Florarie.ro

What Florarie.ro does

Florarie.ro is a Romania-based direct-to-consumer online florist, founded in 2004 in Bucharest, and claims to be the first online florist in the country. The company operates a proprietary e-commerce platform through which individual consumers and business customers can order fresh flowers, bouquets, floral arrangements, wedding and funeral arrangements, indoor plants, and cryogenized preserved roses for home delivery. The catalog spans over 24 flower varieties and 370+ stock-keeping units, organized by flower type, color, occasion, sentiment, and holiday (including Romanian name days and religious holidays). The business model is one-time transactional sales of physical flower products priced in RON (with EUR option) across four tiers ranging from budget bouquets around 199-300 RON to ultra-premium arrangements exceeding 3,000 RON, with a secondary recurring-delivery subscription offering (daily, weekly, monthly).

The company serves two primary customer segments: individual consumers purchasing flowers for personal occasions (birthdays, anniversaries, Valentine's Day, weddings, condolences, housewarming, and Romanian holidays), and a smaller business customer segment for corporate gifting and office arrangements. Go-to-market is direct-to-consumer via the florarie.ro website, supported by organic social media presence on TikTok, Facebook, and X (Twitter), with no paid acquisition or marketplace channels disclosed.

The core operational differentiator is Florarie.ro's proprietary logistics and fulfillment network: rather than relying on third-party couriers, the company operates its own local florist workshops and delivery infrastructure across 60+ Romanian cities, enabling same-day delivery and direct quality control from local flower warehouses to recipients. Fresh flowers are sourced primarily from traditional flower-producing countries including the Netherlands and Ecuador. The company is privately held, reports 1-10 employees, has no disclosed parent entity, no external funding, and no public revenue figures.

Name

Florarie.ro

Legal name

Florarie.ro

Website

https://florarie.ro

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Fresh Flowers and Arrangements: One-time transaction sales of fresh flower bouquets, arrangements, and plants directly to consumers and businesses across Romania through online ordering

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Florarie.ro sells fresh-cut flower bouquets, floral arrangements, wedding and funeral arrangements, indoor plants, and cryogenized preserved roses directly to consumers and businesses in Romania through its online platform. Orders are fulfilled by a proprietary network of local floristry workshops with own-delivery fleets covering 60+ cities, enabling same-day home delivery without third-party couriers.

Product overview

Florarie.ro is Romania's first online florist, established in 2004, operating a national network of local florist shops and floral workshops. The platform offers a comprehensive range of flower varieties (over 24 types including roses, tulips, lilies, orchids, chrysanthemums, peonies, and exotic flowers), diverse bouquet styles (round, elongated, mixed, single-flower, and personalized), floral arrangements for various occasions (weddings, funerals, corporate events), indoor plants, cryogenized preserved roses, and recurring delivery subscription options. The company operates its own logistics network, delivering flowers free of charge to over 60 cities across Romania without using external courier services, ensuring quality through controlled delivery from local flower warehouses to recipients.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Flower & Bouquet Delivery (Florarie.ro Platform) Direct online ordering and same-day home delivery of fresh-cut flower bouquets, arrangements, plants, and preserved roses to recipients across 60+ Romanian cities via the company's own logistics network.
• Fresh Flower Bouquets (Buchete) Hand-arranged bouquets in multiple styles (round, elongated, mixed, single-flower, personalized), available in budget, mid-range, premium, and ultra-premium tiers, for gifting and personal occasions.
• Floral Arrangements (Aranjamente Florale) Designed floral arrangements including rose boxes, corporate arrangements, flower baskets, ceramic-vase arrangements, and flower hearts for events and gifting.
• Wedding Arrangements (Aranjamente Nunta) Wedding-specific floral offerings including bridal bouquets, table arrangements, bridesmaid bouquets, flower cones, wedding candles, flower arches, and flower pillars.
• Funeral Arrangements (Aranjamente Funerare) Funeral wreaths, floral crosses, and related sympathy arrangements for condolence occasions.
• Indoor Plants (Plante de Interior) Houseplants including Poinsettia (Craciunita) and similar indoor varieties for home and gifting.
• Cryogenized Preserved Roses (Trandafiri Criogenati) Cryogenized/preserved roses presented in domes or boxes designed to last indefinitely as keepsakes.
• Recurring Flower Delivery Subscriptions (Livrari Multiple) Recurring flower delivery subscriptions (same-day, daily, weekly, monthly) for ongoing gifting or office floral needs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Teleflora: US-based floral relay network connecting consumers to local florist shops for delivery; mirrors Florarie.ro's model of a digital front-end paired with a local florist fulfillment network.
• 1-800-Flowers: Large multi-brand online gifting and floral retailer in the US covering occasions, plants, and gift baskets; comparable as a scaled online gifting platform with similar occasion-based merchandising.
• FTD (now part of Perch): Long-standing US online flower delivery brand operating a florist network; directly comparable as an incumbent online florist with national delivery coverage and broad occasion catalog.
• Interflora: Largest international flower relay-delivery network operating across Europe and globally; directly comparable to Florarie.ro as a multi-country online florist with local florist workshops handling last-mile delivery.

Emerging players

• The Bouqs Company: Farm-to-door online florist with direct-from-grower sourcing model; comparable to Florarie.ro in direct international sourcing (Netherlands/Ecuador) and online-first gifting.

Direct peers

• Arena Flowers: UK-based online florist with own delivery operation and direct grower relationships; comparable mid-sized online florist with vertically integrated fulfillment.
• Euroflorist: European online florist operating across multiple countries with a network of local partner florists; directly comparable business model to Florarie.ro's online ordering plus local florist fulfillment in a single regional market.
• Bloom & Wild: Digitally native European florist using a letterbox-flower model and courier logistics; comparable as a modern online florist competing for the same digital-first consumer gifting occasions.

Regional players

• Flori Cadou: Romanian online flower delivery service; direct domestic competitor targeting the same Romanian consumer gifting and occasion segments.
• MyFlowers.ro: Romanian online florist offering home delivery of bouquets and arrangements; direct head-to-head competitor in the same Romanian e-floral category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/florarie_ro
• Facebookfacebook.com/florarieromania
• TikToktiktok.com/@florarie.ro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florarie.ro