Schwartz Design Showroom

What Schwartz Design Showroom does

Schwartz Design Showroom is a third-generation, family-owned trade-only interior design showroom collective founded in 1950 by Morris Schwartz in New Jersey and currently led by CEO Alexis Varbero. The company operates three owned-and-operated showrooms totaling 26,000 square feet across Edison, NJ (80 Fulton Street); Peapack, NJ (3 School Street, also called "The Barn"); and Stamford, CT (330 Fairfield Avenue, opened in 2015), serving professional interior designers in the Tri-State Area. Its core offering is exclusive trade-only access to a curated portfolio of 300+ manufacturers spanning furniture, lighting, accessories, textiles, wallcoverings, hardware, art, and mattresses.

The company's product surface is built around physical showrooms rather than a software platform. The proprietary stack is essentially trade-gating, a curated vendor catalog, design consultation, an on-loan program for lighting and accent furniture, and full-cycle order management from initial specification through vendor coordination, freight, delivery, and claims. Support services include CAD layout and room design assistance, a points-based designer loyalty program ($100 in loyalty points per $10,000 in paid invoices), and digital catalog access via a trade-only website featuring images from 200+ manufacturers. There is no proprietary AI/ML or technology platform underlying the business.

The revenue model is transactional: product sales to registered trade designers at list pricing, with 50% deposits on standard orders and 100% due on direct shipments, plus freight charges tiered by warehouse origin. The go-to-market is enterprise-style field sales within the physical showrooms, complemented by content marketing, an in-house agency relationship with FOUND Agency, editorial coverage in regional and national design publications, and recurring community-building events such as MasterClasses and CEU presentations. Customer segmentation is horizontal and persona-based: registered interior designers purchasing for residential and commercial projects, with no disclosed concentration in any single enterprise account.

Name

Schwartz Design Showroom

Legal name

Schwartz Design Showroom

Website

https://schwartzdesignshowroom.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Schwartz Design Showroom is a third-generation, family-owned trade-only interior design showroom collective operating three physical showrooms in New Jersey and Connecticut, providing professional interior designers exclusive curated access to more than 300 manufacturers across furniture, lighting, textiles, accessories, and art.

Ownership category

akta.pro rank

Product category

Trade-Only Interior Design Showroom / Contract Furnishings

NAICS

Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Trade-only showrooms
• Interior design services
• Luxury home furnishings
• Contract furniture sourcing
• Design consultation

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interior Design Product Sales: Revenue generated through sale of furniture, lighting, accessories, textiles, hardware, art and mattresses to interior designers at trade-only pricing. All pricing is at list price for trade professionals. Orders placed through purchase orders with 50% deposit; 100% due for direct shipments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Schwartz Design Showroom is a trade-only interior design showroom collective that gives registered interior designers exclusive, curated access to over 300 manufacturers of furniture, lighting, accessories, textiles, wallcoverings, hardware, art, and mattresses across three physical showrooms in New Jersey and Connecticut. Its core business is providing designers with consolidated sourcing, design consultation, CAD layout, order management, and delivery coordination on a one-to-one basis.

Product overview

Schwartz Design Showroom operates as a trade-only interiors collective offering exclusive access to over 300 manufacturers across three showrooms totaling 26,000 square feet in New Jersey and Connecticut. The product portfolio centers on physical showroom services for interior designers, providing access to furniture, lighting, accessories, textiles, wallcoverings, art, hardware, and luxury mattresses (Shifman). Services include design consultation, CAD layout, order management, and a loyalty program. The company acts as a procurement partner rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Barn: A third trade showroom located in Peapack and Gladstone, NJ, operated as part of the Schwartz Design Showroom collective.

Products and services

• Trade-Only Showroom Services A trade-only interior design showroom collective providing registered interior designers exclusive access to over 300 manufacturers across furniture, lighting, accessories, textiles, wallcoverings, hardware, art, and mattresses through three physical showrooms in New Jersey and Connecticut.
• Design Consultation Services One-on-one showroom consultation provided by sales associates acting as a personal design team, assisting interior designers with research, CAD layout, room design, specification, and access to a comprehensive library of fabrics, trims, wood finishes, and specialty options.
• On Loan Program An on-loan program that allows interior designers to display lighting, accessories, and accent furniture from the showroom within their projects to visualize and specify before purchase.
• Order Management and Delivery Coordination End-to-end order tracking from purchase order through delivery, coordinating with vendors and fulfillment centers, and managing claims on behalf of the designer.
• Shifman Mattresses Handcrafted Shifman mattresses (made in Newark, NJ since 1893) sourced and offered to interior designers exclusively through Schwartz's Edison and Stamford showrooms.
• SD Loyalty Program Designer loyalty program awarding $100 in SD Loyalty Points for every $10,000 in paid invoices, redeemable on new orders in the subsequent calendar year.

