Outline Creative
Outline Creative is a UK-based digital marketing agency founded in 2010 that provides SEO, PPC management, social media marketing, technical site audits, and content services to small and medium businesses, primarily across the North West of England with nationwide remote delivery.
- Company typePrivate
- Founded2010
- HeadquartersBolton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Outline Creative does
Outline Creative is a UK-based digital marketing agency founded in 2010 in Bolton, Lancashire, that delivers managed services across Search Engine Optimisation (SEO), Pay Per Click (PPC) management, Social Media Marketing, Technical SEO and site audits, Advanced Analytics, and Content Marketing. The agency operates without proprietary technology, instead leveraging industry-standard platforms — Google Ads, Microsoft Advertising (Bing), Meta Ads, LinkedIn Ads, TikTok Ads, Google Analytics 4, and Google Tag Manager — to execute multi-channel campaigns for clients. There is no software product, no public API, no disclosed integrations, and no AI/ML capabilities; the offering is service-delivery-based across six core service lines.
The business runs on a hybrid revenue model combining recurring monthly retainers (local SEO from £695/month, PPC management from £495/month) with project-based one-time fees (technical SEO audits from £1,200) and ancillary website design work bundled into integrated engagements. Services are sold on a rolling monthly basis with 30 days' notice and no long-term contracts, with custom pricing per client. The go-to-market is consultation-led, supported by free initial consultations, a website with inbound contact forms, and inbound demand generated through the agency's own SEO, blog, and case study portfolio. The agency has served hundreds of businesses cumulatively since 2010, with a primary focus on small and medium-sized businesses across North West England (Lancashire, Manchester, Liverpool) and nationwide UK delivery enabled by a remote-first team structure adopted in 2020.
Outline Creative is privately held, bootstrapped, and founder-led by Joe Kizlauskas (Founder & Managing Director), with a four-person core leadership team including Rebecca Heywood (Head of Client Success), James Dooley (Senior SEO Strategist), and Sarah Mitchell (PPC & Paid Media Manager). The team size is stated as 1-10 employees, and no external funding, acquisitions, partnerships, awards, or patents are disclosed in the source material.
Outline Creative firmographics
Firmographics- Name
- Outline Creative
- Legal name
- Outline Creative
- Website
- https://outlinecreative.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Outline Creative is a UK-based digital marketing agency founded in 2010 that provides SEO, PPC management, social media marketing, technical site audits, and content services to small and medium businesses, primarily across the North West of England with nationwide remote delivery.
- Ownership category
- akta.pro rank
Outline Creative industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Content Strategy & Planning (BPAFAIAG), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Outline Creative is headquartered
LocationHeadquarters
- HQ city
- Bolton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Outline Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SEO Services (Recurring): Monthly retainer-based SEO services covering technical audits, on-page optimisation, link building, local SEO, and content strategy. Operating on rolling monthly basis with no long-term contracts required.
- PPC Management Services (Recurring): Monthly campaign management fees for Google Ads, Microsoft Bing, and social paid campaigns. Management fees start from £495/month plus separate ad spend budget.
- Technical SEO Audits (Project-based): One-time comprehensive technical SEO audits with setup and initial research fees. Technical audits start from £1,200.
- Website Design & Development: Website design and development services offered as part of integrated digital marketing packages when site rebuild is necessary to support SEO or PPC performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Local SEO Campaign - Starting tier for local businesses |
| Subscription | Monthly | PPC Management - Campaign management fees |
| One time/ perpetual license | Pay-as-you-go | Technical SEO Audit - One-time comprehensive audit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Outline Creative product offering
Product offeringCore offering
Outline Creative is a digital marketing agency delivering managed SEO, paid search (PPC) management, social media marketing, advanced analytics and reporting, technical SEO and site audits, and content marketing services to UK businesses on monthly retainer and project-based engagements. The firm manages campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn and TikTok, and operates on rolling monthly contracts with no long-term lock-ins, pairing campaign execution with bespoke technical SEO audits starting from £1,200 and retainers from £495 per month.
