Fungi Jon

What Fungi Jon does

Fungi Jon LLC is a Florida-based, vertically integrated gourmet and medicinal mushroom producer headquartered in Saint Cloud. Founded by mycologist Jon Martin in 2015, the company operates a Central Florida farm and laboratory that produces fresh mushrooms, dried mushrooms, liquid extracts (Lion's Mane, Cordyceps, Reishi, Candy Cap), powders, infused drink mixes (Reishi Hot Cacao, Lion's Mane Golden Milk), grow-it-yourself cultivation kits, culture dishes, and mycology educational resources. The technical backbone is full-cycle biological cultivation: agar-based culture isolation in petri dishes, grain spawn production, oak hardwood fruiting substrate preparation and sterilization, controlled inoculation and incubation, and climate-controlled fruiting chambers with precise humidity, airflow, and temperature management. A proprietary strain bank preserves cultivated and locally wild-cloned cultures, including FJ Original strains such as the Florida Oyster (Gainesville, FL) and locally foraged Reishi, with the stated goal of preventing genetic drift and maintaining long-term vigor.

The product portfolio is organized around nine Shopify storefront categories and is sold across four channels: direct-to-consumer e-commerce at fungijon.com (nationwide shipping, free over $75, Subscribe & Save 5% subscription option), Florida farmers markets (Winter Park and St. Petersburg), six named Florida retail partners (Produce Place of Suntree, Love Whole Foods, Health Basket, Frog Song Organics, 4Roots, The Farmacy), and refrigerated wholesale direct-delivery to chefs, restaurants, and resellers within hours of harvest. The company supplements product revenue with a community and education layer that includes wild mushroom identification classes, workshops, walks, online webinars, a blog with recipes, and a published Gulf Coast States field guide.

Revenue mechanics are diversified but small in absolute terms: pricing is granular unit pricing across SKUs ranging from $15 (Umami Dust) to $200 (gift cards), with most items priced $25-$50. The business is bootstrapped and founder-owned with 1-10 employees and no disclosed external funding. The customer base spans health-conscious consumer end-users, professional chefs and restaurants, Florida health food retailers, and home grower hobbyists, with no single anchor customer and no enterprise contracts disclosed. Strategic positioning emphasizes 100% fruiting body products (no mycelium on grain), Florida-grown transparency, and founder-led mycological expertise as the primary differentiators against generic supplement competitors.

Name

Fungi Jon

Legal name

Fungi Jon LLC

Website

https://fungijon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fungi Jon LLC is a Florida-based, vertically integrated gourmet and medicinal mushroom producer that grows, processes, and sells fresh and dried mushrooms, liquid extracts, infused drink mixes, growkits, and mycology education to health-conscious consumers, chefs, retail partners, and home growers primarily in Florida and via nationwide e-commerce.

Ownership category

akta.pro rank

Product category

Specialty Mushroom Production

NAICS

Mushroom Production (111411), Forest Nurseries and Gathering of Forest Products (11321)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)

akta.pro secondary industries

Wild & Cultivated Mushroom Foraging and Production (AFAMAFAD), Fresh Vegetable Wholesale (AFAIACAB)

Keywords

• Gourmet mushroom production
• Functional mushroom extracts
• Mushroom cultivation kits
• Fresh mushroom wholesale
• Mycology education services

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through Shopify storefront featuring extracts, dried mushrooms, powders, growkits, and educational resources. Offers subscription/recurring purchase option with 5% savings.
2. Farmers Markets: Direct sales at Florida farmers markets including Winter Park and St. Petersburg. Fresh mushroom sales and product sampling.
3. Wholesale/Bulk: Refrigerated wholesale fulfillment to restaurants, resellers, and other businesses. Direct-delivery services within hours of harvesting to chefs and restaurants.
4. Retail Distribution: Products sold through retail partners including Produce Place of Suntree, Love Whole Foods, Health Basket, Frog Song Organics, 4Roots, and The Farmacy across Florida.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fungi Jon is a vertically integrated Florida-based mushroom farm that produces gourmet and functional (medicinal) mushrooms from culture to harvest. It sells liquid extracts, dried mushrooms, powders, mushroom-infused drink mixes, home growkits, educational resources, and advanced cultivation supplies direct-to-consumer through its Shopify storefront, at Florida farmers markets, through retail partners, and via wholesale delivery to restaurants. It also offers mycology classes, workshops, and wild mushroom walks as educational offerings.

