Paddock Spares
Paddock Spares is a UK-based independent e-commerce retailer of Land Rover and Range Rover parts and accessories, founded in 1975 and serving owners of all model ranges from Series 1 classics to the latest Defender across the UK and international markets.
- Company typePrivate
- Founded1975
- HeadquartersMatlock, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Paddock Spares does
Paddock Spares, operated by AEW Paddock Motors Ltd, is a UK-based independent e-commerce retailer and supplier of parts, accessories, and equipment for Land Rover and Range Rover vehicles, founded in 1975 and headquartered in Matlock. The company self-describes as 'The UK's Largest Independent Land Rover Parts Retailer' and currently markets a '50 Years at Paddock' anniversary, indicating 50 years of continuous trading. Its catalogue spans the full Land Rover model lineage — Series 1, Series 2 and 3, Defender (including New Defender), Discovery 1 through 5 and Discovery Sport, Freelander 1 and 2, and Range Rover variants from pre-1985 through Velar — covering both current and discontinued/OEM-equivalent parts for classic restorations. The product surface is organised into Off Road Equipment, Performance Parts, Expedition Equipment, and Wheels & Tyres, plus a Clearance section, with an own-brand Terrafirma line for suspension, wheels, and off-road accessories.
The underlying technology is a standard DTC e-commerce storefront (paddockspares.com) with vehicle-model finder, brand-directory navigation, and a FlippingBook-hosted online catalogue. Distribution channels include direct UK online sales with free delivery over £60, Click & Collect, and regional/international shipping to the EU and beyond with duties and taxes paid at checkout and local-currency billing. Payment processing is handled through Sagepay and PayPal, and customer reviews are surfaced via Trustpilot. The company maintains an active social presence on Facebook (including the '50 Years at Paddock' community group), Instagram, Twitter, and TikTok, and runs an e-newsletter offering a 5% first-order discount.
The business model is straightforward one-time transactional e-commerce: revenue is generated through direct product sales of OEM, aftermarket, and own-brand parts to individual vehicle owners. Customer segments are horizontal — Land Rover and Range Rover owners across all model eras and use cases including maintenance, repair, restoration, off-road modification, and expedition preparation. Retention is supported by a loyalty points program (1 point per £1 spent ex-VAT/delivery, 100 points = £2 off, 12-month validity) and a price-match promise. Paddock functions as a core UK channel partner for multiple specialist aftermarket brands, including Goodridge, Exmoor Trim, K&N Filters, Monroe, SuperPro, Safari Snorkel, ZU Alloys, X-Engineering, PSI, Ring Automotive, TUPP, T-Max, and Loctite, each with a dedicated website section.
Paddock Spares firmographics
Firmographics- Name
- Paddock Spares
- Legal name
- AEW Paddock Motors Ltd
- Website
- https://paddockspares.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paddock Spares is a UK-based independent e-commerce retailer of Land Rover and Range Rover parts and accessories, founded in 1975 and serving owners of all model ranges from Series 1 classics to the latest Defender across the UK and international markets.
- Ownership category
- akta.pro rank
Where Paddock Spares is headquartered
LocationHeadquarters
- HQ city
- Matlock
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Paddock Spares business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Parts and Accessories Sales: One-time sale of automotive parts, accessories, and equipment for Land Rover vehicles. Revenue generated through direct product sales with prices varying by item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Loyalty program redemption |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Paddock Spares product offering
Product offeringCore offering
Paddock Spares is the UK's largest independent retailer of spare parts and accessories for Land Rover and Range Rover vehicles, covering every model from the Series 1 through to the New Defender. The catalogue spans off-road equipment, performance parts, expedition/camping gear, and wheels & tyres, sold primarily through a self-serve e-commerce website with Click & Collect and UK/international shipping. The retailer also runs an own-brand Terrafirma label for suspension, wheels, and off-road accessories alongside third-party brands such as Goodridge, K&N, Monroe, SuperPro, and Safari Snorkel.
