Kross Studio

What Kross Studio does

Kross Studio is the creative and collaborative extension of the MARCO TEDESCHI ecosystem, an independent Swiss House of Haute Horlogerie founded in 2020 by Marco Tedeschi. The studio designs and produces ultra-limited collector sets that pair proprietary central floating tourbillon watches with functional art objects, leveraging licensing partnerships with major entertainment IP holders including Lucasfilm (Star Wars), Warner Bros. Discovery (Harry Potter, Game of Thrones/House of the Dragon, DC Comics), and Hasbro (Transformers). Each watch is manufactured end-to-end at the wholly-owned Kross Manufacture atelier in Gland, Switzerland, which employs 40+ expert artisans covering movement conception, machining, decoration, finishing, and assembly.

The company's mechanical foundation is a patented central floating tourbillon architecture (KS 7'000 through KS 7'006 movements, 232 components, 5-day/120-hour power reserve, 3Hz frequency) combined with a peripheral time display mechanism that orbits 360° around the tourbillon via a planetary gear system on two ball bearings. Production is deliberately constrained to runs of approximately 10 pieces per collector set, often unique individual pieces, with prices ranging from CHF 80,000 to CHF 150,000 per set.

Kross Studio operates a hybrid go-to-market combining a direct-to-consumer eShop (store.kross-studio.ch) and a curated network of authorized luxury watch retailers across 20+ countries (Europe, Middle East, Asia Pacific, North America, South America), serving ultra-high-net-watch collectors. Beyond branded products, Kross Manufacture operates as an open industrial platform offering private-label and external development services to other exclusive haute horlogerie brands. The company is privately held by founder Marco Tedeschi with no external institutional investment disclosed.

Name

Kross Studio

Legal name

Kross Studio S.A.

Website

https://kross-studio.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Kross Studio, founded 2020 in Gland, Switzerland, is the creative extension of the MARCO TEDESCHI haute horlogerie ecosystem. It designs ultra-limited collector sets pairing proprietary central floating tourbillon watches with licensed pop-culture IP (Star Wars, Game of Thrones, Harry Potter, DC) for ultra-high-net-worth collectors.

Ownership category

akta.pro rank

Product category

Luxury mechanical watches (haute horlogerie)

akta.pro primary industry

Complications & Haute Horlogerie (CRAKADAG)

Keywords

• Haute horlogerie watches
• Central floating tourbillon
• Limited edition collector sets
• Luxury mechanical timepieces
• In-house movement manufacture

Headquarters

HQ city

Gland

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Luxury Watch Sales: Sale of high-end mechanical timepieces featuring proprietary central floating tourbillon movements. Watches are sold directly through the eShop and through authorized retailers globally. Each piece is produced in extremely limited editions (typically 10 pieces or unique pieces), commanding premium prices.
2. Collector Sets (Timepiece + Standalone Art Object): Each collector set combines a mechanical timepiece with a standalone functional art object (music box, dragon egg sculpture, Bat-Signal, etc.), sold as a complete limited-edition set.
3. Watch Rolls and Accessories: Sale of branded watch rolls, desk clocks (e.g., 1989 Batmobile desk clock), and accessories through eShop and retailers.
4. Private-Label / External Development Services: Kross Manufacture operates as an open industrial platform offering private-label projects and external developments for exclusive haute horlogerie brands, supporting growth and sustaining independence.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Kross Studio is the creative and collaborative extension of the MARCO TEDESCHI haute horlogerie ecosystem, designing and manufacturing ultra-limited mechanical tourbillon timepieces and Collector Sets that pair its patented central floating tourbillon movement with culturally themed standalone art objects (music boxes, dragon egg sculptures, spaceship displays, Bat-Signal sculptures). The company's product range spans the MT1 - Le Tourbillon 7 Jours and Central Floating Tourbillon core watch collections, IP-licensed Collector Sets in editions typically limited to 10 pieces, and luxury leather watch rolls and themed desk clocks.

