Rete del Dono
Rete del Dono is an Italian non-profit foundation that operates a donation-based crowdfunding and personal fundraising platform for over 4,000 Third Sector Organizations, processing donations with automatic fiscal receipts and powering charity programs for major Italian marathons.
- Company typePrivate
- Founded2011
- HeadquartersTurin, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Rete del Dono does
Fondazione Rete del Dono ETS, founded in September 2011 and headquartered in Turin, Italy, operates Italy's leading donation-based crowdfunding and personal fundraising platform for the Italian Third Sector. The platform serves non-profit organizations (Enti del Terzo Settore), individual fundraisers, and corporate CSR programs, enabling transparent fundraising campaigns with automatic Italian fiscal receipt generation. Core products include a Smart crowdfunding plan (no activation fee, 5% + IVA transaction fee on funds raised), a Premium subscription at 150€ + IVA annually with advanced monitoring dashboards and API access, the MyFundraising personal-campaign module, the BoxOffice event ticketing service (Starter 150€/year, Premium with interactive seat maps at custom pricing), the CharityProgram sports-charity franchise integrated with Milano Marathon, Venicemarathon, Rome Half Marathon, Padova Marathon, and Gran Fondo Strade Bianche, and a Consulting service line.
The underlying technology is a cloud-based platform hosted on Microsoft Azure with a stated 99.9% SLA, integrated with eight payment channels (Stripe, PayPal, Satispay, Apple Pay, Google Pay, Visa, Mastercard, American Express) and featuring QR-code ticket validation, automated receipt generation, and an enterprise-facing API available on request. Since inception, the platform has facilitated 32 million € in cumulative funds raised, 460,000+ donors, 6,500+ campaigns, 15,000+ personal fundraisers, and 200+ BoxOffice events. The foundation also runs the Donare 3.0 Observatory (with PayPal and Ipsos Doxa since 2014), operates the Premio Crowdfunding per la Cultura contest with PwC Italia, and secures recurring matching-gift partnerships with corporates including Sisal (WeDo) and Nestlé/Baci Perugina.
Rete del Dono monetizes primarily through the 5% + IVA transaction fee applied to total funds raised under its "take it all" model (all funds pass to beneficiaries regardless of goal achievement), supplemented by annual subscription revenue from Premium and BoxOffice Starter plans at 150€ + IVA per year, custom-pricing BoxOffice Premium contracts, and bespoke Consulting engagements. As a Fondazione under Italian Third Sector law, the entity is mission-driven rather than equity-backed; no external funding rounds, parent company, or headcount disclosures are present in the data.
Rete del Dono firmographics
Firmographics- Name
- Rete del Dono
- Legal name
- Fondazione Rete del Dono ETS
- Website
- https://retedeldono.it
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rete del Dono is an Italian non-profit foundation that operates a donation-based crowdfunding and personal fundraising platform for over 4,000 Third Sector Organizations, processing donations with automatic fiscal receipts and powering charity programs for major Italian marathons.
- Ownership category
- akta.pro rank
Rete del Dono industry classification
Industry- Product category
- Non-profit Crowdfunding Platform
- NAICS
- Grantmaking and Giving Services (81321), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)
- akta.pro secondary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
Keywords
Where Rete del Dono is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Rete del Dono business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fee on Crowdfunding: Platform applies a 5% + IVA fee on the total funds raised through crowdfunding campaigns. This is the primary revenue stream from organizations using the platform.
- BoxOffice Premium Plans: BoxOffice ticketing service with Starter Plan at 150€ per year for unlimited event pages with basic features, and Premium Plan with interactive venue maps at custom pricing.
