Dave Smith Decoys
Dave Smith Decoys is a Lebanon, Oregon-based manufacturer of ultra-realistic hunting decoys for waterfowl, turkey, and deer, selling primarily direct-to-consumer via its website and through MeatEater retail channels under its proprietary A.C.E. technology.
- Company typePrivate
- Founded-
- HeadquartersLebanon, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dave Smith Decoys does
Dave Smith Decoys (DSD) is a Lebanon, Oregon-based manufacturer of ultra-realistic hunting decoys serving waterfowl, turkey, and deer hunters primarily in the United States, with international shipping available. The product portfolio is organized around three tiers: the A.C.E. Series premium decoys built on the proprietary Armour Coat Endurance materials technology, the value-tier Maxima Series (lightweight, free-shipping line), and a Limited Series of one-of-a-kind designs. DSD's offerings span Canada goose species (Giants, Honkers, Lessers, Cacklers, Specks), snow and blue geese, mallard ducks, turkey hens and gobblers (including the new Leg Up foldaway-leg series), and whitetail/blacktail deer decoys, supported by an accessories ecosystem (bags, stakes, replacement parts, the Flydown Pack System, touch-up paint, flocking kits, ground blinds, calls, and the third-party Strutt'n 360 remote motion system).
The business operates a direct-to-consumer e-commerce model at davesmithdecoys.com as the primary sales channel, supplemented by an authorized dealer network and distribution through MeatEater-branded retail stores. Revenue is generated through one-time purchases of decoy packs priced from approximately $130 to $530+ and accessories priced from $3 to $190+, with bulk discounts on goose decoys, military/first-responder discounts, and agency discounts for wildlife and law enforcement buyers. The company is a subsidiary of MeatEater following a May 2023 acquisition, and founder Dave Smith remains co-owner. Brand equity is reinforced through a proprietary DSD Hunting Podcast (35+ episodes), a Pro-Staff program, and conservation partnerships with WildTurkeyDNA, Dr. Michael Chamberlain, and Born to Fly.
Dave Smith Decoys firmographics
Firmographics- Name
- Dave Smith Decoys
- Legal name
- Dave Smith Decoys
- Website
- https://davesmithdecoys.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Dave Smith Decoys is a Lebanon, Oregon-based manufacturer of ultra-realistic hunting decoys for waterfowl, turkey, and deer, selling primarily direct-to-consumer via its website and through MeatEater retail channels under its proprietary A.C.E. technology.
- Ownership category
- akta.pro rank
Dave Smith Decoys industry classification
Industry- Product category
- Hunting Decoys & Outdoor Gear
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
- akta.pro secondary industry
- Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)
Keywords
Where Dave Smith Decoys is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dave Smith Decoys business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Decoy Sales: Primary revenue stream from direct sales of premium hunting decoys across three categories: Waterfowl (geese and ducks), Turkey, and Deer. Products include full bodies, shells, floaters, and specialty lines. Revenue is one-time transaction based with various price points from approximately $130 to $530+ per product pack.
- Accessories & Gear: Secondary revenue from supporting products including decoy bags, stakes, bases, replacement parts, touch-up paint, flocking kits, ground blinds, calls, and apparel. Lower price points ranging from $3 to $190+.
- Buy Now Pay Later: Financing option offered through third-party provider for customers to purchase decoys with deferred payment terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maxima Series - Entry-level premium decoys |
| Unit Pricing | Pay-as-you-go | A.C.E. Series - Premium decoys with superior technology |
| Unit Pricing | Pay-as-you-go | Bulk Goose Decoy Discounts |
| Unit Pricing | Pay-as-you-go | Military & Public Service Discount |
| Unit Pricing | Pay-as-you-go | Agency Discounts for Conservation |
| Unit Pricing | Pay-as-you-go | Turkey Decoys |
| Unit Pricing | Pay-as-you-go | Strutt'n 360 Motion System |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Dave Smith Decoys product offering
Product offeringCore offering
Dave Smith Decoys designs, manufactures, and sells ultra-realistic, durable hunting decoys — primarily for waterfowl (Canada geese, specklebellies, mallards), turkey (hens, jakes, gobblers), and deer (bucks and does). The company offers premium A.C.E. Series and more accessible Maxima Series lines, plus accessories such as decoy bags, stakes, bases, replacement parts, paint, flocking kits, and the Strutt'n 360 motion system, sold direct-to-consumer via its website and through an authorized dealer network.
Product overview
Dave Smith Decoys (DSD) is a hunting decoy manufacturer offering ultra-realistic and durable decoys primarily for waterfowl, turkey, and deer hunting. The product portfolio is organized into distinct decoy lines: A.C.E. Series (premium, highly detailed decoys), Maxima Series (value-oriented lightweight decoys), and Limited Series (exclusive one-of-a-kind designs). Waterfowl decoys include Canada goose decoys (Giants, Honkers, Lessers, Cacklers, Specks), snow/blue geese, and mallard duck decoys. Turkey decoys feature hen decoys, gobbler decoys (Strutter, Jake variants), pairs/flocks, and the new Leg Up series with foldaway legs. Deer decoys include the Posturing Buck and Doe decoys. Accessories include the Flydown Pack System for transport, Strutt'n 360 motion system with remote control, decoy bags, stakes/bases, replacement parts, ground blinds, calls, flocking kits, and branded apparel. DSD is part of the MeatEater family of brands.
