Accretive Media
Accretive Media is an out-of-home data and technology company offering managed-service programmatic DOOH execution, audience targeting, cross-channel retargeting, and patent-pending measurement for enterprise brands and agencies.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Accretive Media does
Accretive Media is an out-of-home (OOH) data and technology company founded in 2018 by Craig Benner and headquartered in Manhattan Beach, California. The company operates a platform-plus-modules architecture unifying four integrated solutions: Accretive Media (managed-service programmatic digital out-of-home media execution), Accretive Outcomes™ (patent-pending OOH measurement and analytics), Accretive Audiences™ (bespoke consumer data segments purpose-built for OOH), and Accretive Connect™ (cross-channel retargeting extending OOH impressions into CTV, mobile, desktop, and direct mail). All four modules are built on the proprietary Out-of-Home Graph™, which combines POI data, 750,000+ OOH screen locations, 115M households, and location data from over 600M mobile devices to enable deterministic location-based attribution and OAAA-approved exposure measurement.
The business sells primarily to enterprise brands and agencies through a managed-service model combined with a channel distribution layer via Vistar Media's DSP, where Accretive Audiences™ are exclusively integrated for programmatic activation. Target verticals span Travel & Tourism, Sports & Entertainment, Retail, Automotive, CPG, QSR, with secondary expansion into Healthcare and Political/Campaigns. Pricing is custom-quoted with multi-year contracts; named enterprise clients include Ticketmaster, Visit Florida with Publix Supermarkets, Electra Meccanica, and Choctaw Casinos. Distribution also relies on direct enterprise sales, account management, and co-marketing with measurement partners including StreetMetrics and Keen Decision Systems.
The company is privately held (Accretive Media LLC, California), operates with 1-10 employees, has reported a 200% revenue increase and 217%+ YoY measurement growth, and in January 2026 appointed Scott Hansen as CRO to professionalize GTM. The company is a member of NAI, OAAA, and DPAA, and maintains GDPR, CCPA/CPRA compliance frameworks. No funding rounds, acquisitions, or institutional investor backing are disclosed in available materials.
Accretive Media firmographics
Firmographics- Name
- Accretive Media
- Legal name
- Accretive Media LLC
- Website
- https://accretiveads.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Accretive Media is an out-of-home data and technology company offering managed-service programmatic DOOH execution, audience targeting, cross-channel retargeting, and patent-pending measurement for enterprise brands and agencies.
- Ownership category
- akta.pro rank
Accretive Media industry classification
Industry- Product category
- Out-of-Home Advertising Technology
- NAICS
- Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)
- akta.pro secondary industries
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
Keywords
Where Accretive Media is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Accretive Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Managed-Service Programmatic DOOH Media Execution: Full-service programmatic DOOH campaign execution including media planning, buying, and optimization using proprietary audience segments and placement selection.
- Measurement Platform Subscription: Access to Accretive Outcomes™ analytics platform for campaign measurement, attribution, and reporting. Provides web visitation, foot traffic, ROAS, and custom offline sales reports.
- Audience Data Licensing: Proprietary consumer data segments (Accretive Audiences™) available for targeting. Custom segment building services for brands with specific communication goals.
- Cross-Channel Activation (Accretive Connect™): Sequential messaging service extending OOH campaigns to CTV, mobile, desktop, and direct mail for reinforced consumer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise managed-service pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Accretive Media product offering
Product offeringCore offering
Accretive Media operates an out-of-home (OOH) data and technology platform that combines mobile location data, a points-of-interest (POI) database, and OOH screen inventory to deliver managed-service programmatic digital out-of-home (DOOH) media execution, audience targeting, cross-channel retargeting, and OOH-specific measurement and attribution. Its products—Accretive Media (managed service), Accretive Outcomes™ (measurement), Accretive Audiences™ (data segments), and Accretive Connect™ (cross-channel)—are sold to brands and agencies running OOH campaigns in the United States and Canada.
