What B2Bsellers Suite does

B2Bsellers GmbH is a privately held German software company, spun off in 2020 from e-commerce agency RSLT.Digital GmbH (formerly Mediagraphics) and headquartered in Esslingen am Neckar near Stuttgart. The company develops and sells the B2Bsellers Suite, a modular B2B e-commerce extension built exclusively on top of Shopware 6. The suite is structured around a core module (B2BsellersCore) with optional add-ons covering corporate customer and employee account management, customer-specific pricing and assortments, customer-specific article numbers, budgets and approvals, exploded views for technical products, CSV-based quick ordering, barcode scanning, digital quotations, OCI/cXML/Ariba Punchout integration, and ERP interfaces. The technology stack is built on Symfony (PHP) and Vue.js with a Headless/API-first architecture and deep Shopware 6 integration that preserves standard ERP, PIM, and CRM interfaces; the suite is not offered as a Shopware Cloud app.

The company targets B2B merchants, wholesalers, and manufacturers — with named focus verticals in tool wholesale, electrical wholesale, and workwear/occupational safety — operating in the DACH region (Germany, Austria, Switzerland). Revenue is generated through three streams: perpetual software licenses with a 12-month bundled service contract that auto-renews annually; monthly subscription rentals with a 6-month minimum term and included service; and additional service, maintenance, and developer-support packages. Pricing is quote-based with usage-related metrics rather than publicly disclosed price points. Go-to-market combines direct sales (live product tours, demos, consultations, Calendly booking) with a certified Shopware agency partner channel and a structured ERP partner program, supported by hosting partnerships with maxcluster and Profihost. Marketing spans SEO, Google Ads, social media, an ActiveCampaign newsletter, weekly webinars, YouTube content, and trade events such as E-Commerce Berlin.

The company operates with a small team (6 employees at founding-stage), is led by CEO Tim Resl with Daniel Hernet as Head of Product and Director Sales & Partnerships and Aaron Löchner as Marketing Manager. It reports 10,000+ active B2B customers using the platform, a 4.9/5 rating on OMR Reviews, and a +35% conversion improvement for B2B customers. No revenue, funding, or external investment has been disclosed.

Name

B2Bsellers Suite

Legal name

B2Bsellers GmbH

Website

https://b2b-sellers.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

B2Bsellers GmbH develops and sells the B2Bsellers Suite, a modular B2B e-commerce extension built exclusively for Shopware 6. It serves B2B merchants, wholesalers, and manufacturers across the DACH region via perpetual licenses, subscriptions, and a certified partner ecosystem.

Ownership category

akta.pro rank

Product category

B2B E-Commerce Software

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• B2B e-commerce platform
• Shopware 6 extensions
• Wholesale digital commerce
• B2B customer portals
• ERP punchout integration

Headquarters

HQ city

Esslingen am Neckar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Proprietary Software License (Perpetual Purchase): Customers purchase the proprietary B2Bsellers Suite software license outright. A service contract is automatically included for the first 12 months (covered by the purchase price). After 12 months, the service contract becomes paid and renews automatically for 12-month periods unless the customer provides written cancellation 7 days before the contract end. The license cost may be calculated using a usage metric based on various usage parameters and revenue-related metrics.
2. Software Rental/Subscription (Monthly Rental): Customers can rent the software instead of purchasing it. Various service levels are available. Minimum contract term is 6 months, with a 1-month cancellation notice. The rental contract auto-renews 7 days before expiry. Service and updates are included in the rental price. A separate service contract is not required when renting.
3. Service and Maintenance Packages: Additional service and maintenance packages (Subscriptions) with varying levels. Emergency support is available weekdays (Baden-Württemberg holidays) between 9:00 and 17:00. Developer support has a minimum term of 6 months. Service contracts for add-on extensions require an active service contract for B2BsellersCore.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

B2Bsellers Suite is a proprietary, modular B2B e-commerce software suite built on top of Shopware 6, sold as licensed software (perpetual or subscription) to B2B merchants, wholesalers, and manufacturers. It delivers an out-of-the-box B2B platform covering customer-specific pricing, corporate/employee hierarchies, approval workflows, punchout procurement, ERP integration, and dedicated customer/sales portals, eliminating the need for custom B2B development on Shopware 6.

