Unity Insurance

What Unity Insurance does

Unity Insurance is an independent insurance agency headquartered in Baltimore, Maryland, and a wholly-owned, for-profit subsidiary of MedChi, the Maryland State Medical Society. Founded in 1975 as MedChi Insurance Agency and rebranded in 2020, the firm operates across five core service lines: business insurance (BOP, commercial property, workers compensation, cyber liability, D&O, EPLI), specialty insurance anchored in medical professional liability for individuals, organizations, and healthcare provider groups (including billing errors and tail coverage), employee benefits (group health, disability, life, dental/vision, HSA/HRA/FSA), life and health insurance for individuals (including a 10% disability discount exclusive to MedChi members), and personal lines distributed through a 2019 strategic alliance with Heller-Kowitz Insurance Advisors. The company represents 10+ insurance carrier partners including Aetna, CHUBB, CNA, CareFirst, Medical Mutual, United Healthcare, Coverys, Kaiser Permanente, Travelers, The Hartford, and Principal.

Technology is not a differentiator. Unity uses industry-standard insurance carrier connectivity for quoting, policy management, and servicing, supported by an online client portal for bill payment, certificate requests, policy changes, and referrals. The signature technology touchpoint, Clickable Coverage®, is an interactive educational visualization covering 18+ insurance scenarios, but it is licensed from FMG Suite / Agency Revolution under the Clickable Coverage® trademark rather than built in-house. No public APIs, AI/ML capabilities, or proprietary underwriting models are disclosed.

Unity generates revenue through insurance commissions paid by carrier partners on policies placed, renewed, and endorsed across personal, commercial, specialty, and benefits lines. Distribution is exclusively direct and advisory: licensed insurance professionals serve as consultants via in-person meetings, phone, email, and online quote requests across Maryland, Washington DC, Northern Virginia, and Delaware. The customer base is dominated by healthcare professionals (physicians, medical practices, and allied providers), small and mid-sized businesses, and individuals — primarily served through the MedChi referral network, direct outreach, and a client referral program. Revenue and headcount are not publicly disclosed; the agency employs 11-50 staff including licensed advisors, account managers, and support personnel.

Name

Unity Insurance

Legal name

Unity Insurance

Website

https://unityinsurance.co

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Unity Insurance is an independent insurance agency in Baltimore, MD, and a wholly-owned subsidiary of MedChi. Founded in 1975, it provides business, specialty, employee benefits, life/health, and personal insurance primarily to healthcare professionals, small businesses, and individuals in the Mid-Atlantic region.

Ownership category

akta.pro rank

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: Unity Insurance generates revenue through commissions paid by insurance carriers for policies placed and renewed. As an independent agency representing multiple insurance companies, the company earns commission income on each policy sold, renewed, or endorsed. Revenue is driven by the volume and premium size of commercial, personal, employee benefits, and specialty insurance policies written across all carrier partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Unity Insurance is a full-service independent insurance agency offering a complete portfolio of insurance solutions across Business, Specialty (medical professional liability), Employee Benefits, Life/Health, and Personal lines. The agency represents multiple highly rated insurance carriers and provides consultative advisory services to healthcare professionals, small/mid-sized businesses, and individuals in Maryland and the Mid-Atlantic region. As a wholly-owned subsidiary of MedChi, the Maryland State Medical Society, it specializes in healthcare professional liability, malpractice, and practice risk management.

