SquareFoot
SquareFoot is an Edinburgh-based property marketing agency producing photography, RICS-compliant floor plans, CAA-licensed drone imagery and SceneinVideo videos for residential estate agents, commercial property clients and individual homeowners across the UK.
- Company typePrivate
- Founded2005
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SquareFoot does
SquareFoot is a property marketing agency that produces still photography, RICS- and IMPS-compliant measured floor plans, CAA-licensed drone aerial imagery, and graded video content for residential and commercial property listings. The business is operated by 39Mansionhouse Limited (trading as SquareFoot), a privately held Scottish limited company headquartered at 3 Marchfield Park, Edinburgh EH4 5BW, serving UK-wide clients from its Edinburgh base. Its core technology stack is people-and-equipment rather than software: an in-house team of photographers with fashion and interior design backgrounds, qualified surveyors producing AutoCad and PDF plans, and three CAA-licensed, insured and approved commercial drone pilots, plus the jointly developed SceneinVideo video product with Propertyflix. Output formats include JPEG/PDF/PNG floor plans delivered within 24 hours of survey and premium video packages combining drone footage, 3D Google Imagery, info graphics, location footage and night scenes.
The company serves three primary segments: residential estate agents and homeowners (with named relationships at Knight Frank, Simpson & Marwick, Savills, Rettie, Strutt & Parker plus individual sellers), the commercial property sector (offices, retail, hospitality, leisure, architecture, with clients such as Cuthbert White), and holiday lettings / HMO landlords requiring licensing-grade floor plans. Its go-to-market is direct and inbound: customers request quotes via the website order form, email ([email protected], [email protected]) or phone (07720 634835), with marketing supported by organic social channels (Facebook, Twitter, Instagram) and Vimeo-hosted SceneinVideo showcase galleries.
SquareFoot generates revenue on a project-based professional-services model under quote-based pricing that is not publicly disclosed; VAT-inclusive digital content is paid for before download and on-site services are invoiced on completion (net 30 days). The firm is privately held with no disclosed investors, funding rounds, parent or subsidiary entities, and operates from a single Edinburgh headquarters with field teams delivering on-site across the UK.
SquareFoot firmographics
Firmographics- Name
- SquareFoot
- Legal name
- 39Mansionhouse Limited
- Website
- https://squarefootmedia.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SquareFoot is an Edinburgh-based property marketing agency producing photography, RICS-compliant floor plans, CAA-licensed drone imagery and SceneinVideo videos for residential estate agents, commercial property clients and individual homeowners across the UK.
- Ownership category
- akta.pro rank
SquareFoot industry classification
Industry- Product category
- Property Marketing Services
- NAICS
- Commercial Photography (541922), Landscaping Services (561730)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
- akta.pro secondary industries
- Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)
Keywords
Where SquareFoot is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SquareFoot business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Project-based property marketing services: Revenue is generated per-project from one-time service engagements covering photography, floor plans, drone aerial imagery, video production and SceneinVideo packages. Customers place orders via website form or phone and receive a quote; digital content is paid for before download while on-site services are invoiced on completion (net 30 days). Pricing includes VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Quote-based project pricing (not publicly disclosed) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SquareFoot product offering
Product offeringCore offering
SquareFoot is an Edinburgh-based creative property marketing agency that produces stills photography, RICS-compliant measured floor plans, CAA-licensed aerial drone imagery, and graded property videos for estate agents, homeowners, and commercial property clients across the UK. Its flagship joint product with Propertyflix, SceneinVideo, packages drone footage, 3D Google Imagery, info graphics and bespoke productions into premium property showcase videos. The integrated service combines all four content types (stills, films, plans, aerial) under one in-house team, with digital deliverables issued after payment and on-site services invoiced on completion.
Product overview
SquareFoot (trading name of 39MANSIONHOUSE LIMITED) is a single, integrated property marketing service rather than a software platform — there is no platform-plus-modules architecture, but rather a portfolio of complementary creative service lines. The offering brings together Residential Photography, Commercial Photography, Holiday & Rental Photography, Residential Floor Plans, Commercial Floor Plans, Rental/HMO Floor Plans, Aerial Photography & Video, and the SceneinVideo residential and commercial video products under one "Creative Property Marketing" umbrella delivered by an Edinburgh-based team of photographers, surveyors, and CAA-licensed drone pilots.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Floor plans delivered within 24 hours of survey
- +2 more outcomes
Companies that use SquareFoot
Customer profileNamed customers8 records
Segments3 records
SquareFoot technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SquareFoot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Propertyflixflagship / coreSquareFoot and Propertyflix jointly developed and market 'SceneinVideo', the premium property marketing video tool. Together they produce residential and commercial property videos for agencies and homeowners, with Propertyflix providing the video platform/technology and SquareFoot providing on-the-ground production across Scotland and the UK. The partnership is credited as 'joint product of Propertyflix & SquareFoot © 2016-2020'.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
SquareFoot competitors and assessment
Company assessmentDirect peers
- PropertyBox: PropertyBox is a UK-focused property marketing services platform offering photography, floor plans, EPCs, and video for estate agents. It is a direct competitor to SquareFoot on bundled marketing packages for residential agencies across the UK.
