What Exmoor Trim does

Exmoor Trim Limited is a UK-based, privately-held specialist manufacturer and retailer of interior and exterior trim, seating, and accessories for Land Rover vehicles, headquartered in Williton, Somerset. Founded in 2002 and operating under company number 04352392, the company serves owners and enthusiasts of classic and modern Land Rover models — Defender, Series I-III, Range Rover (including Classic, P38, L322, Sport, Evoque), Discovery, Freelander, and Forward Control — with a catalog spanning dozens of SKUs across front seats, second-row and load-area seating, retrim kits, hoods (Stayfast, PVC, canvas, NAS), interior trim (carpet sets, door cards, cubby boxes, steering wheels, billet aluminium), exterior lighting (OZZ, GLOHH, WIPAC), underbody protection (ORE), wheels (EVO Corse), and lifestyle products (YETI coolers, fire pits, MOLLE panels, pet accessories, branded apparel). The product line is organized by vehicle model and year, including rare variants such as military, pre-production, and Crew Cab configurations, which supports accurate fitment across multiple decades of production.

The business is built on a direct-to-consumer e-commerce model delivered through a Magento storefront (built and maintained by Pixie Media) with a model-and-year partfinder tool, customer accounts, a loyalty points program, and worldwide shipping. Payment processing is handled by PayPal under PCI DSS v2.0 compliance. The company runs a multi-channel marketing approach combining organic social (Facebook, Instagram), email newsletters, Feefo verified reviews (4.7/5 from 63 reviews, 94% positive), paid Meta and Google advertising with retargeting, and a 2025/26 sponsorship of Bath Rugby player Kieran Verden. Revenue is generated entirely through one-time unit sales of vehicle parts and lifestyle merchandise, with prices displayed inclusive and exclusive of UK VAT. A wholly-owned leather goods sub-brand, Marl & Hide, extends the corporate footprint into adjacent accessories, and leadership is anchored by Managing Director Andy Horton.

Name

Exmoor Trim

Legal name

Exmoor Trim Limited

Website

https://exmoortrim.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Exmoor Trim is a UK-based specialist manufacturer and direct-to-consumer retailer of interior trim, seating, hoods, lighting, and accessories for Land Rover vehicles, serving owners and restorers of classic and modern models worldwide through a model-specific e-commerce platform.

Ownership category

akta.pro rank

Product category

Automotive Parts and Accessories

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Automotive Parts and Accessories Retailers (44133)

akta.pro primary industry

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)

Keywords

• Automotive trim parts
• Land rover accessories
• Vehicle seating solutions
• Soft top hoods
• Restoration parts

Headquarters

HQ city

Williton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Parts and Accessories Sales: Direct sales of specialist parts and accessories for Land Rover vehicles including seating (front seats, rear benches, retrim kits), interior trim (carpet, door cards, steering wheels, cubby boxes), exterior components (hoods, lights, bumpers, wheel carriers), and lifestyle products (camping gear, clothing, YETI products, pet accessories). Revenue generated through one-time product purchases with prices listed including and excluding VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Exmoor Trim is a UK-based specialist manufacturer and supplier of interior and exterior trim, seating, hoods, and accessories for classic and modern Land Rover vehicles (Defender, Series I/II/III, Range Rover, Discovery, Freelander, Forward Control). The company manufactures its own seating ranges, retrim kits, canvas/PVC hoods, and interior trim, while also distributing branded lighting, wheels, underbody protection, and lifestyle products from partner brands. Products are sold direct-to-consumer via an e-commerce platform with a vehicle-based partfinder tool.