Product overview

B2Bsellers Suite is a modular B2B e-commerce platform for Shopware 6, consisting of the core B2BsellersCore extension plus multiple optional add-on modules. The core platform enables foundational B2B functionality, while add-ons include: Corporate Customer & Employee Account Management, Quick Order via CSV, Budgets & Approvals, Exploded Views, Digital Offers, Barcode Scanner, Customer-Specific Prices & Product Ranges, Customer-Specific Product Numbers, OCI/cXML/Ariba Punchout Integration, and ERP Interfaces. The platform supports B2B shops, customer self-service portals, and sales portals targeting manufacturers, wholesalers, and industrial companies. Licensing is available via perpetual purchase or subscription rental models with various service levels.

Differentiator

Problem solved

Functional benefit

Products and services

• B2BsellersCore (Core Extension) Core plugin/extension for Shopware 6 providing the foundational B2B functionality of the B2Bsellers Suite; required for all other add-on modules to operate and intended for B2B merchants, wholesalers, manufacturers, and industrial companies running on Shopware 6.
• Corporate Customer and Employee Account Management (Unternehmenskunden & Mitarbeiterkonten) Add-on module for creating and managing corporate customer accounts and employee users in the Shopware 6 shop, including assignment of individual permissions and administration of multi-level corporate hierarchies; targeted at B2B sales teams handling complex buyer organizations.
• Quick Order via CSV (Schnellbestellung über CSV) Add-on module enabling B2B buyers to upload orders directly via CSV file for recurring purchases and efficient bulk ordering workflows in the Shopware 6 shop.
• Budgets & Approvals (Budgets & Freigaben) Add-on module for setting budget limits and configuring approval workflows for B2B orders, supporting larger organizations with hierarchical decision-making around purchasing.
• Exploded Views (Explosionszeichnungen) Add-on module that visualizes complex products and clearly displays spare parts in the Shopware 6 shop, helping B2B customers select and order correct replacement components.
• Digital Offers (Digitale Angebote) Add-on module enabling B2B sales teams to create and send digital quotations directly from the customer portal, streamlining the quotation-to-order workflow.
• Barcode Scanner (Barcode-Scanner) Add-on module that allows B2B buyers to scan articles directly from warehouse inventory for faster and more accurate reordering within the Shopware 6 storefront.
• Customer-Specific Prices & Product Ranges (Kundenspezifische Preise & Sortimente) Add-on module delivering individualized pricing per customer or customer group with automatic in-shop display, plus exclusive product assortments assigned to specific customers in the Shopware 6 store.
• Customer-Specific Product Numbers (Kundenspezifische Artikelnummern) Add-on module enabling B2B customers to use their own article/SKU numbers in the Shopware 6 shop, simplifying the ordering process and reducing errors for buyers with internal product codes.
• OCI / cXML / Ariba Punchout Integration Integration module connecting the B2Bsellers Suite to enterprise procurement systems via OCI, cXML, and Ariba Punchout protocols, enabling seamless digital purchasing for B2B buyers.
• ERP Interfaces (ERP-Schnittstellen) Integration module providing comprehensive ERP connectivity for the B2Bsellers Suite, synchronizing customer data, customer-specific prices, employees, orders, and historical transactions between ERP systems and the Shopware 6 shop via documented APIs.
• Perpetual Software License (Purchase) One-time purchase of the B2Bsellers Suite proprietary software license with a bundled 12-month service contract; license cost may be based on a usage metric including revenue-related parameters, with access to source code after full payment.
• Software Rental (Monthly Subscription) Monthly rental of the B2Bsellers Suite with selectable service levels, minimum 6-month contract term, 1-month cancellation notice, and service and product updates included in the rental price.
• Service and Maintenance Packages Tiered service and maintenance packages available to B2Bsellers Suite customers, including emergency support on Baden-Württemberg working days (9:00–17:00) and add-on service contracts that require an active B2BsellersCore service contract.
• Live Product Tour & Demo Shops Scheduled live webinar product tours (every Friday 10:00 AM) and persistent demo shops that allow prospective B2B buyers to experience B2Bsellers Suite features before purchase; access is via the b2b-sellers.com website.