Product overview

Unity Insurance is a full-service independent insurance agency offering a complete portfolio of insurance solutions. Originally focused on medical practices and healthcare professionals, the company has expanded to serve businesses and individuals across Maryland and the Mid-Atlantic region. The product portfolio consists of five core service lines: Business Insurance (BOP, Commercial Property, Professional Liability, Workers Compensation, Cyber Liability, and 11+ additional coverages); Specialty Insurance (Medical Professional Liability for individuals, organizations, and groups, plus Billing Errors and Tail coverage); Employee Benefits (Group Health, Disability, Life, Dental/Vision, and HSA/HRA/FSA); Life and Health Insurance (Individual Life, Disability, Long Term Care, Medicare Supplement); and Personal Insurance (Home, Auto, Renters, Condo, Umbrella, and specialty coverage through Heller Kowitz partnership). The company also offers Clickable Coverage, an interactive educational tool for exploring coverage scenarios. Unity Insurance represents multiple insurance carriers including Aetna, CHUBB, CNA, CareFirst, Medical Mutual, Principal, The Hartford, Travelers, United Healthcare, and 12+ others.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance coverage including Business Owners Policy, Business Auto, Cyber Liability, Directors and Officers Liability, Employment Practice Liability, General Liability, Professional Liability, Commercial Property, Workers Compensation, Commercial Umbrella, and specialized coverages for veterinary offices and business overhead expense. Designed for small and mid-sized businesses.
• Specialty Insurance Healthcare-focused specialty insurance including Individual Medical Professional Liability, Organization Professional Liability, Healthcare Provider Group Professional Liability, Billing Errors Coverage, Medical Regulatory Violations coverage, and Extended Reporting Period (Tail) coverage for medical professionals.
• Employee Benefits Employee benefits programs including Group Disability and Life Insurance, Group Health Insurance, Voluntary Products, ERISA Compliance, Group Dental and Vision, and HSA/HRA/FSA account management solutions for medical practices and businesses.
• Life and Health Insurance Personal life and health insurance including Individual Life Insurance, Individual Disability Insurance, Long Term Care Insurance, and Medicare Supplement Insurance. Includes exclusive 10% discount on disability insurance for MedChi members.
• Personal Insurance Personal insurance coverage through strategic alliance with Heller Kowitz Insurance Advisors, including Homeowner Insurance, Auto Insurance, Renters Insurance, Condo Insurance, Watercraft Insurance, RV Insurance, Umbrella Insurance, Valuable Possessions Insurance, and individual life, disability, and long-term care insurance.

Quantifiable outcome

• 10% discount on disability insurance for MedChi members through several carriers

