Schwartz Design Showroom
Schwartz Design Showroom is a third-generation, family-owned trade-only interior design showroom collective operating three physical showrooms in New Jersey and Connecticut, providing professional interior designers exclusive curated access to more than 300 manufacturers across furniture, lighting, textiles, accessories, and art.
- Company typePrivate
- Founded1950
- HeadquartersEdison, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Schwartz Design Showroom does
Schwartz Design Showroom is a third-generation, family-owned trade-only interior design showroom collective founded in 1950 by Morris Schwartz in New Jersey and currently led by CEO Alexis Varbero. The company operates three owned-and-operated showrooms totaling 26,000 square feet across Edison, NJ (80 Fulton Street); Peapack, NJ (3 School Street, also called "The Barn"); and Stamford, CT (330 Fairfield Avenue, opened in 2015), serving professional interior designers in the Tri-State Area. Its core offering is exclusive trade-only access to a curated portfolio of 300+ manufacturers spanning furniture, lighting, accessories, textiles, wallcoverings, hardware, art, and mattresses.
The company's product surface is built around physical showrooms rather than a software platform. The proprietary stack is essentially trade-gating, a curated vendor catalog, design consultation, an on-loan program for lighting and accent furniture, and full-cycle order management from initial specification through vendor coordination, freight, delivery, and claims. Support services include CAD layout and room design assistance, a points-based designer loyalty program ($100 in loyalty points per $10,000 in paid invoices), and digital catalog access via a trade-only website featuring images from 200+ manufacturers. There is no proprietary AI/ML or technology platform underlying the business.
The revenue model is transactional: product sales to registered trade designers at list pricing, with 50% deposits on standard orders and 100% due on direct shipments, plus freight charges tiered by warehouse origin. The go-to-market is enterprise-style field sales within the physical showrooms, complemented by content marketing, an in-house agency relationship with FOUND Agency, editorial coverage in regional and national design publications, and recurring community-building events such as MasterClasses and CEU presentations. Customer segmentation is horizontal and persona-based: registered interior designers purchasing for residential and commercial projects, with no disclosed concentration in any single enterprise account.
Schwartz Design Showroom firmographics
Firmographics- Name
- Schwartz Design Showroom
- Legal name
- Schwartz Design Showroom
- Website
- https://schwartzdesignshowroom.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schwartz Design Showroom is a third-generation, family-owned trade-only interior design showroom collective operating three physical showrooms in New Jersey and Connecticut, providing professional interior designers exclusive curated access to more than 300 manufacturers across furniture, lighting, textiles, accessories, and art.
- Ownership category
- akta.pro rank
Schwartz Design Showroom industry classification
Industry- Product category
- Trade-Only Interior Design Showroom / Contract Furnishings
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Schwartz Design Showroom is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Schwartz Design Showroom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Interior Design Product Sales: Revenue generated through sale of furniture, lighting, accessories, textiles, hardware, art and mattresses to interior designers at trade-only pricing. All pricing is at list price for trade professionals. Orders placed through purchase orders with 50% deposit; 100% due for direct shipments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trade-only access for registered interior designers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Schwartz Design Showroom product offering
Product offeringCore offering
Schwartz Design Showroom is a trade-only interior design showroom collective that gives registered interior designers exclusive, curated access to over 300 manufacturers of furniture, lighting, accessories, textiles, wallcoverings, hardware, art, and mattresses across three physical showrooms in New Jersey and Connecticut. Its core business is providing designers with consolidated sourcing, design consultation, CAD layout, order management, and delivery coordination on a one-to-one basis.
Product overview
Schwartz Design Showroom operates as a trade-only interiors collective offering exclusive access to over 300 manufacturers across three showrooms totaling 26,000 square feet in New Jersey and Connecticut. The product portfolio centers on physical showroom services for interior designers, providing access to furniture, lighting, accessories, textiles, wallcoverings, art, hardware, and luxury mattresses (Shifman). Services include design consultation, CAD layout, order management, and a loyalty program. The company acts as a procurement partner rather than a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- The Barn: A third trade showroom located in Peapack and Gladstone, NJ, operated as part of the Schwartz Design Showroom collective.
Products and services
- Trade-Only Showroom Services A trade-only interior design showroom collective providing registered interior designers exclusive access to over 300 manufacturers across furniture, lighting, accessories, textiles, wallcoverings, hardware, art, and mattresses through three physical showrooms in New Jersey and Connecticut.
- Design Consultation Services One-on-one showroom consultation provided by sales associates acting as a personal design team, assisting interior designers with research, CAD layout, room design, specification, and access to a comprehensive library of fabrics, trims, wood finishes, and specialty options.
- On Loan Program An on-loan program that allows interior designers to display lighting, accessories, and accent furniture from the showroom within their projects to visualize and specify before purchase.
- Order Management and Delivery Coordination End-to-end order tracking from purchase order through delivery, coordinating with vendors and fulfillment centers, and managing claims on behalf of the designer.
- Shifman Mattresses Handcrafted Shifman mattresses (made in Newark, NJ since 1893) sourced and offered to interior designers exclusively through Schwartz's Edison and Stamford showrooms.
- SD Loyalty Program Designer loyalty program awarding $100 in SD Loyalty Points for every $10,000 in paid invoices, redeemable on new orders in the subsequent calendar year.
Quantifiable outcome
- First trade-only showroom to offer Shifman Mattresses to interior designers
Companies that use Schwartz Design Showroom
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Schwartz Design Showroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schwartz Design Showroom partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Raquel LangworthyminorInterior photographer hosting lunch events at Stamford (May 5) and Edison (May 6) showrooms for interior designers to learn about project photography. Work has appeared in Architectural Digest, Rue, Domino, House Beautiful, and Good Housekeeping.