Product overview
Paddock Spares is The UK's Largest Independent Land Rover Parts Retailer, established in 1975, offering a comprehensive e-commerce platform for Land Rover and Range Rover parts and accessories. The core offering encompasses genuine and aftermarket parts across all Land Rover model ranges (Series 1, Series 2/3, Defender, Discovery 1-5, Discovery Sport, Freelander 1/2, and all Range Rover variants from Classic through Velar). The product portfolio is organized into key categories: Off Road Equipment (suspension, diff lockers, bumpers, recovery gear, winching, snorkels), Performance Parts (braking, clutches, exhausts, cooling, tuning), Expedition Equipment (roof racks, camping gear, recovery boards), and Wheels & Tyres (multiple brands). Paddock Spares carries numerous specialized sub-brands including Goodridge braided brake lines, Exmoor Trim seat covers and interiors, ZU Alloys wheels, X-Engineering security products, SuperPro polyurethane bushes, Safari Snorkels, Monroe shock absorbers, Ring Automotive accessories, PSI tuning boxes, Loctite chemicals, TUPP touch-up pens, K&N air filters, and the own-brand Terrafirma gear line. The business operates primarily as an e-commerce retailer with click-and-collect capability, serving both UK and international customers.
Differentiator
Problem solved
Functional benefit
Brands
- Terrafirma: Own-brand suspension, wheels, and off-road equipment line sold through Paddock Spares
Products and services
- Land Rover & Range Rover Parts Aftermarket and genuine parts for Land Rover and Range Rover vehicles organised by vehicle model, for owners performing maintenance, repair, restoration, modification, and expedition preparation.
- Off Road Equipment Off-road specific equipment including suspension, differential lockers, bumpers, underbody protection, flexi arches, recovery gear, winching equipment, lighting, snorkels, and wading kits for Land Rover and Range Rover off-road builds.
- Performance Parts Performance upgrade parts including braking systems, clutches, exhausts, EGR blanking kits, Goodridge hoses, intercoolers, cooling systems, K&N performance filters, lighting, silicone hoses, and suspension components for tuning Land Rover and Range Rover vehicles.
- Expedition Equipment Expedition and overlanding gear including roof racks, first aid kits, fridge freezers, jerry cans, recovery boards, storage solutions, tents and awnings, and 12V compressors for overland-prepared Land Rovers.
- Wheels & Tyres Complete wheel and tyre solutions including steel wheels, alloy wheels, and off-road/road tyres from multiple major brands, with a tyre finder tool for vehicle-specific matching.
- Terrafirma Gear (Own-Brand Line) Own-brand off-road equipment and accessories under the Terrafirma label, including suspension, wheels, and off-road accessories retailed exclusively through Paddock Spares.
- Clearance & Discounted Parts Discounted parts section offering clearance items, damaged and shop-soiled goods, second-hand parts, and dedicated wheel/tyre clearance lines at reduced prices.
Companies that use Paddock Spares
Customer profileSegments1 record
Ideal customer profiles1 record
Paddock Spares technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Paddock Spares partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- TerrafirmacoreTerrafirma is a featured brand with dedicated section on Paddock Spares website. Paddock is an official retailer of Terrafirma suspension, wheels, and accessories products.
- GoodridgecoreGoodridge stainless steel braided brake lines are sold through Paddock Spares, with dedicated clearance section featuring Goodridge Hoses products.
- Exmoor TrimcoreExmoor Trim seat covers and interior products are sold through Paddock Spares with dedicated clearance section.
- K&N FilterscoreK&N FilterCharger replacement air filters sold through Paddock with dedicated sections for various Land Rover models.
- MonroecoreMonroe Gas Dampers and shock absorbers sold through Paddock Spares with dedicated brand section covering multiple Land Rover models.
- SuperPro BushescoreSuperPro polyurethane bush kits sold through Paddock with dedicated brand section and model-specific pages for Defender, Discovery, Range Rover, and Series vehicles.
- Safari SnorkelcoreSafari snorkels and raised air intakes sold through Paddock with dedicated sections for Defender and Discovery models.
- SagepayminorUK's leading online payment provider used for secure credit card processing on paddockspares.com.
- PayPalminorSecure payment option available at checkout for customers preferring PayPal transactions.
- ZU AlloyscoreZU Alloys wheels sold through Paddock with dedicated brand pages for various Land Rover models. Products manufactured in UK and TUV approved.
