Basset Heating & Air Conditioning

What Basset Heating & Air Conditioning does

Basset Heating & Air Conditioning, Inc., operating as Basset Home Services, is a privately held, veteran-owned residential mechanical contractor headquartered in Fountain, Colorado. Founded in January 2005 by Mike and Janet Machado and incorporated in October 2008, the company has grown from a two-person HVAC operation to a multi-trade home services provider with 30+ employees serving Colorado Springs, Fountain, Pueblo, and the broader Front Range of Colorado (El Paso, Pueblo, Teller, and Fremont counties). Its core offerings span heating (furnaces, boilers, heat pumps), cooling (central AC, ductless mini-splits), plumbing (drain cleaning, water heaters, leak detection, gas lines, water treatment), and electrical services (EV chargers, panel upgrades, lighting, surge protection, standby generators), supplemented by duct cleaning, dryer vent cleaning, crawlspace encapsulation, zoned HVAC, and indoor air quality solutions.

The company operates a direct-to-consumer field service model with 24/7 emergency dispatch, online scheduling, an instant quote tool, and a self-serve e-commerce shop for filters. It is a Carrier factory authorized dealer, employs NATE-certified technicians, holds a Colorado Mechanical-A License (#17372), and is accredited by the BBB with an A+ rating. Revenue is generated through a mix of one-time equipment installations (central AC, furnaces, heat pumps, water heaters, electrical panels), ongoing service and repair work, parts sales, and an annual subscription membership program called the Basset Guard Dog Club that bundles preventive maintenance with priority scheduling and repair discounts. Larger installations are supported by third-party financing through GreenSky and Wells Fargo with terms ranging from 6 to 180 months. The company is family-owned with no disclosed external investors, no parent company, no M&A activity, and no funding rounds, indicating organic, internally financed growth over its 20-year operating history.

Name

Basset Heating & Air Conditioning

Legal name

Basset Heating & Air Conditioning, Inc.

Website

https://bassetheating.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Basset Heating & Air Conditioning, operating as Basset Home Services, is a veteran-owned residential HVAC, plumbing, and electrical contractor serving Colorado Springs, Fountain, Pueblo, and the Colorado Front Range with 30+ employees, 24/7 emergency dispatch, and a Carrier factory authorized dealer status.

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing, and Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Electrical Work (1731)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

akta.pro secondary industries

Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Range Hood, Vent & Appliance Ducting Installation/Repair (HSAGANAF)

Keywords

• Residential HVAC services
• Plumbing services
• Electrical services
• Home comfort systems
• Heating and cooling

Headquarters

HQ city

Fountain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Service and Repair: Revenue from diagnostic, repair, and maintenance services for HVAC, plumbing, and electrical systems. Includes labor charges, service call fees, and parts replacement. Service revenue from 880+ Google Reviews indicates significant ongoing service volume.
2. Equipment Installation: Revenue from new HVAC system installation, including central air conditioning, furnaces, boilers, heat pumps, ductless systems, water heaters (tank and tankless), and plumbing fixtures. Higher ticket installations with financing options.
3. Membership Program: Annual Basset Guard Dog Club membership generating recurring subscription revenue. Members pay annual fees for priority scheduling, discounts, and maintenance benefits.
4. Parts and Components: Revenue from replacement parts, filters, and components for HVAC, plumbing, and electrical systems.
5. Financing Programs: Partnership with GreenSky and Wells Fargo to offer financing options, enabling customers to afford larger installations through monthly payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Basset Home Services (legal entity Basset Heating & Air Conditioning, Inc.) is a residential and light-commercial home services contractor that installs, repairs, and maintains HVAC systems (furnaces, boilers, heat pumps, central and ductless AC), plumbing systems (drains, water heaters, gas lines, fixtures, leak detection), and electrical systems (panels, EV chargers, lighting, surge protection, standby generators). The company also provides indoor air quality, water treatment, duct and dryer vent cleaning, crawlspace encapsulation, zoned HVAC, an annual maintenance membership (Basset Guard Dog Club), and consumer financing through GreenSky and Wells Fargo.

