Spread-it

What Spread-it does

Spread-it is a Hong Kong-headquartered influencer marketing platform that connects brands with a self-registered network of more than 100,000 micro-influencers and KOLs across Asia. The platform is structured as a two-sided marketplace: brands (enterprise and SMB) work with Spread-it's business development staff to scope campaigns, while creators (called Spreadians) access campaign invitations and publishing tools through a proprietary iOS/Android mobile application that integrates with Facebook and Instagram. Core matching is described as AI-driven and is supplemented by a Chinese KOL data pool of 10,000+ creators across Xiaohongshu, WeChat, and Weibo for cross-border and Chinese-tourist marketing.

The product surface is organized as a platform-plus-modules architecture. Beyond micro-influencer matchmaking, the company offers KOL/Celebrity services (30K+ followers), Chinese Tourist Marketing, end-to-end Social Media Management, a one-stop Live Streaming solution (software plus hardware), and modular add-ons covering Meta advertising, SEO, EDM, and Threads marketing. Campaign operations include influencer selection, sample delivery, post publishing via integrated social APIs, post tracking, and real-time reporting. The company operates from offices in Hong Kong, Bangkok, and Beijing, with stated reach into Dubai and Southeast Asia.

Spread-it generates revenue via transaction-based service fees charged to brands for campaign participation, Post Fee facilitation between brands and Spreadians (with 30-day payment terms), and minimum spend requirements determined at the company's discretion. Pricing is quote-based rather than publicly listed, and contracts can extend across multiple campaigns. The firm has reported cumulative metrics of 1,200+ collaborating brands, 13,500+ completed campaigns, and 50–55M+ engagements generated. Spread-it is privately held and bootstrapped by co-founders Winnie Lee and Timothy Ng, with no external institutional investment disclosed in the source materials.

Name

Spread-it

Legal name

Spread-it Limited

Website

https://spreadit.today

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Spread-it is a Hong Kong-headquartered AI-powered influencer marketing platform that connects brands with a network of 100,000+ micro-influencers and KOLs across Asia, offering campaign management, Chinese tourist marketing, live streaming, and complementary digital advertising services to enterprise and SMB clients.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Media Buying Agencies (54183), Media Representatives (54184), Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Campaign Operations & Managed Services (BPAFAHAF), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)

Keywords

• Influencer marketing platform
• Micro-influencer campaigns
• KOL marketing services
• Chinese tourist marketing
• Social media advertising

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Campaign Platform Fees: Spread-it charges brands for campaign participation on the platform. Brands purchase marketing packages and pay Post Fees for approved sponsored content created by Spreadians. The company charges a service fee for facilitating payments between brands and influencers.
2. Platform Service Fees: Spread-it charges reasonable service fees for negotiating use extensions between brands and Spreadians. Payment terms include 30 days from end date of campaign for approved brands.
3. Post Fee Facilitation: Spread-it facilitates payment of Post Fees from brands to Spreadians on behalf of brands within 30 days from the end date of the campaign. While the brand is solely liable for payment, Spread-it remits payment directly to the Spreadian.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Spread-it operates an AI-powered influencer marketing platform that connects brands with a network of over 100,000 micro-influencers and KOLs (Spreadians) for social media campaigns. The company offers end-to-end campaign management including influencer matching, content approval, sample delivery, post tracking, and real-time reporting, with specialized services for Chinese tourist marketing across Xiaohongshu, WeChat, and Weibo platforms.

Product overview

Spread-it is an influencer marketing platform operating as a unified platform-plus-modules architecture. The core offering is the AI-powered influencer matching platform that connects brands with micro-influencers (1k-30k followers) and KOLs/Celebrities (30k+ followers), supported by a mobile application for influencer campaign management. This core platform is extended through modular service lines including Chinese Tourist Marketing (Xiaohongshu, WeChat, Weibo KOL campaigns), Social Media Management, Live Streaming Solutions, Meta Advertising, SEO Services, EDM Marketing, and Threads Marketing. The platform facilitates the full campaign lifecycle from influencer matching and content approval to post publishing and payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Micro-influencer Services Connects brands with micro-influencers (typically 1k-30k followers) using AI-powered matching technology. Enables brands to create brand awareness and viral effects through authentic content creation across social media platforms.
• KOL & Celebrities Services Provides end-to-end KOL and celebrity influencer campaigns including influencer selection, sample delivery, post management, tracking, real-time reporting, and campaign analysis. Targets influencers with 30k+ followers.
• Chinese Tourist Marketing Plans, strategizes, and executes Chinese KOL campaigns across various Chinese social media platforms including Xiaohongshu, WeChat, and Weibo. Leverages a data pool of over 10k Chinese KOLs of various sizes for cross-border marketing.
• Social Media Management Full social media marketing solution covering idea generation, content creation, and social media analysis. Helps brands drive social media growth and create public awareness through strategic content management.
• Live Streaming Solutions One-stop solution for live streaming from software to hardware, enabling brands to drive sales seamlessly through live commerce capabilities.
• Spread-it Mobile Application Mobile app for influencers (Spreadians) to access campaign invitations, submit content for brand approval, publish posts directly to their social channels, and receive payment. Available on iOS and Android platforms.

Quantifiable outcome

• 1200+ brands collaborated
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature1 record

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Parklu: Parklu is a China-focused KOL marketing platform connecting brands with influencers across Xiaohongshu, Weibo, Douyin, and WeChat. Directly comparable to Spread-it's Chinese Tourist Marketing service line.
• Traackr: Traackr is an influencer marketing platform focused on creator discovery, vetting, and performance measurement for global enterprise brands. Overlap with Spread-it on the brand-side discovery/CRM workflow and analytics positioning.
• Upfluence: Upfluence provides an influencer search, recruitment, and campaign management platform with e-commerce and analytics integrations. Direct functional overlap with Spread-it's core matching and campaign management capabilities.
• GRIN: GRIN is a creator marketing platform focused on e-commerce and DTC brands, offering influencer CRM, content, and ROI tracking. Comparable to Spread-it on enterprise influencer workflow and brand-direct campaign execution.
• Klear: Klear is an influencer marketing platform offering creator discovery, audience analytics, and campaign management. Comparable to Spread-it in serving mid-market and enterprise brands with social-media-led campaigns.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, CRM, campaign analytics, and reporting. It competes head-to-head with Spread-it for enterprise brand budgets and serves many of the same global brand categories.
• Aspire (formerly AspireIQ): Aspire is a global influencer marketing platform that connects brands with creators for content collaborations, campaign management, and performance tracking. It is the most direct global peer to Spread-it, addressing brand marketers with a SaaS-plus-marketplace model.
• IZEA Worldwide: IZEA operates a global influencer marketing marketplace and SaaS platform connecting brands with creators. Comparable to Spread-it on marketplace dynamics, campaign management, and managed services for enterprise brands.

Regional players

• AnyMind Group: AnyMind Group is an APAC-focused digital marketing, influencer, and e-commerce enabler operating across Southeast Asia, Greater China, and Japan. Comparable to Spread-it as a regional, multi-line marketing platform with influencer commerce capabilities.
• Wooshping: Wooshping is a micro-influencer marketing platform with presence in Hong Kong and broader Asia, connecting brands with everyday creators. Closest regional peer to Spread-it on the SMB/micro-influencer side and on shared Hong Kong market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spreadit.today
• LinkedInlinkedin.com/company/spread-it-limited
• Instagraminstagram.com/spreadit.today

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spread-it