Quantifiable outcome

• 10,000+ active B2B customers using the platform
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature11 records

Partnerships

Five partnerships are on record, tiered founding, core and minor.

• RSLT.Digital GmbH (formerly Mediagraphics)foundingStrategic or Co-development Partner · 1 January 2020B2Bsellers GmbH is a spin-off of RSLT.Digital GmbH (formerly Mediagraphics), an e-commerce agency based in Esslingen. In 2020, RSLT.Digital started developing three similar B2B project commissions, which led to the realization of the B2Bsellers Suite software product. RSLT.Digital is the founding entity and original parent company of B2Bsellers.
• maxclustercoreTechnology or Integrationmaxcluster is an official hosting partner of B2Bsellers Suite, specializing in high-performance Shopware hosting. The platform is recommended for demanding B2B projects requiring stable and performant hosting infrastructure.
• ProfihostcoreTechnology or IntegrationProfihost is a certified partner offering pre-configured B2Bsellers packages enabling faster onboarding and setup. Recommended as a quick-start option for new B2Bsellers Suite customers.
• ECC Köln (Institut für Trade and Marketing)minorOthersB2Bsellers is a member of ECC Köln (E-Commerce Center Köln) at the IFH Köln (Institut für Handelsforschung), indicating membership in a leading German e-commerce research and industry association.
• Shopware AGfoundingStrategic or Co-development PartnerB2Bsellers Suite is built exclusively on top of Shopware 6, using the Shopware platform as its foundation. The relationship is foundational — B2Bsellers contributes to the Shopware ecosystem and positions itself as an alternative to the Shopware B2B Components. Not available as a Shopware Cloud app.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sana Commerce: Sana Commerce provides B2B e-commerce solutions with deep ERP integration (SAP, Microsoft Dynamics, NetSuite), serving manufacturers and wholesalers with complex pricing and ordering workflows — directly comparable to B2Bsellers' positioning.
• Spryker Systems: Spryker is a dedicated B2B commerce platform serving manufacturers, wholesalers, and enterprises with complex pricing, multi-channel sales, and ERP integration — overlapping directly with B2Bsellers' value proposition at a larger enterprise scale.
• Underscore (formerly Corevist): Underscore provides B2B e-commerce with real-time SAP ERP integration, customer portals, and punchout for manufacturers and distributors — directly comparable to B2Bsellers' B2B platform approach.
• Wink (formerly Venditan): Wink provides B2B e-commerce solutions with customer-specific pricing, ERP integration, and punchout support for wholesalers and manufacturers — a comparable niche B2B commerce platform.
• OroCommerce: OroCommerce is a purpose-built B2B e-commerce platform targeting manufacturers, distributors, and wholesalers with features like customer-specific pricing, quoting, and ERP integration — directly comparable to B2Bsellers' B2B wholesale focus.

Broad incumbents

• Magento (Adobe Commerce): Adobe Commerce (formerly Magento) is a major open-source commerce platform with extensive B2B capabilities and a large extension ecosystem — competing with B2Bsellers in the same wholesale/manufacturer segment.
• Shopify Plus (B2B): Shopify Plus has launched B2B features (wholesale channels, customer-specific pricing) targeting manufacturers and wholesalers. As a major global commerce platform, it represents a well-capitalized alternative that could compress B2Bsellers' market.
• Shopware AG: Shopware is the underlying commerce platform B2Bsellers Suite exclusively extends. Shopware's own B2B Components compete directly with B2Bsellers, and Shopware AG's strategic direction (including the Shopware Cloud decision that excludes B2Bsellers) shapes B2Bsellers' market access.
• BigCommerce: BigCommerce offers a B2B Edition with enterprise-grade features (price lists, customer groups, quote management) targeting wholesalers and manufacturers, competing with B2Bsellers as a broader, multi-tenant SaaS alternative.

Regional players

• novomind: novomind is a Hamburg-based German commerce platform provider with PIM, shop, and marketplace solutions serving enterprise customers in DACH — a comparable regional player competing in the same German B2B commerce market as B2Bsellers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0aZ7hKqCASTiMg8mx3Z3qw
• Facebookfacebook.com/b2bsellerssuite
• LinkedInlinkedin.com/company/b2bsellers-suite
• Instagraminstagram.com/b2bsellers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2Bsellers Suite