Product overview

Kross Studio is an independent Swiss watchmaker specializing in haute horlogerie with a portfolio centered on proprietary central tourbillon movements. The core product line includes the MT1 - Le Tourbillon 7 Jours flagship watches available in multiple materials, and the Central Floating Tourbillon (KS05/KS06) collections featuring unique stone dials. The Collector Set line represents premium collaborations combining tourbillon watches with functional sculptures, featuring licensed partnerships with Harry Potter, Game of Thrones/House of the Dragon, Star Wars, DC Comics (Batman, Wonder Woman), Transformers, and Space Jam. Each collector set includes a mechanical tourbillon timepiece paired with a thematic art object (dragon eggs, music boxes, spacecraft displays, Bat-Signal). Accessories include luxury leather watch rolls and desk clocks. All watches feature in-house manufactured movements with 5-day power reserves and are produced in strictly limited editions.

Differentiator

Problem solved

Functional benefit

Brands

• Kross Manufacture: Brand-owned fully integrated atelier that internalizes conception, machining, decoration, finishing and assembly under one roof

Products and services

• MT1 - Le Tourbillon 7 Jours (MT1.1) Flagship tourbillon watch collection under the MARCO TEDESCHI parent brand featuring a 7-day power reserve and central floating tourbillon movement; available in Titanium, Titanium Black, Tantalum, and Gold variants for haute horlogerie collectors.
• Le Tourbillon Central / Central Floating Tourbillon (KS 05 / KS 06) Core Kross Studio tourbillon watch collection featuring the proprietary in-house movement with peripheral hour display mechanism; produced in variants with unique stone dials (Turquoise Spider, Blue Aventurine, Black Aventurine, Meteorite, Moss Agate) and including the KS 06 Chronopassion limited edition.
• Death Star Ultimate Collector Set (Star Wars) Limited-edition Star Wars collector set pairing a Death Star-inspired central tourbillon watch with an authentic kyber crystal from the Rogue One film, restricted to 10 pieces at CHF 150,000.
• Space Jam Collector Set Limited-edition Space Jam: A New Legacy collector set combining a basketball-themed central tourbillon watch (with a basketball-shaped cage and openwork revealing the regulator) with a B-Ball functional wood sculpture; limited to 10 pieces at CHF 100,000.
• Lotus Collector Set (Alain Silberstein collaboration) Design-led collector set pairing a Lotus Central Tourbillon watch (with distinctive lotus-shaped tourbillon cage) with a functional totem sculpture, created in collaboration with designer Alain Silberstein; limited to 18 pieces at CHF 80,000.
• Boba Fett Collector Set (Star Wars) Star Wars Boba Fett collector set that bundles a Central Tourbillon watch with a functional spaceship display stand manufactured by EFX; limited to 10 pieces.
• The Batman Collector Set DC Comics / The Batman collector set combining a Central Tourbillon watch with a luminous Bat-Signal sculpture; limited to 10 pieces, developed with Warner Bros. Consumer Products and DC Comics.
