Senior Care Consulting

What Senior Care Consulting does

Senior Care Consulting is a privately held, fee-based senior care placement service founded in 2002 by Steve Kuker in the Kansas City metropolitan area (Overland Park, Kansas). The company serves families and individuals seeking appropriate senior care communities — including assisted living, memory care, long-term care, and continuing care retirement communities — by performing a proprietary geriatric care assessment, conducting market research across the full set of local options, accompanying families on accompanied community tours, applying a proprietary 49-point inspection and performance audit to candidate communities, and delivering a summary report package through move-in day. Its core differentiator is a fiduciary model: the firm explicitly does not accept commissions or reimbursement from any care provider, positioning itself against the dominant "free" referral services in the category.

The business operates as a small (1-10 employees) founder-led practice with a single headquarters office. Revenue comes from two streams: a flat-fee placement service charged to families, and franchise fees from new franchisees. The firm is in the early stages of expanding nationally through a franchise model, supported by a dedicated franchise inquiry line and a work-from-home operating model for franchisees. Brand and demand generation are anchored by Senior Care Live, a nationally syndicated radio program and podcast launched in 2013 by the founder, supplemented by a monthly e-newsletter (Senior Care 101), blog content, social media, and community presentations. No AI/ML capabilities, patents, external funding, or M&A activity are present in the disclosed data.

Name

Senior Care Consulting

Legal name

Senior Care Consulting

Website

https://seniorcareconsulting.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Care Consulting is a fee-based, fiduciary senior care placement service founded in 2002 in Kansas City, helping families find assisted living, memory care, long-term care, and continuing care retirement communities, and expanding nationally through franchising.

Ownership category

akta.pro rank

Product category

Senior Care Placement Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Senior Living & 55+ Community Brokerage (BPAJAAAH), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care placement
• Assisted living placement
• Memory care placement
• Senior living consulting
• Long-term care advisory

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Placement Service Fees: Senior Care Consulting charges families a reasonable, transparent, flat fee for placement services. This is in contrast to free referral services that earn commissions from senior care communities. The company explicitly does not accept reimbursement from any providers, maintaining a fiduciary approach to serving families.
2. Franchise Fees: The company generates revenue through franchising, offering franchise opportunities to individuals who want to operate Senior Care Consulting locations. Franchise inquiries are handled through a dedicated phone line (833) SCC-FRAN.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Senior Care Consulting is a senior care placement service based in the Kansas City metro area that helps families identify and transition into appropriate senior living communities. The firm uses proprietary geriatric assessments, market research, community tours, and a proprietary 49-point inspection of each community to recommend assisted living, memory care, long-term care, and continuing care retirement community (CCRC) options for clients. The service is delivered under a fiduciary model with no commissions accepted from care providers, and clients pay a flat fee for end-to-end placement support.

Product overview

Senior Care Consulting is a senior care placement service company operating primarily in the Kansas City area since 2002. The company offers a unified placement service with integrity, distinguishing itself from 'free' referral services by working directly for families without accepting reimbursement from care providers. The core product portfolio consists of placement services across four care types (Assisted Living, Memory Care, Long Term Care, and Continuing Care Retirement Communities), supplemented by a nationally syndicated radio program and podcast called Senior Care Live (launched 2013), and a monthly e-newsletter called Senior Care 101. The company is also expanding through a franchising model.

Differentiator

Problem solved

Functional benefit

Brands

• Senior Care Live: A nationally syndicated radio program providing information, education, and resources for seniors and their caregivers. Started in Kansas City in 2013 and now broadcast across America.

Products and services

• Senior Care Placement Services
• Senior Care Live Radio Show and Podcast
• Senior Care 101 E-Newsletter
• Senior Care Consulting Franchise

Quantifiable outcome

• 70% of people over 65 will require long term care in their lifetime
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ComForCare: A franchise network offering in-home care, personal care, and senior care services with care coordination support. Comparable as a franchise-driven senior services brand, though its primary offering is in-home care rather than community placement.
• Amada Senior Care: A national franchise providing in-home care and senior care coordination services with placement support. Comparable as a senior care franchise model and as a family-facing channel for navigating care options, though its core service is in-home care rather than placement.

Emerging players

• Seniorly: An online marketplace that helps families search and compare assisted living, memory care, and other senior living communities, supplementing search with local advisors. Comparable as a digital-native placement and discovery channel targeting the same families and care categories.

Broad incumbents

• Caring.com: A large online senior care resource and referral platform that helps families research and connect with assisted living, memory care, home care, and other senior services. Comparable as a digital-first channel for senior care discovery and lead routing, though it is a content-plus-referral platform rather than an in-person consultative advisor.
• A Place for Mom: The largest senior living referral service in North America, connecting families with assisted living, memory care, and other senior communities. Comparable because it serves the same families with the same placement use case, though it operates a commission-funded model versus Senior Care Consulting's fiduciary approach.

Others

• Eldercare Locator: A U.S. Administration for Community Living resource that connects older adults and families with state and local aging services, including housing and care options. Comparable as a publicly funded information and referral channel for senior care seekers, often an upstream alternative to paid placement services.

Direct peers

• CarePatrol: A senior placement franchise that helps families find assisted living, memory care, and in-home care through local advisors. Directly comparable as a franchise-driven, advisor-led placement service targeting the same family buyer with overlapping care categories.
• Oasis Senior Advisors: A franchise network of senior placement advisors offering free, personalized guidance to families seeking assisted living, memory care, and other senior living options. Comparable in franchise structure, advisor-led delivery, and family-facing placement services, though its compensation model differs.
• Assisted Living Locators: A national senior placement franchise that matches families with assisted living, memory care, and other senior care options. Highly comparable because it shares the franchise-based distribution model and family-facing placement service that Senior Care Consulting is replicating through its own franchise program.
• SageLife Senior Living Advisors: An independent senior living advisory and placement service that guides families through assisted living and memory care decisions. Comparable as a consultative, advisor-led placement service operating in the same fiduciary positioning lane as Senior Care Consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SeniorCareKC
• Facebookfacebook.com/Senior-Care-Consulting-323777114338330
• LinkedInlinkedin.com/company/senior-care-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Care Consulting