- Shifman MattressescoreSchwartz became the first trade-only showroom servicing interior designers to offer Shifman Mattresses. Available at Edison and Stamford showrooms, this partnership allows designers to source premium handcrafted mattresses (made in Newark, NJ since 1893) alongside furniture, lighting and textiles for complete project coverage. Shifman was founded in 1893 by brothers Abraham and Samuel Shifman and acquired by Mike Hammer in 1985.
- Jimeco InteriorscoreSpanish family atelier since 1975 specializing in bespoke furniture, architectural paneling, and exotic finishes including goatskin, metal leaf, and hand-applied lacquers. Jimeco fills a specific niche in the portfolio with European luxury craftsmanship.
- Benjamin Brandes PhotographyminorSchwartz offers Ben Brandes' photography at all three showroom locations. Ben is an advocate for Childhood Apraxia of Speech (CAS) and Dyspraxia awareness, with a portion of his art and book sales supporting research and education.
- LuAnn NigaraminorIndustry thought leader and author hosted MasterClass at Schwartz showroom on 'The Art of Negotiation and Navigating Business in Economic Uncertainty'. LuAnn Nigara is known for her podcasts 'Window Treatments for Profit' and 'A Well-Designed Business' with 8 million downloads.
- FOUND Agency (Tracey Heinemann)minorFOUND Agency handles marketing, PR and social media for all three Schwartz showrooms. Tracey Heinemann founded the boutique agency and previously worked at Chiat Day Mojo, MasterCard, Chase, and Cottages and Gardens magazine.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Schwartz Design Showroom competitors and assessment
Company assessmentDirect peers
- Donghia: Donghia operates high-end trade showrooms offering luxury furniture, textiles, and lighting to interior designers. Directly comparable trade-only design showroom model and was referenced by Schwartz team members as prior employer, validating category overlap.
- Holly Hunt: Holly Hunt operates luxury to-the-trade showrooms across major US design markets, offering curated furniture, lighting, and textiles to interior designers. Closest comparable peer in terms of trade-only positioning and curated multi-vendor showroom model.
- Arteriors Home: Arteriors offers lighting, furniture, and accessories to the interior design trade through showrooms and a designer sales force. Comparable trade-only positioning with multi-category home furnishings portfolio.
- Baker Furniture: Baker is a heritage luxury furniture brand sold primarily through to-the-trade showrooms, offering case goods, upholstery, and lighting to designers. Comparable trade-only designer-served model with curated showrooms.
- Lee Jofa (Kravet): Lee Jofa is a heritage trade-only home furnishings brand now part of Kravet, offering furniture, fabrics, and wallcoverings to designers. Comparable trade-only designer-facing model with similar curated premium positioning.
- Romano Showrooms (Romano/Rago): Trade-only home furnishings showrooms in the Tri-State area serving interior designers with curated multi-vendor offerings. Direct peer in the same regional trade showroom segment.
- Kravet Inc. Kravet is a leading to-the-trade fabric, furniture, and trim supplier with showrooms serving interior designers nationwide. Both operate trade-only multi-vendor showroom concepts serving professional designers with curated brand portfolios.
- Lillian August: Lillian August operates designer-facing trade showrooms in the Northeast offering furniture, fabrics, and home accessories. Comparable trade showroom model referenced by Schwartz team alumni as prior employer, confirming direct category overlap.
- Pierre Frey: Pierre Frey is a French heritage to-the-trade brand selling fabrics, wallcoverings, furniture, and accessories through designer showrooms. Comparable trade-only designer-facing model with curated luxury European and proprietary product.
Broad incumbents
- Restoration Hardware (RH): RH operates massive design galleries offering luxury home furnishings through an increasingly trade-integrated platform. Broader incumbent with overlapping designer-relevant product portfolio; multiple Schwartz team alumni previously worked at RH, signaling competitive talent overlap and category overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schwartz Design Showroom social profiles
Digital presenceSchwartz Design Showroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schwartz Design Showroom leadership team
Management profileNumber of profiles
Profiles1 record
Schwartz Design Showroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schwartz Design Showroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schwartz Design Showroom
What does Schwartz Design Showroom do?
Schwartz Design Showroom is a trade-only interior design showroom collective that gives registered interior designers exclusive, curated access to over 300 manufacturers of furniture, lighting, accessories, textiles, wallcoverings, hardware, art, and mattresses across three physical showrooms in New Jersey and Connecticut. Its core business is providing designers with consolidated sourcing, design consultation, CAD layout, order management, and delivery coordination on a one-to-one basis.
Is Schwartz Design Showroom a public or private company?
Schwartz Design Showroom is a private company. It is classified as family owned and is currently operating.
When was Schwartz Design Showroom founded?
Schwartz Design Showroom was founded in 1950. It employs 11 to 50 people.
Where is Schwartz Design Showroom based?
Schwartz Design Showroom is headquartered in Edison, United States, in the North America region.
How does Schwartz Design Showroom make money?
One revenue line is on record: interior Design Product Sales.
Who are Schwartz Design Showroom's main competitors?
Direct peers on record are Donghia, Holly Hunt, Arteriors Home, Baker Furniture, Lee Jofa (Kravet), Romano Showrooms (Romano/Rago), Kravet Inc., Lillian August and Pierre Frey. Restoration Hardware (RH) is listed as a broad incumbent.
Does Schwartz Design Showroom have an API?
No public API is recorded for Schwartz Design Showroom.
What industry is Schwartz Design Showroom in?
Schwartz Design Showroom's product category is Trade-Only Interior Design Showroom / Contract Furnishings. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141 and its SIC code is 5700.