Alaska REALTORS

What Alaska REALTORS does

Alaska REALTORS® is a nonprofit professional trade association serving approximately 1,900+ licensed real estate professionals across the state of Alaska. The organization operates as the unified state-level voice of the real estate industry and is federated with the National Association of REALTORS® (NAR, ~1.5 million members across nearly 60 countries) and six local boards covering Anchorage, Wasilla (Valley), Fairbanks, Kenai Peninsula, Kachemak Bay, and Southeast Alaska. Headquartered at 4205 Minnesota Drive in Anchorage, Alaska, the association is led by CEO Rosetta Alcantra with an Executive Assistant (Linda Mockta) and supported by an elected board of directors.

The core offering is the REALTOR® Membership Program, which bundles state-level membership with automatic NAR membership, the REALTOR® trademark license, access to the Code of Ethics enforcement and mediation services, RPAC political advocacy, and consumer referral via the Realtor.com directory. Education and designation programs include the Graduate REALTOR® Institute (GRI), Code of Ethics Training, and the Alaska REALTORS® Leadership Academy (ARLA), a nine-month program launched in 2021 with $1,000 tuition covering five module sessions. The association also operates the 907YPN Young Professional Network and a Diversity, Equity & Inclusion committee, and hosts an annual state convention (e.g., 2026 event at Hotel Captain Cook in Anchorage) and periodic legislative fly-ins to Juneau.

Revenue is generated primarily through recurring membership dues from REALTOR® members and affiliate business partners, supplemented by convention registration fees ($550/member pre-August 31, $650 at-door), Leadership Academy tuition ($1,000), GRI and continuing education fees, and event sponsorships from title companies, credit unions, and home inspectors. The technology stack is entirely third-party — GrowthZone for website and association management, ChamberMaster/MemberZone for event calendars, BigMarker for virtual webinars, and Realtor.com for consumer-facing agent directory — with no proprietary technology development.

Name

Alaska REALTORS

Legal name

Alaska REALTORS®

Website

https://alaskarealtors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alaska REALTORS® is a nonprofit professional trade association serving approximately 1,900+ licensed real estate professionals across Alaska, providing membership, NAR affiliation, ethics enforcement, RPAC advocacy, education (GRI, ARLA), and an annual convention through six local boards.

Ownership category

akta.pro rank

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The organization generates revenue through membership dues from REALTOR® members, affiliate business partners, and local board affiliations. Members automatically receive both state and national (NAR) membership.
2. Annual Convention Registration: Revenue from registration fees for the Annual State Convention. REALTOR® members pay $550 and Affiliate Business Partners pay $450 before August 31st; at-door pricing is $650 and $550 respectively.
3. Leadership Academy Tuition: Alaska REALTORS® Leadership Academy charges $1,000 tuition per participant, which covers five module sessions and offsets lodging and food costs.
4. Education and Designation Programs: Revenue from professional development programs including Graduate REALTOR® Institute (GRI) courses and continuing education offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alaska REALTORS is a private professional membership trade association serving approximately 1,900+ real estate licensees across the State of Alaska. The organization sells REALTOR membership (state and NAR), professional designation and continuing education programs (GRI, Code of Ethics Training), a multi-session Leadership Academy, an annual state convention, ethics enforcement and mediation services, and political advocacy through RPAC.

Product overview

Alaska REALTORS is a professional trade association serving approximately 1,900+ real estate professionals across six local associations statewide. The organization operates as a unified membership program rather than a commercial product company. Core offerings include the REALTOR Membership Program (providing access to NAR benefits and state-level advocacy), professional education and designation programs (Graduate REALTOR Institute/GRI, Code of Ethics Training), the Alaska REALTORS Leadership Academy (ARLA) for leadership development, RPAC political advocacy services, mediation and ethics enforcement, an annual state convention, event calendar with virtual webinars via BigMarker, awards and recognition programs, the Find a REALTOR referral directory, and special initiatives including Diversity, Equity & Inclusion and the 907YPN young professional network. The association is built on the GrowthZone platform for website and membership management.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership Program Professional membership in Alaska REALTORS® (state) and the National Association of REALTORS® (NAR), providing access to approximately 1,900+ members statewide, advocacy, education, Code of Ethics enforcement, and RPAC political action participation for licensed real estate professionals in Alaska.
• Graduate REALTOR® Institute (GRI) Professional designation program sponsored by NAR providing residential real estate professionals with comprehensive training and education leading to the GRI designation; courses delivered through Alaska REALTORS.
• Alaska REALTORS® Leadership Academy (ARLA) Nine-month leadership development program with sessions held across Alaska, including individual coaching, team-building exercises, goal-setting, network building, and service projects, culminating with graduation at the annual convention.
• RPAC (REALTOR® Political Action Committee) Political advocacy program established in 1969 that promotes election of pro-REALTOR® candidates through voluntary contributions, enabling collective influence on Alaska real estate legislation and property rights.
• Mediation Services Alternative dispute resolution service using trained mediation officers as neutral third parties to help REALTORS® resolve disputes that might otherwise require arbitration, offering lower cost and faster resolution than formal arbitration.
• Ethics Complaint Filing & Enforcement Formal process for filing complaints against REALTOR® members for alleged Code of Ethics violations, with review by an impartial Grievance panel and hearings conducted by the Professional Standards committee.
• Code of Ethics Training Mandatory ethics training based on the NAR Code of Ethics, required for association membership and provided through approved classes and resources for REALTOR® members.
• Annual State Convention Annual three-day state convention hosted at the Hotel Captain Cook in Anchorage featuring education, networking, industry speakers, and the REALTOR® of the Year award ceremony.
• Awards & Recognition Program Annual recognition program including the REALTOR® of the Year (ROTY) award presented at the state convention and recognized nationally at the NAR Annual Meeting, with committee selection process based on professional achievements and community involvement.
• Find a REALTOR® Directory Referral service linking consumers to verified REALTORS® through integration with Realtor.com's national agent directory; provides lead-generation visibility for members.

