SmartWay Transportation
SmartWay Transportation is a privately held North American freight brokerage founded in 2010, headquartered in Overland Park, Kansas, with 11-50 employees connecting shippers and motor carriers across the region.
- Company typePrivate
- Founded2010
- HeadquartersOverland Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SmartWay Transportation does
SmartWay Transportation is a privately held freight brokerage firm headquartered in Overland Park, Kansas, serving the North American market. Founded in 2010, the company operates as a non-asset intermediary connecting shippers with motor carriers, a standard model for freight brokers that earns margin on the spread between buy and sell rates on truckload freight. Per the firmographic source, the company maintains a workforce of 11-50 employees and is described as a "highly-respected" provider in its category, though no further operational detail (lane coverage, customer verticals, carrier network size, or technology stack) is documented in the available source material.
The underlying business mechanics are not described in the input data: there is no disclosure of pricing models, contract structures, customer segmentation, proprietary technology, integrations, or value-added services such as tracking or managed transportation. The company's website (smartwaytrans.com) returned a verification/waiting page at the time of source capture, precluding verification of product, technology, or marketing claims. Consequently, the company description above is bounded by what the source supports and cannot be extended into product, technology, or go-to-market specifics without fabrication.
No information is available on funding history, ownership structure, management team, partnerships, certifications, regulatory standing, M&A activity, or corporate restructuring. The company's legal name, DBA history, app presence, and API/integration footprint are likewise not documented. These gaps materially constrain any forward-looking assessment and should be addressed before any diligence conclusion is drawn.
SmartWay Transportation firmographics
Firmographics- Name
- SmartWay Transportation
- Website
- https://smartwaytrans.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 11–50 employees
- Short description
- SmartWay Transportation is a privately held North American freight brokerage founded in 2010, headquartered in Overland Park, Kansas, with 11-50 employees connecting shippers and motor carriers across the region.
- Ownership category
- akta.pro rank
SmartWay Transportation industry classification
Industry- Product category
- Freight Brokerage Services
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Shipper-Carrier Direct Contracting Networks (TLAEAJAC)
Keywords
Where SmartWay Transportation is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Markets served
SmartWay Transportation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
SmartWay Transportation product offering
Product offeringCore offering
SmartWay Transportation is a freight brokerage provider operating in North America, arranging ground freight transportation between shippers that need to move goods and carriers that have available capacity. The company acts as an intermediary, facilitating load matching and transport coordination for business customers across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Freight Brokerage Services Arrangement of ground freight transportation as an intermediary between shippers needing to move freight and carriers with available capacity across North America. Targeted at businesses that require outsourced transportation coordination.
Companies that use SmartWay Transportation
Customer profileIdeal customer profiles1 record
SmartWay Transportation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SmartWay Transportation competitors and assessment
Company assessmentDirect peers
- RXO: Pure-play North American freight brokerage spun off from XPO Logistics, focused on truckload brokerage and last-mile services. Closely comparable core offering to SmartWay's freight brokerage.
- Hub Group: Asset-light intermodal and truckload brokerage provider serving North American shippers. Comparable brokerage and managed transportation services, though with stronger intermodal exposure.
- Coyote Logistics (UPS subsidiary): Major North American asset-light freight brokerage owned by UPS, focused on truckload brokerage and managed transportation. Operates in the same shipper-carrier matching model as SmartWay at significantly greater scale.
- Landstar System: Asset-light freight network and brokerage connecting shippers with owner-operators and agent-owned capacity. Highly comparable business model to a traditional North American freight broker like SmartWay.
- Echo Global Logistics: Tech-enabled North American freight brokerage offering truckload, less-than-truckload, and managed transportation. Comparable brokerage services, customer segments, and technology-led approach to SmartWay.
Broad incumbents
- Schneider National: Major North American carrier with a sizable brokerage and logistics segment. Comparable freight brokerage activity alongside asset-based services, competing for similar shipper accounts.
- CH Robinson Worldwide: One of the largest North American freight brokers and 3PLs, with a broad truckload brokerage, intermodal, and managed services portfolio. Directly comparable in core freight brokerage activity to SmartWay, though materially larger and publicly traded.
- J.B. Hunt Transport Services: Large diversified transportation and logistics provider whose Integrated Capacity Solutions (ICS) business is a direct truckload brokerage comparable to SmartWay, alongside asset-based truckload and intermodal.
Emerging players
- Transfix: Digital freight marketplace and brokerage using data and technology to match shippers with carriers. Comparable truckload brokerage offering, positioned as a tech-forward alternative to traditional brokers like SmartWay.
- Uber Freight: Tech-enabled digital freight brokerage and managed transportation platform. Competes for the same North American shipper demand as SmartWay, but with a fully digitized model and significant capital backing.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
SmartWay Transportation social profiles
Digital presenceSmartWay Transportation financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartWay Transportation leadership team
Management profileNumber of profiles
SmartWay Transportation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartWay Transportation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartWay Transportation
What does SmartWay Transportation do?
SmartWay Transportation is a freight brokerage provider operating in North America, arranging ground freight transportation between shippers that need to move goods and carriers that have available capacity. The company acts as an intermediary, facilitating load matching and transport coordination for business customers across the United States.
When was SmartWay Transportation founded?
SmartWay Transportation was founded in 2010. It employs 11 to 50 people.
Where is SmartWay Transportation based?
SmartWay Transportation is headquartered in Overland Park, United States, in the North America region.
Who are SmartWay Transportation's main competitors?
Direct peers on record are RXO, Hub Group, Coyote Logistics (UPS subsidiary), Landstar System and Echo Global Logistics. Broad incumbents are Schneider National, CH Robinson Worldwide and J.B. Hunt Transport Services. Emerging players are Transfix and Uber Freight.
Does SmartWay Transportation have an API?
No public API is recorded for SmartWay Transportation.
What industry is SmartWay Transportation in?
SmartWay Transportation's product category is Freight Brokerage Services. Its primary akta.pro industry code is TLAEAJAC, Shipper-Carrier Direct Contracting Networks. Its NAICS code is 488510 and its SIC code is 4731.