StreetMetrics
StreetMetrics is a SaaS platform that provides measurement, planning intelligence, and attribution for the out-of-home advertising industry, serving OOH media operators, agencies, and brands with daily-refreshed verified impressions and AI-driven inventory search.
- Company typePrivate
- Founded2016
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StreetMetrics does
StreetMetrics, Inc. is a Delaware-incorporated SaaS company founded in 2016 and headquartered in Birmingham, Alabama, that builds a unified measurement, planning intelligence, and attribution platform for the out-of-home (OOH) advertising industry, with particular depth in Moving Out-Of-Home (MOOH) formats such as transit, rideshare, and delivery robots. The platform is built on a proprietary data foundation covering more than 1.6 million OOH ad units, 40,000+ data points per unit, 1B+ GPS-tracked miles, and 210 US markets, refreshed daily. Its technical core comprises physics-based Display Exposure Zones (DEZ) computed from unit geometry and visual acuity thresholds, Dynamic Route Reconstruction for transit inventory using GPS telemetry and GTFS-RT feeds, a Diffusion Layer for privacy-resilient signal smoothing, and a Data Flywheel that converts attribution outcomes into improved forecasting models. Product surface includes the Intelligence Tool with the SmartSearch OOH-specific AI agent, the Measurement module for delivery verification and campaign reconciliation, the Attribution module for exposed-vs-control outcome studies, OOH Retargeting via DSP partner Accretive, integrated Brand Lift Studies through ABCS Insights and Happydemics, and the StreetCity 3D visualization experience.
The company sells primarily on a subscription basis via quote-based multi-year enterprise contracts to OOH media operators (Intersection, OUTFRONT, Vector Media, AdLoad, Do It Outdoors, Carvertise among named logos), with agencies and brand marketers accessing the platform through operator partnerships rather than direct purchase. A secondary revenue stream comes from professional-services attribution engagements. Go-to-market is enterprise field sales with a 'Book a Demo' motion, supplemented by content marketing, industry-association presence (DPAA), and a partner-reseller layer through operators. As of 2025, StreetMetrics has raised approximately $5.27M in disclosed funding across four rounds (including a $2M round led by Collective Capital Ventures in April 2025), operates with 11–50 employees, and has added CTO, Head of Growth, and CRO leadership to support scaling.
StreetMetrics firmographics
Firmographics- Name
- StreetMetrics
- Legal name
- StreetMetrics, Inc.
- Website
- https://streetmetrics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StreetMetrics is a SaaS platform that provides measurement, planning intelligence, and attribution for the out-of-home advertising industry, serving OOH media operators, agencies, and brands with daily-refreshed verified impressions and AI-driven inventory search.
- Ownership category
- akta.pro rank
StreetMetrics industry classification
Industry- Product category
- Out-of-Home Advertising Measurement & Attribution
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)
- akta.pro secondary industry
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)
Keywords
Where StreetMetrics is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StreetMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Measurement & Intelligence Platform Subscription: StreetMetrics provides measurement, planning intelligence, and attribution services to OOH operators, agencies, and brands. The platform is offered as a subscription-based service where operators pay for access to measurement infrastructure, daily-refreshed reporting, campaign reconciliation, and planning intelligence tools.
- Attribution Studies: Post-campaign attribution studies connecting OOH exposure to website visits, app activity, in-store foot traffic, and brand lift. These studies use exposed vs. control group methodology and are offered as separate service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for enterprise operators and agencies |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
StreetMetrics product offering
Product offeringCore offering
StreetMetrics is a SaaS measurement, planning intelligence, and attribution platform purpose-built for the Out-of-Home (OOH) advertising industry. The platform tracks over 1.6 million OOH ad units across 210 markets using real device movement data and physics-based Display Exposure Zones, providing operators, agencies, and brands with daily-refreshed delivery verification, cross-format audience reporting, and outcome attribution connecting OOH exposure to website visits, app activity, in-store lift, and brand awareness.
