What Smart Host GmbH does

Smart Host GmbH is a Berlin-based B2B SaaS company founded in 2017 that provides a modular hotel CRM platform targeting individual hotels and hotel groups/chains across the DACH region (Germany, Austria, Switzerland). The platform centralizes guest data from Property Management Systems (PMS), automates personalized marketing campaigns across email, WhatsApp and SMS, manages offer creation with live availability, and delivers marketing analytics — replacing fragmented manual processes and reducing dependency on online travel agencies (OTAs). The company reports 1,000+ hotel brand customers and processes over €552 million in booking volume, with HotelTechReport ranking it #1 in DACH and #2 globally in CRM & Email Marketing in 2025.

The product is built as a cloud-based, modular platform with five core modules (Guest Profiles, CRM/Campaigns, Offers, Analytics, Correspondence) plus extensions (Multi-Property for groups, Smart Host PAY for payments) and a marketplace connecting to 20+ PMS systems including Mews, Opera Oracle Cloud, Protel, Apaleo, Fidelio Suite 8, and Guestline. The company has integrated AI capabilities including an AI Guest Summary (knowledge retrieval), AI-driven campaign planning and text generation, and an Angebot-Agent (offer agent) built in partnership with DialogShift. The technology stack supports a multi-property feature enabling centralized guest profiles across chains.

Smart Host operates a subscription SaaS model with modular pricing scaled to hotel size and selected modules, ranging from approximately €399/month for small individual hotels (Base + CRM) to €1,599/month for full-suite enterprise deployments. Distribution is sales-led through a dedicated sales team with hospitality backgrounds, supplemented by event-driven demand generation (ITB Berlin, Internorga, Intergastra, ÖHV Forum, Hospitality Summit Bern), webinars, content marketing, and partner co-marketing (e.g., RateBoard). The company is founder-led (Julian Leitner, ex-Zalando/Zalora) with a distributed team across Europe and a Berlin headquarters.

Name

Smart Host GmbH

Legal name

Smart Host GmbH

Website

https://smart-host.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Host GmbH is a Berlin-based SaaS company offering a modular hotel CRM platform that centralizes guest data, automates multi-channel marketing campaigns, and manages offers and analytics for individual hotels and hotel groups, primarily in the DACH region.

Ownership category

akta.pro rank

Product category

Hotel CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hotel CRM software
• Guest data platform
• Hotel marketing automation
• Direct booking optimization
• Hospitality SaaS platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS (Modular CRM Platform): Monthly or annual subscription fees for access to modular CRM platform. Pricing tiers based on hotel size and modules selected. Example: Hotel Weidenblick (20 rooms) Base + CRM at €399/month; Edward's (75 rooms) Base + CRM + Analytics at €849/month; Fichtenhof (100 rooms) Full Suite at €1,599/month. All prices are approximate real-world examples; individual quotes provided on request. Smart Host also monetizes through generated revenue share from bookings attributable to the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Smart Host GmbH sells a modular, cloud-based Hotel CRM SaaS platform that centralizes guest data from property management systems (PMS) and powers personalized multi-channel marketing campaigns (email, WhatsApp, SMS), AI-driven offer creation, guest journey automation, and analytics. The platform is purpose-built for individual hotels, hotel groups, and chains in the DACH region, with native integrations to 20+ PMS systems and AI capabilities for guest summaries, campaign text generation, and automated offer agents.

Product overview

Smart Host GmbH offers a modular Hotel CRM platform with multiple integrated products. The core Smart Host Hotel CRM platform combines with specialized modules including Guest Profiles (Gastprofile) for centralizing guest data from PMS, CRM/Campaigns for automated marketing via email, WhatsApp and SMS with AI-driven content generation, Offers (Angebotsmanager) for creating personalized offers in under 2 minutes with live availability, Analytics for marketing performance reporting, and Correspondence Manager for multi-channel communication. Additional modules include Multi-Property for hotel chains, Smart Host PAY for payment integration, and AI-powered features like Guest Summary and Angebot-Agent. The platform integrates with 19+ PMS systems via its Marketplace including Apaleo, Mews, Protel, and Opera Oracle Cloud.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Host Hotel CRM The main Hotel CRM platform that centralizes guest data from PMS systems, enables personalized marketing campaigns via email, WhatsApp and SMS, and automates guest communication along the entire guest journey for individual hotels and hotel groups in DACH.
• Gastprofile (Guest Profiles) Guest profile module that consolidates all guest data from PMS, pre/post-stay surveys, offers, and newsletters into living guest profiles with interests, preferences and stay statistics for hotels.
• Angebotsmanager (Offers Manager) Offer management module enabling creation of personalized hotel offers in under 2 minutes with live room availability and automatic booking transfer to the PMS, including mini-websites for offer presentation.
• Analytics Marketing analytics and reporting module providing insights into guest structure, offer performance, and campaign metrics including open rates, click rates and generated revenue per mailing.
• Marketplace (Integration Hub) Integration marketplace connecting Smart Host CRM with 20+ PMS systems and third-party tools including property management, review management, payment providers, and guest communication platforms.
• Korrespondenzmanager (Correspondence Manager) Communication management module bundling all messages in one place via email, WhatsApp and SMS with customizable templates in hotel design.
• Smart Host PAY Payment integration module that allows hotel guests to easily pay or transfer deposits through offers via Datatrans payment provider integration.
• Multi-Property Feature product for hotel groups and chains enabling centralized guest profiles across all properties, group-wide insights and consistent brand communication under one login.

