Woonvisie

What Woonvisie does

Woonvisie Makelaars is a privately-held residential real estate brokerage founded in 1994 and headquartered on Kleiweg 147 in Rotterdam's Hillegersberg-Zuid district. The firm serves individual home buyers and sellers in the Rotterdam metropolitan area, offering both sell-side (Verkoopmakelaar) and buy-side (Aankoopmakelaar) brokerage services, plus complimentary property valuation (Waardebepaling) and mortgage arrangement routed through a partner advisor located in the same building. The team comprises approximately five staff, including owner-operator Wilbert Hoogendijk, and differentiates on deep, street-level local market knowledge accumulated over 30+ years rather than scale or technology.

The core revenue model is commission-based (courtage), typically 1-1.5% of the final sale price on the sell side in the Rotterdam Noord area, with payment contingent on a successful notary transfer. Distribution is anchored on the Funda marketplace, the dominant Dutch property listing platform, supplemented by Instagram and Facebook for early-access listing announcements and a content library of 40+ educational blog articles. The technology stack is deliberately lean: a website with a proprietary online agenda module launched in April 2025 that allows buyers to self-schedule viewings 24/7 — claimed as a first for the Rotterdam market — plus standard web analytics (Google Analytics, Hotjar/Contentsquare) for behavioral insight.

The go-to-market is relationship-driven and sales-led, with a stated positioning of personal, honest advice over 'slick talk' and an emphasis on local neighborhood expertise. The firm has no external investment, no parent company, and no subsidiaries, operating as a single-office owner-operated enterprise with no disclosed financials.

Name

Woonvisie

Legal name

Woonvisie Makelaars

Website

https://woonvisie.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Woonvisie Makelaars is a privately-held Rotterdam-based residential real estate brokerage serving individual home buyers and sellers with sell-side and buy-side commissions, complimentary property valuation, and mortgage arrangement via an in-building partner, operating from a single office with a five-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commission (Courtage) - Sales Agent: Percentage of final sale price for selling agent services. Typically 1-1.5% in Rotterdam Noord area. Paid upon successful sale at notary.
2. Commission (Courtage) - Buying Agent: Commission for buying agent services, often a fixed amount or percentage of purchase price. Covers viewings, negotiations, and legal process guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Woonvisie Makelaars is a Rotterdam-based residential real estate brokerage firm offering sales brokerage (Verkoopmakelaar) and purchase brokerage (Aankoopmakelaar) services for residential properties. The firm provides end-to-end support from property valuation and listing to negotiations, legal processes, and key handover, complemented by complimentary property valuation and mortgage arrangement assistance through an in-building partner.

Product overview

Woonvisie is a Rotterdam-based residential real estate brokerage offering sales brokerage (Verkoopmakelaar) and purchase brokerage (Aankoopmakelaar) services with over 30 years of local market presence. The core offering consists of sales and purchase brokerage supported by complementary services including complimentary property valuation (Waardebepaling), a proprietary online scheduling tool (Agenda Module) for 24/7 viewing bookings, mortgage arrangement assistance through a partner, and an online property listing portfolio. The company positions itself on personalized local expertise, emphasizing that all staff live and work in Rotterdam and know every neighborhood intimately.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkoopmakelaar (Sales Brokerage Services) Full-service sales brokerage for residential property owners, covering property valuation, asking price determination, professional photography, online presentation, marketing, viewings, negotiations, and closing support through to key handover. Also arranges mortgages if needed. Serves homeowners in Rotterdam.
• Aankoopmakelaar (Purchase Brokerage Services)

Quantifiable outcome

• 100+ viewing requests per listing on Funda

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Mortgage Partner (in same building)coreStrategic or Co-development PartnerWoonvisie works with a mortgage advisor partner located in the same building. Customers can get financing advice for investment properties or their own home purchase. Referrals are facilitated through office walk-in, email, or phone.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• De Makelaar (Rotterdam): Rotterdam-focused residential brokerage offering sales and purchase services in the same city as Woonvisie. Closely comparable on geography, service mix and target customer (Rotterdam home buyers/sellers).
• Oscar Romero Makelaars: Local Rotterdam residential brokerage providing sales and purchase services with similar neighborhood-level expertise positioning. Comparable to Woonvisie in target market, service offering and boutique local model.
• Makelaarsland: Large Dutch flat-fee real estate brokerage operating across the Randstad including Rotterdam. Competes with Woonvisie for sellers seeking brokerage services, differentiated by low fixed pricing versus Woonvisie's percentage-based commission.
• ERA Contimil: Dutch real estate franchise network with strong presence in Rotterdam. Directly comparable to Woonvisie in offering residential sales and purchase brokerage to local home buyers and sellers; competes head-to-head for Rotterdam listings.

Others

• Appartement.nl: Online Dutch property platform focused on apartments, partly competitive with Woonvisie's Funda-driven listing strategy. Related as a marketplace/distribution channel rather than a direct brokerage competitor.

Broad incumbents

• VBO Makelaar: National association of Dutch real estate brokers whose members compete with Woonvisie in the residential brokerage segment. Many Rotterdam brokerages are VBO members, making it a relevant incumbent network for comparison.
• RE/MAX Netherlands: Global real estate franchise with a large Dutch network offering residential sales and purchase brokerage across the country. Comparable to Woonvisie in core service (Verkoopmakelaar/Aankoopmakelaar) but operates at significantly greater scale and geographic reach, often as a competitor for the same Rotterdam transactions.
• NVM Makelaars: Dutch professional association of real estate agents and appraisers with a large member network. Represents the broader competitive set Woonvisie operates in, as most Rotterdam residential brokerages are NVM-affiliated.

Regional players

• Hypodomus: Dutch real estate brokerage active in multiple Randstad cities including Rotterdam. Offers similar sales and purchase brokerage services; comparable in business model and customer base to Woonvisie, though operating across a broader geographic footprint.

Emerging players

• Eerlijk Bieden: Dutch online-first brokerage offering fixed-fee sales services. Comparable to Woonvisie's sales brokerage in target segment (Dutch residential sellers) but with a digital-only, low-cost model that pressures traditional percentage-based commissions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/woonvisie
• Instagraminstagram.com/woonvisiemakelaars
• Xx.com/Woonvisie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woonvisie