Product overview
Accretive Media is an out-of-home data and technology company offering a platform-plus-modules architecture consisting of four integrated solutions: Accretive Media (managed-service programmatic DOOH execution), Accretive Outcomes™ (patent-pending measurement and analytics platform), Accretive Audiences™ (bespoke consumer data segments for OOH), and Accretive Connect™ (extending OOH reach into CTV, mobile, and desktop channels). These products are unified by the proprietary Out-of-Home Graph™ which provides the data foundation for targeting and measurement across all solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Accretive Outcomes: Patent-pending OOH measurement and analytics platform that delivers first-of-its-kind addressability and accountability to the OOH space, providing metrics including web visitation, online sales, app downloads, foot traffic, reach/frequency, return on ad spend, and custom offline sales reports.
- Accretive Audiences
- Accretive Connect
- Accretive Media
Products and services
- Accretive Media Managed-service programmatic DOOH media execution solution that enables brands and agencies to plan, buy, and optimize digital out-of-home advertising across roadside, transit, and place-based media formats.
- Accretive Outcomes™ Patent-pending OOH measurement and analytics platform purpose-built for out-of-home advertising, delivering reach & frequency, GRPs, web reporting, app downloads, foot traffic analysis, customer acquisition costs, return on ad spend, and online & offline sales reporting.
- Accretive Audiences™ Bespoke consumer data segments curated exclusively for out-of-home advertising, providing people-based targeting using demographics, online/offline behaviors, media consumption, purchase behaviors, multi-variant segments, and custom-built segments for the OOH channel.
- Accretive Connect™ Cross-channel activation solution that bridges OOH and digital by capturing mobile device IDs exposed to OOH ads and retargeting them across connected TV (CTV), mobile, desktop, and direct mail with sequenced high-impact creative formats for diversified frequency and reinforced consumer engagement.
Quantifiable outcome
- 30% traffic lift for Visit Florida campaign with Publix Supermarkets
- +10 more outcomes
Companies that use Accretive Media
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles1 record
Accretive Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Accretive Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Keen Decision SystemscoreJoint research partnership with Keen Decision Systems, a next-generation marketing mix SaaS company, revealing OOH delivers well-above-average marginal ROI. The partnership produced research findings that OOH has the highest marginal ROI ($7.48) of any channel tested, positioning OOH as an underfunded yet efficient growth channel.
- StreetMetricscorePartnership to create unified planning and analytics solution for OOH advertising. Combines StreetMetrics' measurement capabilities with Accretive's audience and outcome data to provide single source of truth across OOH media planning, performance, and attribution. Joint solution unveiled at OAAA 2025 OOH Media Conference.
- Vistar MediacoreStrategic channel partnership exclusively integrating Accretive Media's proprietary audience segments (Accretive Audiences™) into Vistar's demand-side platform. Enables advertisers to activate custom OOH targeting segments through Vistar's marketplace of OOH inventory. Vistar is a leading global provider of DOOH software and programmatic platform.
- Lamar AdvertisingminorPartnership with Lamar Advertising, a major OOH media owner, for collaborative product development. Lamar's VP of Digital Growth expressed excitement about partnering with Accretive on important new products that underscore OOH's power when coordinated with other media channels.
- The Richards GroupminorAgency partnership with The Richards Group for DOOH campaign execution. Accretive provided measurement and audience targeting for The Richards Group's Choctaw Casinos campaign, which won a MediaPost DOOH Award. Agency head of OOH praised Accretive's consideration for both OOH media buyers and clients.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Accretive Media competitors and assessment
Company assessmentDirect peers
- PlaceIQ: Location-data platform providing audience targeting, attribution, and campaign measurement for OOH and digital channels. Comparable because both use mobile location signals to enable OOH audience targeting, foot-traffic measurement, and cross-channel activation, overlapping directly with Accretive Audiences™ and Accretive Outcomes™.
- Geopath: Industry-standard OOH audience measurement organization used by media owners, agencies, and advertisers. Directly comparable because both Accretive Outcomes™ and Geopath produce OOH reach/frequency and audience impressions, though Geopath is the established incumbent while Accretive positions itself as the first independent, deterministic, location-data-driven alternative.