Quantifiable outcome

• Unites Alaska REALTORS® to strengthen the industry and create opportunity for property ownership

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Global Credit Union Home LoansminorGTM or Marketing PartnerTimeless-level sponsor of the 2026 Annual State Convention, providing financial support in exchange for brand visibility at the event.
• Stewart TitleminorGTM or Marketing PartnerInfinite Impact sponsor of the 2026 Annual State Convention.
• Alaska Housing Finance CorpminorGTM or Marketing PartnerForever Legacy sponsor of the 2026 Annual State Convention.
• Alyeska Title Guaranty AgencyminorGTM or Marketing PartnerForever Legacy sponsor of the 2026 Annual State Convention.
• First American TitleminorGTM or Marketing PartnerForever Legacy sponsor of the 2026 Annual State Convention.
• Pillar to Post Home InspectorsminorGTM or Marketing PartnerForever Legacy sponsor of the 2026 Annual State Convention.
• Credit Union 1minorGTM or Marketing PartnerEndless Era sponsor of the 2026 Annual State Convention.
• First National Bank AlaskaminorGTM or Marketing PartnerEndless Era sponsor of the 2026 Annual State Convention.
• Alaska MLScoreTechnology or IntegrationGolden Age sponsor providing Multiple Listing Service technology access for members.
• Realtor.comcoreTechnology or IntegrationSilver Century sponsor providing online listing platform and Find a REALTOR® directory integration.
• Anchorage Board of REALTORS®coreStrategic or Co-development PartnerLocal association hosting the 2026 Annual State Convention. Primary organizational partner for statewide events.
• Valley Board of REALTORS®coreStrategic or Co-development PartnerLocal association hosting Fair Housing Training events and serving the Wasilla/Matanuska-Susitna Valley region.
• Greater Fairbanks Board of REALTORS®coreStrategic or Co-development PartnerLocal association representing the Fairbanks region for ARLA Session 3.
• Kenai Peninsula Association of REALTORS®coreStrategic or Co-development PartnerLocal association covering the Kenai Peninsula region.
• Southeast Alaska Board of REALTORS®coreStrategic or Co-development PartnerLocal association that hosted the 2024 Juneau Legislative Fly-In for the state organization.
• Kachemak Board of REALTORS®coreStrategic or Co-development PartnerLocal association covering the Kachemak Bay/Homer region.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerParent organization providing the REALTOR® trademark, Code of Ethics, professional standards, and national representation. All Alaska REALTORS® members are also NAR members.
• REALTOR® Political Action Committee (RPAC)coreGTM or Marketing PartnerNational political action committee promoting election of pro-REALTOR® candidates. Active since 1969.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• National Association of REALTORS (NAR): National federation of which Alaska REALTORS is a state chapter. Provides the REALTOR trademark, Code of Ethics, GRI designation, RPAC, and Realtor.com integration. Operates at a vastly larger scale across the U.S. with 1.5M+ members.

Direct peers

• California Association of REALTORS (C.A.R.): Large state-level REALTOR association offering the same playbook — membership dues, advocacy, education/designation, ethics enforcement, and conventions. Closest analog at scale, providing a benchmark for revenue mix and programming.
• Florida REALTORS: Among the largest state REALTOR associations in the U.S., running the same six-pillar model of advocacy, education, ethics, networking, RPAC, and local federation. Strong reference for large-state association economics.
• Texas REALTORS: State REALTOR association with a similar model of local board federation, RPAC advocacy, professional standards, and member education. Useful for benchmarking membership growth and convention revenue.
• Anchorage Board of REALTORS: One of Alaska REALTORS' six local boards. Operates the same membership/advocacy/education model at the local level and is the host of the 2026 Alaska REALTORS Annual State Convention. Most directly comparable peer.
• Greater Fairbanks Board of REALTORS: Interior Alaska local board within the Alaska REALTORS federation; hosts ARLA Session 3. Direct operational peer at the local level, useful for understanding grassroots service delivery.
• New York State Association of REALTORS (NYSAR): State-level REALTOR association providing advocacy, education, MLS integration, and Code of Ethics enforcement. Reference for peer-state association scale and political advocacy model.

Regional players

• Washington REALTORS: Pacific Northwest state REALTOR association with comparable membership structure, advocacy focus, and education programs. Closer geographic and demographic analog to Alaska than CA or TX.
• Oregon REALTORS: Mid-sized state REALTOR association in the Pacific Northwest. Comparable structure to Alaska REALTORS with local board federation, annual convention, and legislative advocacy.

Others

• American Real Estate and Urban Economics Association (AREUEA): National professional association serving real estate researchers and academics. Thematically adjacent trade-association model: dues-funded, education/research, networking, and industry recognition — but academic rather than practitioner-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AlaskaRealtors
• Facebookfacebook.com/AlaskaRealtors
• Xx.com/Alaska_REALTORS

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaska REALTORS