CEG Agency
CEG Agency is a New York-based partnership advertising agency founded in 2023 that manages creator partnerships, paid media amplification, and affiliate programs for enterprise health, wellness, lifestyle, and beauty brands.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CEG Agency does
CEG Agency (Creators Entertainment Group) is a New York-based partnership advertising agency founded in 2023 that manages creator partnerships, paid media amplification, and affiliate programs for health, wellness, lifestyle, and beauty brands. The company operates a performance-driven service model that combines influencer/creator sourcing and content production with paid media buying, primarily leveraging Meta's partnership advertising and whitelisting infrastructure to convert organic creator posts into scaled paid campaigns. Service offerings span creator sourcing and management, affiliate program management, content analysis and creative optimization, lookalike audience targeting, retargeting, and multi-channel content distribution across Meta, Amazon, Google, TikTok, and YouTube.
The agency's core technology stack is built on Meta's advertising platform for whitelisting, audience targeting, and campaign optimization, supplemented by integrations with BigCommerce for affiliate program operations. CEG's revenue model is service-based, generating income through affiliate/referral-based fees for managing creator partnerships, paid media campaigns, and affiliate programs. Pricing is custom and not publicly disclosed, with new business conducted through Calendly consultation bookings. Customer segments are concentrated in health and wellness (primary), with adjacent expansion into lifestyle and beauty; named logos on the company's website include Unilever, Eli Lilly, CVS, Nutrafol, Organifi, Curology, Liquid IV, Bioptimizers, Kion, Bloom, Coppertone, and CoolSculpting.
Documented performance outcomes from a published case study include a 70.85% customer acquisition cost reduction, 48% lifetime value increase, and a 32% CPA reduction within 60 days for a client. A separate campaign report cites $1.2M earned media value, 39.7M impressions, 175.5K pieces of creator content, 2,650 transactions, and an 11.8% average engagement rate. The company employs 11-50 staff and markets a global service footprint, though no revenue, funding, ownership structure, or management team details are disclosed in the available materials.
CEG Agency firmographics
Firmographics- Name
- CEG Agency
- Website
- https://weareceg.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CEG Agency is a New York-based partnership advertising agency founded in 2023 that manages creator partnerships, paid media amplification, and affiliate programs for enterprise health, wellness, lifestyle, and beauty brands.
- Ownership category
- akta.pro rank
CEG Agency industry classification
Industry- Product category
- Partnership Advertising & Influencer Marketing Services
- NAICS
- Advertising Agencies (541810), Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Creator Talent Management & Representation (MPAAAHAB)
Keywords
Where CEG Agency is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
CEG Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Partnership Advertising Services: Full-service partnership advertising agency providing creator partnerships, content amplification, and paid media management. Revenue is generated through service fees for managing affiliate programs, creator partnerships, and paid partnership campaigns.
- Health & Wellness Affiliate Programs: Managing conversion-driven affiliate programs for health and wellness brands, including creator sourcing, performance tracking, and commission optimization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom partnership advertising solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
CEG Agency product offering
Product offeringCore offering
CEG Agency is a partnership advertising agency that helps health, wellness, beauty, and lifestyle brands scale revenue by combining authentic creator/influencer content with paid media precision. The agency sources and manages creators, runs affiliate programs, whitelists top-performing creator content into paid partnership ads (primarily on Meta), and amplifies content across Amazon, Google, TikTok, and YouTube with transparent performance tracking.
Product overview
CEG Agency is a partnership advertising and marketing agency that operates as a single, unified service offering. The core product combines partnership advertising, partnership marketing, and affiliate program management into a cohesive performance-driven engine. The agency's services are built around integrated creator media, with Meta Partnership Ads serving as a key advertising channel, supplemented by content amplification across Amazon, Google, TikTok, and YouTube. Key supporting services include creator/influencer sourcing and management, content analysis and creative optimization, advanced audience targeting (lookalike, retargeting, interest/demographic), and full-cycle affiliate program management. The agency specializes in health and wellness brands, focusing on converting creator trust into measurable sales growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Partnership Advertising Agency Services CEG's flagship service connecting brands with high-value partners through performance-driven advertising that combines creator/influencer credibility with paid media precision, including transparent tracking and strategies designed to scale revenue. Targeted at health, wellness, beauty, and lifestyle brands.
- Partnership Marketing Agency Services Results-oriented partnership marketing service that helps brands unlock new revenue channels via strategic alliances, replacing guesswork with data-driven accountability and building partner relationships that perform consistently across competitive markets.
- Health & Wellness Affiliate Programs Conversion-driven affiliate program management specializing in health and wellness brands, combining audience trust, performance analytics, and carefully vetted partners to deliver sustainable growth without compromising brand integrity.