- Vistar Media: Leading global programmatic DOOH demand-side platform and Accretive's exclusive channel partner. Comparable because both operate in programmatic DOOH execution and audience activation, though Vistar is also Accretive's distribution partner—so it competes and collaborates simultaneously.
- StreetMetrics: OOH measurement and analytics provider offering near real-time, screen-level performance data. Directly comparable because both companies compete in OOH measurement and attribution, while also partnering (2025 joint planning/analytics solution) to provide a unified offering.
Emerging players
- AdQuick: OOH planning, buying, and measurement platform providing advertisers a self-service interface to outdoor inventory. Comparable because both address the OOH planning-and-measurement friction Accretive targets, with overlap in audience-first planning and attribution analytics.
- Hivestack: Programmatic DOOH ad-server and supply-side platform used by media owners globally. Comparable because it sits in the same programmatic DOOH execution stack as Accretive's managed-service offering and competes for advertiser attention with data-driven activation, though from the sell-side rather than buy-side.
- Quividi: DOOH audience and campaign analytics provider using computer-vision-based anonymous video analytics for in-store and OOH measurement. Comparable because both target the OOH measurement gap, but Quividi emphasizes on-screen computer-vision measurement while Accretive uses mobile location-data-based attribution.
Broad incumbents
- Foursquare: Large-scale location intelligence platform with POI, movement, and audience data powering advertising measurement and attribution. Comparable because it competes in the same location-based OOH measurement and audience-segmentation space that Accretive's Out-of-Home Graph™ targets, but with a much broader portfolio beyond OOH.
- LiveRamp: Enterprise data collaboration platform enabling identity resolution and cross-channel audience activation. Comparable because Accretive Connect™ extends OOH-exposed audiences to CTV/mobile/desktop in the same way LiveRamp enables cross-channel identity and activation at much larger enterprise scale.
Regional players
- Talon Outdoor: Independent, award-winning OOH media planning and buying agency with strong U.S. and EMEA presence. Comparable because both compete for OOH media-planning and measurement-driven campaign mandates, with Talon operating primarily as an agency and Accretive as a data/technology vendor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Accretive Media social profiles
Digital presenceAccretive Media compliance and trust
Trust signalCompliance3 records
Accretive Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accretive Media leadership team
Management profileNumber of profiles
Profiles2 records
Accretive Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accretive Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accretive Media
What does Accretive Media do?
Accretive Media operates an out-of-home (OOH) data and technology platform that combines mobile location data, a points-of-interest (POI) database, and OOH screen inventory to deliver managed-service programmatic digital out-of-home (DOOH) media execution, audience targeting, cross-channel retargeting, and OOH-specific measurement and attribution. Its products—Accretive Media (managed service), Accretive Outcomes™ (measurement), Accretive Audiences™ (data segments), and Accretive Connect™ (cross-channel)—are sold to brands and agencies running OOH campaigns in the United States and Canada.
Is Accretive Media a public or private company?
Accretive Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Accretive Media founded?
Accretive Media was founded in 2018. It employs 1 to 10 people.
Where is Accretive Media based?
Accretive Media is headquartered in Los Angeles, United States, in the North America region.
How does Accretive Media make money?
Four revenue lines are on record. Managed-Service Programmatic DOOH Media Execution is the primary driver. The others are measurement Platform Subscription, audience Data Licensing and cross-Channel Activation (Accretive Connect™).
Who are Accretive Media's main competitors?
Direct peers on record are PlaceIQ, Geopath, Vistar Media and StreetMetrics. Emerging players are AdQuick, Hivestack and Quividi. Broad incumbents are Foursquare and LiveRamp. Talon Outdoor is listed as a regional player.
Does Accretive Media have an API?
No public API is recorded for Accretive Media.
What industry is Accretive Media in?
Accretive Media's product category is Out-of-Home Advertising Technology. Its primary akta.pro industry code is BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift), with a secondary code of MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 541830 and its SIC code is 7311.