Health In Motion
Health In Motion is a privately held physical therapy practice operating 11 clinic locations across northern Wisconsin and western Pennsylvania, delivering evidence-based rehabilitation, specialty services, and wellness programs to individual patients since 1994.
- Company typePrivate
- Founded1994
- HeadquartersWisconsin Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Health In Motion does
Health In Motion is a multi-site physical therapy practice that delivers evidence-based outpatient rehabilitation across 11 clinic locations — 10 in northern Wisconsin (Antigo, Crandon, Eagle River, Hayward, Marshfield, Merrill, Rhinelander, Spooner, Tomahawk, Wausau) and one in western Pennsylvania (New Castle). Founded in 1994 and operating for over 30 years, the practice serves a broad patient population including post-surgical, orthopedic, sports injury, vestibular/balance, concussion, TMJ/TMD, pediatric, worker's compensation, and senior fall-prevention cases. Treatment is delivered by licensed physical therapists and assistants, with differentiated specialty offerings including The Neubie direct-current electrical stimulation device, dry needling, aquatic therapy, and Applied Functional Science-based programs.
The company monetizes physical therapy services billed directly to patients and third-party payers, accepting most major insurance plans and offering cash-based options at the New Castle location; insurance benefits are verified for patients at no charge. Go-to-market is direct-to-consumer through clinic visits, supplemented by physician and healthcare provider referrals (with 24-48 hour triage commitments), local SEO-optimized location pages, patient reviews/testimonials, social media presence on Facebook/Instagram/YouTube, blog content, and community event outreach. The acquisition of Spooner and Hayward Physical Therapy & Wellness in October 2024, combined with the 2021 entry into Pennsylvania, signals a measured regional consolidation strategy centered on northern Wisconsin with select out-of-state expansion.
Health In Motion positions itself as a clinically credentialed, community-anchored PT provider, citing advanced therapist certifications (OCS, FAAOMPT, CAFS, dry needling, LSVT BIG, vestibular specialties) and a reported 97% patient satisfaction rating (9 or 10 out of 10). Patients complete an average of 11 visits per plan of care against a predicted 12.5 visits over 8-9 weeks, suggesting consistent clinical throughput. Operations are founder/operator-controlled with no disclosed institutional capital, private equity backing, or public listing.
Health In Motion firmographics
Firmographics- Name
- Health In Motion
- Legal name
- Health In Motion
- Website
- https://himwi.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Health In Motion is a privately held physical therapy practice operating 11 clinic locations across northern Wisconsin and western Pennsylvania, delivering evidence-based rehabilitation, specialty services, and wellness programs to individual patients since 1994.
- Ownership category
- akta.pro rank
Health In Motion industry classification
Industry- Product category
- Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Physical Therapy (PT) Clinics (HLADAJAD)
Keywords
Where Health In Motion is headquartered
LocationHeadquarters
- HQ city
- Wisconsin Rapids
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Health In Motion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Physical Therapy Services: Health In Motion generates revenue by providing physical therapy services billed directly to patients and their insurance providers. Services are provided at 11 clinic locations across Wisconsin and Pennsylvania. The company verifies insurance benefits for patients at no charge and accepts most insurance plans.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Health In Motion product offering
Product offeringCore offering
Health In Motion operates 11 physical therapy clinic locations (10 in Wisconsin, 1 in Pennsylvania) that deliver evidence-based manual therapy, therapeutic exercise, and specialized modalities such as the Neubie electrical stimulation device, dry needling, aquatic therapy, pediatric physical therapy, and vestibular/BPPV treatment. Services are billed through insurance (most plans accepted) with cash-based options at the New Castle, PA clinic, and are accessible without a physician referral under most insurance plans.
Product overview
Health In Motion is a physical therapy practice operating 11 clinic locations across Wisconsin and Western Pennsylvania. The core offering is physical therapy services encompassing manual therapy, therapeutic exercise, sports medicine, spinal manipulation, and condition-specific treatments for musculoskeletal and neurological conditions. The practice differentiates through specialty-level care programs including The Neubie (a proprietary electrical stimulation device using direct current technology), Pediatric Physical Therapy, Vertigo/BPPV treatment, TMJ/TMD therapy, Trigger Point Therapy, Dry Needling, Aquatic Therapy, and Work Comp Injury rehabilitation. Additional wellness programs include Athletic Performance training, Fall Prevention, and Golf Swing Analysis. All services are delivered by licensed physical therapists and physical therapist assistants using evidence-based approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Services Comprehensive physical therapy services delivered in-clinic at 11 Wisconsin and Pennsylvania locations, covering conditions affecting the head, neck, shoulder, back, elbow, hand/wrist, hip, knee, and ankle using manual therapy, therapeutic exercise, sports medicine, and spinal manipulation.
- The Neubie Treatment Specialty physical therapy treatment using the Neubie direct-current electrical stimulation device to scan the body for areas of increased muscle tightness and decreased activation, then combined with exercise to improve range of motion, strength, pain reduction, and quality of movement for acute and chronic pain conditions.
- Specialty-Level Care Programs Specialty treatment programs covering Pediatric Physical Therapy, Vertigo/Dizziness (BPPV), TMJ/TMD therapy, Trigger Point Therapy, Dry Needling, Aquatic Therapy, and Work Comp Injury rehabilitation delivered at Health In Motion clinic locations.
