Name

BuI Hinsche

Legal name

BuI Hinsche GmbH

Website

https://bui-hinsche.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

E-commerce Development Services

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• E-commerce development services
• Shopware plugin development
• Shopify development agency
• ERP integration services
• Online shop maintenance

Headquarters

HQ city

Zitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Project-Based Development: One-time fixed-price project engagements for shop builds, migrations, plugin development, and ERP integrations. Ranges from a few hundred euros for small plugin adjustments to mid-five-figure amounts for full enterprise shop builds.
2. Monthly Care/Betreuung Retainers: Recurring monthly retainer packages (Basis ab €599, Professional ab €1.450, Enterprise custom) covering updates, monitoring, development budget hours, and support. Contract term 12 months, auto-renewing. Core revenue driver and primary GTM anchor.
3. Plugin Licensing: Commercial plugins sold through the official Shopware Community Store. Free plugins also available. Plugins are Premium Extension certified.
4. Agency Onboarding / Transition Fees: Fixed-price audit fee (~€1.900 net) for taking over existing shops from competing agencies, followed by hourly stabilization work.
5. Emergency/Notfall Support: Ad-hoc emergency support engagements for critical shop outages or security incidents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BuI Hinsche is an e-commerce agency that builds, maintains, and extends online shops on Shopware and Shopify, integrates ERP systems (xentral, tricoma, Pickware), and develops custom plugins and interfaces. The company sells commercial plugins through the Shopware Community Store and earns recurring revenue from monthly Shop-Betreuung (care) retainer packages. Owner Matthias Hinsche is directly involved in customer engagements from initial consultation through delivery.

Product overview

BuI Hinsche GmbH is a full-service e-commerce agency providing a comprehensive ecosystem of services from shop systems through ERP integration to ongoing support. The core offering centers on Shopware (as Premium Extension Partner and Bronze Partner) and Shopify (as second focus) e-commerce platforms, complemented by ERP systems including xentral (Bronze Partner), tricoma®, and Pickware. The company also offers Atamya PIM for product data management and the B2Bsellers Suite for B2B functionality on Shopware. Their product portfolio includes 80+ Shopware plugins in the official store, custom app development for Shopify, and professional services spanning shop creation, migrations, performance optimization, conversion optimization, ERP integration, API/interface development, customer portal development, product configurator development, and ongoing shop support with three service tiers (Basis from 599€/month, Professional from 1,450€/month, Enterprise custom pricing). The company serves mid-market online retailers in the DACH region with 1,000+ projects completed since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopware Development & Support Full-service Shopware agency service covering shop creation, custom plugin development, Shopware 5 to 6 migrations, performance optimization, and ongoing support. Delivered as fixed-price projects or retainers for mid-market online retailers.
• Shopify Development & Support Shopify development service including theme development, custom app development, API integrations, Shopify Functions, Checkout Extensions, and headless commerce implementations for international merchants.
• xentral ERP Implementation Complete xentral ERP onboarding and integration service including process analysis, system setup, shop connections, automation workflows, data migration, and ongoing support.
• tricoma ERP Integration tricoma ERP integration with warehouse management, multichannel sales (Shopware, Shopify, Amazon, eBay, Otto), shipping integration, accounting, CRM, and custom module development.
• Pickware ERP/WMS/POS Implementation Pickware implementation service covering ERP (inventory, purchase orders), WMS (barcode scanning, pick-by-light), POS (iPad cash register), and shipping adapters for DHL, GLS, DPD, UPS, all directly integrated into Shopware.
• Atamya PIM Implementation Atamya PIM implementation including data modeling, channel integration (Shopware, Shopify, Amazon, eBay, Otto, ERP), and data quality management for centralized product information.
• B2Bsellers Suite Implementation B2B commerce suite implementation for Shopware 6 enabling employee accounts, individual pricing, budget management, approval workflows, quick order CSV, barcode scanner, and OCI/cXML Punchout integration with SAP Ariba.
• Shop-Betreuung (Shop Support) Ongoing shop support retainer packages (Basis, Professional, Enterprise) including security updates, performance monitoring, major updates, development hours, and direct developer access. Subscription-based with 12-month terms.
• Shopware Produktkonfigurator Plugin Commercial product configurator plugin for Shopware enabling complex products with customizable options and dynamic pricing. Premium Extension certified and available in the Shopware Community Store.
• Google Tag Manager Plugin for Shopware Commercial plugin for Shopware enabling Google Tag Manager integration for tracking, analytics, and conversion measurement. Published in the official Shopware Community Store.
• Agenturwechsel Service (Agency Transition) Fixed-price service for companies transitioning from incumbent agencies, including shop audit (hosting, version, plugins, custom code, ERP), handover documentation, stabilization phase, and transition to ongoing support.
• Notfall-Support (Emergency Support) Ad-hoc emergency support engagement for critical shop issues including shop outages, broken checkouts, security incidents, and urgent bug fixes. Available for existing and new customers.
• Shopware Migration Service Migration service from Shopware 5 to Shopware 6 or from other platforms (WooCommerce, Magento) to Shopware, with data preservation, SEO-preserving URL redirects, and planned test-driven execution.
• Shopware Performance Optimization Performance optimization service for Shopware shops including Core Web Vitals improvement, loading time reduction, and measurable before/after results delivered at a fixed price.
• Conversion-Optimierung (Conversion Rate Optimization) Conversion rate optimization service for Shopware using data-driven testing to increase orders from existing traffic without requiring more visitors.
• Shopware-Schulung (Training) Shopware training service enabling customer teams to operate the system confidently and handle routine tasks independently.
• Shopify Migration Service Migration service to Shopify from Shopware, WooCommerce, Magento, or other platforms, including complete data transfer and SEO redirect preservation.
• xentral Onboarding Service Complete xentral ERP onboarding including process analysis, xentral setup, shop connection, automation workflows, and staff training.
• Schnittstellen & APIs (Interface and API Development) Custom interface and API development service for connecting shop systems with ERP, shipping providers, payment processors, and other third-party systems.
• Individuelle Plugin-Entwicklung (Custom Plugin Development) Custom plugin development service for Shopware when standard solutions do not meet requirements. Delivered following Shopware coding standards with update compatibility.
• Shopify App-Entwicklung (Custom Shopify App Development) Custom Shopify app development service including Custom Apps, Shopify Functions, and Checkout Extensions.
• Kundenportal-Entwicklung (Customer Portal Development) Customer portal development service for B2B and B2C applications including self-service features and account management.
• Produktkonfigurator-Entwicklung (Custom Configurator Development) Custom product configurator development for complex products requiring visual configuration, pricing calculation, and 3D or explosion views.
• Shopify Produktkonfigurator Solution Product configurator solution for Shopify enabling individually configurable products directly in the Shopify store.