- X-EngineeringcoreX-Engineering security products including gear stick locks, steering column locks, and pedal locks sold through Paddock for Defender vehicles.
- LoctiteminorLoctite adhesives, sealants, and chemicals sold through Paddock with dedicated brand section.
- PSIminorPSI Power Tuning Boxes sold through Paddock for Discovery 3, Range Rover Sport, and Freelander vehicles.
- Ring AutomotiveminorRing Automotive products including fire extinguishers, first aid kits, headlamps, and inspection lamps sold through Paddock.
- TUPPminorTUPP/AutoSharp touch-up paint pens sold through Paddock with extensive colour range for Land Rover vehicles.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Paddock Spares competitors and assessment
Company assessmentBroad incumbents
- Summit Racing Equipment: Large US-based performance and off-road aftermarket retailer. Comparable in distribution model and performance/off-road category overlap, though much larger scale and broader vehicle scope.
- RockAuto: Large-scale online auto parts retailer with broad vehicle coverage. Comparable e-commerce/aftermarket distribution model, though serving all makes and models rather than Land Rover specifically.
- JLR Parts & Accessories (Jaguar Land Rover official): OEM-direct parts program run by JLR. Competes on genuine/OEM parts supply, providing a benchmark and competitive threat for independent retailers like Paddock Spares.
Direct peers
- Rimmer Bros: UK-based independent retailer of Land Rover and Triumph parts. Directly comparable as a long-running specialist e-commerce parts retailer focused on heritage British marques.
- Duckworth Parts: UK Land Rover parts specialist with both retail and trade distribution. Overlaps directly with Paddock Spares on Land Rover aftermarket parts, performance, and accessories categories.
- Craddocks: Another long-established UK independent Land Rover parts retailer. Competes with Paddock on the same vehicle parc, similar product range, and similar enthusiast customer base.
- AllBalls Racing: Independent aftermarket parts distributor covering powersport and off-road vehicle categories. Comparable as a multi-brand aftermarket specialist serving enthusiast owners, though broader than Land Rover-only.
- Frost Automotive (formerly John Craddock Ltd): UK-based Land Rover parts and accessories retailer with deep heritage and a strong enthusiast following. Direct competitor to Paddock on Land Rover aftermarket parts in the UK.
Regional players
- Atlantic British: North American Land Rover and Range Rover parts specialist. Comparable product/market focus but primarily serves the US/Canadian Land Rover parc rather than the UK.
- DAP East Africa (Land Rover specialists): Independent retailer specializing in Land Rover parts and accessories for African markets. Comparable niche focus on Land Rover aftermarket with regional/geographic differences vs Paddock's UK base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Paddock Spares social profiles
Digital presencePaddock Spares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paddock Spares leadership team
Management profileNumber of profiles
Paddock Spares funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paddock Spares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paddock Spares
What does Paddock Spares do?
Paddock Spares is the UK's largest independent retailer of spare parts and accessories for Land Rover and Range Rover vehicles, covering every model from the Series 1 through to the New Defender. The catalogue spans off-road equipment, performance parts, expedition/camping gear, and wheels & tyres, sold primarily through a self-serve e-commerce website with Click & Collect and UK/international shipping. The retailer also runs an own-brand Terrafirma label for suspension, wheels, and off-road accessories alongside third-party brands such as Goodridge, K&N, Monroe, SuperPro, and Safari Snorkel.
Is Paddock Spares a public or private company?
Paddock Spares is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paddock Spares founded?
Paddock Spares was founded in 1975. It employs 11 to 50 people.
Where is Paddock Spares based?
Paddock Spares is headquartered in Matlock, United Kingdom, in the Europe region.
How does Paddock Spares make money?
One revenue line is on record: parts and Accessories Sales.
Who are Paddock Spares's main competitors?
Broad incumbents on record are Summit Racing Equipment, RockAuto and JLR Parts & Accessories (Jaguar Land Rover official). Direct peers are Rimmer Bros, Duckworth Parts, Craddocks, AllBalls Racing and Frost Automotive (formerly John Craddock Ltd). Regional players are Atlantic British and DAP East Africa (Land Rover specialists).
Does Paddock Spares have an API?
No public API is recorded for Paddock Spares.