- Premium Crowdfunding Plan: Premium tier at 150€ + IVA offering advanced monitoring dashboard, customized donor emails, tracking URLs for promotion links, and API data management access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Smart Plan - Free crowdfunding with transaction fee |
| Subscription | Annual | Premium Plan - Advanced crowdfunding tools |
| Subscription | Annual | BoxOffice Starter - Event ticketing management |
| Subscription | Multi-year contract | BoxOffice Premium - Interactive venue experience |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Rete del Dono product offering
Product offeringCore offering
Rete del Dono operates Italy's leading donation-based crowdfunding platform for the Third Sector (Ente del Terzo Settore). Organizations and individuals can create fundraising campaigns, personal fundraising pages, and event-based donation drives through the platform, with multiple payment methods integrated and automatic fiscal receipt generation compliant with Italian tax regulations.
Product overview
Rete del Dono is a platform-plus-modules architecture offering a core donation-based crowdfunding platform (Crowdfunding) complemented by personal fundraising (MyFundraising), event ticketing (BoxOffice), sports charity programs (CharityProgram), and advisory services (Consulting). The platform also provides a Premium tier with enhanced tools and visibility, a structured knowledge guide (La Guida di Rete del Dono) for non-profits, and runs the Donare 3.0 annual digital giving observatory. Organizations can register on the platform and access over 4,000 registered non-profits, with donations eligible for tax deductions in Italy. The platform applies a 5%+VAT fee on funds raised via the Smart plan, with a 150 EUR+IVA Premium plan for advanced monitoring and an API available upon request.
Differentiator
Problem solved
Functional benefit
Brands
- BoxOffice: Online booking service for fundraising events (sports, galas, concerts, shows, lotteries) with QR code tickets and participant database management.
- MyFundraising
- Premium
- Donare 3.0
- Premio Crowdfunding per la Cultura
- Consulting
- CharityProgram
Products and services
- Crowdfunding
- MyFundraising
- BoxOffice
- CharityProgram
- Consulting
Quantifiable outcome
- 32 million € in total funds raised through the platform
- +3 more outcomes
Companies that use Rete del Dono
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Rete del Dono technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Rete del Dono partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Run Rome The MarathoncoreRome Marathon Charity Program where runners can run the full marathon or participate in the Run4Rome relay (exclusively charitable from 2026).
- Venicemarathoncore40th edition of Wizz Air Venicemarathon partnered with Rete del Dono for the Charity Program. Runners can choose 42km, 21km, or 10km courses and fundraise for their chosen non-profit.
- Wizz Air Rome Half Marathon by BrookscoreRome Half Marathon 2026 edition with over 38,000 registered participants. Charity program allows runners to choose a non-profit and fundraise with a minimum of 150€ to secure their bib.
- Padova MarathoncorePadova Marathon Charity Program active since 2013. Over 520,000€ raised with approximately 400 runners and 30 companies participating through personal fundraising.
- RCS Sports & Events (Milano Marathon)coreRCS Sports & Events partners with Rete del Dono for the Milano Marathon Charity Program. The Wizz Air Milano Marathon Charity Program involves hundreds of Non-Profit Organizations and thousands of solidarity runners, with a record of 2,295,000 € raised in 2026.
- Gran Fondo Strade BiancheminorCharity Program for the Gran Fondo Strade Bianche cycling event in Siena, offering charity bibs for participants who want to fundraise for selected non-profits.
- CSV MarcheminorCollaborates with Rete del Dono on the Fondazione Carifano Crowdfunding Bando 2026, providing 300,000€ to fund projects with capacity building support from Rete del Dono.
- PwC ItaliacoreMain sponsor of the Premio Crowdfunding per la Cultura (Culture Crowdfunding Award). PwC provides matching gifts and training prizes for the 5 finalist organizations in the competition.
- PayPalcorePayPal co-promotes the Donare 3.0 Observatory with Rete del Dono, conducted by Ipsos Doxa since 2014. The observatory is Italy's primary research on digital giving behaviors.