Product overview
StreetMetrics is a unified out-of-home (OOH) advertising measurement, planning intelligence, and attribution platform. The core product architecture consists of the Intelligence Tool (AI-powered command center with SmartSearch natural language interface), Measurement module (daily-refreshed delivery verification and impressions), Attribution module (outcome measurement connecting OOH exposure to business results), and OOH Retargeting (digital follow-up activation). The platform is built on a proprietary data infrastructure covering 1.6M+ OOH units across 40,000+ data points per unit, updated daily. Planning and measurement use the same mobility data backbone for methodological consistency. Brand lift measurement is available through integrated partners ABCS Insights and Happydemics. StreetCity provides an interactive 3D visualization experience. The platform serves operators, agencies, and brands with segment-specific workflows for inventory value proof, campaign reconciliation, and cross-channel measurement.
Differentiator
Problem solved
Functional benefit
Brands
- StreetCity: Interactive 3D platform experience for product education and visualization of OOH solutions.
- SmartSearch
- StreetMetrics Intelligence
Products and services
- StreetMetrics Intelligence AI-powered command center for OOH planning that brings together campaign performance, market trends, and inventory insights in one workspace. Includes SmartSearch natural language interface for querying 1.6M+ ad units. Sold to OOH media operators, agencies, and brands.
- StreetMetrics Measurement Delivery verification and impression reporting platform providing daily-refreshed campaign metrics using physics-based viewsheds (DEZ), demographic reporting, and campaign reconciliation across transit, static, place-based, and digital OOH formats. Sold to OOH operators and the agencies and brands that access data through them.
- StreetMetrics Attribution Outcome measurement module connecting verified OOH exposure to real business results including website visits, app activity, in-store foot traffic, and brand lift. Uses exposed vs. control group methodology with statistical confidence. Sold to OOH operators, agencies, and brand marketers seeking accountability.
- OOH Retargeting Digital retargeting capability that serves targeted ads (display, video, CTV, OTT) to devices exposed to OOH campaigns. Includes lookalike audience extension and DSP integration for bridging physical OOH exposure to digital follow-up. Sold to operators and brand marketers.
- Brand Lift Studies Brand awareness and impact measurement delivered through integrated partners ABCS Insights (panel-based studies with strategic recommendations) and Happydemics (automated DSP studies with day-after delivery). Measures awareness, consideration, and purchase intent from OOH exposure. Sold to operators, agencies, and brands running OOH campaigns.
- StreetCity Interactive 3D platform experience for visualizing OOH inventory placement, campaign coverage, and solutions by vehicle type. Used for sales enablement, product education, and advertiser presentations. Sold to operators, agencies, and brands.
Quantifiable outcome
- +45% of individuals exposed to OOH ads were more likely to visit the Typeform Homepage (Vector Media campaign in LA)
- +4 more outcomes
Companies that use StreetMetrics
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
StreetMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature7 records
StreetMetrics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FetiicorePartnership to measure group rideshare advertising on Fetii's 15-passenger vans. StreetMetrics provides impression tracking, audience insights, and campaign-level ROI analytics for Fetii's mobile advertising inventory. Fetii serves Gen Z through college gamedays, music festivals, and nightlife hubs. This is the first known deployment of advanced impression analytics tailored specifically to the group rideshare format.
- AccretivecoreLaunched next generation measurement solution combining StreetMetrics exposure data with Accretive audience segments for enhanced OOH planning and measurement capabilities.
- ABCS InsightscoreBrand lift measurement partnership. ABCS Insights provides panel-based brand lift studies with deep analysis and full presentation of strategic recommendations for campaigns requiring robust data and detailed reporting. StreetMetrics integrates ABCS Insights into its attribution platform for brand awareness measurement.
- HappydemicscoreBrand lift measurement partnership providing fast, automated brand lift studies delivered via DSP with interactive reports available the day after campaigns end. Built for campaigns needing quick turnaround and in-flight visibility.
- AccretivecorePreferred DSP partner for OOH retargeting. Accretive provides the DSP infrastructure for serving targeted digital ads to devices exposed to OOH campaigns across display, video, CTV, and OTT. StreetMetrics also leverages Accretive's audience segments (125 behavioral segments plus standard demographic cuts) for planning intelligence.
- StreetLevel MediaminorPartnership to bring data-driven insights to transit advertising. StreetLevel Media integrates StreetMetrics measurement capabilities for their transit advertising inventory.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
StreetMetrics competitors and assessment
Company assessmentDirect peers
- Geopath: Geopath is the long-standing non-profit OOH audience measurement organization, providing audience ratings and planning data to OOH operators, agencies, and brands. It is the most direct competitor to StreetMetrics' measurement and planning intelligence offering, though it lacks StreetMetrics' attribution and AI-agent capabilities.