• Transformers: Rise of the Beasts Collector Set Transformers: Rise of the Beasts collector set pairing a Central Floating Tourbillon watch with a functional Airazor sculpture, developed with Hasbro; limited to 10 pieces at CHF 98,000.
• Wonder Woman Central Tourbillon Unique DC Comics / Wonder Woman Central Tourbillon featuring Wonder Woman design elements integrated into the dial and movement, including a lasso-of-truth motif and Wonder Woman emblem within the tourbillon cage; developed with Warner Bros. Discovery Global Consumer Products and DC.
• Game of Thrones Collector Set - Vermax (unique piece) Unique-piece Game of Thrones collector set (Vermax dragon) featuring an 18k rose gold Central Floating Tourbillon watch paired with a Leblon Delienne dragon egg sculpture at CHF 128,000.
• KS 06 Tourbillon Central Flottant - Chronopassion Edition Special retailer collaboration with Chronopassion Paris on the KS 06 Central Flottant tourbillon, distinguished by a Turquoise Spider stone dial and priced at CHF 95,000.
• Harry Potter Collector Set Harry Potter Collector Set combining a Titanium Central Floating Tourbillon watch (with Quidditch-themed animation) and a REUGE mechanical music box playing Hedwig's Theme; limited to 10 pieces at CHF 120,000 in collaboration with Warner Bros. Discovery Global Consumer Products.
• Game of Thrones Dragon Collector Set Series (Balerion, Caraxes, Drogon, Meleys, Rhaegal, Syrax, Viserion, Vhagar) Game of Thrones / House of the Dragon dragon collector series pairing individual Central Floating Tourbillon watches (Damasteel dials evoking Valyrian steel) with corresponding dragon egg sculptures by Leblon Delienne; each reference released separately across 2023 and 2024.
• Game of Thrones Collector Set Series - Season III (Sunfyre, Moondancer, Arrax, Seasmoke, Vermithor, Silverwing) Continued Game of Thrones / House of the Dragon dragon collector series in 2024, adding Sunfyre, Moondancer, Arrax, Seasmoke, Vermithor, and Silverwing editions with Central Floating Tourbillon watches and matching dragon egg sculptures.
• 1989 Batmobile Desk Clock Themed desk clock accessory (BATMO20) inspired by the 1989 Batmobile, part of the Batman-branded accessories range sold through the Kross Studio eShop.
• DC Comics and The Batman Watch Rolls Branded luxury leather watch roll accessories featuring DC Comics character designs (Batman, Superman, Wonder Woman, Flash) and The Batman editions (The Batman, The Riddler, Batarang, Catwoman).
• Chromatic Watch Roll Collection House-brand luxury leather watch roll collection available in twelve leather variants (Black, Taupe, Gold, Navy Blue, Green, Red, Baby Pink, Turquoise, Grey, Orange, Royal Blue, Yellow).
• Kross Manufacture Private-Label and External Development Services Open industrial platform offered via Kross Manufacture for exclusive haute horlogerie brands, providing private-label projects, external developments, and creative collaborations covering movement conception, machining, decoration, finishing, and assembly.

