Edaptio

What Edaptio does

Edaptio ApS is a Danish EdTech company headquartered in Copenhagen that develops Edaptio LearnU, a cloud-based, browser-accessible SaaS platform for K-12 and secondary education teachers. The platform consolidates six functional modules — Class Builder, Learning Activities, Quizzes, Assignments, Video & Communication, and Insights — into a single all-in-one system that supports physical, online, and blended learning. Notable technical components include a drag-and-drop learning-activities widget supporting flashcards, Geogebra math tools, WIRIS STEM questions, collaborative pinboards, and text-to-speech audio spelling in 23 languages. The platform is hosted on AWS (with European servers) and fronted by Cloudflare, with Stripe handling payments and Intercom powering customer support.

Edaptio operates a four-tier subscription model: a free Basic tier (up to 15 active learners), Standard at €15/month (up to 100 learners), Premium at €90/month (up to 250 learners), and custom-priced Institution plans (unlimited learners, SSO via WAYF/Google/Microsoft, whitelabelling, custom integrations). The go-to-market combines a product-led growth funnel (free tier, no credit card required, self-serve sign-up, content-rich SEO pages) with an enterprise field-sales motion for institutional and corporate deployments. Customer acquisition relies on organic search, teacher testimonials, and content sharing between educators. The company also runs a separate corporate training product line ('Edaptio LearnU for Companies') targeting team onboarding and professional development.

The company is privately held, founder-led (CEO Andreas Piculell), with a flat organizational structure and a small visible team of approximately seven people. Sub-brands MatematikTutor, MathHero, and Bookzy operate under the Edaptio ApS legal entity, suggesting product-line expansion into adjacent learning verticals. The company is GDPR, FERPA, and COPPA compliant, and claims over 80,000 lessons created and over 4 million learning activities completed across its user base. No external funding rounds, M&A activity, or revenue figures are disclosed in the source material.

Name

Edaptio

Legal name

Edaptio ApS

Website

https://edaptio.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Edaptio ApS is a Danish EdTech company that offers Edaptio LearnU, a cloud-based, all-in-one interactive classroom platform combining course creation, quizzes, assignments, video conferencing, and analytics for K-12 and secondary education teachers, plus a corporate team training vertical.

Ownership category

akta.pro rank

Product category

Education Technology / Online Learning Platform

NAICS

Educational Support Services (611710), Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)

akta.pro secondary industries

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Virtual Classroom Platforms (Synchronous Teaching Environments) (EDAFABAA), Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH)

Keywords

• Online learning platform
• Classroom management software
• Learning management system
• Educational assessment tools
• Teacher productivity software

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (SaaS): Tiered subscription model with four plans billed monthly or annually. Basic (free): up to 15 active learners, 2GB storage. Standard (€15/mo): up to 100 active learners, 10GB storage. Premium (€90/mo): up to 250 active learners, 30GB storage. Institution (custom): unlimited learners, unlimited storage, dedicated support, custom integrations, whitelabelling. Annual billing offers 25% savings vs monthly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Edaptio LearnU is a cloud-based, browser-delivered interactive classroom platform that lets teachers create structured courses, build learning activities via drag-and-drop widgets, design quizzes and assessments, assign and grade homework, run live video classes, and monitor student progress through real-time analytics. The platform also offers a corporate version for employee onboarding and team training, sold through a tiered subscription model including a free Basic tier and custom Institution plans.

Product overview

Edaptio LearnU is a unified interactive classroom platform for teachers that combines course creation, content delivery, assessment, and student progress tracking. The core product is modular, comprising six integrated sub-products: Class Builder for course creation, Learning Activities for widget-based content, Quizzes for assessments (including audio spelling and WIRIS STEM questions), Assignments for homework and grading, Video and Communication for video conferencing and messaging, and Insights for real-time analytics. The platform operates on a freemium model with Basic (free), Standard (€15/month), Premium (€90/month), and Institution (custom pricing) tiers. Edaptio also offers a separate corporate version called Edaptio LearnU for Companies, targeting team training and employee onboarding use cases.