Quantifiable outcome

• First trade-only showroom to offer Shifman Mattresses to interior designers

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Raquel LangworthyminorGTM or Marketing Partner · 1 May 2026Interior photographer hosting lunch events at Stamford (May 5) and Edison (May 6) showrooms for interior designers to learn about project photography. Work has appeared in Architectural Digest, Rue, Domino, House Beautiful, and Good Housekeeping.
• Shifman MattressescoreStrategic or Co-development Partner · 1 June 2025Schwartz became the first trade-only showroom servicing interior designers to offer Shifman Mattresses. Available at Edison and Stamford showrooms, this partnership allows designers to source premium handcrafted mattresses (made in Newark, NJ since 1893) alongside furniture, lighting and textiles for complete project coverage. Shifman was founded in 1893 by brothers Abraham and Samuel Shifman and acquired by Mike Hammer in 1985.
• Jimeco InteriorscoreChannel Partner/ Reseller/ Distributor · 1 June 2025Spanish family atelier since 1975 specializing in bespoke furniture, architectural paneling, and exotic finishes including goatskin, metal leaf, and hand-applied lacquers. Jimeco fills a specific niche in the portfolio with European luxury craftsmanship.
• Benjamin Brandes PhotographyminorChannel Partner/ Reseller/ Distributor · 1 June 2025Schwartz offers Ben Brandes' photography at all three showroom locations. Ben is an advocate for Childhood Apraxia of Speech (CAS) and Dyspraxia awareness, with a portion of his art and book sales supporting research and education.
• LuAnn NigaraminorGTM or Marketing Partner · 1 May 2024Industry thought leader and author hosted MasterClass at Schwartz showroom on 'The Art of Negotiation and Navigating Business in Economic Uncertainty'. LuAnn Nigara is known for her podcasts 'Window Treatments for Profit' and 'A Well-Designed Business' with 8 million downloads.
• FOUND Agency (Tracey Heinemann)minorGTM or Marketing PartnerFOUND Agency handles marketing, PR and social media for all three Schwartz showrooms. Tracey Heinemann founded the boutique agency and previously worked at Chiat Day Mojo, MasterCard, Chase, and Cottages and Gardens magazine.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Donghia: Donghia operates high-end trade showrooms offering luxury furniture, textiles, and lighting to interior designers. Directly comparable trade-only design showroom model and was referenced by Schwartz team members as prior employer, validating category overlap.
• Holly Hunt: Holly Hunt operates luxury to-the-trade showrooms across major US design markets, offering curated furniture, lighting, and textiles to interior designers. Closest comparable peer in terms of trade-only positioning and curated multi-vendor showroom model.
• Arteriors Home: Arteriors offers lighting, furniture, and accessories to the interior design trade through showrooms and a designer sales force. Comparable trade-only positioning with multi-category home furnishings portfolio.
• Baker Furniture: Baker is a heritage luxury furniture brand sold primarily through to-the-trade showrooms, offering case goods, upholstery, and lighting to designers. Comparable trade-only designer-served model with curated showrooms.
• Lee Jofa (Kravet): Lee Jofa is a heritage trade-only home furnishings brand now part of Kravet, offering furniture, fabrics, and wallcoverings to designers. Comparable trade-only designer-facing model with similar curated premium positioning.
• Romano Showrooms (Romano/Rago): Trade-only home furnishings showrooms in the Tri-State area serving interior designers with curated multi-vendor offerings. Direct peer in the same regional trade showroom segment.
• Kravet Inc. Kravet is a leading to-the-trade fabric, furniture, and trim supplier with showrooms serving interior designers nationwide. Both operate trade-only multi-vendor showroom concepts serving professional designers with curated brand portfolios.
• Lillian August: Lillian August operates designer-facing trade showrooms in the Northeast offering furniture, fabrics, and home accessories. Comparable trade showroom model referenced by Schwartz team alumni as prior employer, confirming direct category overlap.
• Pierre Frey: Pierre Frey is a French heritage to-the-trade brand selling fabrics, wallcoverings, furniture, and accessories through designer showrooms. Comparable trade-only designer-facing model with curated luxury European and proprietary product.

Broad incumbents

• Restoration Hardware (RH): RH operates massive design galleries offering luxury home furnishings through an increasingly trade-integrated platform. Broader incumbent with overlapping designer-relevant product portfolio; multiple Schwartz team alumni previously worked at RH, signaling competitive talent overlap and category overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/schwartzdesignshowroom
• Instagraminstagram.com/schwartzdesignshowroom
• Xx.com/sd_showroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwartz Design Showroom