Living Vitalitea, Llc.
Living Vitalitea is an Orlando-based manufacturer of raw, organic kombucha and functional beverages, producing cold-brewed kombucha in 12-pack cans and selling via DTC e-commerce, 100+ Central Florida wholesale accounts, and private label services.
- Company typePrivate
- Founded2013
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Living Vitalitea, Llc. does
Living Vitalitea, LLC is a Florida-based organic kombucha manufacturer and retailer founded in 2013 by Daniel Koenigkann, operating from a 3,200-square-foot brewery facility in Orlando, Florida. The company produces raw, unpasteurized, organic kombucha using traditional cold-brewing fermentation conducted at approximately 80°F in 160-gallon batches over a three-week cycle, with stated monthly production capacity of 1,200 gallons. Its product portfolio includes nine core kombucha SKUs in 12-pack canned formats (priced at $45-$48 per 12-pack), a Golden Fire wellness shot, and adjacent offerings such as kegs, kegerators (2/3/4-tap), refillable glass growlers, and private label services. The lineup is differentiated by functional ingredient infusions including kava, lion's mane mushroom, turmeric, ginger, and various botanicals targeting relaxation, focus, and immune support.
The company serves two primary customer segments: direct-to-consumer buyers via a Shopify e-commerce storefront with nationwide free shipping and subscription options, and wholesale partners including locally owned health food stores, juice bars, grocery retailers, restaurants, and private label clients across Central Florida. Retail pricing is unit-based at $45-$48 per 12-pack; wholesale pricing is contact-based and not publicly disclosed. Distribution combines DTC e-commerce, a regional wholesale network (100+ accounts), farmers markets, community events, and brewery tours/tastings by appointment. The company holds NMSDC Certified Minority Business Enterprise status (2023) and is entirely founder-owned, with no external institutional funding, parent company, or M&A activity disclosed.
Living Vitalitea, Llc. firmographics
Firmographics- Name
- Living Vitalitea, Llc.
- Legal name
- Living Vitalitea LLC
- Website
- https://livingvitalitea.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Living Vitalitea is an Orlando-based manufacturer of raw, organic kombucha and functional beverages, producing cold-brewed kombucha in 12-pack cans and selling via DTC e-commerce, 100+ Central Florida wholesale accounts, and private label services.
- Ownership category
- akta.pro rank
Living Vitalitea, Llc. industry classification
Industry- Product category
- Functional Kombucha Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Kombucha Production (AFAFAHAA)
- akta.pro secondary industries
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Kombucha & Fermented Beverage Taprooms (THAFAKAG)
Keywords
Where Living Vitalitea, Llc. is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Living Vitalitea, Llc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly to consumers through their Shopify-powered online store. Offerings include 12-pack kombucha cans (various flavors), variety packs, functional elixirs, and branded merchandise (apparel, accessories). Free shipping nationwide.
- Wholesale Kombucha: Bulk sales to retailers, restaurants, juice bars, and health food stores. Products sold include canned kombucha (cases of 12), stainless steel kegs, refillable glass growlers (Love Jugs in 16oz and 32oz). Includes kegerator sales and leasing options.
- Private Label / White Label: Custom labeling solutions for coffee shops, juice bars, restaurants, and businesses. Small minimum orders and setup fees. Includes label design, product consultation, and ingredient consultation services.
- Kegerator Systems: Sales and leasing of 2, 3, and 4-tap kegerators. Custom system design, purchase consultation, installation, and setup services for bars, restaurants, and shops.
- Brewery Tours & Tastings: Sampling and tours offered by appointment at their Orlando brewery facility. Revenue from direct consumer engagement and brand experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Traditional Kombucha 12-Pack - $45.00 USD |
| Unit Pricing | Pay-as-you-go | Tropi-Kava Organic Kombucha 12-Pack - $48.00 USD |
| Unit Pricing | Pay-as-you-go | Golden Fire Vitalitea Shot 6-Pack - $24.00 USD |
| Subscription | Monthly | Subscription/Recurring Purchase Option |
| Transaction based/ take rate | Multi-year contract | Wholesale Pricing - Contact for Quote |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Living Vitalitea, Llc. product offering
Product offeringCore offering
Living Vitalitea manufactures and sells raw, organic, cold-brewed kombucha and functional beverages from its Orlando, Florida brewery. Its product portfolio includes 12-pack canned kombucha flavors infused with functional ingredients (kava, lion's mane, turmeric, ginger, botanicals), wellness shots, kegs, and growlers, sold through direct-to-consumer e-commerce, wholesale accounts, kegerator installations, private labeling, and farmers markets.
Product overview
Living Vitalitea is a raw, organic, and functional kombucha manufacturer based in Orlando, Florida. The company produces a portfolio of canned kombucha beverages (12-pack varieties and variety packs) and wellness shots, all brewed using traditional cold-brewing methods with 100% organic green tea. The core product line includes nine distinct kombucha flavors featuring functional ingredients such as kava, lion's mane mushroom, turmeric, ginger, and various botanicals. Complementary offerings include a Golden Fire wellness shot and a wholesale program providing kegerators, growlers, and private labeling services for retail and hospitality partners. The products are distributed through direct-to-consumer online sales, wholesale accounts (100+ in Central Florida), farmers markets, and events.