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Heller Kowitz Insurance AdvisorscoreStrategic or Co-development Partner · 1 January 2019Established strategic alliance in 2019 for personal insurance distribution. Through this partnership, Unity Insurance can offer competitive rates and coverage for auto, home, recreational vehicle, and personal umbrella coverages. Heller Kowitz provides dedicated professionals to help clients build customized personal insurance coverage plans.
• Onorato FinancialminorStrategic or Co-development Partner · 1 January 2019Onorato Financial was established as a strategic partner in 2019 to broaden Unity Insurance's industry footprint and provide complementary financial services alongside insurance solutions.
• InsperityminorStrategic or Co-development Partner · 1 January 2019Insperity was established as a strategic partner in 2019 to broaden Unity Insurance's industry footprint, likely providing HR and employment-related services that complement employee benefits offerings.
• MedChi, The Maryland State Medical SocietycoreStrategic or Co-development Partner · 1 January 1956MedChi, the Maryland State Medical Society, is the parent organization of Unity Insurance. Unity is a wholly-owned for-profit subsidiary of MedChi, established in 1975 as MedChi Insurance Agency and rebranded in 2020. MedChi founded an insurance trust fund in 1956 and remains the governing/strategic parent. Unity Insurance serves MedChi members with specialized insurance products and exclusive discounts (e.g., 10% disability insurance discount).
• Medical Mutual (MMLIS)coreChannel Partner/ Reseller/ DistributorMedical Mutual of Maryland (now known as MMLIS / Professionals Advocate) is a key insurance carrier partner. Unity Insurance was originally formed in 1975 as a direct broker for Medical Mutual of Maryland, offering professional liability insurance to physicians and practice groups. The partnership has been central to Unity's malpractice and professional liability business for nearly 50 years.
• AetnaminorChannel Partner/ Reseller/ DistributorAetna is listed as an insurance partner on the Unity Insurance website, indicating a distribution relationship through which Unity places Aetna health and related insurance products for clients.
• CareFirst BlueCross BlueShieldminorChannel Partner/ Reseller/ DistributorCareFirst is listed as an insurance partner on the Unity Insurance website, indicating a distribution relationship for health insurance products in the Maryland market.
• CHUBBminorChannel Partner/ Reseller/ DistributorCHUBB is listed as an insurance partner on the Unity Insurance website, indicating a distribution relationship for property and casualty, commercial, and specialty insurance products.
• CNAminorChannel Partner/ Reseller/ DistributorCNA is listed as an insurance partner on the Unity Insurance website, indicating a distribution relationship for commercial insurance products.
• United HealthcareminorChannel Partner/ Reseller/ DistributorUnited Healthcare is listed as an insurance partner on the Unity Insurance website, indicating a distribution relationship for health insurance products.
• CoverysminorChannel Partner/ Reseller/ DistributorCoverys is listed as an insurance partner on the Unity Insurance website, indicating a distribution relationship for medical malpractice and professional liability insurance.
• Kaiser PermanenteminorChannel Partner/ Reseller/ DistributorKaiser Permanente is listed as an insurance partner on the Unity Insurance website, indicating a distribution relationship for health insurance products in the Mid-Atlantic market.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hilb Group: Mid-Atlantic-headquartered independent insurance brokerage with a strong presence in the same geographic markets as Unity. Operates a multi-carrier agency model serving businesses and individuals across commercial and personal lines, with similar commission-based revenue and consultative sales approach.
• HUB International: Large independent insurance brokerage with multi-carrier agency model, similar commission-based revenue, and dedicated specialty practices including healthcare professional liability. Directly comparable business model to Unity Insurance, though at significantly greater scale and geographic breadth.
• USI Insurance Services: Large independent insurance brokerage representing multiple carriers and offering business, personal, employee benefits, and specialty lines to mid-market and small-business clients. Operates with similar consultative, multi-carrier placement model to Unity Insurance.
• Brown & Brown: National independent insurance brokerage with a multi-carrier agency model covering commercial, personal, employee benefits, and specialty insurance lines. Comparable business model to Unity Insurance, with much broader geographic reach.
• OneDigital: Insurance, financial, and HR services firm focused on employers and small/mid-sized businesses, with employee benefits and commercial insurance capabilities that mirror Unity's Employee Benefits and Business Insurance lines.
• The IMA Financial Group: Independent insurance brokerage offering commercial, personal, and benefits solutions across multiple states, with a multi-carrier model comparable to Unity's structure and a similarly consultative, relationship-driven GTM.

Broad incumbents

• Arthur J. Gallagher: One of the largest global insurance brokerages, with a dedicated healthcare practice that places professional liability, medical malpractice, and practice insurance for physician groups. Overlaps significantly with Unity's specialty insurance offering, but as part of a much broader portfolio.
• Lockton Companies: Largest independent insurance brokerage globally, with established healthcare industry practice serving physician groups, hospitals, and healthcare systems. Highly comparable on specialty healthcare insurance placement, though Lockton serves much larger enterprise accounts.

Regional players

• ProAssurance: Medical professional liability insurer serving physicians and healthcare providers across multiple states, comparable to Unity's specialty healthcare insurance focus. Operates as a carrier rather than an agency, but addresses the same end-market customer.
• Medical Mutual of Maryland / MMLIS (Professionals Advocate): Maryland-based medical professional liability carrier that has been Unity's key carrier partner since 1975, when Unity was formed as its direct broker. Comparable regional healthcare insurance focus, though as an underwriter rather than intermediary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnityInsuranceMD
• LinkedInlinkedin.com/company/unity-insurance
• Xx.com/unity_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unity Insurance