact's ZincStar/Zinc-Cote prescriptions and specialty strategy.
• Koch Agronomic Services: Specialty fertilizer and nitrogen-management solutions provider (including urease and nitrification inhibitors analogous to N-Guard®), competing for the same specialty upgrade budget at the farm level.
• CSBP (Wesfarmers Chemicals, Energy & Fertilisers): West Australian-based fertilizer manufacturer producing ammonia, ammonium nitrate, UAN, and crop nutrient blends, with a national retail network (CSBP, Agrichem, AgLink) directly comparable to Impact's dealer model.
• Incitec Pivot Fertilisers: Australia's largest domestic fertilizer manufacturer and distributor, selling straight fertilizers, blends, and specialty products across the same crop segments (winter cropping, summer cropping, pasture) — the most direct in-market competitor.

Broad incumbents

• ICL Group: Global specialty fertilizer and plant nutrition company producing potash, phosphate, and specialty plant nutrition products with growing presence in Oceania ag-input channels.
• Yara Australia: Subsidiary of Yara International, one of the world's largest nitrogen producers, selling compound NPKs, Urea, and crop nutrition solutions into Australia — overlapping product portfolio with competing brand programs.
• Nutrien Ag Solutions: Global agricultural inputs retailer with significant Australian operations selling fertilizers, crop protection, and seed; competes broadly with Impact across farmer-facing distribution and offer breadth.

Regional players

• Ravensdown: New Zealand fertilizer and agricultural inputs cooperative offering straight fertilizers, blends, and precision agronomy services — a closely analogous cooperative-style distribution and formulation model.
• Ballance Agri-Nutrients: New Zealand farmer-owned fertilizer manufacturer and distributor selling straight fertilizers, blends, and specialty products; comparable product structure and channel-led model, trans-Tasman peer.

Emerging players

• SQM (Sociedad Química y Minera): Global specialty plant nutrition company with a strong specialty fertilizer and micronutrient portfolio targeting higher-value crop segments similar to Impact's specialty growth thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/impactfert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Fertilisers