What IIFM does

IIFM (International Institute of Financial Markets), legally IIFM Ltd., is a New Delhi-headquartered, privately held for-profit educational foundation operating since 2008 with an 11-50 employee base. It runs a diversified portfolio of student-facing education brands spanning entrance-exam preparation, skill-based financial market training, career counselling, and competitive olympiads, serving Indian school and college students primarily in Delhi/NCR with select international reach into Indian schools in Doha, Kuwait, and Sharjah.

The company's product stack centers on four verticals: (1) Pratham Test Prep — entrance coaching for undergraduate courses in Management, Law, Mass Communication, and B.Com, plus SAT and GMAT preparation for study-abroad aspirants, delivered through classroom centers (Delhi/NCR with Chandigarh and Lucknow expansion), live online, and hybrid formats; (2) Gold@18 — a skill-based financial market trading course bundling NSE Capital Market and Derivatives Market certifications, distributed across 259 institutes in Delhi/NCR to over 34,424 cumulative students; (3) International Finance Olympiad (IFO) — an annual financial literacy competition for classes 8-12 co-created with NCDEX and The Times Group (Education Times) and running for over 6 years; and (4) Global Economics Olympiad plus Primary Olympiad — adjacent olympiad brands extending the franchise across age cohorts. Proprietary career-assessment assets include Psychometric and Biometric tests developed by educationists, HR professionals, and psychologists.

Revenue mechanics are fee-based and fragmented: one-time course fees for test-prep and Gold@18 programs, and per-student registration fees for olympiad participation. The go-to-market combines direct-to-consumer enrollment at physical centers with a community-led olympiad channel that drives top-of-funnel awareness through institutional school partnerships. IIFM is founder-led by Pranav Chaturvedi (ex-Kotak Mahindra, MetLife) and Ankit Kapoor (ex-Pernod Ricard India), with no disclosed external funding, no AI/ML capabilities, no patents, and no public financial reporting.

Name

IIFM

Legal name

IIFM Ltd.

Website

https://iifm.co.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

IIFM is a New Delhi-based private educational foundation offering entrance-exam prep (Pratham), skill-based financial market training with NSE certifications (Gold@18), and annual financial literacy olympiads for Indian school students across Delhi/NCR and select international Indian schools.

Ownership category

akta.pro rank

Product category

Financial Education and Test Preparation Services

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Economics & Finance Competitions (Econ Challenge, Stock Market Games) (EDAMAGAI)

akta.pro secondary industry

Investing Fundamentals (Stocks, Bonds, Funds, Risk) (EDAAAJAH)

Keywords

• Financial market training
• Entrance exam preparation
• Financial literacy olympiad
• Career counseling services
• Stock market courses

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Test Preparation Courses: Revenue from Pratham Test Prep programs including Wiz Kids (one-year preparation), Endurance (two-year preparation), Crash Course, Super Crash Course, and Hybrid courses for undergraduate entrance exam preparation including SAT, GMAT, and domestic exams.
2. Financial Market Training: Gold@18 course provides skill-based financial market education with NSE certifications, generating revenue from course fees for trading and financial sales training programs.
3. Olympiad Registrations: International Finance Olympiad and Global Economics Olympiad generate revenue through student registration fees from class 8th to 12th students across affiliated schools.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

IIFM (International Institute of Financial Markets) is an educational foundation that delivers multi-vertical programs including undergraduate entrance exam preparation (Pratham Test Prep for Management, Law, Mass Communication, and B.Com), skill-based financial market trading education with NSE certifications (Gold@18), annual financial literacy and economics olympiads (International Finance Olympiad and Global Economics Olympiad), study-abroad test prep (SAT/GMAT), and proprietary psychometric/biometric career assessment counseling for school and college students primarily in India.

Product overview

IIFM (International Institute of Financial Markets) is an educational foundation offering a diversified portfolio of products across multiple verticals. The core offerings include Pratham Test Prep (entrance exam preparation for Management, Law, Mass Communication, B.Com), Pratham International Education (SAT/GMAT preparation and study abroad services), and Pratham Career Counselling (psychometric and biometric assessments). Financial education is delivered through Gold@18 (skill-based trading course with NSE certifications), International Finance Olympiad (financial literacy olympiad for classes 8-12), and Global Economics Olympiad (economics olympiad for classes 9-12). The company also offers Primary Olympiad and various test preparation programs like 'Let's CAT'. All products are positioned as skills-based education serving students from school level through undergraduate preparation.