Quantifiable outcome

• 5-day (120-hour) power reserve in all tourbillon models
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Warner Bros. Discovery Global Consumer Products (Harry Potter)coreStrategic or Co-development Partner · 1 January 2025Licensing partnership for Harry Potter collector set. Kross Studio creates an exclusive limited-edition collector set combining a Harry Potter central floating tourbillon watch with a REUGE music box playing Hedwig's Theme. 10 pieces at CHF 120,000 each.
• REUGE (Music Boxes)minorOEM/ Whitelabel/ Licensing Partner · 1 January 2025REUGE, the music box manufacturer, partnered with Kross Studio to create the mechanical music box included in the Harry Potter Collector Set, featuring over 1,200 pins on the cylinder and a 72-note clavier.
• Hasbro (Transformers: Rise of the Beasts)coreStrategic or Co-development Partner · 1 January 2023Licensing partnership for Transformers: Rise of the Beasts collector set. Kross Studio developed the first haute horlogerie piece inspired by the Transformers universe, with a functional Airazor sculpture. Limited to 10 pieces at CHF 98,000.
• Warner Bros. Discovery (Game of Thrones / House of the Dragon)coreStrategic or Co-development Partner · 1 January 2023Licensing partnership for the Game of Thrones / House of the Dragon dragon collector set series. Each dragon-inspired set pairs a tourbillon watch with a dragon egg sculpture. Multiple unique pieces released.
• Leblon Delienne (Dragon Egg Sculptures)minorImplementation/ SI/ Consulting Partner · 1 January 2023French workshop Leblon Delienne, known for pop art sculptures, collaborated on the functional dragon egg sculptures accompanying the Game of Thrones collector sets.
• DC Comics / Warner Bros. Discovery (Wonder Woman)coreStrategic or Co-development Partner · 1 January 2022Collaboration with Warner Bros. Discovery Global Consumer Products and DC for a unique Wonder Woman tourbillon watch featuring DC-themed design elements including the lasso of truth and Wonder Woman emblem integrated into the tourbillon.
• DC Comics / Warner Bros. (The Batman)coreStrategic or Co-development Partner · 1 January 2022Collaboration with Warner Bros. Consumer Products and DC Comics for The Batman collector set featuring a Bat-Signal-themed tourbillon watch and a luminous Bat-Signal sculpture.
• EFX (Boba Fett Sculpture)minorImplementation/ SI/ Consulting Partner · 1 January 2022EFX, a manufacturer renowned for high-precision replicas from films, produced the functional Boba Fett spaceship sculpture for the Boba Fett Collector Set.
• Lucasfilm Ltd. (Star Wars)coreStrategic or Co-development Partner · 1 January 2021Licensing partnership for Star Wars collector sets including Death Star Ultimate Collector Set and Boba Fett Collector Set. Each limited set includes a tourbillon watch and a functional art object inspired by the films.
• Warner Bros. Consumer Products (Space Jam)coreStrategic or Co-development Partner · 1 January 2021Licensing partnership with Warner Bros. Consumer Products for the Space Jam: A New Legacy collector set, featuring a basketball-themed tourbillon watch and a B-Ball sculpture.
• Alain SilbersteincoreStrategic or Co-development Partner · 1 January 2021Design collaboration with renowned designer Alain Silberstein for the Lotus Collector Set, combining his distinctive bold graphic design language with Kross Studio's tourbillon expertise.
• ChronopassionminorChannel Partner/ Reseller/ DistributorLegendary Parisian watch retailer Chronopassion is both an authorized retailer and has a special collaboration edition (KS06 Chronopassion) with turquoise spider stone dial, sold at CHF 95,000.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MB&F: Independent Swiss 'concept lab' producing very limited-edition haute horlogerie pieces with proprietary in-house movements and sculptural case designs. Closely comparable in scale, founder-led ethos, and ultra-limited production philosophy.
• H. Moser & Cie. Independent Swiss haute horlogerie brand with in-house movements and limited annual production. Comparable in operating scale, founder/independent positioning, and focus on mechanical differentiation.
• Urwerk: Independent Swiss watchmaker known for unconventional complication architectures and proprietary in-house movements. Comparable as a small, founder-led haute horlogerie house focused on novel mechanical displays.
• Greubel Forsey: Independent haute horlogerie maker focused on fundamental complications (tourbillon architectures, inclined balance wheels) with annual production of only a few hundred pieces. Highly comparable technical positioning and limited-edition strategy.
• DeWitt: Independent Geneva haute horlogerie manufacturer with in-house movements and complications, producing limited series at premium prices. Comparable in independent Manufacture positioning and tourbillon specialization.
• Jacob & Co. Independent luxury watchmaker that similarly fuses haute horlogerie complications with pop-culture and celebrity IP collaborations (e.g., Billionaire watches, franchise-themed pieces). Closest analog to Kross Studio's licensed-IP collector-set model at comparable price points.
• Louis Moinet: Independent Swiss haute horlogerie brand producing limited-edition complications and themed collector pieces. Comparable in founder-led independent positioning and limited-edition collector strategy.

Broad incumbents

• Richard Mille: Ultra-luxury independent watchmaker producing extremely limited, high-priced tourbillon and complication timepieces with proprietary materials. Overlaps on ultra-premium positioning and limited editions but operates at materially larger scale.
• Roger Dubuis: Geneva-based haute horlogerie maker known for skeletonized tourbillon movements and high-end complications. Overlaps on the complications/tourbillon category but operates at significantly larger scale as part of the Richemont group.

Emerging players

• HYT: Independent watchmaker known for novel fluid-mechanical complications in ultra-limited series. Comparable as a small independent pushing non-traditional mechanical concepts, though with a different complication category (hydro-mechanical vs. tourbillon).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KrossStudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kross Studio