- Health and Wellness Programs Preventive and performance-oriented programs including Athletic Performance training, Fall Prevention, and Golf Swing Analysis to help patients achieve movement goals and reduce injury risk.
Quantifiable outcome
- 97% of patients rate satisfaction 9 or 10 out of 10
- +1 more outcomes
Companies that use Health In Motion
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Health In Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Health In Motion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Spooner and Hayward Physical Therapy & WellnesscoreHealth In Motion acquired Spooner and Hayward Physical Therapy & Wellness, a therapist-owned physical therapy practice, effective October 1, 2024. This acquisition expanded Health In Motion's footprint in northern Wisconsin by adding the Spooner and Hayward clinic locations to its existing network. Erik Larson, DPT and Danielle Larson serve as the owner/co-owners of the acquired clinics.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Health In Motion competitors and assessment
Company assessmentDirect peers
- Athletico Physical Therapy: Multi-clinic outpatient PT chain with 900+ locations across multiple states offering manual therapy, specialty services, and sports/orthopedic care. Highly comparable to Health In Motion's multi-site outpatient model, similar specialty emphasis (sports, ortho, manual therapy), and similar payer mix.
- Upstream Rehabilitation: Multi-clinic outpatient PT operator (formerly Drayer Physical Therapy Institute) with 1,200+ locations across the US. Direct competitor offering orthopedic, sports, pediatric, and specialty PT services through owned and partnered clinics comparable in scope to Health In Motion.
- Benchmark Physical Therapy: Multi-clinic PT chain with 200+ clinics primarily in the southeastern US, offering orthopedic, manual therapy, sports medicine, and specialty services. Comparable in operating model and patient mix to Health In Motion.
- NovaCare Rehabilitation: Select Medical subsidiary operating 1,900+ outpatient PT clinics across the US, providing orthopedic, sports, work-injury, and pediatric PT services. Comparable service offering and outpatient clinic model to Health In Motion's clinics.
- FYZICAL Therapy & Balance Centers: Franchise PT network with a distinctive emphasis on vestibular/balance therapy, manual therapy, and specialty modalities — directly aligned with Health In Motion's specialty mix (vestigo/BPPV, dry needling, Neubie). Operates multi-clinic practices targeting similar patient segments (seniors, athletes, post-surgical).
- Peak Performance Physical Therapy: Smaller regional multi-clinic PT operator offering orthopedic, sports, manual therapy, and specialty services similar to Health In Motion. Comparable in scale (multiple clinics) and patient mix, though serving a different geographic market.
- Pivot Physical Therapy: Mid-size PT chain with 250+ clinics across multiple states offering orthopedic, sports, industrial, and specialty PT services. Closely matches Health In Motion's profile as a multi-site outpatient PT group with insurance-billed services and specialty programming.
- CORA Physical Therapy: Growing multi-clinic PT operator with 200+ locations across the eastern and southeastern US, offering orthopedic, sports, manual therapy, and senior-focused services. Comparable in scale and service breadth to Health In Motion's 11-clinic network.
Broad incumbents
- Select Medical / Select Physical Therapy: Public healthcare services conglomerate operating 1,900+ outpatient PT clinics plus inpatient rehab, critical care, and occupational health. Broad incumbent with directly overlapping PT services; larger scale and broader portfolio than Health In Motion's regional PT focus.
- ATI Physical Therapy: Largest US outpatient PT chain with 900+ clinics, operating as a broad incumbent across orthopedic, sports, industrial, and specialty PT. Significantly larger than Health In Motion but offers a directly overlapping service catalog and patient base.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights7 records
Customer concentration
Health In Motion social profiles
Digital presenceHealth In Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health In Motion leadership team
Management profileNumber of profiles
Profiles3 records
Health In Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health In Motion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health In Motion
What does Health In Motion do?
Health In Motion operates 11 physical therapy clinic locations (10 in Wisconsin, 1 in Pennsylvania) that deliver evidence-based manual therapy, therapeutic exercise, and specialized modalities such as the Neubie electrical stimulation device, dry needling, aquatic therapy, pediatric physical therapy, and vestibular/BPPV treatment. Services are billed through insurance (most plans accepted) with cash-based options at the New Castle, PA clinic, and are accessible without a physician referral under most insurance plans.
Is Health In Motion a public or private company?
Health In Motion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Health In Motion founded?
Health In Motion was founded in 1994. It employs 11 to 50 people.
Where is Health In Motion based?
Health In Motion is headquartered in Wisconsin Rapids, United States, in the North America region.
How does Health In Motion make money?
One revenue line is on record: physical Therapy Services.
Who are Health In Motion's main competitors?
Direct peers on record are Athletico Physical Therapy, Upstream Rehabilitation, Benchmark Physical Therapy, NovaCare Rehabilitation, FYZICAL Therapy & Balance Centers, Peak Performance Physical Therapy, Pivot Physical Therapy and CORA Physical Therapy. Broad incumbents are Select Medical / Select Physical Therapy and ATI Physical Therapy.
Does Health In Motion have an API?
No public API is recorded for Health In Motion.
What industry is Health In Motion in?
Health In Motion's product category is Physical Therapy Services. Its primary akta.pro industry code is HLADAJAD, Outpatient Physical Therapy (PT) Clinics. Its NAICS code is 62134 and its SIC code is 8000.