treetz

What treetz does

Treetz is a Belgium-headquartered (Wezembeek-Oppem) consumer engagement platform operated by the legal entity POY France SPRL, connecting consumer brands with individual consumers for product testing campaigns. The company runs a two-sided mobile-app platform: consumers download the free app to discover new products, reserve campaigns, purchase items, scan barcodes, upload receipt photos, complete surveys, and receive cashback rewards, while consumer brands subscribe to access testing infrastructure and receive consumer insights. The platform is operational across seven European markets — France, Belgium, the Netherlands, Croatia, Slovenia, Serbia, and Romania — with localized websites and country-specific social channels in each.

The product surface comprises the treetz Consumer App (iOS and Android), the treetz Brand Platform (B2B dashboard), the Insight Machine (consumer insight reporting), the treetz Score (a logo asset for brand marketing), and a real-time dashboarding system showing 16 graphs of socio-demographic and behavioral data. Notable technical components include barcode scanning for purchase validation and receipt-photo upload as proof of purchase, designed to ensure reliability and traceability of testing data. Cashback disbursement is processed via PayPal integration or IBAN bank transfer. The company claims 48-hour feedback turnaround and under 20 minutes of brand preparation time per campaign.

Treetz monetizes primarily through brand subscriptions (PRO and ULTIMATE annual plans) with a freemium first-campaign entry, and indirectly via brand-funded cashback rewards distributed to consumers. Distribution to consumers is product-led via app stores; distribution to brand customers is sales-led via direct contact and the business website. The named customer base consists of large enterprise CPG/FMCG brands including Neutrogena, Nivea, Evian, Knorr, BIC, Lustucru, Alpro, Benedicta, DIM, Le Petit Marseillais, Garden Gourmet, Tena, and Glade. The company holds ESOMAR corporate validation, signals market-research industry compliance, and was founded/operationalized circa 2022 with a small (1-10) employee base under founder Philippe Gelder.

Name

treetz

Legal name

POY France SPRL

Website

https://treetz.eu

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Treetz is a Belgium-based two-sided mobile platform (POY France SPRL) that runs verified product-testing campaigns for consumer brands across 7 European countries, paying consumers cashback for barcode-scanned, receipt-verified reviews, and monetizing via brand subscriptions (PRO and ULTIMATE).

Ownership category

akta.pro rank

Product category

Consumer Insights Platform

akta.pro primary industry

Sampling & Product Trial Programs (BPAFAMAH)

Keywords

• Consumer insights platform
• Product testing platform
• Market research software
• Mobile survey platform
• Brand consumer engagement

Headquarters

HQ city

Wezembeek-oppem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Subscriptions: Brands pay subscription fees (PRO and ULTIMATE plans) to access the platform for consumer insights, product testing campaigns, and promotional placement on the mobile app where thousands of consumers discover innovations.
2. Cashback/Rewards Program: Consumers receive cashback rewards after purchasing products, completing testing, and submitting survey responses. Brands fund these rewards as part of their campaigns. No minimum withdrawal amount required.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

treetz operates a dual-sided consumer insights platform: a free consumer mobile app that rewards users with cashback for testing new products via barcode scanning, receipt upload, and in-app surveys, and a B2B subscription platform (PRO and ULTIMATE plans) that lets consumer brands launch product testing campaigns, access real-time dashboards, receive a "treetz Score" logo for marketing, and obtain verified socio-demographic consumer insights within 48 hours.

Product overview

Treetz operates as a dual-sided platform comprising a consumer mobile application and a brand-facing B2B platform. The consumer app rewards users for testing products, scanning barcodes, uploading receipts, and completing surveys in exchange for cashback. The brand platform enables companies to launch product testing campaigns, receive real-time consumer feedback, access the Insight Machine reporting tool, and obtain a treetz Score logo for marketing use. The core consumer workflow involves: product reservation, barcode scanning, receipt upload, survey completion, and cashback receipt. Brands receive dynamic dashboarding with 16 graphs, category benchmarks, and verified consumer verbatims within 48 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• treetz Consumer App A free mobile application (iOS and Android) that enables individual consumers to discover, reserve, purchase, scan barcodes, upload receipts, and review new products in exchange for immediate cashback rewards. Available in France, Belgium, Netherlands, Croatia, Slovenia, Serbia, and Romania.
• treetz Brand Platform (PRO and ULTIMATE subscriptions) A B2B subscription platform (PRO and ULTIMATE annual plans) for consumer brands to launch product testing campaigns, access real-time consumer dashboards, run surveys on the treetzer community, receive category benchmarking, and obtain a treetz Score logo for marketing use. The first brand campaign is offered free as a freemium entry point.

Quantifiable outcome

• Feedback accessible in 48 hours
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prolific: Participant recruitment platform for academic and commercial research, providing verified consumers/respondents — overlapping with treetz's panel infrastructure and use cases for brand-side research buyers.
• Attest: Consumer-research platform enabling brands to run product and brand research with verified consumers; closest peer to treetz by stage, model (B2B subscription + consumer panel), and target buyer (growth-stage CPG and DTC brands).
• Toluna: Global consumer-insights platform operating a mobile app and panel for product testing, surveys, and concept testing — directly comparable to treetz's dual-sided consumer/brand model, though at significantly larger scale.
• UserTesting: Human-insights platform where consumers test products/experiences and brands receive feedback; comparable dual-sided model, though treetz is CPG-anchored while UserTesting is more UX/digital-product oriented.
• Bazaarvoice: Consumer-generated content and ratings/reviews platform serving retail and CPG brands — comparable brand-side value proposition (synthesizing consumer voice into marketing assets) and overlap in CPG/personal-care customer base.

Broad incumbents

• Ipsos: Global market-research firm with established CPG and personal-care client relationships; competes with treetz for new-product-launch research, brand health, and consumer-feedback programs at enterprise scale.
• Dynata: One of the world's largest first-party data and insights platforms, offering panels, sampling, and ad-effectiveness research to global brands — a broader incumbent competing for the same brand-research budgets treetz targets.
• Qualtrics: Experience-management platform with consumer-research, product-feedback, and brand-tracking modules; overlapping product-testing and consumer-survey capabilities but at much broader enterprise scale.
• Lucid (now part of Circana): Sample-provider and consumer-research exchange connecting brands with survey respondents; comparable role as a panel/sample infrastructure layer that brands use to source consumer feedback for new products.
• Kantar: Global market-research and consumer-insights firm with deep CPG relationships; competes for the same brand-research wallet with a much broader portfolio of services including brand tracking and media measurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/treetzfr
• LinkedInlinkedin.com/company/treetzeu
• Instagraminstagram.com/treetzfr/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about treetz