Faisal Holding

What Faisal Holding does

Faisal Holding is a privately-held, family-owned investment holding company headquartered in Sharjah, UAE, founded in 1975 by H.H. Sheikh Faisal bin Sultan Al Qassimi. It operates a diversified portfolio of more than a dozen subsidiaries and associates across seven sectors: manufacturing (GIBCA, including quarrying and aggregates), investments (Faisal Holding Investments covering trade, real estate, banking, insurance, equities, securities and commodities), real estate (Rakayez Properties, Reef Real Estate and RSO serviced offices), retail (Grand Stores with 45+ showrooms and Toyworld), healthcare (True Smile Works Dental Network, a joint venture with Spain's Asisa Group), hospitality (Faisal Holding Hotels and HMH managing 18 hotels across MENA under brands including Bahi, Coral, Corp, EWA and ECOS), and education and adventure (Tadrib experiential learning camps).

The group generates revenue through a heterogeneous mix of transaction-based retail sales, hospitality management fees, one-time real estate development sales, professional services in healthcare and education, and capital returns from its investment portfolio. Distribution is dominated by direct channels: 45+ physical retail showrooms, hotel front desks and direct booking, property sales offices, dental clinic walk-ins and on-site residential camps. The CEO since October 2016 is Brett Schafer, an external hire with prior leadership roles at Dubai International Financial Centre Properties and Al Futtaim Group Real Estate, who provides strategic leadership over the portfolio while the Al Qassimi family retains chairman and managing director roles.

The group's underlying technology stack is uneven across sectors: smart-room controls at ECOS Dubai Hotel, 3D and OPG imaging plus digital equipment at True Smile Works clinics, and an Amadeus GD Channel integration for HMH hotels (with "Stay Safe" indicators routed to OTAs). Manufacturing (GIBCA) and quarrying rely on conventional industrial equipment rather than proprietary platforms, and there is no API or SDK documented at the holding level. Multiple ISO 22000, Bureau Veritas SAFEGUARD, Go Safe and Green Key certifications across HMH hotels support operational compliance rather than product differentiation.

Name

Faisal Holding

Legal name

Faisal Holding LLC

Website

https://faisalholding.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Faisal Holding is a privately-held, family-owned UAE investment holding company founded in 1975 in Sharjah, operating more than a dozen subsidiaries across manufacturing, investments, real estate, retail, hospitality, healthcare, and education sectors across the MENA region.

Ownership category

akta.pro rank

Product category

Diversified Investment Holding

NAICS

Offices of Other Holding Companies (551112), Portfolio Management and Investment Advice (523940)

SIC

Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

Keywords

• Diversified investment holding
• Hospitality management services
• Real estate development
• Retail distribution showrooms
• Manufacturing and contracting

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Investment Returns: Faisal Holding Investment strategy focuses on creating and managing a diversified investment portfolio dedicated to generating stable returns across multiple sectors including trade, real estate, financial services, banking, insurance, public and private equities, securities, foreign currencies, commodities, and precious metals.
2. Hotel Management: Revenue generated through ownership and management of hotels across the Middle East. Properties developed by Faisal Holding Hotels & Investments and managed by HMH - Hospitality Management Holding range from luxury city hotels to award-winning resorts, lifestyle hotel apartments, corporate hotels and budget properties.
3. Retail Sales: Grand Stores operates over 45 retail showrooms in the UAE offering technology, luggage, beauty and home products. Toyworld Distributor offers toys and games through retail distribution.
4. Real Estate Development: Rakayez Properties provides residential, commercial, and industrial properties across UAE. REEF Real Estate Investment Company focuses on property development and asset management. RSO provides flexible office solutions.
5. Healthcare Services: True Smile Works Dental Network operates dental clinics across UAE providing general dentistry, orthodontics, implants, cosmetic treatments, and emergency services through a joint venture with Asisa Group.
6. Education Services: Tadrib provides experiential learning programs through outdoor camps for students, community groups, and corporate professionals, with 3 residential camps hosting 160-220 participants each.
7. Manufacturing: GIBCA operates in manufacturing, contracting, project development, overseas investment and distribution across the UAE industrial sector through subsidiary and partnership companies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Faisal Holding is a diversified investment holding company that owns, develops, and manages operating businesses across manufacturing, real estate, retail, hospitality, healthcare, education, and marketing services in the UAE and MENA region. Through its subsidiaries and associate companies (including GIBCA, Rakayez Properties, Grand Stores, Toyworld, True Smile Works Dental Network, Faisal Holding Hotels, HMH, MPJ, and Tadrib), it delivers manufactured building materials, residential and commercial property, retail consumer goods, hotel accommodation and management, dental care, integrated marketing communications, and experiential education programs.