Differentiator
Problem solved
Functional benefit
Products and services
- A.C.E. Giants Canada Goose Decoys Full body, lifesize, highly textured Canada goose decoys in combo, feeder, rester, upright, and sleeper configurations, manufactured with proprietary A.C.E. Technology for maximum visibility in the field.
- A.C.E. Honkers Canada Goose Decoys Lifesize, highly textured full body Canada goose decoys built with A.C.E. Technology, targeted at honker hunters seeking ultra-realistic decoys.
- Maxima Honkers Goose Decoys Lightweight and versatile goose decoys offering the DSD look at a lower price point than the A.C.E. line; available as full bodies, sleeper shells, and floaters with free shipping.
- A.C.E. Lessers Canada Goose Decoys Original DSD small Canada goose decoy line, manufactured with A.C.E. Technology for hunters pursuing lessers.
- A.C.E. Cacklers Canada Goose Decoys A.C.E. small Canada goose decoys covering three cackler subspecies.
- A.C.E. Specks Specklebelly Goose Decoys A.C.E. specklebelly goose decoys positioned for unmatched realism in specklebelly hunting scenarios.
- Snow & Blue Goose Decoys Snow goose and blue goose decoys available in adults, blues, and juvies for light-goose hunting.
- Maxima Mallards Duck Decoys Brand new duck decoy line from DSD delivering the realism and durability expected from the brand at an accessible price point.
- A.C.E. Mallards Duck Decoys Limited series A.C.E. mallard duck decoys positioned as the ultimate mallard offering.
- Limited Series Decoys One-of-a-kind exclusive, limited edition decoy designs for collectors and hunters seeking unique pieces.
- A.C.E. Turkey Hen Decoys A.C.E. turkey hen decoys offered in six different poses including Posturing Hen, Leading Hen, Feeding Hen, Mating Hen, and Upright Hen.
- A.C.E. Turkey Gobbler Decoys Turkey gobbler decoys in Standard and White Face variants, including Strutter, Jake Strutter, Mating Motion Jake, and 3/4 Strut Jake.
- Leg Up Turkey Decoys Turkey decoys with realistic foldaway legs, including Leg Up Jake and Leg Up Hen models offering next-level realism in the field.
- Jake Strutter Turkey Decoy Turkey strutter decoy in the Jake variant, used for spring turkey hunting setups.
- Turkey Decoy Pairs & Flocks Pre-configured turkey decoy combinations and flocks offering savings on paired or multiple decoy setups for spring hunting.
- Custom Turkey Flock Builder Build-your-own custom turkey decoy flock allowing hunters to configure a setup matched to their hunting style.
- Posturing Buck Deer Decoy Realistic deer decoy featuring a posturing buck in alert stance for whitetail and blacktail rut hunting.
- A.C.E. Doe Decoys A.C.E. doe decoys for whitetail and blacktail deer hunting.
- Strutt'n 360 Motion System Remote-controlled motion system that adds realistic 360-degree strutting motion to any turkey decoy to demonstrate dominance or subordination to approaching birds.
- Flydown Pack Decoy Carrying System Revolutionary decoy carrying system with backpack and chest pack configurations for transporting turkey decoys to hunting locations.
- DSD Decoy Bags Heavy-duty carrying bags for goose, turkey, and slotted decoy storage and transport across DSD product lines.
- Decoy Stakes & Bases Replacement stakes and bases for goose, turkey, and deer decoys for stable field positioning.
- Decoy Replacement Parts Individual replacement parts including heads, legs, stakes, hardware kits, collars, and touch-up paint for all DSD decoy lines.
- DSD Black Armour Touch-Up Paint & Flocking Kits Black Armour flocking kits and touch-up paint for maintaining decoy appearance with unmatched resistance to abrasion and wear.
- DSD Apparel & Branded Gear Branded apparel including hats, hoodies, t-shirts, and logo gear.
- DSD Gift Cards DSD gift cards available in denominations from $25 to $500 for purchase of any product on the website.
Quantifiable outcome
- Premium decoy pricing supports quality positioning ($130-$530+ per product)
- +1 more outcomes
Companies that use Dave Smith Decoys
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Dave Smith Decoys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dave Smith Decoys partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MeatEatercoreMeatEater acquired Dave Smith Decoys in May 2023, bringing DSD into the MeatEater family of brands. Dave Smith Decoys products are featured in MeatEater retail stores alongside First Lite, FHF Gear, and Phelps Game Calls. The partnership provides expanded distribution through MeatEater's omni-channel retail strategy and positions DSD as a key brand in the outdoor enthusiast market.
- Born to FlyminorConservation partnership focused on waterfowl conservation efforts. Announcement made in July 2024.
