Acme Pool & Spa Company
Acme Pool & Spa Company is a privately-held, single-location pool and spa dealer and service contractor in New Hartford, New York, selling, installing, and maintaining residential pools and spas for Central New York homeowners through a seven-day showroom and certified in-house technicians.
- Company typePrivate
- Founded2008
- HeadquartersNew Hartford, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Acme Pool & Spa Company does
Acme Pool & Spa Company is a privately-held, single-location pool and spa retailer and service contractor headquartered at 4502 Commercial Drive, New Hartford, New York. Founded approximately in 2008 and serving the Central New York region (New Hartford, Utica, Rome, and surrounding communities), the company sells, installs, and services residential pools and spas for individual homeowners. Owner Dan Tauroney and Vice President Tyler Armstrong lead the business alongside a team of certified technicians whose combined tenure exceeds 150 years.
The company's product portfolio spans above-ground pools (Wilbar Revelle and Supernova, Latham Premiere), in-ground pools (Latham vinyl liner pools with UltraSeam technology and Latham fiberglass pools with Crystite Gel Coat), and a broad spa line including Sundance, Marquis, Caldera, Garden Leisure, and Innova across multiple series and seating configurations. The technology underlying these products is owned by the manufacturer partners; Acme functions as the authorized dealer and installer rather than as a product developer. Service offerings include professional installation (currently booking 2026), weekly maintenance under a 16-week subscription program, seasonal opening and closing (starting at $339.99 each), liner replacement, and a full repair capability covering plumbing, coping, heaters, and complete rehabs.
Acme makes money through three intertwined streams: hardware resale at retail margin on pools, spas, and parts; installation and repair revenue tied to quote-based project pricing; and recurring service revenue from the weekly maintenance subscription, with chemicals billed monthly. Financing is facilitated through First Source Federal Credit Union for projects below $20,000 and HFS Financial for projects above $20,000, enabling larger ticket sizes. Distribution is exclusively direct-to-consumer via the physical showroom (open seven days a week, no appointment required), phone-based service scheduling, and an online quote request form; the company also runs a complementary winter ski and snowboard retail line, Skier's Outlet, from the same facility.
Acme Pool & Spa Company firmographics
Firmographics- Name
- Acme Pool & Spa Company
- Legal name
- ACME Pool and Spa Company
- Website
- https://acmepoolco.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Acme Pool & Spa Company is a privately-held, single-location pool and spa dealer and service contractor in New Hartford, New York, selling, installing, and maintaining residential pools and spas for Central New York homeowners through a seven-day showroom and certified in-house technicians.
- Ownership category
- akta.pro rank
Acme Pool & Spa Company industry classification
Industry- Product category
- Pool and Spa Retail Services
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Pool Opening & Seasonal Startup (HSAIALAD), Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
Keywords
Where Acme Pool & Spa Company is headquartered
LocationHeadquarters
- HQ city
- New Hartford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Acme Pool & Spa Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pool and Spa Product Sales: Retail sales of above-ground pools, in-ground pools (fiberglass and vinyl), spas/hot tubs, and related equipment and supplies. Products sourced from Latham, Wilbar, Marquis, Sundance, Caldera, Garden Leisure, and Innova brands.
- Installation Services: Professional installation of pools and spas, including design consultation, permit handling, and complete construction/installation. Currently booking installations for 2026.
- Repair and Maintenance Services: Pool and spa repair services including liner replacements, plumbing, coping installation, heater repairs, and complete rehabs. Weekly maintenance programs with 16-week service coverage during summer season.
- Weekly Service Programs: Comprehensive 16-week service program covering vacuuming, skimming, brushing, water testing, chemical treatment, filter cleaning, and basket emptying. Includes pool opening and closing (valued at $679.99).
- Seasonal Opening and Closing Services: Pool opening and closing services at the start and end of each swimming season. Pool Openings starting at $339.99 and Closings starting at $339.99 with a $50 savings when booked together.
- Parts and Supplies: Pool and spa chemicals, parts, and accessories sold through the retail shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pool Opening Service |
| Unit Pricing | Pay-as-you-go | Pool Closing Service |
| Unit Pricing | Pay-as-you-go | Opening & Closing Combo |
| Subscription | Monthly | 16-Week Weekly Service Program |
| Unit Pricing | Pay-as-you-go | Pool Opening & Closing Combo |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Acme Pool & Spa Company product offering
Product offeringCore offering
ACME Pool and Spa Company is a retail pool and spa dealer based in New Hartford, NY that sells and installs above-ground pools, vinyl and fiberglass in-ground pools, and hot tubs/spas from leading manufacturers. The company also provides recurring maintenance, seasonal opening/closing, liner replacement, and pool/spa repair services to residential customers in Central New York. The business is currently booking pool installations for the 2026 season.
Product overview
ACME Pool and Spa Company is a retail pool and spa dealer offering a diverse portfolio of above-ground pools (Wilbar Revelle, Wilbar Supernova, Latham Premiere), in-ground pools (Latham Vinyl, Latham Fiberglass), and hot tubs (Sundance Spas, Marquis Spas, Caldera Spas, Garden Leisure, Innova Spas across multiple series). The company also provides installation services and ongoing maintenance including weekly service programs, pool opening/closing, liner replacements, and repair services. Financing options are available through partner lenders. The business operates as a dealer/reseller rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Above-Ground Pool Sales and Installation
- In-Ground Pool Sales and Installation
- Hot Tub and Spa Sales
- Weekly Pool Service Program
- Pool Opening and Closing Service
- Liner Replacement Service
- Pool and Spa Repair Service
Quantifiable outcome
- 150+ years combined technician experience
- +2 more outcomes
Companies that use Acme Pool & Spa Company
Customer profileSegments1 record
Ideal customer profiles1 record
Acme Pool & Spa Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Acme Pool & Spa Company partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Latham Pool ProductscoreLatham is ACME's primary supplier for fiberglass and vinyl liner in-ground pools. ACME offers Latham's complete product lines including fiberglass pools (featuring Crystite Gel Coat and advanced composite technology) and vinyl pools (featuring UltraSeam liner technology). Products include pools made in the USA with industry-leading warranties.