Product overview

Basset Heating & Air Conditioning (operating as Basset Home Services) is a residential home services company offering a comprehensive portfolio of HVAC, plumbing, and electrical services. The core offerings include heating and cooling systems (furnaces, boilers, heat pumps, central AC, ductless mini-split systems), plumbing services (drain cleaning, water heaters, leak detection, water treatment), and electrical services (EV chargers, panels, generators). The company supplements its service offerings with a subscription-based maintenance program called the Basset Guard Dog Club, an online shop for filters and parts, water treatment systems, duct cleaning, crawlspace encapsulation, and zoned HVAC solutions. Financing options are provided through partnerships with GreenSky and Wells Fargo. The company primarily operates as a service provider rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• HVAC Services Residential heating, cooling, and ventilation services for Colorado Springs and Front Range homeowners, including installation, repair, maintenance, and replacement of HVAC systems.
• Plumbing Services Residential plumbing services including drain cleaning, leak detection and repair, fixture installation, water heater services, and gas line work for homeowners in the Colorado Springs area.
• Electrical Services Residential electrical services for homeowners, including EV charger installation, electrical panel upgrades, lighting, surge protection, and standby generator installation.
• Basset Guard Dog Club Membership

Quantifiable outcome

• Save up to 50% on repair costs with membership
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CarriercoreTechnology or IntegrationFactory authorized Carrier dealer. Provides access to Carrier HVAC equipment including central air conditioning, furnaces, heat pumps, and commercial systems. Dealer status indicates factory training, quality installation standards, and access to manufacturer warranties and support.
• Pikes Peak Mechanical Contractor Association (PPMCA)minorOthersIndustry association membership providing networking, training, and industry standards alignment for mechanical contractors in the Pikes Peak region.
• Air Conditioning Contractors of America (ACCA)minorOthersNational industry association for HVAC contractors providing training resources, industry standards, and professional development opportunities.
• Better Business Bureau (BBB)minorOthersAccredited business member with A+ rating demonstrating commitment to ethical business practices and customer satisfaction standards.
• Fountain Valley Chamber of CommerceminorOthersLocal chamber membership supporting community business networking and economic development in the Fountain Valley area.
• Basset Guard Dog Club MemberscoreChannel Partner/ Reseller/ DistributorCustomer membership program with referral component. Members who refer 4 friends receive free membership while keeping all benefits, creating a word-of-mouth marketing channel and customer loyalty program.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• One Hour Heating & Air Conditioning: National residential HVAC franchise with a direct-to-consumer service model similar to Basset's HVAC offering. Comparable in target customer (homeowners), service mix (heating/cooling installation, repair, maintenance), and 24/7 emergency positioning.
• Mr. Rooter: National plumbing franchise operated under Neighborly Inc. Directly comparable to Basset's plumbing service line—residential plumbing repair, drain cleaning, water heaters, and water treatment—using similar field-service and membership economics.
• HomeServe USA: Home repair and service membership/warranty provider offering HVAC, plumbing, and electrical coverage to homeowners. Comparable to Basset's Guard Dog Club in creating recurring, membership-based home service revenue.
• Mr. Electric: National residential electrical services franchise. Directly comparable to Basset's electrical service line—panel upgrades, EV chargers, lighting, and generator installation—under the same Neighborly home services franchise umbrella.
• Benjamin Franklin Plumbing: National residential plumbing franchise with on-time guarantees, upfront pricing, and warranty-backed service—directly analogous to Basset's 'on your schedule,' 'up-front pricing,' and 1-year repair warranty value proposition.
• Roto-Rooter: Large U.S. plumbing and drain services franchise with residential service focus. Overlaps with Basset on plumbing repair, water heaters, and drain cleaning for residential customers, with similar 24/7 emergency response.
• ARS / Rescue Rooter: Multi-trade residential home services company offering HVAC, plumbing, and electrical under one brand. Closely comparable to Basset's three-pillar positioning, scale, and direct-to-consumer field-service delivery model.

Broad incumbents

• Carrier Corporation: Global HVAC equipment manufacturer of which Basset is a Factory Authorized Dealer. Carrier competes with Basset through its own dealer network and broader residential HVAC portfolio, defining the equipment ecosystem Basset sells into.
• Neighborly Inc. Parent company of multiple home service franchise brands (Mr. Rooter, Mr. Electric, One Hour, Benjamin Franklin). Represents the scaled, multi-brand home services model that Basset's three-trade positioning could eventually emulate or be acquired into.

Others

• ServiceTitan: Vertical SaaS platform for residential and commercial trades (HVAC, plumbing, electrical). ServiceTitan is an enabling technology peer—Basset competes with shops using ServiceTitan's CRM, dispatch, and membership tooling to scale similar service models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCb9Hx26SsjT_97WagDOrrQA
• Facebookfacebook.com/BassetHeating
• Instagraminstagram.com/basset_heating_ac
• Xx.com/bassetheating

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basset Heating & Air Conditioning