- Meta Partnership Ads Specialized advertising service that converts top-performing creator content into partnership ads on Meta platforms, maintaining creator identity while scaling reach through Meta's advanced targeting to drive qualified traffic and measurable sales growth.
- Integrated Creator Media Distribution Content distribution service that amplifies authentic creator content across multiple advertising channels including Amazon, Google, Meta, TikTok, and YouTube to ensure stronger and broader audience reach.
- Affiliate Marketing Program Outsourcing External specialist management of affiliate programs offering expertise in traffic quality, strategic partner segmentation, promotion compliance, fraud prevention, and creative optimization, including affiliate recruitment, performance optimization, tracking and reporting, and compliance and payments management.
Quantifiable outcome
- Customer Acquisition Cost reduction: -70.85%
- +6 more outcomes
Companies that use CEG Agency
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CEG Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
CEG Agency partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights4 records
CEG Agency competitors and assessment
Company assessmentDirect peers
- Grin: Grin is a creator marketing platform focused on DTC and e-commerce brands, offering affiliate program management, gifting, and content amplification. It directly competes with CEG's affiliate/creator commerce offering for health and wellness brand clients.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, CRM, content whitelisting, and analytics. It is a direct competitor to CEG for enterprise brand mandates and overlaps heavily on the partnership advertising / paid amplification workflow CEG sells.
- Upfluence: Upfluence provides influencer search, outreach, affiliate tracking, and analytics for e-commerce brands. Its feature set — particularly affiliate program management and creator-paid amplification — directly overlaps CEG's service stack for lifestyle and wellness clients.
- Open Influence: Open Influence is a global creator marketing agency offering campaign strategy, creator sourcing, content whitelisting, and paid amplification. It is a direct competitor to CEG with comparable service breadth across health, beauty, and lifestyle verticals.
- Aspire: Aspire is an influencer marketing platform that connects brands with creators for content production, whitelisting, and affiliate campaigns. It directly competes with CEG in offering end-to-end creator partnership management with performance reporting for CPG and lifestyle brands.
- Later (formerly Mavrck): Later acquired Mavrck to build an influencer marketing solution targeting mid-market and enterprise brands with creator management, whitelisting, and analytics. It competes directly with CEG for the same health/wellness/beauty brand budgets CEG targets.
- IZEA Worldwide: IZEA is a public creator marketing company offering sponsored content, influencer management, and content amplification. It serves many of the same CPG and lifestyle brand categories as CEG and competes for similar performance-driven partnership mandates.
Broad incumbents
- Publicis Groupe (Publicis Influential / Influencer arm): Publicis Groupe has built influencer and creator commerce capabilities inside its media agencies (e.g., through Influential and other acquisitions). It competes with CEG at the enterprise tier, particularly for large CPG and pharma-adjacent brand mandates.
- Havas (Havas Media / Havas Creator Network): Havas operates a global advertising network with dedicated influencer and creator offerings as part of its broader media and creative services. It is a broad incumbent that competes with CEG for enterprise brand budgets but offers influencer work as one capability among many.
Emerging players
- Carro: Carro is a creator commerce platform enabling brands to sell through creator storefronts and partnerships. It overlaps CEG's affiliate/creator commerce offering but is more platform-led and less service-led than CEG's agency model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CEG Agency social profiles
Digital presenceCEG Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
CEG Agency leadership team
Management profileNumber of profiles
CEG Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CEG Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CEG Agency
What does CEG Agency do?
CEG Agency is a partnership advertising agency that helps health, wellness, beauty, and lifestyle brands scale revenue by combining authentic creator/influencer content with paid media precision. The agency sources and manages creators, runs affiliate programs, whitelists top-performing creator content into paid partnership ads (primarily on Meta), and amplifies content across Amazon, Google, TikTok, and YouTube with transparent performance tracking.
Is CEG Agency a public or private company?
CEG Agency is a private company. It is classified as unknown and is currently operating.
When was CEG Agency founded?
CEG Agency was founded in 2023. It employs 11 to 50 people.
Where is CEG Agency based?
CEG Agency is headquartered in New York, United States, in the North America region.
How does CEG Agency make money?
Two revenue lines are on record. Partnership Advertising Services are the primary driver. The others are health & Wellness Affiliate Programs.
Who are CEG Agency's main competitors?
Direct peers on record are Grin, CreatorIQ, Upfluence, Open Influence, Aspire, Later (formerly Mavrck) and IZEA Worldwide. Broad incumbents are Publicis Groupe (Publicis Influential / Influencer arm) and Havas (Havas Media / Havas Creator Network). Carro is listed as an emerging player.
Does CEG Agency have an API?
No public API is recorded for CEG Agency.
What industry is CEG Agency in?
CEG Agency's product category is Partnership Advertising & Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships). Its NAICS code is 541810 and its SIC code is 7310.