What Smart Retail does

Smart Retail, S.L. is a privately-held Spanish technology company founded in 2013 and headquartered in Mataró (Barcelona), operating as a digital transformation consultancy and authorized digitalization agent (Agente Digitalizador) for Spain's Kit Digital and Kit Consulting government programs. The company serves Spanish small and medium enterprises, microenterprises, and freelancers by channeling EU-funded subsidies (up to €12,000 per SME under Kit Digital and €6,000 per client under Kit Consulting) toward approved digital solutions including e-invoicing, CRM, process management, websites, virtual office, e-commerce, and BI/analytics. Its customer base segments by workforce size into freelancers (0-2 employees, up to €2,000), microenterprises (3-9 employees, up to €6,000), SMEs (10-49 employees, up to €12,000), and mid-sized SMEs (50-250 employees) for higher-value advisory work.

The company's technology stack is anchored on the Microsoft ecosystem. Smart Retail implements Microsoft Dynamics 365 Business Central (formerly NAV/Navision) as an ERP, configures Power BI for analytics, deploys Microsoft 365 and Azure, and develops custom extensions on .Net, PHP, HTML, JavaScript, Angular, Java, and xCode. It maintains a portfolio of proprietary add-ons: MyRubric (an eIDAS-compliant digital signature platform), Cloocking (a smartphone-based geolocation attendance app), and Retail Emotion (an in-situ NPS measurement tool that integrates with ERP systems). The company's core regulatory specialization is Spanish tax compliance, evidenced by the 2026 launch of an E-Document module and a Verifactu extension for Business Central that transmits invoicing data directly to AEAT, and by its FACTURA-E and SII compliance work. WooCommerce-to-Business Central bidirectional integration rounds out its omnichannel offering for SME retailers.

Smart Retail's revenue model is a blend of professional services (Dynamics NAV / Business Central implementation, configuration, data migration, training, ongoing support), software subscriptions (Microsoft 365 Business Standard at €150/user/year plus €60/user setup, Power BI Pro), managed services delivered through the Kit Digital program (digitalization agent compensation), advisory services under Kit Consulting (AI, data analysis, digital sales, business processes, strategy, 360° transformation), and pay-as-you-go Excel training workshops sometimes funded through Fundae subsidies. The company is privately held with no disclosed external investors, operates exclusively within Spain, and runs a 51-100 person team focused on the long tail of Spanish SMEs rather than enterprise-scale accounts.

Name

Smart Retail

Legal name

Smart Retail, S.L.

Website

https://smartretail.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Smart Retail, S.L. is a Spanish digital transformation consultancy and Microsoft partner based in Mataró that helps SMEs, microenterprises, and freelancers access EU-funded subsidies through certified Agent Digitalizador status for Spain's Kit Digital and Kit Consulting programs, implementing Dynamics 365 Business Central, Power BI, e-invoicing, and proprietary add-ons like MyRubric and Cloocking.

Ownership category

akta.pro rank

Headquarters

HQ city

Mataró

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Implementation & Consulting Services: Implementation and consulting services for Microsoft Dynamics NAV/Business Central, Power BI, and custom software development projects. Services include system configuration, data migration, user training, and ongoing support.
2. Software Subscriptions: Subscription-based licensing for Microsoft 365 Business Standard (150€/user/year plus 60€/user setup), Power BI Pro subscriptions, and document management platforms.
3. Kit Digital Agent Services: As an authorized Agent Digitalizador, Smart Retail receives compensation for facilitating Kit Digital subsidies to SMEs for digital solutions including e-invoicing (up to 2,000€), CRM (up to 4,000€), process management (up to 6,000€), websites (up to 2,000€), virtual office (up to 12,000€), e-commerce, and BI analytics.
4. Kit Consulting Advisory: Advisory consulting services under Kit Consulting program covering AI implementation, data analysis, digital sales, business processes, strategy, and 360-degree digital transformation for SMEs with 10-250 employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Smart Retail, S.L. is a Spain-based digital transformation consultancy that implements Microsoft Dynamics 365 Business Central ERP, Power BI analytics, Microsoft 365, and Azure solutions for Spanish SMEs. The firm is an authorized Agent Digitalizador for the Spanish government's Kit Digital and Kit Consulting subsidy programs, and complements its Microsoft practice with proprietary applications (MyRubric e-signature, Cloocking attendance, Retail Emotion NPS) plus Spanish tax-compliance modules (Verifactu, Factura-E, SII).