Quantifiable outcome

• 4+ year average customer retention (Betreuung customers)
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ShopwarecoreTechnology or IntegrationOfficial Shopware Premium Extension Partner and Bronze Partner since 2014. Over 500 plugins developed, 80+ published in the Shopware Community Store. Deep expertise in Shopware 5 and Shopware 6 including migrations, custom plugin development, performance optimization, and B2B extensions. Certified in Shopware's partner program with top-tier Premium Extension status.
• xentralcoreTechnology or Integrationxentral Bronze Partner. 200+ ERP projects implemented. Specializes in xentral onboarding, process analysis, shop integration (Shopware and Shopify), data migration, and workflow automation. Offers combined 'Shop + xentral' package as a fixed-price offering.
• tricomacoreTechnology or IntegrationCertified tricoma partner. Provides ERP implementation, setup, data migration, multi-channel integration (Shopware, Shopify, Amazon, eBay), and custom module development for the tricoma ecosystem. 1,000+ completed projects across the E-Commerce stack.
• PickwarecoreTechnology or IntegrationOfficial Pickware Partner. Specializes in Pickware ERP + WMS + POS implementation for Shopware 6. Handles setup, data migration from competing ERPs (JTL, xentral, tricoma), iOS WMS app configuration, barcode scanner setup, and custom Pickware extensions.
• B2Bsellers SuitecoreTechnology or IntegrationCertified implementation partner for the B2Bsellers Suite on Shopware 6. Provides employee accounts, customer-specific pricing, approval workflows, quick-order CSV, and OCI/cXML punchout. Positions as alternative to expensive Shopware Evolve/Beyond B2B Components.
• AtamyacoreTechnology or IntegrationAtamya PIM Partner. Implements Atamya product information management system including data modeling, data migration, channel integration (Shopware, Shopify, Amazon, eBay, Otto), ERP synchronization, and team training. 50+ PIM projects completed.
• xentral (CEO Benedikt Sauter — testimonial)minorGTM or Marketing PartnerBenedikt Sauter, CEO & Founder of xentral, provides a public testimonial endorsement for BuI Hinsche: 'Die BuI Hinsche GmbH ist für uns und unsere Kunden ein langjähriger und zuverlässiger Partner für die Umsetzung von xentral-Projekten.'

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• valantic GmbH: Larger German digital commerce consultancy serving enterprise and mid-market with commerce platforms, ERP, and supply chain implementation. Overlaps with BuI Hinsche's shop + ERP stack offering at a much larger scale and broader solution portfolio.
• nexum AG: Full-service digital agency in Germany operating Shopware, Akeneo, and broader commerce implementation practices. Comparable as a DACH digital commerce agency with similar e-commerce stack focus and broader scope; BuI Hinsche is the niche specialist to nexum's broader offering.
• Shopify Plus Partner Agencies (DACH segment): Shopify Plus partner agencies operating in DACH (e.g., DEPT, Pixelmatix, 2bits) compete directly with BuI Hinsche's growing Shopify pillar for enterprise Shopify Plus implementations among German Mittelstand and enterprise merchants.

Direct peers

• 8mylez GmbH: Shopware Solution Partner agency offering Shopware development, ERP integration, and continuous service packages in Germany. Directly comparable in platform focus (Shopware) and target customer (DACH e-commerce merchants).
• Shopmacher GmbH: Shopware Solution Partner and full-service e-commerce agency based in Munich offering shop builds, ERP integration, and Shopware development. Closely matches BuI Hinsche's Shopware-centric agency model, German Mittelstand focus, and tiered support/hosting offerings.
• dkd Internet Service GmbH: Frankfurt-based Shopware Enterprise Partner and digital agency providing Shopware development, ERP integrations, and PIM services. Directly comparable as a long-tenured German Shopware agency with enterprise client base and multi-system e-commerce stack offerings.
• netz98 GmbH: German Adobe Commerce / Magento agency with similar profile to BuI Hinsche — full-service digital commerce implementation, ERP and PIM integration, and ongoing support retainers. Comparable as DACH-rooted commerce agency competing for the same Mittelstand e-commerce budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BuIHinsche
• LinkedInlinkedin.com/company/bui-hinsche-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuI Hinsche