Product overview

Exmoor Trim is a UK-based specialist supplier of interior and exterior trim parts, seating, and accessories for classic and modern Land Rover vehicles (Defender, Series I/II/III, Range Rover, Discovery, Freelander, Forward Control). The product portfolio centers on vehicle interior seating solutions (multiple seat ranges including Modular, Elite Sports, Urban, County, Cool N Vintage, and Puma variants for Defender front, second row, and load area applications), exterior trim and hoods (canvas, PVC, Stayfast, NAS hoods, tonneau covers), lighting products (OZZ LED light bars and spotlights, GLOHH, WIPAC LED upgrades), underbody protection and bumpers (ORE brand), and lifestyle/overlanding gear (fire pits, YETI products, pet accessories, apparel). The company also offers Range Rover Classic-specific interior trim packages including carpet sets, door trims, and matting. Products are sold through an e-commerce platform with parts finder by vehicle model and year.

Differentiator

Problem solved

Functional benefit

Brands

• Marl & Hide: Related leather goods and accessories brand operating as a separate website.

Products and services

• Land Rover Defender Front Seating Range

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Marl & HideminorOthersMarl & Hide is a linked brand/website operated by Exmoor Trim, appearing as a separate entity under the same corporate umbrella. It may represent a sister brand or related product line.
• PayPalcoreTechnology or IntegrationPayPal is used as the payment processor for customer transactions. PayPal handles sensitive payment card details, with Exmoor Trim receiving only transaction identifiers. This is a PCI DSS compliant payment solution.
• Meta (Facebook and Instagram)minorGTM or Marketing PartnerMeta platforms (Facebook, Instagram) are used for social media advertising and retargeting campaigns. Data may be transferred to Meta for advertising purposes located in the USA.
• FeefominorGTM or Marketing PartnerFeefo is the independent review platform used by Exmoor Trim to collect and display verified customer reviews. Feefo ratings show 94% positive feedback from 63 verified reviews.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bearmach: Long-established UK Land Rover parts distributor with comprehensive aftermarket coverage spanning Defender, Range Rover, Discovery, and classic Series models; competes directly with Exmoor Trim on parts breadth and multi-channel distribution.
• Paddock Spares: UK-based Land Rover parts specialist with comparable product breadth and a long operating history serving classic and modern Land Rover owners across trim, body, and mechanical categories.
• John Craddock Ltd: UK Land Rover parts supplier with multi-decade operating history, competing directly on Defender, Range Rover, and Discovery aftermarket parts and accessories through both retail and trade channels.
• Rovers North: Established US Land Rover parts retailer with an e-commerce-first distribution model and broad Defender/Range Rover/Discovery coverage; serves as the leading North American regional peer in the Land Rover aftermarket.
• Atlantic British: US-based Land Rover parts specialist operating a comparable DTC e-commerce model, serving Defender, Discovery, and Range Rover owners across North America with similar trim, seating, and accessory SKUs.
• East Coast Rover: US-based Land Rover parts retailer specializing in Defender, Discovery, and Range Rover accessories with a comparable e-commerce distribution model and similar enthusiast customer demographic.
• Britpart: One of the largest UK-based aftermarket parts suppliers specializing in Land Rover and 4x4 vehicles, offering comparable breadth of trim, seating, and accessory SKUs across Defender, Range Rover, Discovery, and classic Series models - the closest direct competitor.

Emerging players

• Arkonik: UK-based Land Rover Defender restomod specialist offering premium rebuilt Defenders with upgraded interiors and styling; competes for the high-end Defender owner upgrade wallet rather than direct parts supply.
• Himalaya 4x4: US-based Defender restomod and parts business with custom builds and aftermarket accessories; comparable customer demographic and partial overlap in premium Defender upgrade parts and lifestyle products.
• Twisted Automotive: UK-based Defender specialist that modifies and restomods Land Rover Defenders with premium trim and seating upgrades; partial overlap as both a buyer of premium Defender components and a competitor for premium Defender interior upgrade demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCrtSzw7VnPM1ldOGIP3MYiQ
• Facebookfacebook.com/Exmoortrimofficial
• Instagraminstagram.com/exmoortrim/?hl=en
• Xx.com/ExmoorTrim
• LinkedInlinkedin.com/company/exmoor-trim-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exmoor Trim