Garage Club

What Garage Club does

Garage Club is a Barcelona-based, online-first used car dealership founded in 2016 that buys, inspects, and resells pre-owned vehicles directly to individual consumers across Spain. The company operates a single physical showroom and headquarters in Franqueses del Vallès (Barcelona) supported by an e-commerce platform featuring 350+ actively listed vehicles across categories (urban, classic, adventure, sports) and 25+ brands, with home delivery available to any Spanish location. Its core product is a curated used-vehicle marketplace in which every unit passes through a proprietary 140-point "Performance Test" inspection and is priced via an in-house intelligent pricing engine designed to position inventory among the cheapest in Spain.

The customer journey is structured as a fully digitized funnel: customers browse listings, pay a 199€ refundable pre-reservation to lock priority for 24 hours to 5 days, take a complimentary ~10 km dynamic test drive, and complete purchase after a 10–20 working-day mechanical preparation period. Garage Club supplements retail sales with a "Compramos tu Coche" trade-in service that purchases vehicles directly from consumers, financing partnerships with Spanish financial institutions offering 36–120 month loans at TIN rates from 8.99%, and a "Garantía Premium" extended warranty product (1-year and 2-year tiers). Distribution is direct-to-consumer via the website, an Instagram community (@garage__club), and on-site pickup at the Franqueses del Vallès showroom.

The business is a privately held, founder-led operation under CEO Omar Moscat, with a small identified team of approximately 7 staff spanning procurement, digitalization, sales, SEO, content, and accounting. No institutional investors, parent company, or external funding rounds are disclosed. Revenue is generated primarily through one-time vehicle sales, supplemented by pre-reservation fees, warranty subscriptions, and financing partner referrals; there is no SaaS or recurring subscription core, and revenue concentration sits with long-tail individual retail buyers rather than enterprise or fleet accounts.

Name

Garage Club

Legal name

Garage Club

Website

https://garageclub.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Garage Club is a Barcelona-based online used car dealership that sells 140-point inspected pre-owned vehicles directly to Spanish consumers, offering refundable pre-reservations, free test drives, financing partnerships, and extended warranties.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Used Vehicle Sales: One-time sale of pre-owned vehicles directly to consumers. Prices range from approximately 1,000€ to 50,000€ depending on vehicle age, condition, and model.
2. Pre-reservation Fees: 199€ pre-reservation fee charged to secure priority purchase on a vehicle, fully refundable if the customer does not proceed with purchase.
3. Vehicle Financing: Partnership with major financial institutions to provide financing options to customers. Monthly payment plans ranging from approximately 130€ to 673€ with various TIN rates.
4. Guarantee Plans: Extended warranty packages (Garantía Premium) offered as add-on protection for purchased vehicles, including 1-year and 2-year coverage options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Garage Club operates an online-first used car dealership based in Barcelona, Spain, selling a curated inventory of 400+ pre-owned vehicles through a 100% online purchasing process. Each vehicle undergoes a 140+ point Performance Test inspection, and customers can pre-reserve cars with a refundable €199 deposit, take a free test drive, and complete purchase with home delivery or in-store pickup. Complementary offerings include vehicle financing through partner financial institutions and an extended warranty program (Garantía Premium).

Product overview

Garage Club operates as a Barcelona-based used car dealership with a unified platform combining vehicle sales, car buying, and financing services. The core product is the used car marketplace featuring 400+ inspected vehicles across categories (urban, classic, adventure, sports). This is complemented by the 'Compramos tu Coche' car buying service and integrated financing and warranty add-ons. The platform enables end-to-end car purchasing through pre-reservation, dynamic test drives, mechanical preparation (10-20 business days), and home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Coches de Segunda Mano (Used Cars Inventory) Curated inventory of 400+ inspected pre-owned vehicles for sale to individual consumers in Spain, including sedans, SUVs, sports cars, classics, and urban vehicles. Each car undergoes a 140+ point Performance Test inspection before being offered for sale. Prices range from approximately €1,000 to €50,000.
• Compramos tu Coche (We Buy Your Car) Service through which Garage Club purchases used vehicles from individual sellers. The process is fully digitized, includes immediate payment, warranty transfer, and vehicle pickup at the customer's location.
• Garantía Premium (Extended Warranty) Extended warranty program offering comprehensive mechanical and electronic coverage for purchased vehicles. Available as 1-year (€650, discounted from €755) or 2-year (€1,000, discounted from €1,410) coverage with 100% repair cost coverage and professional support in Spain.
• Financiación (Vehicle Financing) Vehicle financing options provided in partnership with major Spanish financial institutions. Available with or without down payment, with TIN rates from 8.99%, flexible terms from 36 to 120 months, and monthly payments ranging from approximately €130 to €673.

Quantifiable outcome

• 400+ vehicles available in stock
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cazoo: Pioneer of the online-first used car dealer model with home delivery, 7-day money-back guarantee, and inspection-based quality assurance. Garage Club's €199 pre-reservation and home delivery mirror Cazoo's playbook, though Cazoo has since restructured.
• Coches.com: Leading Spanish online used car platform with listings, financing tools, and dealer connections. Direct competitor in the Spanish online used vehicle discovery space where Garage Club competes for consumer attention.
• Aramisauto: French online used car dealer with reconditioning centers, home delivery, and financing options. Operates a very similar integrated online used car retailer model to Garage Club in a comparable European market.
• AutoScout24: Europe's largest online used car marketplace, with strong presence in Spain. Operates a similar online-first vehicle discovery and comparison model, serving the same Spanish consumer base as Garage Club.
• Heycar: European online used car marketplace backed by Volkswagen, offering certified pre-owned vehicles with quality guarantees. Closely comparable to Garage Club's quality-inspected inventory model.
• Carvana: US-based online used car retailer known for vertical integration, home delivery, and tech-enabled inspection. Closest global analog to Garage Club's online-first dealer model with standardized quality controls.
• Coches.net: Major Spanish used car classifieds platform owned by Adevinta. Competes with Garage Club for online used car shoppers in Spain via listings, dealer inventory aggregation, and search-driven discovery.
• Auto1.com: European online used car platform operating across multiple countries including Spain. Operates a tech-enabled inventory model with standardized inspection and pricing — directly comparable to Garage Club's Performance Test and intelligent pricing approach.

Broad incumbents

• Wallapop: Spain's leading peer-to-peer marketplace with a strong motors category. Indirect competitor that has expanded into semi-professional dealer offerings, putting pricing pressure on dedicated used car dealers like Garage Club.
• Spoticar: Stellantis-branded certified used car network operating across Spain with multi-brand inventory, financing, and warranty programs. Competes with Garage Club for the same digitally-engaged used car buyers seeking warranty-backed purchases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/garage__club/?hl=es
• LinkedInlinkedin.com/company/garage-club-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Club