Quantifiable outcome

• 23% of all bookings in customer hotels are generated on average by Smart Host
• +8 more outcomes

Named customers32 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability6 records

Feature11 records

Partnerships

Five partnerships are on record, tiered minor and core.

• RateBoardminorGTM or Marketing Partner · 1 July 2025Smart Host and RateBoard co-host a joint webinar featuring Thermenwelt Hotel Pulverer's success story (+44% revenue). RateBoard is a revenue management solution. The joint webinar promotes both Smart Host and RateBoard to hospitality audiences.
• GuestnetcoreTechnology or Integration · 1 March 2025Smart Host and Guestnet are cooperating to deliver integrated guest communication solutions for ADLER Resorts. Guestnet is a smart guest communication platform. This partnership was announced as part of a three-way collaboration including Incert and Smart Host for ADLER Resorts.
• IncertcoreTechnology or Integration · 1 March 2025Smart Host and Incert are cooperating as part of a three-way partnership (with Guestnet) to deliver integrated guest communication solutions for ADLER Resorts. Incert provides guest communication technology.
• DialogShiftcoreTechnology or Integration · 1 February 2025Smart Host and DialogShift launched the 'Angebot-Agent' (Offer Agent), an AI-powered feature that automatically creates hotel offers from guest conversations. DialogShift provides AI-powered conversation/chat technology integrated into Smart Host's offer management module.
• ApaleocoreTechnology or Integration · 1 September 2024Smart Host and Apaleo launched an enhanced integration allowing CRM data and campaigns to be controlled directly within the Apaleo PMS. Guest data and campaign management are now accessible from within the PMS interface, enabling seamless workflow for hotel operators using Apaleo.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Revinate: Revinate is a US-based hotel CRM and guest-experience platform offering guest profiles, email marketing, and reputation management. It is the closest international direct competitor to Smart Host, serving a similar customer base (individual hotels and groups) with the same core problem set: centralizing guest data and automating personalized marketing.
• SHR (Sceptre Hospitality Resources): SHR is a hotel CRM and direct-booking platform that competes head-on with Smart Host in CRM, guest profiling, campaign automation, and offer management. It serves a similar hotel SME and groups audience globally with feature parity in many of Smart Host's modules.
• Profitroom: Profitroom is a hotel marketing, booking-engine, and CRM platform widely used across European hotels. It directly overlaps with Smart Host on offer management, guest communication, and direct-booking optimization for independent hotels and small groups.
• dailypoint™: dailypoint is a Central European hotel CRM and guest-data platform with a strong DACH footprint, offering guest profiles, marketing automation, and analytics. Its target customer (4-star+ individual and group hotels in DACH) and feature scope materially overlap with Smart Host's.
• Hotel Spider: Hotel Spider is a Swiss-headquartered hotel CRM, email marketing and guest communication provider. It serves independent and chain hotels with comparable guest-profile and campaign features, making it a direct DACH/EMEA peer.
• Guestline: Guestline is a UK-based hospitality software provider combining PMS, booking engine, and guest CRM/communication features for hotels and groups. It overlaps with Smart Host on guest profile centralization, multi-channel communication, and integrated distribution, especially in the UK/EMEA market.

Broad incumbents

• Mews: Mews is a leading cloud hospitality PMS platform, listed as one of Smart Host's largest PMS integration partners. Mews is moving up-stack into guest communication, CRM-adjacent features, and marketplace offerings, making it both a critical partner and the most credible broadly-incumbent threat to Smart Host's CRM layer.
• Apaleo: Apaleo is an open API-first hospitality PMS platform that in 2024-25 deepened its Smart Host integration so campaigns are controllable inside the PMS. Apaleo's platform posture and growing app marketplace make it a strategic partner that could also unbundle Smart Host's CRM functionality over time.
• Cloudbeds: Cloudbeds is a global hospitality platform combining PMS, channel manager, booking engine and an expanding CRM/marketing suite. Its broader scope and global reach position it as a broadly-incumbent alternative that increasingly overlaps with Smart Host in guest communication and direct booking.

Others

• TrustYou: TrustYou is a guest-feedback and reputation-management platform listed as one of Smart Host's native integrations. It is adjacent/ecosystem rather than directly competitive, but its growing CRM-adjacent features and broad hotel footprint position it as a partial-overlap technology partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smarthostgmbh
• YouTubeyoutube.com/@smarthostgmbh
• Facebookfacebook.com/SmartHostGmbH
• LinkedInde.linkedin.com/company/smart-host-gmbh
• Instagraminstagram.com/smarthostgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Host GmbH