Raceplace

What Raceplace does

Raceplace (RACEPLACE Inc.) is a privately held San Diego-based company that operates a web-based endurance race discovery platform at raceplace.com, aggregating over 20,000 running, cycling, triathlon, and swimming events across the United States into a searchable directory organized by location, event type, and event series. The platform is complemented by the "Find Your Finish Line" lifestyle blog (lifestyle.raceplace.com), a self-serve Event Director Portal that allows race organizers to list and manage events, and a Race Discounts email newsletter reaching 70,000+ subscribed athletes. The core technology stack is a standard web discovery platform with location- and category-optimized landing pages, email marketing automation via Monster Campaigns, and affiliate tracking across networks including Amazon Associates, LinkShare/Rakuten, and Commission Junction.

The business model is exclusively affiliate-referral based: Raceplace earns commissions when athletes click through to third-party race registration platforms (Active.com, RunSignUp, Eventbrite, RaceEntry) to register for events, and on qualifying purchases through Amazon and other network partners. The company does not publicly disclose pricing for event director listing services, and no enterprise contracts, advertising sales, or subscription revenue are mentioned. Customer segments are a two-sided marketplace: endurance athletes (runners, cyclists, triathletes, multisport athletes) on the demand side and event directors/ race organizers on the supply side. Founded in 1985 and operating with 1-10 employees, RACEPLACE Inc. is founder/management-owned with no disclosed venture capital or private equity investment, and operates only within the United States with no global footprint claim.

Name

Raceplace

Legal name

RACEPLACE Inc.

Website

https://raceplace.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Raceplace is a San Diego-based online platform aggregating 20,000+ US endurance race events (running, cycling, triathlon, swimming) for athletes to discover and register, monetizing through affiliate commissions from registration partners like Active.com and RunSignUp.

Ownership category

akta.pro rank

Product category

Endurance Sports Event Discovery

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

Keywords

• Endurance race calendar
• Race event discovery
• Affiliate event registration
• Triathlon marathon listing
• Athlete event discounts

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate Commissions: Earns commissions when users click affiliate links and purchase from partners including Amazon Services LLC Associates Program, Linkshare, and Commission Junction. Also earns commissions from race registration platforms like active.com, runsignup.com, eventbrite.com, and raceentry.com when users register for races through the platform.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Raceplace operates a free-to-consumer online discovery platform that indexes over 20,000 endurance events (running, triathlon, cycling, swimming) across the United States and routes users to third-party race registration providers via affiliate links. Event directors self-register and post events through a free portal, while a 70,000+ subscriber newsletter delivers race discounts. A companion lifestyle blog (Find Your Finish Line) covers endurance training and race content.

Product overview

Raceplace operates as an endurance race event discovery platform that connects athletes with over 20,000 running, cycling, triathlon, and swimming events. The core Raceplace platform serves as the main product for event search and discovery, supplemented by the Find Your Finish Line Blog for lifestyle content, an Event Director Portal for event management, and a Race Discounts Newsletter for subscriber-exclusive offers. The platform functions as an affiliate marketplace, integrating with third-party registration providers like RunSignUp, Active.com, Eventbrite, and RaceEntry.

Differentiator

Problem solved

Functional benefit

Products and services

• Raceplace Event Discovery Platform Free-to-use web platform that allows endurance athletes in the United States to search and discover over 20,000 running, triathlon, cycling, and swimming events by location, event type, or event series, with click-through to partner registration sites.
• Find Your Finish Line Blog Lifestyle blog covering endurance sports topics, training tips, and race coverage for runners, triathletes, cyclists, and other endurance athletes.
• Race Discounts Newsletter Email newsletter service delivering exclusive race discounts and special offers on endurance events to 70,000+ subscribed athletes.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Active.comcoreGTM or Marketing PartnerRace registration platform partner. Raceplace earns affiliate commissions when users register for events through Active.com links.
• RunSignUpcoreGTM or Marketing PartnerRace registration platform partner. Raceplace earns affiliate commissions when users register for events through RunSignUp links.
• EventbritecoreGTM or Marketing PartnerRace registration platform partner. Raceplace earns affiliate commissions when users register for events through Eventbrite links.
• RaceEntry.comcoreGTM or Marketing PartnerRace registration platform partner. Raceplace earns affiliate commissions when users register for events through RaceEntry.com links.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerAffiliate advertising program providing commissions on qualifying purchases made through Amazon links on raceplace.com.
• LinkShare (now Rakuten Advertising)minorGTM or Marketing PartnerAffiliate marketing network partner providing tracking and commission aggregation for affiliate relationships.
• Commission Junction (now CJ Affiliate)minorGTM or Marketing PartnerAffiliate marketing network partner providing tracking and commission aggregation for affiliate relationships.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FindMyMarathon: FindMyMarathon is a marathon-focused event directory that competes for the same U.S. endurance athlete search traffic and uses a similar SEO-driven discovery model.
• Active.com: Active.com is both a core affiliate partner and the largest direct competitor in endurance event discovery and registration. It offers a similar mix of searchable event listings and registration, and overlaps with Raceplace on nearly every event category.
• RunSignUp: RunSignUp is a race registration platform that also publishes its own event calendar and discovery UI. It is both an affiliate partner and a competing event-discovery destination for endurance athletes.
• Athlinks: Athlinks is an endurance race results and event database that doubles as an event discovery platform. It competes for the same endurance-athlete audience and shares the directory-plus-affiliate orientation.
• Cool Running: Cool Running is a long-running U.S. road-race calendar and community site, comparable to Raceplace in scope, audience, and affiliate-driven discovery model.
• Running in the USA: Running in the USA is one of the oldest dedicated U.S. road-race calendars, with a similar model of aggregating events by state and distance. It is a close direct peer in the endurance event-discovery niche.
• Race Raves: Race Raves is a race review and discovery platform covering marathons, half marathons, and other endurance events. It is a niche direct peer combining editorial content with event listings.

Emerging players

• MapMyRun: MapMyRun (owned by Under Armour) is a training and route-tracking platform that surfaces events to its running community. It overlaps with Raceplace on event discovery while leading on training and tracking functionality.
• Strava: Strava is a leading endurance and fitness social platform with its own events and local-race discovery features. It targets the same runner, cyclist, and triathlete segments and dwarfs Raceplace in athlete reach.

Broad incumbents

• Eventbrite: Eventbrite is a broad ticketing marketplace that hosts endurance races alongside many other event types. It is an affiliate partner but competes with Raceplace for athlete attention through its own search and discovery experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RACEPLACE
• Facebookfacebook.com/raceplace
• Instagraminstagram.com/raceplaceE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raceplace