- Wilbar GroupcoreWilbar Group supplies ACME with above-ground pools including the Revelle (cost-efficient, rust-proof) and Supernova (premium, fully customizable with injected molded resin and steel) models. Sizing ranges from 52" x 12' to 54" x 15'.
- Marquis SpascoreMarquis Spas is a major spa brand partner offering Celebrity, Elite, Vector, and Crown Collection series. ACME highlights Marquis's MicroSilk skin therapy feature and their reputation for quality without sacrificing affordability. Also offers ATV Swim Spas for aquatic training.
- Sundance SpascoreSundance Spas are Consumer's Digest Best Buy winners, featured in multiple series (980, 880, 780, 680) and the Splash Series. ACME offers the complete Sundance lineup with various seating capacities and jet configurations.
- Caldera SpascoreCaldera Spas offers reliable, high-performance spas designed for comfort, efficient energy use, and simple maintenance. ACME highlights the FreshWater Salt System as a key feature.
- Garden Leisure SpassupportingGarden Leisure Spas provide quality, dependability, and functionality without breaking the bank. ACME offers various Garden Leisure models including GL525L, 635L, 753B, and 863B.
- Innova SpassupportingInnova Spas offers quality plug-and-play spas built to last. Positioned as an accessible entry point for customers seeking reliable hot tubs.
- Hayward IndustriessupportingHayward is mentioned as a pool equipment supplier, providing pumps, filters, and other pool equipment used in ACME's installations and service operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Acme Pool & Spa Company competitors and assessment
Company assessmentBroad incumbents
- SCP Distributors / Pool Corporation: Largest U.S. wholesale distributor of pool and spa products; adjacent incumbent on the supply side that competes indirectly with retailers by enabling installer-direct purchasing at scale.
- Home Depot: National big-box retailer selling above-ground pools, hot tubs, and pool supplies; competes with ACME on retail pricing and selection while lacking ACME's local install-and-service capability.
- Leslie's: National pool and spa supplies retailer with in-store service, comparable to ACME but operating at vastly greater scale across hundreds of U.S. locations; both share the retail-plus-service business model targeting residential pool owners.
Direct peers
- American Sale Pools, Spas & Saunas: Midwest-based chain of retail showrooms selling above-ground pools, hot tubs, and supplies with in-house service and installation — same retail showroom + install + service model ACME operates in CNY.
- Premier Pools & Spas: Large regional pool and spa builder with franchise locations offering design, installation, and service — directly comparable to ACME's turnkey in-ground pool installation plus ongoing service mix.
- Pinch A Penny: National franchise pool and spa retail/service chain with the same operating model as ACME: walk-in supply stores, pool openings/closings, equipment repair, and recurring service programs for residential customers.
Others
- Marquis Spas: Key ACME spa supplier; comparable as a hotspot brand owner in the same category. Other spa OEMs ACME carries (Sundance, Caldera, Hot Spring) occupy the same supplier-side relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Acme Pool & Spa Company social profiles
Digital presenceAcme Pool & Spa Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acme Pool & Spa Company leadership team
Management profileNumber of profiles
Profiles2 records
Acme Pool & Spa Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acme Pool & Spa Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acme Pool & Spa Company
What does Acme Pool & Spa Company do?
ACME Pool and Spa Company is a retail pool and spa dealer based in New Hartford, NY that sells and installs above-ground pools, vinyl and fiberglass in-ground pools, and hot tubs/spas from leading manufacturers. The company also provides recurring maintenance, seasonal opening/closing, liner replacement, and pool/spa repair services to residential customers in Central New York. The business is currently booking pool installations for the 2026 season.
Is Acme Pool & Spa Company a public or private company?
Acme Pool & Spa Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acme Pool & Spa Company founded?
Acme Pool & Spa Company was founded in 2008. It employs 1 to 10 people.
Where is Acme Pool & Spa Company based?
Acme Pool & Spa Company is headquartered in New Hartford, United States, in the North America region.
How does Acme Pool & Spa Company make money?
Six revenue lines are on record. Pool and Spa Product Sales are the primary driver. The others are installation Services, repair and Maintenance Services, weekly Service Programs, seasonal Opening and Closing Services and parts and Supplies.
Who are Acme Pool & Spa Company's main competitors?
Broad incumbents on record are SCP Distributors / Pool Corporation, Home Depot and Leslie's. Direct peers are American Sale Pools, Spas & Saunas, Premier Pools & Spas and Pinch A Penny. Marquis Spas is listed as an others.
Does Acme Pool & Spa Company have an API?
No public API is recorded for Acme Pool & Spa Company.
What industry is Acme Pool & Spa Company in?
Acme Pool & Spa Company's product category is Pool and Spa Retail Services. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAD, Pool Opening & Seasonal Startup. Its SIC code is 5945.