Product overview

Fungi Jon is a vertically integrated Florida-based mushroom producer and e-commerce retailer offering gourmet and medicinal mushroom products across multiple categories. The product portfolio centers on mushroom extracts (Lion's Mane, Cordyceps, Reishi liquid extracts and tincture bundles), dried mushrooms (Lion's Mane, Cordyceps, Reishi, and gourmet medleys), and functional drink mixes (Reishi Hot Cacao, Lion's Mane Golden Milk). The company also sells grow-it-yourself mushroom cultivation kits for home growers, mushroom identification educational resources, and advanced cultivation supplies including culture dishes for intermediate to professional cultivators. Products are produced from start to finish at their Florida farm operations, with supplements made exclusively from mushroom fruiting bodies rather than mycelium on grain.

Differentiator

Problem solved

Functional benefit

Products and services

• Lion's Mane Liquid Extract Full-spectrum liquid extract made from top-quality Lion's Mane (Hericium erinaceus) fruiting body, grown and processed from start to finish on Fungi Jon's Florida farm; positioned for cognitive and nervous system support.
• Cordyceps Liquid Extract Full-spectrum liquid extract made from Cordyceps militaris fruiting body, grown in Florida and processed for energy and stamina support.
• Reishi Liquid Extract Full-spectrum liquid extract prepared from Ganoderma spp. fruiting body, supporting immune function and relaxation.
• Candy Cap Liquid Extract Wild foraged Candy Cap mushroom extract with a maple-butterscotch flavor profile for use in baked goods, desserts, and culinary applications.
• Fungi Tincture Trio (3-Pack) Bundle of Lion's Mane, Cordyceps, and Reishi liquid extracts offering combined benefits of clarity, energy, and immunity support; priced $45-$145.
• Dried Lion's Mane Premium dried Lion's Mane (Hericium erinaceus) fruiting body, 100% whole dried fruiting body with no fillers or mycelium on grain; sold in 2oz ($24), 4oz ($40), and 1lb bulk ($120) sizes.
• Dried Cordyceps Premium whole dried Cordyceps militaris fruiting body, US-grown with high potency for energy, endurance, and immune support; priced $28-$80.
• Dried Reishi Premium quality dried Reishi (Ganoderma spp.) for teas, broths, and tinctures with immune-support potential; sold in 2oz ($30) and 4oz ($55) sizes.
• Dried Gourmet Mushrooms (Medley) Chef's blend of premium dried gourmet mushrooms including various oyster, chestnut, pioppino, and maitake mushrooms for soups, broths, and culinary use; sold in 2oz ($22) and 4oz ($38) sizes.
• Lion's Mane Powder Pure Florida-grown Lion's Mane fruiting body in fine-sifted powder form for adding to coffee, tea, smoothies, or savory dishes; priced $35 for 2oz.
• Umami Dust Culinary mushroom seasoning product for adding savory umami flavor to dishes; priced $15 for 1oz.
• Reishi Hot Cacao Sugar-free, vegan hot chocolate mix featuring Peruvian heirloom cacao, warming spices, and 1000mg Reishi mushroom per serving; priced $30.
• Lion's Mane Golden Milk Infusion of Lion's Mane fruiting body powder with classic golden milk spices including turmeric, cinnamon, and ginger, containing 1000mg Lion's Mane per serving; priced $30.
• Lion's Mane Grow-It-Yourself Kit 10lb high-yield fruiting block kit for growing Lion's Mane mushrooms at home, capable of producing up to 4lbs total over consecutive flushes; priced $45.
• Italian Brown Oyster Grow-It-Yourself Kit 10lb fruiting block kit for growing Italian Brown Oyster mushrooms at home, capable of producing up to 4lbs total over consecutive flushes; priced $45.
• Blue Oyster Grow-It-Yourself Kit 10lb fruiting block kit for growing Blue Oyster mushrooms at home, with color ranging from grey to blue depending on fruiting temperature; priced $45.
• Lemon's Mane Kombucha (12-Pack) Collaboration with Living Vitalitea featuring premium Lion's Mane in a kombucha tonic, containing 1000mg of Fungi Jon's Lion's Mane per can, produced in Orlando, Florida; priced $50 for a 12-pack.