- Ipsos DoxacoreResearch partner for the Donare 3.0 Observatory, conducting annual quantitative and qualitative research on Italian online donation behaviors since 2014.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Rete del Dono competitors and assessment
Company assessmentDirect peers
- Eppela: Italian crowdfunding platform serving creative, social, and non-profit projects. Direct competitor in Italian cause-based crowdfunding, serving similar non-profit and individual fundraisers.
- JustGiving: UK-based non-profit giving platform (now part of Blackbaud), operating globally. Direct peer for non-profit fundraising and donor management, with comparable mission and platform functionality to Rete del Dono.
- GlobalGiving: US-based global crowdfunding platform connecting non-profits with corporate and individual donors. Comparable model for non-profit project fundraising, donor facilitation, and corporate partnership programs.
- GoFundMe: World's largest personal fundraising and crowdfunding platform, operating globally including Italy. Directly comparable as a leading donation-based crowdfunding platform serving individuals and non-profits with a similar PLG model to Rete del Dono.
- Produzioni dal Basso: Italy's first donation-based crowdfunding platform, active since 2005, serving social, cultural, and creative projects. Direct competitor in the Italian cause-based crowdfunding market for non-profit and personal fundraising.
- DeRev: Italian crowdfunding platform focused on social innovation, non-profit causes, and community projects. Direct competitor in Italian non-profit crowdfunding with similar target audience and donor base.
Others
- PayPal Giving Fund: PayPal's charitable giving program enabling donations to non-profits via PayPal checkout. Related/adjacent because PayPal is a Rete del Dono technology partner and Donare 3.0 Observatory co-sponsor.
- Stripe: Global payment infrastructure provider powering Rete del Dono's donation processing via native Stripe integration. Adjacent as payment infrastructure partner enabling the platform's core donation functionality.
Broad incumbents
- Facebook Charitable Giving: Meta's built-in charitable giving tools integrated into Facebook and Instagram for non-profits and personal causes. Broad incumbent offering donation functionality within a major social platform, competing for attention and donor dollars.
Emerging players
- Givebutter: US-based free online fundraising platform for non-profits with PLG model. Emerging player with comparable self-serve approach, modern tech stack, and donation processing for non-profits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rete del Dono social profiles
Digital presenceRete del Dono financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rete del Dono leadership team
Management profileNumber of profiles
Rete del Dono funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rete del Dono M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rete del Dono
What does Rete del Dono do?
Rete del Dono operates Italy's leading donation-based crowdfunding platform for the Third Sector (Ente del Terzo Settore). Organizations and individuals can create fundraising campaigns, personal fundraising pages, and event-based donation drives through the platform, with multiple payment methods integrated and automatic fiscal receipt generation compliant with Italian tax regulations.
Is Rete del Dono a public or private company?
Rete del Dono is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rete del Dono founded?
Rete del Dono was founded in 2011. It employs 11 to 50 people.
Where is Rete del Dono based?
Rete del Dono is headquartered in Turin, Italy, in the Europe region.
How does Rete del Dono make money?
Three revenue lines are on record. Transaction Fee on Crowdfunding is the primary driver. The others are boxOffice Premium Plans and premium Crowdfunding Plan.
Who are Rete del Dono's main competitors?
Direct peers on record are Eppela, JustGiving, GlobalGiving, GoFundMe, Produzioni dal Basso and DeRev. Others are PayPal Giving Fund and Stripe. Facebook Charitable Giving is listed as a broad incumbent. Givebutter is listed as an emerging player.
Does Rete del Dono have an API?
Yes. Rete del Dono offers an API for data management, available upon request for organizations managing campaigns. The Premium plan includes 'Attivazione API per gestione dati (su richiesta)' (API activation for data management, upon request), indicating a partner/enterprise-facing API for campaign data integration.
What industry is Rete del Dono in?
Rete del Dono's product category is Non-profit Crowdfunding Platform. Its primary akta.pro industry code is BPAGAKAF, Donor-Advised Fund (DAF) Sponsors, with a secondary code of BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit). Its NAICS code is 81321 and its SIC code is 7311.