Differentiator

Problem solved

Functional benefit

Brands

• MatematikTutor: One of the brands operated by Edaptio ApS as mentioned in Terms of Service.
• MathHero
• Bookzy

Products and services

• Edaptio LearnU Edaptio LearnU is the company's main interactive classroom platform that enables teachers to create and deliver interactive presentations, assessments, and content, and to track student progress. It supports physical, online, and blended learning across all grade levels and is sold on a freemium tiered subscription model (Basic free, Standard €15/month, Premium €90/month, custom Institution).
• Edaptio LearnU for Companies Edaptio LearnU for Companies is a corporate-focused offering built on the Edaptio LearnU technology that enables organizations to create training materials, quizzes, and video content for employee onboarding and team development, with progress tracking. Sold through dedicated account managers with custom integrations and whitelabelling.

Quantifiable outcome

• Over 80,000 lessons created by teachers on the platform
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web ServicescoreTechnology or IntegrationAWS provides cloud hosting infrastructure for Edaptio, with servers located in Europe. Used to store learning documents and work from learners and instructors. AWS is a core infrastructure dependency.
• CloudflarecoreTechnology or IntegrationCloudflare provides content-delivery network services, DDoS mitigation, internet security, and distributed domain-name-server services for Edaptio's web platform.
• IntercomcoreTechnology or IntegrationIntercom is used for customer support delivery via email and live chat to instructors and students. Also used for product updates, onboarding emails, and other teacher communications. Only users who utilize Intercom's support chat are added to it.
• StripecoreTechnology or IntegrationStripe handles payment processing for accepting subscription payments from teachers and institutions. Used for all paid plan transactions (Standard, Premium, and Institution plans).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Itslearning: Norwegian-headquartered LMS serving K-12 and higher education across Europe. Directly competes with Edaptio in the same Nordic/European K-12 segment, with a similar institutional sales motion and comparable feature set (course building, assignments, analytics).
• Nearpod: Interactive lesson delivery platform for K-12 teachers with drag-and-drop activities, quizzes, video, and real-time student engagement. Closest product analog to Edaptio LearnU's interactive presentation and lesson delivery features.
• Kahoot!: Game-based learning and quiz platform widely used by K-12 teachers and corporate trainers. Overlaps with Edaptio's quiz/assessment tools and the corporate training segment ("Kahoot! at work"), with comparable freemium PLG motion.

Emerging players

• LearnDash: WordPress-based LMS used by educators and corporate trainers for course creation, quizzes, and assignments. Comparable to Edaptio's course builder and assessment modules, particularly as a self-serve option for individual educators and SMB training.
• Seesaw: K-12 student engagement and portfolio platform used heavily in primary/secondary education. Overlaps with Edaptio's engagement and assignment features but is more focused on younger learners and parent communication rather than secondary/adult education.
• Moodle: Open-source LMS widely used in European education, including at university and secondary levels. Competes with Edaptio's course/quiz/assignment modules but requires more technical setup and lacks the polished drag-and-drop UX positioned as Edaptio's differentiator.

Broad incumbents

• Google Classroom: Free classroom management and assignment tool bundled with Google Workspace for Education. The dominant free alternative that competes with Edaptio's assignment and content distribution modules, especially in budget-constrained schools.
• Canvas (Instructure): One of the leading LMS platforms for K-12 and higher education globally. Broad incumbent whose course/assignment/quiz modules directly overlap with Edaptio, but operates at much larger scale and as a full institutional system rather than a teacher-centric tool.
• Schoology (PowerSchool): K-12 LMS owned by PowerSchool, deeply integrated with SIS systems. Competes with Edaptio in the institution tier and offers overlapping course/assignment/assessment functionality, but at much larger scale and with SIS-native positioning.
• Microsoft Teams for Education: Free collaboration and class team platform bundled with Microsoft 365 Education. Competes with Edaptio's video conferencing, communication, and assignment features as part of a much broader productivity suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edaptio
• LinkedInlinkedin.com/company/edaptio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edaptio