Product overview

Faisal Holding is a pioneering investment holding company headquartered in Sharjah, UAE, established in 1975. The company operates a diversified portfolio of subsidiaries and associate companies across seven core sectors: Manufacturing (GIBCA), Investments (Faisal Holding Investments), Real Estate (Rakayez Properties, Reef Real Estate, RSO), Retail (Grand Stores, Toyworld), Healthcare (True Smile Works Dental Network - joint venture with Asisa Group), Hospitality (Faisal Holding Hotels and HMH - operating Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments, and ECOS Hotels brands), and Education & Adventure (Tadrib). The hospitality division also includes branded hotel properties such as ECOS Dubai Hotel at Al Furjan, Bahi Ajman Palace Hotel, Coral Beach Resort Sharjah, and Coral Dubai properties. Marketing services are provided through MPJ - Marketing Pro-Junction.

Differentiator

Problem solved

Functional benefit

Brands

• Faisal Holding Hotels: Hotel ownership and development division operating properties across the Middle East and North Africa, managed by HMH
• RSO (Reef Serviced Offices)
• Rakayez Properties
• True Smile Works Dental Network
• Tadrib
• Grand Stores
• Toyworld
• MPJ - Marketing Pro-Junction

Products and services

• GIBCA (Gulf Industries & Building Materials Company) Manufacturing, contracting, project development, overseas investment, and distribution company founded in 1975 following the UAE's formation. Operates quarry and aggregates production in Ras Al Khaimah serving the UAE construction industry.
• Faisal Holding Investments

Quantifiable outcome

• 45+ retail showrooms operated by Grand Stores across UAE
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Asisa GroupcoreStrategic or Co-development Partner · 19 March 2019Faisal Holding signed a joint venture with Asisa Group (Spain's largest medical corporation and world's 4th top medical cooperative) to operate dental clinics across UAE under the name True Smile Works Dental Network LLC. The partnership brings international dental expertise to UAE residents with focus on quality, integrity, and world-class service. Asisa Group contributes 40+ years of dental network experience with proven track record of patient satisfaction.
• HMH - Hospitality Management HoldingcoreStrategic or Co-development PartnerHMH is a fully integrated hotel management company (founded 2003) owned by Faisal Holding and Manafa LLC. It manages 18+ hotels across MENA region with five distinct brands: Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments, and ECOS Hotels. HMH specializes in the dry (alcohol-free) hotel segment.
• Manafa LLCcoreStrategic or Co-development PartnerManafa LLC is a holding company and investment house co-owner of MPJ and strategic partner in HMH. Established October 2003, Manafa has significant presence across Middle East with investments in real estate, hospitality, marketing services, capital markets, and private equity.
• MPJ - Marketing Pro-Junction LLCcoreImplementation/ SI/ Consulting PartnerFounded in 2002 by Faisal Holding and Manafa LLC, MPJ is a specialized PR and creative agency providing integrated marketing communications, advertising, social media, digital solutions, and events management services to Faisal Holding group companies and external clients.
• Etihad RailminorStrategic or Co-development PartnerEtihad Rail signed MOU with GIBCA Crusher to transport aggregates from Ras Al Khaimah quarry to distribution terminals including Jebel Ali, ICAD Cities, Ruwais, Saqr Port, and Fujairah Port. The partnership enhances GIBCA's supply chain efficiency across UAE construction markets.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• International Holding Company (IHC): Abu Dhabi-listed diversified holding company aggregating businesses across industrial, real estate, healthcare, and consumer verticals, structurally similar to Faisal Holding's diversified UAE holding model.
• Meraas: Dubai-based diversified group with operations in real estate development, hospitality, retail (e.g., City Walk), and leisure, directly overlapping with Faisal Holding's hospitality, retail, and property activities in the UAE.
• Al Habtoor Group: UAE-based family-owned diversified conglomerate with hospitality (Hilton and Marriott franchises), real estate development, automotive, and education operations, closely matching Faisal Holding's multi-sector UAE platform structure.
• Rotana Hotels: UAE-headquartered hotel management company operating multiple branded hotel portfolios across the Middle East, Africa, and Asia; directly comparable to the HMH hospitality platform under Faisal Holding.
• Abu Dhabi National Hotels (ADNH): Abu Dhabi-based hospitality and catering group operating hotels, restaurants, and catering services across the UAE; overlapping with HMH's hotel operations and True Smile Works' service-led offerings.

Broad incumbents

• DAMAC Properties: UAE-listed real estate developer with hospitality and luxury property operations across the region, comparable to Rakayez Properties and the hospitality-linked real estate exposure in Faisal Holding's portfolio.
• Majid Al Futtaim Holding: UAE-based diversified operator of shopping malls, hotels, retail, and real estate across the MENA region, comparable in scale and sector mix to Faisal Holding's retail (Grand Stores), real estate, and hospitality platforms.

Regional players

• Al Faisal Holding (Qatar): Qatar-based diversified family holding with investments in hospitality, real estate, automotive, and services across the MENA region, structurally analogous to Faisal Holding's GCC family-owned diversified model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FaisalHolding
• Facebookfacebook.com/faisalholding
• LinkedInlinkedin.com/company/faisal-holding

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faisal Holding