Product overview
Outline Creative operates as a digital marketing agency offering managed services rather than a unified software product. Their portfolio consists of six core service offerings: Search Engine Optimisation (SEO), Pay Per Click (PPC) Management, Social Media Marketing, Advanced Analytics & Reporting, Technical SEO & Site Audits, and Content Marketing. These services are offered as standalone or combined managed service packages, with pricing starting from £695/month for local SEO, £495/month for PPC management, and £1,200 for one-off technical audits. No software-as-a-product or platform with modules is offered—all services are delivered as managed campaigns by their team.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimisation (SEO)
Quantifiable outcome
- 312% organic traffic increase achieved for Johnson Training client
- +4 more outcomes
Companies that use Outline Creative
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
Outline Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Outline Creative partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Outline Creative competitors and assessment
Company assessmentRegional players
- Fat Media: Lancaster-based digital marketing agency serving UK SMB and mid-market clients across the North West. Regional peer operating in overlapping geographic territory with comparable full-service offering.
- Climb Online: Manchester-based digital marketing agency offering SEO, PPC, and paid social services. Direct regional peer competing for the same North West England SMB client base as Outline Creative.
Direct peers
- Builtvisible: London-based SEO and digital marketing agency with strong content marketing and technical SEO capabilities. Direct peer in the SEO-led digital marketing agency category, with similar service portfolio and SMB-to-mid-market target.
- The SEO Works: UK-based SEO, PPC and digital marketing agency serving SMB and mid-market clients across multiple verticals. Closely comparable in service mix (SEO + PPC + content) and SMB positioning to Outline Creative.
- Impression Digital: Nottingham-based digital performance agency offering SEO, PPC, content, and digital PR services. Comparable full-service model with similar focus on measurable outcomes and SMB to mid-market clients.
- Hallam Internet: Nottingham-based full-service digital marketing agency offering SEO, PPC, content, and social media services to UK and international clients. Comparable integrated-service agency model targeting growth-stage businesses.
- Pearl Lemon Group: London-based SEO, PPC, and lead generation agency offering digital marketing services to SMB clients. Comparable in offering mix and SMB focus, with similar results-driven positioning.
- Koozai: Southampton-based digital marketing agency offering SEO, PPC, content marketing, and social media services. Similar full-service agency profile with comparable SMB and mid-market client focus.
Emerging players
- Genie Crawl: Smaller UK SEO and digital marketing agency offering SEO, PPC, and web design services to SMB clients. Comparable boutique agency profile, though at smaller scale than Outline Creative.
Broad incumbents
- Brainlabs: Large UK-based digital media agency specializing in PPC, SEO, and programmatic media. Operates in the same paid media and SEO space as Outline Creative but serves enterprise-scale clients with proprietary technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outline Creative social profiles
Digital presenceOutline Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outline Creative leadership team
Management profileNumber of profiles
Profiles4 records
Outline Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outline Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outline Creative
What does Outline Creative do?
Outline Creative is a digital marketing agency delivering managed SEO, paid search (PPC) management, social media marketing, advanced analytics and reporting, technical SEO and site audits, and content marketing services to UK businesses on monthly retainer and project-based engagements. The firm manages campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn and TikTok, and operates on rolling monthly contracts with no long-term lock-ins, pairing campaign execution with bespoke technical SEO audits starting from £1,200 and retainers from £495 per month.
Is Outline Creative a public or private company?
Outline Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outline Creative founded?
Outline Creative was founded in 2010. It employs 1 to 10 people.
Where is Outline Creative based?
Outline Creative is headquartered in Bolton, United Kingdom, in the Europe region.
How does Outline Creative make money?
Four revenue lines are on record. SEO Services (Recurring) is the primary driver. The others are PPC Management Services (Recurring), technical SEO Audits (Project-based) and website Design & Development.
Who are Outline Creative's main competitors?
Regional players on record are Fat Media and Climb Online. Direct peers are Builtvisible, The SEO Works, Impression Digital, Hallam Internet, Pearl Lemon Group and Koozai. Genie Crawl is listed as an emerging player. Brainlabs is listed as a broad incumbent.
Does Outline Creative have an API?
No public API is recorded for Outline Creative.
What industry is Outline Creative in?
Outline Creative's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 541810 and its SIC code is 7311.