Differentiator
Problem solved
Functional benefit
Products and services
- Ginger Berry Kombucha (12 Pack)
- Spiced Roots Kombucha (12 Pack)
- Hibiscus Mojito Kombucha (12 Pack)
- Serenity Kombucha (12 Pack)
- Strawberry Lavender Lemonade Kombucha (12 Pack)
- Elderberry Kombucha (12 Pack)
- Tropi-Kava Organic Kombucha (12 Pack)
- Kava Creamsicle Organic Kombucha (12 Pack)
- Focus Organic Kombucha (12 Pack)
- Golden Fire Vitalitea Shot (6-Pack)
- Variety 12-Pack (Traditional Kombucha)
- Wholesale Program (Cans, Kegs, Kegerators, Growlers, Private Label)
- Brewery Tours and Tastings
Quantifiable outcome
- Less than 8g sugar per serving, 30-50% less than major brands
- +3 more outcomes
Companies that use Living Vitalitea, Llc.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Living Vitalitea, Llc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Living Vitalitea, Llc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Native Health & Juice BarcoreRetail partner offering Living Vitalitea Kombucha to their customers. They provide health-conscious consumers access to the product in Apopka, FL area.
- New Moon MarketcoreLocal natural foods market partner. Provides retail distribution of Living Vitalitea products with strong community values alignment.
- ChamberlinscoreLocal Orlando retailer offering Living Vitalitea kombucha. East Orlando location serves the community with positive customer feedback.
- Treadwell FarmsminorLocal partner featured on About page as part of the Living Vitalitea community network of partners.
- Fungi JoncoreLocal supplier of lion's mane mushroom used in the Focus kombucha. Strategic ingredient sourcing partnership for functional product development.
- The Villages GrownminorLocal agricultural partner featured as part of Living Vitalitea's community partner network.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Living Vitalitea, Llc. competitors and assessment
Company assessmentEmerging players
- Wild Tonic: Jun kombucha brand with strong functional ingredient portfolio including turmeric-ginger and lavender-chamomile. Comparable on functional positioning, though differentiates on jun (honey-based) fermentation base.
- Olipop: Functional beverage brand in the adjacent prebiotic soda category. Useful comparable on functional ingredient positioning, premium pricing, and health-conscious consumer targeting, though different core format.
Direct peers
- Remedy Kombucha: Organic, raw, functional kombucha brand with similar small-batch, traditional fermentation approach and health-focused positioning. Comparable on production philosophy and target consumer segment.
- Health-Ade Kombucha: Premium organic kombucha brand with strong functional positioning and DTC/wholesale channels. Closely comparable in raw, organic, glass-bottle premium positioning and wellness-led brand story.
- Better Booch: Organic, raw, unpasteurized kombucha with functional ingredient formulations. Highly comparable on production methodology, product positioning, and DTC/wholesale hybrid distribution model.
- Brew Dr. Kombucha: Portland-based organic kombucha brand with functional ingredient infusions and similar natural foods retail presence. Overlaps directly on organic, raw, wellness-positioned kombucha targeting health-conscious consumers.
- Búcha Brewing: Texas-based raw, organic kombucha brewery with traditional cold-brewing methods and similar functional ingredient focus. Directly comparable small-scale craft kombucha operator.
Broad incumbents
- Kevita: Functional kombucha and probiotic beverage brand now owned by PepsiCo. Represents a strategic acquisition outcome for functional kombucha brands and a competitor for shelf space at scale.
- GT's Synergy: Market-leading kombucha brand with massive DSD distribution and national retail penetration. Represents the dominant incumbent against which regional players like Living Vitalitea compete for shelf and tap space.
Regional players
- Humm Kombucha: Pacific Northwest-based regional kombucha brand with comparable scale, organic positioning, and local wholesale presence. Useful benchmark for regional kombucha brand economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Living Vitalitea, Llc. social profiles
Digital presenceLiving Vitalitea, Llc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Living Vitalitea, Llc. leadership team
Management profileNumber of profiles
Profiles1 record
Living Vitalitea, Llc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Living Vitalitea, Llc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Living Vitalitea, Llc.
What does Living Vitalitea, Llc. do?
Living Vitalitea manufactures and sells raw, organic, cold-brewed kombucha and functional beverages from its Orlando, Florida brewery. Its product portfolio includes 12-pack canned kombucha flavors infused with functional ingredients (kava, lion's mane, turmeric, ginger, botanicals), wellness shots, kegs, and growlers, sold through direct-to-consumer e-commerce, wholesale accounts, kegerator installations, private labeling, and farmers markets.
Is Living Vitalitea, Llc. a public or private company?
Living Vitalitea, Llc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Living Vitalitea, Llc. founded?
Living Vitalitea, Llc. was founded in 2013. It employs 1 to 10 people.
Where is Living Vitalitea, Llc. based?
Living Vitalitea, Llc. is headquartered in Orlando, United States, in the North America region.
How does Living Vitalitea, Llc. make money?
Five revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Kombucha, private Label / White Label, kegerator Systems and brewery Tours & Tastings.
Who are Living Vitalitea, Llc.'s main competitors?
Emerging players on record are Wild Tonic and Olipop. Direct peers are Remedy Kombucha, Health-Ade Kombucha, Better Booch, Brew Dr. Kombucha and Búcha Brewing. Broad incumbents are Kevita and GT's Synergy. Humm Kombucha is listed as a regional player.
Does Living Vitalitea, Llc. have an API?
No public API is recorded for Living Vitalitea, Llc..
What industry is Living Vitalitea, Llc. in?
Living Vitalitea, Llc.'s product category is Functional Kombucha Beverages. Its primary akta.pro industry code is AFAFAHAA, Kombucha Production, with a secondary code of AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages. Its NAICS code is 3121 and its SIC code is 2080.