• Fungi Jon's Mushroom ID Kit All-in-one pocket-sized mushroom identification kit with chemical reagents, magnifier, brown paper bags, and Fungi Jon's walk-through guide; priced $30.
• Mushrooms of the Gulf Coast States: A Field Guide Comprehensive field guide covering over 1,000 common and lesser-known mushroom species of Texas, Louisiana, Mississippi, Alabama, and Florida; priced $39.
• Culture Dish Commercial quality mushroom culture grown on organic agar, available in 14 different species/strains for advanced cultivators; priced $70.
• Fungi Jon Gift Card Digital gift card available in denominations of $25, $50, $100, and $200 for use on all online orders through fungijon.com.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Living VitaliteacoreStrategic or Co-development PartnerFungi Jon partnered with Orlando-based Living Vitalitea to bring premium Lion's Mane mushroom in a kombucha tonic. The Lemon's Mane Kombucha contains 1000mg of Fungi Jon's Lion's Mane per can, produced in Orlando, Florida. This collaboration combines Fungi Jon's mushroom expertise with Living Vitalitea's kombucha production capabilities.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Four Sigmatic: Category-defining functional mushroom brand with mushroom coffee, elixirs, and supplements sold nationally through DTC and retail. Larger, venture-backed competitor operating in the same functional mushroom wellness category.
• Real Mushrooms: Established functional mushroom supplement brand with a strong fruiting-body-only positioning, similar to Fungi Jon's quality narrative. Operates at much larger national scale with broader retail distribution and supplement-specific product line.
• Om Mushrooms: Vertically integrated mushroom supplement producer from grower to finished product. Comparable full-cycle cultivation story and fruiting-body-only positioning, but at significantly larger scale with national supplement distribution.
• South Mill Champs: One of North America's largest mushroom growers supplying fresh and processed mushrooms to foodservice and retail. Indirect competitor on fresh wholesale mushroom supply to restaurants, but at vastly larger commodity scale.
• Monterey Mushrooms: Largest privately held fresh mushroom grower in North America. Operates at a completely different commodity scale but is relevant context for fresh wholesale mushroom supply competition in foodservice.

Direct peers

• Smallhold: Indoor specialty mushroom farm operator with a similar vertically integrated model spanning cultivation, retail distribution, and subscription services. Competes directly with Fungi Jon in the US specialty/functional mushroom category, though at a larger scale with broader geographic footprint.
• North Spore: Maine-based mushroom company selling grow kits, cultures, extracts, and fresh mushrooms via DTC e-commerce and wholesale. Highly comparable product portfolio (kits + supplements) and similar GTM motion combining education, e-commerce, and B2B supply.
• GroCycle: Specialty mushroom education and supplies business offering cultivation courses, kits, and grow-it-yourself products. Comparable to Fungi Jon's education-led community model and growkit SKUs.

Emerging players

• FreshCap Mushrooms: Canadian mushroom extract and supplement company combining education content with DTC supplements. Comparable functional mushroom positioning with similar content-led brand-building approach.
• MyForest Foods: Specialty mushroom brand (MyBacon) producing mycelium-based consumer food products. Adjacent specialty mushroom category with similar DTC and retail GTM, though distinct end-product format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fungijon
• Instagraminstagram.com/fungijon
• LinkedInlinkedin.com/company/fungi-jon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fungi Jon