- FocalAgent: FocalAgent supplies estate agents with photography, floor plans, EPCs, and virtual tours through a managed network of local photographers. It directly competes with SquareFoot on residential listing media, with similar enterprise agency customer profiles.
- Aspect Property Photography: Aspect is a UK-wide residential and commercial property photography and floor plan provider serving estate agents. It overlaps directly with SquareFoot's core service lines and competes for the same agency client base across the UK.
- VideoForce: VideoForce is a UK production company producing property videos, including drone and CGI content, for estate agents and developers. It directly competes with SquareFoot's SceneinVideo product on premium residential and commercial property video.
Broad incumbents
- Matterport: Matterport is the dominant 3D virtual tour platform used by UK and global estate agents for digital property marketing. It competes with SquareFoot's SceneinVideo and aerial offerings on immersive property visualisation, albeit as a hardware-plus-software platform rather than a UK-localised creative agency.
- CoreLogic (UK / Sciener): CoreLogic UK provides floor plans, EPCs, and property data products to UK estate agents at scale. It is a broader incumbent in the floor plan and surveying segment where SquareFoot competes on RICS-compliant residential and commercial plans.
Regional players
- Drone Site Surveys (UK drone specialists): UK-based CAA-licensed commercial drone operators offering aerial photography and video for property and surveying use cases. They overlap with SquareFoot's aerial service line as specialist regional suppliers for property marketing imagery.
Emerging players
- Giraffe360: Giraffe360 provides automated property photography, floor plans, and 3D virtual tours via a self-service hardware-and-software subscription model. It overlaps directly with SquareFoot's stills + floor plans + 3D-style video stack and targets the same UK and European estate agency clients, but competes on a technology-led, lower-cost model.
- Reevo (Reevo360): Reevo offers a property marketing platform with virtual tours, photography ordering and floor plans for estate agents. It targets a similar agency customer base to SquareFoot, increasingly competing on bundled listing media with a technology-first model.
Others
- Homeflow: Homeflow is a UK property technology vendor providing websites, CRM, and marketing tools to estate agents. It is adjacent rather than directly competitive, but its media and listing-marketing modules overlap with the broader property marketing services SquareFoot supplies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SquareFoot social profiles
Digital presenceSquareFoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
SquareFoot leadership team
Management profileNumber of profiles
SquareFoot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SquareFoot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SquareFoot
What does SquareFoot do?
SquareFoot is an Edinburgh-based creative property marketing agency that produces stills photography, RICS-compliant measured floor plans, CAA-licensed aerial drone imagery, and graded property videos for estate agents, homeowners, and commercial property clients across the UK. Its flagship joint product with Propertyflix, SceneinVideo, packages drone footage, 3D Google Imagery, info graphics and bespoke productions into premium property showcase videos. The integrated service combines all four content types (stills, films, plans, aerial) under one in-house team, with digital deliverables issued after payment and on-site services invoiced on completion.
Is SquareFoot a public or private company?
SquareFoot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SquareFoot founded?
SquareFoot was founded in 2005. It employs 11 to 50 people.
Where is SquareFoot based?
SquareFoot is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does SquareFoot make money?
One revenue line is on record: project-based property marketing services.
Who are SquareFoot's main competitors?
Direct peers on record are PropertyBox, FocalAgent, Aspect Property Photography and VideoForce. Broad incumbents are Matterport and CoreLogic (UK / Sciener). Drone Site Surveys (UK drone specialists) is listed as a regional player. Emerging players are Giraffe360 and Reevo (Reevo360). Homeflow is listed as an others.
Does SquareFoot have an API?
No public API is recorded for SquareFoot.
What industry is SquareFoot in?
SquareFoot's product category is Property Marketing Services. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage, with a secondary code of BPAJADAE, Rural Residential & Acreage Homesites Brokerage. Its NAICS code is 541922 and its SIC code is 6531.