Recyclist

What Recyclist does

Recyclist Bicycle Company is an independently owned, privately held local bicycle retailer headquartered at 631 Saunders Road in Kaukauna, Wisconsin, serving the Fox Valley area including Appleton and Kaukauna. The company operates a single physical retail showroom combined with an e-commerce storefront at recyclistbikes.com, distributing a comprehensive catalog of bicycles across categories such as road, mountain, electric, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, and children's, alongside car racks, components and parts, accessories, cycling apparel, helmets, shoes, and gift cards. The assortment is anchored by major third-party brands including Specialized, Giant, Liv, and Momentum for complete bikes, and Shimano, SRAM, CamelBak, and Park Tool for components and accessories; the company carries no disclosed proprietary technology, patents, or owned product IP.

The business model blends consumer hardware sales with attached professional services. Revenue is generated through (1) unit-priced retail of bicycles and accessories, with bike prices ranging from approximately $250 for entry-level children's or recreational models to over $10,000 for high-end road and mountain bikes, and accessories ranging from under $10 to several hundred dollars, and (2) fee-based services including bicycle repair, professional bike fitting, and the R.I.D.E.S (Ride It Daily Extended Service) recurring maintenance program. Distribution is omnichannel at a modest scale: in-person sales and service at the Kaukauna storefront, e-commerce orders with free shipping above $79, in-store pickup, and local delivery within the Fox Valley trade area.

Customer acquisition relies on the local storefront, the e-commerce catalog, organic social presence on Facebook and Twitter, email marketing via ascent360, and community-based marketing through group rides and seasonal events such as the Summer Ride Guide. The target customer base spans individual cyclists for commuting, recreation, fitness, and sport; families with children; and commuter/urban riders, with dedicated merchandising for women's and kids' categories. The company reports 11-50 employees, no disclosed revenue, no external funding, no parent company, no disclosed management team, and no AI, app, or API offerings.

Name

Recyclist

Legal name

Recyclist Bicycle Co.

Website

https://recyclist.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Recyclist Bicycle Company is an independent local bike shop in Kaukauna, Wisconsin, selling bicycles, parts, accessories, and apparel from major brands and providing repair, fitting, and maintenance services to the Fox Valley community via a single retail storefront and e-commerce site.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Personal and Household Goods Repair and Maintenance (8114)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), E-Bike Retail (CRAMAHAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle retail shop
• Cycling equipment sales
• Bike repair services
• Bike fitting services
• Cycling accessories store

Headquarters

HQ city

Kaukauna

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and Accessory Sales: Sale of bicycles including road, mountain, electric, hybrid, commuter, comfort, cruiser, fitness, cyclocross, and children's bikes, along with accessories, clothing, helmets, shoes, and car racks.
2. Professional Services: Bicycle repair, bike fitting services, and R.I.D.E.S extended service program providing ongoing maintenance and support.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Recyclist Bicycle Company is a local bicycle retail shop that sells new bicycles (electric, mountain, road, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, and children's), parts, accessories, clothing, helmets, shoes, and car racks from major cycling brands, alongside in-house professional services such as bicycle repair, bike fitting, and the R.I.D.E.S extended maintenance program. The company operates a single retail showroom in Kaukauna, Wisconsin combined with an e-commerce website serving the Fox Valley region.

Product overview

Recyclist Bicycle Co. is a local bicycle retail shop serving the Fox Valley, Wisconsin area. The company offers a comprehensive portfolio of bicycles and cycling products organized across multiple categories: Bikes (Electric, Mountain, Road, Cyclocross, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, Children's), Car Racks, Parts (components for maintenance and repair), Accessories, Clothing, Helmets, Shoes, and Gift Cards. The store provides professional services including Bicycle Repair, R.I.D.E.S (Ride It Daily Extended Service), and Bike Fitting. Recyclist carries major bicycle brands including Specialized, Giant, Liv, and Momentum, as well as component and accessory brands such as Shimano, SRAM, CamelBak, and Park Tool. The company also offers dedicated sections for Women's Bikes & Gear and Kids' Bikes & Gear, plus a SALE section for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles (Bikes)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bicycle Ranch: Arizona-based multi-location independent bike shop chain selling premium and entry-level bikes plus accessories and service. Direct peer as a regional independent dealer competing on expertise, service, and brand portfolio rather than price.
• Mike's Bikes: Regional multi-location independent bike shop chain in California selling new bikes, parts, accessories, and apparel across premium brands, with full-service repair departments. Highly comparable to Recyclist's local-shop-plus-e-commerce model with similar brand mix (Specialized, Giant) and service-driven value proposition.
• Century Cycles: Multi-location independent bicycle retailer in Ohio offering new bikes, components, accessories, and repair services across major brands. Comparable as a regional independent dealer with similar product breadth and service-led differentiation.
• Wheelworks: Massachusetts-based independent bicycle retailer offering bikes, service, and fitting across multiple premium brands. Comparable as a New England independent shop with similar emphasis on professional fitting and community engagement, providing a model peer for Recyclist's positioning.
• Landry's Bicycles: Boston-area multi-store independent bicycle retailer offering new bikes, parts, accessories, and professional service across premium brands. Closely matches Recyclist's combination of multi-category retail, full-service repair, and community-based local bike-shop model.

Broad incumbents

• REI: National outdoor co-op retailer with significant bicycle category presence across stores and e-commerce, selling bikes, parts, accessories, and apparel across premium and mass brands. Overlaps with Recyclist on product categories and service offerings but operates at vastly larger scale and broader outdoor focus.
• Trek Bicycle: Major bicycle brand and vertically integrated retailer operating company-owned stores and direct-to-consumer e-commerce. Comparable as a competing channel for the same brands Recyclist resells; a key competitive threat on price, selection, and brand-direct service programs.
• Sun & Ski Sports: Multi-region outdoor retailer carrying bicycles alongside broader sporting goods. Comparable to Recyclist in bike retail and service offerings but with a wider outdoor/sporting goods portfolio and multi-state footprint.

Emerging players

• Jenson USA: Online-first bicycle and outdoor retailer selling bikes, parts, and accessories with competitive pricing. Comparable to Recyclist's e-commerce channel and product catalog but without physical showroom/service capability.
• Competitive Cyclist: Online specialty retailer focused on premium road and mountain bikes, components, and apparel. Comparable to Recyclist on premium brand portfolio and enthusiast customer base; competitive on price/selection without physical service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/recyclistbikeco
• Facebookfacebook.com/recyclistbicycleco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recyclist