- WildTurkeyDNAminorGroundbreaking conservation effort focusing on wild turkey DNA and population research. DSD supports the initiative as part of their commitment to wildlife conservation and hunting sustainability.
- Dr. Michael ChamberlainminorPartnership with wild turkey research expert Dr. Michael Chamberlain. Supports ongoing wild turkey conservation research and education efforts. Featured in DSD podcast episodes discussing turkey behavior and conservation.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Dave Smith Decoys competitors and assessment
Company assessmentDirect peers
- Avery Outdoors: Avery is a heritage waterfowl gear brand offering full-body decoys, shells, and floaters, plus bags and field gear. Comparable to DSD on premium goose decoys and competing accessories like stakes and decoy bags.
- Greenhead Gear (GHG): GHG manufactures waterfowl decoys (Canada geese, mallards, snow geese) at value to mid-tier price points. Competes with DSD's Maxima Series in the value tier while touching the premium segment with specialized rigs.
- Flambeau Outdoors: Flambeau makes hunting decoys (Master Series, Big Al's) plus decoy bags and accessories that overlap with DSD's accessory line. A long-standing competitor with broader product breadth across hunting, water sports, and gun cases.
- Hard Core Decoys: Hard Core is a waterfowl decoy specialist competing on full-body goose decoys, shells, and floaters. Comparable in build quality and price band to DSD's A.C.E. and Maxima goose lines.
- Lucky Duck Premium Hunting Gear: Lucky Duck designs waterfowl decoys (including motion systems), turkey decoys, calls, and blinds overlapping with much of DSD's catalog. Direct peer in motion turkey decoys (akin to DSD's Strutt'n 360).
- Avian X: Avian X is a leading manufacturer of ultra-realistic waterfowl decoys (full bodies, shells, floaters) targeting the same goose and duck hunter base as Dave Smith Decoys. Competes head-to-head on realism, durability, and price points across A.C.E.-equivalent premium lines.
- Mojo Outdoors: Mojo Outdoors is a direct competitor in hunting decoys, particularly known for motion/spinning-wing decoys and full-body rigs. Overlaps with DSD on duck/goose decoys and on motion-system accessories (e.g., Strutt'n 360).
Broad incumbents
- Bass Pro Shops / Cabela's: Bass Pro/Cabela's is the dominant U.S. hunting and outdoor retailer carrying decoys from multiple specialty brands. Acts as both a distribution channel and a competitor for premium decoy SKU sales; comparable on buyer base and category.
Others
- MeatEater (parent): MeatEater is the parent company and the closest strategic ally. Operates adjacent hunting categories (media, apparel via First Lite/FHF Gear, retail stores) where DSD is co-located; comparable on customer base and brand ecosystem rather than direct product competition.
Regional players
- Phelps Game Calls: Phelps Game Calls is a fellow MeatEater family brand selling turkey calls and hunting accessories. Overlaps with DSD's call and accessory SKUs and shares the same distribution and parent retail/omni-channel strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dave Smith Decoys social profiles
Digital presenceDave Smith Decoys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dave Smith Decoys leadership team
Management profileNumber of profiles
Profiles1 record
Dave Smith Decoys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dave Smith Decoys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dave Smith Decoys
What does Dave Smith Decoys do?
Dave Smith Decoys designs, manufactures, and sells ultra-realistic, durable hunting decoys — primarily for waterfowl (Canada geese, specklebellies, mallards), turkey (hens, jakes, gobblers), and deer (bucks and does). The company offers premium A.C.E. Series and more accessible Maxima Series lines, plus accessories such as decoy bags, stakes, bases, replacement parts, paint, flocking kits, and the Strutt'n 360 motion system, sold direct-to-consumer via its website and through an authorized dealer network.
Is Dave Smith Decoys a public or private company?
Dave Smith Decoys is a private company. It is classified as corporate owned and is currently operating.
When was Dave Smith Decoys founded?
Dave Smith Decoys was founded in -1.
Where is Dave Smith Decoys based?
Dave Smith Decoys is headquartered in Lebanon, United States, in the North America region.
How does Dave Smith Decoys make money?
Three revenue lines are on record. Decoy Sales are the primary driver. The others are accessories & Gear and buy Now Pay Later.
Who are Dave Smith Decoys's main competitors?
Direct peers on record are Avery Outdoors, Greenhead Gear (GHG), Flambeau Outdoors, Hard Core Decoys, Lucky Duck Premium Hunting Gear, Avian X and Mojo Outdoors. Bass Pro Shops / Cabela's is listed as a broad incumbent. MeatEater (parent) is listed as an others. Phelps Game Calls is listed as a regional player.
Does Dave Smith Decoys have an API?
No public API is recorded for Dave Smith Decoys.
What industry is Dave Smith Decoys in?
Dave Smith Decoys's product category is Hunting Decoys & Outdoor Gear. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras), with a secondary code of CRAMAAAE, Outdoor Navigation, Safety & Survival Gear Retail. Its NAICS code is 45912 and its SIC code is 3942.