Be-Responsible

Name

Be-Responsible

Legal name

Be-Responsible

Website

https://be-responsible.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ADM-beleid Development & Training: Organizations pay for development of alcohol, drugs, and medication (ADM) workplace policies, training for managers, and awareness sessions for employees. Includes masterclasses, webinars, and e-learning.
2. Case Guidance & Intervention Services: Fees for guiding individual employee cases — from making substance use discussable, to coaching, to GGZ access, to relapse prevention. Charged per intervention or as part of a structured 3-month guidance trajectory.
3. AnoniemeZorg.nl Employer Platform Subscription: Employers subscribe to AnoniemeZorg.nl, a comprehensive anonymous help platform for employees covering alcohol, drugs, gaming, gambling, and medications. Includes prevention communication package, free online training, and reporting.
4. Drug Detection Dog Inspection: Organizations pay for deployment of trained sniffer dogs to scan premises for drugs, including laboratory testing of detected traces and a detailed report.
5. Next-of-Kin Guidance Trajectory: A dedicated new service offering employers structured support for employees who have family members struggling with addiction.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Be-Responsible provides workplace alcohol, drug, and medication (ADM) prevention, policy development, training, and intervention services to Dutch employers. Its core offerings include ADM-beleid (workplace substance policy) development, management and employee training programs, individual case guidance and intervention trajectories, drug detection dog inspections with laboratory analysis, and the AnoniemeZorg.nl anonymous employee assistance platform accessible via phone, WhatsApp, email, and chat.

Product overview

Be-Responsible offers a comprehensive portfolio of workplace addiction prevention and support services centered on its flagship product 'De Alcohol- en drugsvrije werkvloer'. The offering spans four main pillars: policy development (ADM-beleid), training and awareness (Training en voorlichting), support services (including the AnoniemeZorg.nl anonymous care platform with its Samen Anoniem peer-support component), and specialized interventions (Speurhonden detection services, case management). Additional modules include accredited continuing education programs, expert webinars, masterclasses, helpdesk consultations, self-assessment tests, and themed event days. The company primarily serves Dutch employers through direct service delivery rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• ADM-beleid (Alcohol-, Drugs- en Medicijnenbeleid) Development Policy development service that helps Dutch organizations create comprehensive alcohol, drugs, and medication workplace policies including rules, procedures, and sanctions. Aimed at employers seeking to formalize an ADM policy and successfully implemented at hundreds of organizations.
• Training en voorlichting (Training and Awareness) Awareness and training programs for employees and managers on recognizing and addressing substance use issues in the workplace. Delivered as part of the ADM prevention framework.
• Hulptraject (Intensive 3-Month Guidance Trajectory) Intensive 3-month employee-assistance trajectory providing structured guidance for both employer and employee through the addiction recovery process, from making substance use discussable through coaching to GGZ referral and relapse prevention.
• AnoniemeZorg.nl Employer Subscription Platform Comprehensive anonymous care platform providing employees access to professional help for alcohol, drugs, gaming, gambling, or medication issues without knowledge of HR or management. Sold as an annual employer subscription that includes a prevention communication package, free online training for managers, HR, casemanagers, and company physicians, plus reporting.
• Samen Anoniem Peer Support Initiative Peer support initiative under AnoniemeZorg.nl that helps colleagues, managers, occupational physicians, or HR professionals support employees struggling with addiction to access anonymous professional help.
• Speurhonden Drug Detection Dog Inspections Drug detection dog services for inspecting company premises and properties to detect drug traces, combined with mini-laboratory surface testing, trace analysis, and a detailed report for the client organization.
• Next-of-Kin Guidance Trajectory Dedicated new service offering employers structured support for employees who have family members struggling with addiction, addressing the high psychological burden and 4-6x higher short-term absenteeism among this group.
• Themadag Alcohol- en drugsvrij werken (Themed Prevention Day) Event-based prevention activities including drug detection demonstrations, digital employee surveys, and information campaigns to raise awareness about workplace substance use. Sold as a standalone event offering for employer organizations.