Differentiator

Problem solved

Functional benefit

Brands

• Pratham Test Prep: Premium entrance preparation specialist for undergraduate courses including Management, Law, Mass Communication, and B.Com. Also offers SAT and GMAT preparation for international education.
• Gold@18
• International Finance Olympiad (IFO)
• Global Economics Olympiad

Products and services

• Pratham Test Prep Premium entrance exam preparation service for undergraduate courses in Management (CAT), Law, Mass Communication, and B.Com. Offers classroom tutoring, live online tutoring, one-on-one spotlight sessions, and programs like Wiz Kids, Endurance, Crash Course, Super Crash Course, and Hybrid Course covering aptitude, verbal ability, logical reasoning, and general awareness. Targeted at class 9-12 students targeting institutions like IIM Indore, IIM Rohtak, and Shaheed Sukhdev College of Business Studies.
• Pratham International Education Study abroad preparation services including SAT and GMAT coaching, profile evaluation, university application assistance from profiling to visa, and scholarship guidance for students aspiring to study in the US, Canada, and Singapore.
• Pratham Career Counselling Career assessment and counselling services using proprietary Psychometric and Biometric tests developed by educationists, HR professionals, and psychologists. Designed to guide students on career paths suited to their traits and personality.
• Gold@18 Skill-based financial market training course that enables students to understand and actively trade on markets. Includes NSE Capital Market and Derivatives Market (Dealers) certifications, live market technical analysis, and training in broking, derivative structuring, institutional sales, and trading psychology. Delivered across 259 institutes in Delhi/NCR with 34,424 students trained.
• International Finance Olympiad (IFO)

Quantifiable outcome

• Selections in IIM Indore, IIM Rohtak, Shaheed Sukhdev College of Business Studies and other coveted institutes
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• National Commodity & Derivatives Exchange (NCDEX)minorStrategic or Co-development Partner · 1 January 2018NCDEX partnered with IIFM and The Times Group for the initial launch of International Financial Olympiad. NCDEX, as India's leading commodity derivatives exchange, provided industry credibility and content expertise for financial literacy olympiad.
• The Times Group (Education Times)minorGTM or Marketing Partner · 1 January 2018The Times Group's Education Times partnered with IIFM and NCDEX for the initial International Financial Olympiad, providing marketing reach and credibility through their education media platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IMS Learning Resources: Established Indian test-prep provider focused on CAT, GMAT, and aptitude-based entrances; overlapping student segments, content offerings, and Delhi/NCR delivery model with IIFM's Pratham brand.
• Career Launcher: One of India's largest test-prep networks for CAT, MBA, law, and undergraduate entrances, directly competing with IIFM's Pratham Test Prep in the same Delhi/NCR market with similar classroom + online delivery.
• BSE Institute: Education arm of Bombay Stock Exchange offering financial-markets and capital-markets certification programs; comparable to IIFM's Gold@18 in targeting students seeking trading and broking credentials.
• Endeavor Careers: Boutique Indian test-prep firm focused on CAT, XAT, and other management entrances with a comparable Delhi-led footprint and premium-coaching positioning relative to IIFM's Pratham.
• NSE Academy: The educational arm of the National Stock Exchange, offering financial-market certification courses that overlap with IIFM's Gold@18 NSE-certified curriculum, and serving the same Indian student segment.
• TIME (Triumphant Institute of Management Education): Pan-India CAT and aptitude training incumbent with a strong Delhi/NCR footprint, competing head-to-head with Pratham Test Prep for undergraduate entrance exam coaching students.

Emerging players

• PrepInsta: India-focused online test-prep platform for aptitude, reasoning, and placement preparation; an emerging digitally-delivered alternative targeting the same undergraduate-prep student pool.

Broad incumbents

• Byju's: India's largest edtech company with K-12, test-prep (CAT, GMAT), and competitive-exam offerings; competes with IIFM broadly across segments rather than as a focused niche player.
• Unacademy: Venture-backed Indian edtech platform offering online test-prep and professional courses including finance certifications, operating at much larger scale than IIFM.
• upGrad: Large Indian online education company with finance, business, and study-abroad programs; overlaps with IIFM's GMAT/SAT preparation and broader finance education positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iifmtweet
• Facebookfacebook.com/iifm.refreshingfinance
• LinkedInlinkedin.com/company/iifm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIFM