Selva Mágica
Selva Mágica is a privately held Guadalajara-based amusement park operating 30+ attractions, including a licensed Plaza Sésamo children's area, selling tiered day passes and annual memberships to families, school groups, and corporate event clients across the Jalisco market.
- Company typePrivate
- Founded1988
- HeadquartersGuadalajara, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Selva Mágica does
Selva Mágica is a privately held, 100% Mexican family amusement park located in Guadalajara, Jalisco, operating since 1988 under the legal entity Servicios Compartidos para el Entretenimiento, S.A. de C.V. (SECOEN). The park operates 30+ attractions including the flagship Titán roller coaster (762-meter track), the Comando Training Center (ziplines, bungee, hanging bridges), water rides (Troncos, Burbujas de Enrique), and a licensed Plaza Sésamo children's area featuring Sesame Street characters (Elmo, Cookie Monster, Big Bird). It is positioned as the premier regional amusement park in the Guadalajara Metropolitan Area.
The company sells tiered admission passes — Pase Mágico ($249 MXN, 20 child-friendly attractions), Pase Platino ($349 MXN, 27 attractions including thrill rides), and Pase VIP ($599 MXN, all 32 attractions with combo meal, fila express priority access, and rain insurance) — alongside an annual subscription pass ($1,199 MXN) and event/group packages for birthdays, schools, and corporate outings. Distribution runs through park box offices (taquillas) and a proprietary online ticketing platform integrated with OpenPay for payments, with electronic ticket validation at dedicated entry lanes.
Revenue is derived primarily from gate admissions, supplemented by captive on-site food and beverage (outside food is prohibited), souvenirs, annual memberships with bundled discount coupons, and event bookings. The customer base is fragmented across families with children, school groups, corporate outings, birthday celebrants, and local/tourist visitors, all within a single-country footprint in Mexico. Sister brands Selvatica and Aquaventuras operate within the same SECOEN group, extending the entertainment portfolio across adventure and water park formats.
Selva Mágica firmographics
Firmographics- Name
- Selva Mágica
- Legal name
- Servicios Compartidos para el Entretenimiento, S.A. de C.V.
- Website
- https://selvamagica.com.mx
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Selva Mágica is a privately held Guadalajara-based amusement park operating 30+ attractions, including a licensed Plaza Sésamo children's area, selling tiered day passes and annual memberships to families, school groups, and corporate event clients across the Jalisco market.
- Ownership category
- akta.pro rank
Selva Mágica industry classification
Industry- Product category
- Amusement Park & Family Entertainment
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
- akta.pro secondary industry
- Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)
Keywords
Where Selva Mágica is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Selva Mágica business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Admission Passes (Day Tickets): The primary revenue stream comes from selling admission passes (Pase Mágico, Pase Platino, and Pase VIP) that grant access to themed attractions, rides, and shows within the park. Passes are tiered based on number of attractions included, with VIP passes offering unlimited access to all 32+ attractions plus exclusive benefits such as combo meals and priority queue access.
- Food and Beverage: On-site food and beverage sales including combo meals (hamburgers, hot dogs, pizza, fries, soft drinks), with VIP passes including a combo food benefit. The park prohibits outside food and beverages, creating captive demand for internal F&B services.
- Annual Pass Memberships: Annual pass sales offering unlimited access for a full year plus companion passes and discount coupons for food, beverages, and souvenirs. Sold at $1,199 MXN with various promotional benefits included.
- Birthday Party and Group Event Packages: Custom event packages for birthday celebrations, school outings, and corporate events. Packages include venue rental, decorations, and attraction access with special group pricing.
- Souvenirs and Merchandise: On-site souvenir shop with merchandise and keepsakes available for purchase. Annual pass holders receive discount coupons for souvenirs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pase Mágico: 20 attractions for children and families |
| One time/ perpetual license | Pay-as-you-go | Pase Platino: 27 attractions including thrill rides |
| One time/ perpetual license | Pay-as-you-go | Pase VIP: All 32+ attractions with food combo and priority access |
| Subscription | Annual | Annual Access 2025: Unlimited yearly admission with companion pass and discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Selva Mágica product offering
Product offeringCore offering
Selva Mágica is an amusement park in Guadalajara, Mexico, that sells tiered single-day admission passes granting access to more than 30 mechanical rides, water rides, themed areas (including a Plaza Sésamo children's zone), and live shows. In addition to walk-up and online ticket sales, the park generates revenue from on-site food and beverage, souvenirs, birthday party hosting packages, and customized group event bookings for schools, families, and corporate clients.
Product overview
Selva Mágica is a theme park operating three tiered admission passes: Pase Mágico (20 attractions for children), Pase Platino (27 attractions including extreme rides), and Pase VIP (32 attractions with express queue access and food combo). The park features themed areas including Plaza Sésamo with Sesame Street characters, Comando Training Center with ziplines and adventure activities, water attractions like Troncos and Burbujas de Enrique, and thrill rides including the flagship Titán roller coaster. Additional services include birthday party packages, group event coordination, and seasonal promotions. The park is operated by Servicios Compartidos para el Entretenimiento (SECOEN), a 100% Mexican company.
Differentiator
Problem solved
Functional benefit
Products and services
- Selva Mágica Admission Passes Tiered single-day admission passes granting access to the park's 30+ attractions including roller coasters, water rides, Plaza Sésamo children's area, and shows. Available as Pase Mágico (20 attractions, $249 MXN online), Pase Platino (27 attractions, $349 MXN online), and Pase VIP (all 32 attractions with fila express, food combo, and rain insurance, $599 MXN online). For individual consumers and families visiting the Guadalajara park.
- Acceso Anual 2025 (Annual Pass) Annual subscription pass providing unlimited park access for the cardholder through December 31, 2025, plus a one-time companion pass and multiple discount coupons for food, beverages, and souvenirs. Priced at $1,199 MXN. For individuals seeking frequent park visits and added-value perks.
- Birthday Party Packages Celebration package service offering birthday party hosting at Selva Mágica with dedicated event salon rental, decorations, coordination services, and access to park attractions. Available for families, schools, and corporate groups celebrating birthdays, anniversaries, graduations, and family reunions.
- Group Events and Corporate Packages Customized group event packages for friends, families, schools, and corporate teams with special group pricing and access to various activities for all ages and intensity levels. Includes venue coordination for team building events, corporate outings, staff celebrations, and school field trips.
Companies that use Selva Mágica
Customer profileSegments5 records
Ideal customer profiles4 records
Selva Mágica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Selva Mágica partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- SelvaticaminorSelvatica is a sister park under the same entertainment group, described as a related brand within the organization's portfolio of amusement and water parks in Mexico.
- AquaventurasminorAquaventuras is a sister water park brand under the same entertainment group, positioned alongside Selva Mágica as part of the group's park portfolio in Mexico.
- OpenPaycoreOpenPay serves as the payment processing platform for online ticket purchases, handling credit and debit card transactions (Visa, MasterCard) for electronic admission passes. The integration enables secure e-commerce operations for the park's online ticketing system.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Selva Mágica competitors and assessment
Company assessmentDirect peers
- Ventura Park: Amusement park in Cancún, Mexico, operating a multi-attraction format with thrill rides, family attractions, and aquatic elements. Directly comparable as a Mexican regional theme park targeting domestic families and tourists with a similar tiered ticketing approach.
- Selvática: Sister adventure/zipline park within the SECOEN group operating in the Riviera Maya. Comparable as a Mexican outdoor adventure attraction park offering ziplines, aerial courses, and outdoor entertainment under the same corporate parent, with cross-promotional potential to Selva Mágica.
- Hersheypark: Long-running US regional theme park with 30+ attractions including roller coasters, family rides, water elements, and a character-licensed children's area (Hershey's characters). Closely comparable operational model, scale, and family positioning to Selva Mágica.