Quantifiable outcome

• 94% of customers recommend Be-Responsible
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• De Arbodienst (Paradigma Groep)coreChannel Partner/ Reseller/ DistributorDe Arbodienst has included Be-Responsible in its provider network, referring occupational health clients with addiction cases to Be-Responsible for specialized intervention and case guidance.
• ArGon GroepcoreChannel Partner/ Reseller/ DistributorArGon Groep refers clients with alcohol, drug, and addiction-related cases to Be-Responsible as a specialized partner.
• One Underwriting (AON)coreChannel Partner/ Reseller/ DistributorOne Underwriting includes Be-Responsible in its network for occupational health and addiction-related services.
• Human Capital CarecoreChannel Partner/ Reseller/ DistributorHuman Capital Care refers clients with substance-related occupational health cases to Be-Responsible.
• ArboUniecoreChannel Partner/ Reseller/ DistributorArboUnie includes Be-Responsible as a specialized provider for addiction and substance use cases in their occupational health services.
• Assist VerzuimcoreChannel Partner/ Reseller/ DistributorAssist Verzuim refers absenteeism cases involving addiction to Be-Responsible for specialized intervention.
• VerzuimfocuscoreChannel Partner/ Reseller/ DistributorVerzuimfocus refers addiction-related absenteeism cases to Be-Responsible.
• Elsden TrainingcoreStrategic or Co-development PartnerElsden Training provides base and supplementary professional training for Be-Responsible's interventionists. All Be-Responsible professionals are trained and certified by Elsden, a specialized educator in addiction care.
• MenzisminorStrategic or Co-development PartnerMenzis health insurer collaborates with Be-Responsible. An advisor from Menzis stated good collaboration with providers like Be-Responsible is important for supporting partners on vitality.
• VGZminorStrategic or Co-development PartnerCoöperatie VGZ (health insurer) is listed as a collaborating insurer partner.
• ASRminorStrategic or Co-development PartnerASR health insurer is listed as a collaborating insurer partner.
• CastleCraigminorImplementation/ SI/ Consulting PartnerCastleCraig addiction treatment clinic listed as a partner, providing specialized clinical treatment options for employees referred by Be-Responsible.
• TrubendorfferminorImplementation/ SI/ Consulting PartnerTrubendorffer addiction treatment clinic listed as a partner, offering specialist treatment for referred employees.
• SobercareminorImplementation/ SI/ Consulting PartnerSobercare addiction treatment provider listed as a partner for specialist referrals.
• Spoor6minorImplementation/ SI/ Consulting PartnerSpoor6 addiction care provider listed as a partner for specialist referrals.
• CS OpleidingenminorStrategic or Co-development PartnerFounder Stephan Roelofs is a guest lecturer at CS Opleidingen, a training provider for professionals in occupational health.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HumanCapitalCare: Major Dutch arbodienst (part of the Menzis group) providing occupational health, absenteeism case management and prevention services to Dutch employers. It is a Be-Responsible referral partner but also a partial competitor for the same employer wallet on ADM and addiction-related case work.
• Arbo Unie: One of the largest Dutch occupational health (arbodienst) providers, offering a broad portfolio of workplace health, absenteeism, and prevention services. It is a core referral partner to Be-Responsible and competes for the same Dutch employer budget on workplace substance-use policy and intervention.
• Arboned: National Dutch occupational health and safety services provider serving SMEs and enterprise employers with case management, workplace risk assessments and prevention. Overlaps with Be-Responsible in the workplace prevention and absenteeism support category, though Arboned's scope is broader and less addiction-specialized.
• De Arbodienst (Paradigma Groep): Dutch arbodienst under the Paradigma Groep umbrella providing occupational health, absenteeism guidance and prevention to employers. A direct referral partner of Be-Responsible, the firm competes for the same employer-funded addiction and substance-use case work.

Regional players

• Tactus Verslavingszorg: Dutch regional addiction care provider offering prevention, treatment, and re-integration services across multiple provinces. Overlaps with Be-Responsible's prevention and intervention services for employed clients, though Tactus delivers the clinical/GGZ side of the pathway.
• Verslavingszorg Noord Nederland (VNN): Dutch regional addiction care organization providing prevention, treatment and aftercare in the northern Netherlands. Comparable to Be-Responsible in addressing workplace addiction but operating from a regional GGZ mandate rather than a private B2B employer-sales model.
• CastleCraig: Scotland-based (with Netherlands presence) private residential addiction treatment hospital. Be-Responsible lists CastleCraig as a referral partner for clinical treatment; both operate in the addiction recovery pathway serving Dutch and international clients.
• Jellinek: Part of Arkin, Jellinek is one of the leading Dutch addiction treatment providers offering prevention, outpatient and clinical addiction care. Comparable to Be-Responsible in the addiction domain but operating primarily as a GGZ treatment provider rather than a workplace-focused intervention firm.

Emerging players

• OpenUp: Amsterdam-founded mental health platform providing on-demand psychologist and lifestyle coaching sessions to European employers as an EAP. Comparable to Be-Responsible as a digital-first employee wellbeing vendor selling into Dutch HR, though OpenUp's scope is broader mental health rather than addiction-specialized.
• iPractice: Dutch psychology practice and online platform offering therapy and EAP-style mental health services to individuals and employers. Adjacent peer to Be-Responsible in the workplace psychological support category, with overlapping employer buyers but less addiction specialization.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BeResponsible_
• Facebookfacebook.com/beresponsible.nl
• LinkedInlinkedin.com/company/be-responsible

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be-Responsible