Product overview

Smart Retail offers a portfolio of technology solutions centered around Microsoft ecosystem products and proprietary add-ons. The core offerings include Kit Digital and Kit Consulting programs for EU-funded business digitization, supplemented by Microsoft Dynamics 365 Business Central (Navision) ERP, Microsoft Power BI for analytics, and Microsoft Office 365/Azure cloud services. Proprietary add-ons include MyRubric (digital signature), Cloocking (workforce management), Retail Emotion (customer satisfaction/NPS), and custom application development. The company positions itself as a digitalization agent helping SMEs access European subsidies for technology adoption.

Differentiator

Problem solved

Functional benefit

Brands

• MyRubric: Digital signature solution for online document signing compliant with EU eIDAS regulations.
• Cloocking
• Retail Emotion

Products and services

• MyRubric

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core, minor and secondary.

• MicrosoftcoreTechnology or IntegrationSmart Retail is a Microsoft solutions implementation partner specializing in Dynamics 365 Business Central (formerly NAV/Navision), Power BI, Office 365, and Azure cloud services. They develop custom extensions and integrations for the Microsoft ecosystem, including e-document and Verifactu compliance modules. The partnership includes implementation, configuration, training, and ongoing support services for Microsoft enterprise solutions in the Spanish SME market.
• Spanish Government - Kit Digital ProgramcoreStrategic or Co-development PartnerSmart Retail is an authorized Agent Digitalizador (digitalization agent) for the Spanish Kit Digital program, which is financed by European Funds. This certification allows Smart Retail to help SMEs and freelancers access digital transformation subsidies of up to 12,000 euros for implementing approved digital solutions including e-invoicing, CRM, process management, websites, virtual office, e-commerce, and BI tools.
• Spanish Government - Kit Consulting ProgramcoreStrategic or Co-development PartnerSmart Retail is an authorized advisor under the Kit Consulting program, helping Spanish SMEs with 10-250 employees access advisory services subsidies for AI implementation, data analysis, digital sales, business processes, strategy, and digital transformation. Segments include A (10-50 employees), B (50-100 employees), and C (100-250 employees) with aid amounts of 6,000 euros.
• FundaeminorOthersSmart Retail manages Fundae (Fundación Estatal para la Formación en el Empleo) training subsidies for their Excel training workshops, helping companies access funding for employee digital skills development programs.
• WooCommercesecondaryTechnology or IntegrationIntegration between Microsoft Dynamics NAV/Business Central and WooCommerce e-commerce platform, enabling automated synchronization of online store operations including customer data, orders, inventory updates, and invoice generation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avanade Spain: Joint Accenture-Microsoft venture with significant Spanish presence, delivering Microsoft Dynamics 365, Azure, and Power Platform services to enterprise and mid-market; broader scale but direct overlap in Dynamics implementation.
• Claranet Spain: Spain arm of European cloud and IT services provider, delivering Microsoft Azure, Dynamics, and managed services to SMEs and mid-market; comparable on Microsoft ecosystem delivery and Spanish SME customer base.
• Ayesa: Spanish IT services and engineering firm with Microsoft partnership and digital transformation offerings for SMEs and enterprise; broader portfolio but overlapping Microsoft implementation business.
• Ibermática: Established Spanish IT services and consulting firm offering Microsoft ERP, cloud, and custom development across multiple verticals; broader portfolio but overlapping Microsoft Dynamics and SME digital transformation practices.
• Vass: Spanish digital transformation consultancy with Microsoft partnerships and SME/mid-market focus; comparable consulting-led GTM and Microsoft implementation capability.

Direct peers

• Seidor: Largest Spanish Microsoft Dynamics partner and IT consultancy, implementing Dynamics 365 Business Central and other Microsoft solutions for SMEs and mid-market in Spain and internationally. Closest direct comparable given overlapping Microsoft partner profile and SME focus.
• Necsia: Spanish Microsoft-focused IT consultancy with Dynamics 365, Power BI, and Azure implementation practices targeting Spanish SMEs, directly comparable in scale and Microsoft partner positioning.
• Plain Concepts: Spanish Microsoft-focused digital transformation consultancy offering cloud, data/AI, and custom development; comparable on Microsoft-centric service portfolio and Spanish customer base.
• Sothis: Spanish Microsoft Dynamics specialist and IT consultancy focused on industrial and SME segments, with Microsoft partner status and ERP implementation services directly comparable to Smart Retail's core offering.
• Pasiona Consulting: Barcelona-based IT consultancy with Microsoft stack expertise (.NET, Azure, Dynamics), custom development, and SME/mid-market clients; comparable on Microsoft-centric delivery and Catalonia presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartretail-s-l-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Retail