- Placer.ai: Placer.ai provides location analytics and foot-traffic measurement using panel-based mobility data, serving retailers, real estate, and OOH operators. Its audience analytics methodology and operator-facing measurement product directly overlap with StreetMetrics' measurement and attribution stack.
- AdQuick: AdQuick is an OOH advertising marketplace with measurement and planning tools for buying out-of-home inventory programmatically. It overlaps with StreetMetrics in serving agencies and brands with planning intelligence and campaign reporting for OOH.
- Reveal Mobile: Reveal Mobile provides location-based marketing analytics and OOH measurement using device movement data. It directly competes with StreetMetrics in the moving OOH and place-based measurement segment, with similar panel and mobility-data methodologies.
Broad incumbents
- Nielsen: Nielsen provides cross-channel media measurement including ratings for OOH advertising via Nielsen Outdoor. As a global measurement incumbent, it competes broadly with StreetMetrics on OOH audience ratings, though its methodology is less focused on moving/transit formats and daily-refreshed data.
- Foursquare: Foursquare operates one of the largest location data platforms, powering foot-traffic analytics and audience targeting for advertisers and OOH operators. Its scale and panel-based methodology make it a broad incumbent that overlaps with StreetMetrics' audience analytics and attribution offerings.
- Vivvix (Kantar): Vivvix, formerly part of Kantar, provides advertising expenditure monitoring and competitive intelligence across channels including OOH. While not focused on OOH measurement per se, its cross-channel ad intelligence competes for agency-side budget that also funds measurement tools like StreetMetrics.
Emerging players
- Talon Outdoor: Talon is a global OOH agency with proprietary data and planning tools (Talon Unity) for OOH campaign planning and analytics. As an agency-led technology platform, it competes with StreetMetrics in serving media agencies with planning intelligence and measurement, though its primary business is agency services.
Others
- Billups: Billups is an OOH media planning and buying agency that has invested in measurement and analytics capabilities. While an agency rather than a measurement platform, it competes for the same agency OOH budget and increasingly bundles proprietary measurement tooling alongside StreetMetrics-powered offerings.
- OUTFRONT Media: OUTFRONT is one of the largest OOH media operators in North America, providing transit and roadside advertising inventory. While a customer/channel partner of StreetMetrics, its scale and increasing investment in measurement tooling make it both a key partner and a potential competitor in OOH intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StreetMetrics social profiles
Digital presenceStreetMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
StreetMetrics leadership team
Management profileNumber of profiles
Profiles4 records
StreetMetrics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StreetMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StreetMetrics
What does StreetMetrics do?
StreetMetrics is a SaaS measurement, planning intelligence, and attribution platform purpose-built for the Out-of-Home (OOH) advertising industry. The platform tracks over 1.6 million OOH ad units across 210 markets using real device movement data and physics-based Display Exposure Zones, providing operators, agencies, and brands with daily-refreshed delivery verification, cross-format audience reporting, and outcome attribution connecting OOH exposure to website visits, app activity, in-store lift, and brand awareness.
Is StreetMetrics a public or private company?
StreetMetrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was StreetMetrics founded?
StreetMetrics was founded in 2016. It employs 11 to 50 people.
Where is StreetMetrics based?
StreetMetrics is headquartered in Birmingham, United States, in the North America region.
How does StreetMetrics make money?
Two revenue lines are on record. Measurement & Intelligence Platform Subscription is the primary driver. The others are attribution Studies.
Who are StreetMetrics's main competitors?
Direct peers on record are Geopath, Placer.ai, AdQuick and Reveal Mobile. Broad incumbents are Nielsen, Foursquare and Vivvix (Kantar). Talon Outdoor is listed as an emerging player. Others are Billups and OUTFRONT Media.
Does StreetMetrics have an API?
No public API is recorded for StreetMetrics.
What industry is StreetMetrics in?
StreetMetrics's product category is Out-of-Home Advertising Measurement & Attribution. Its primary akta.pro industry code is BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift), with a secondary code of MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 541910 and its SIC code is 7310.