- Aquaventuras: Sister water park within the SECOEN group located in Puerto Vallarta, Mexico. Operates in the same family entertainment vertical as Selva Mágica with overlapping seasonality, customer demographics, and shared corporate resources; offers comp-water-park experiences like wave pools, slides, and animal encounters.
- Six Flags México: Mexico's largest theme park (Mexico City), the most direct competitor to Selva Mágica in the Mexican amusement park market. Same customer base (families seeking thrill rides and full-day entertainment), same tiered ticket model, and overlapping attractions including roller coasters and family rides.
Broad incumbents
- Six Flags Entertainment Corporation: US parent of Six Flags México and operator of North America's largest regional theme park portfolio. A broad incumbent in the regional amusement park industry with comparable roller coasters, family attractions, season pass programs, and on-site F&B strategies, though it serves distinct geographies from Selva Mágica.
- Walt Disney World (Disney Parks): The dominant global theme park operator with destination parks in Florida, California, Paris, Tokyo, Hong Kong, and Shanghai. While far larger, Disney parks set the standard for tiered ticketing, annual passes, F&B capture, character licensing, and on-site merchandising that Selva Mágica emulates at a regional scale.
- Cedar Fair Entertainment: Owner of regional US theme parks such as Knott's Berry Farm, Cedar Point, and Dorney Park. Highly comparable business model for Selva Mágica as a multi-attraction regional park operator with tiered ticketing, season passes, on-site F&B, and capital-intensive ride portfolios serving regional family markets.
- Xcaret (Grupo Xcaret): Mexico's largest nature/eco-park operator based in the Riviera Maya, running Xcaret, Xel-Há, Xplor, and related parks. While positioned as eco-tourism rather than pure amusement, it competes directly for Mexican family leisure spending and tourist dollars, with similar ticketing and entertainment structures.
Regional players
- Parque Warner Madrid: A multi-attraction regional theme park in Spain operated by Parques Reunidos, offering roller coasters, character zones, and family entertainment. Comparable in scale and regional positioning to Selva Mágica with similar target market of Spanish/LATAM families seeking full-day amusement experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Selva Mágica social profiles
Digital presenceSelva Mágica compliance and trust
Trust signalCompliance1 record
Selva Mágica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selva Mágica leadership team
Management profileNumber of profiles
Selva Mágica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selva Mágica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selva Mágica
What does Selva Mágica do?
Selva Mágica is an amusement park in Guadalajara, Mexico, that sells tiered single-day admission passes granting access to more than 30 mechanical rides, water rides, themed areas (including a Plaza Sésamo children's zone), and live shows. In addition to walk-up and online ticket sales, the park generates revenue from on-site food and beverage, souvenirs, birthday party hosting packages, and customized group event bookings for schools, families, and corporate clients.
Is Selva Mágica a public or private company?
Selva Mágica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selva Mágica founded?
Selva Mágica was founded in 1988. It employs 251 to 500 people.
Where is Selva Mágica based?
Selva Mágica is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Selva Mágica make money?
Five revenue lines are on record. Admission Passes (Day Tickets) is the primary driver. The others are food and Beverage, annual Pass Memberships, birthday Party and Group Event Packages and souvenirs and Merchandise.
Who are Selva Mágica's main competitors?
Direct peers on record are Ventura Park, Selvática, Hersheypark, Aquaventuras and Six Flags México. Broad incumbents are Six Flags Entertainment Corporation, Walt Disney World (Disney Parks), Cedar Fair Entertainment and Xcaret (Grupo Xcaret). Parque Warner Madrid is listed as a regional player.
Does Selva Mágica have an API?
No public API is recorded for Selva Mágica.
What industry is Selva Mágica in?
Selva Mágica's product category is Amusement Park & Family Entertainment. Its primary akta.pro industry code is THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs), with a secondary code of THAAABAH, Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas). Its NAICS code is 71311 and its SIC code is 7900.